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 Presentation Essentials: The Tools You Need to Captivate
Your Audience, Deliver Your Story, and Make Your Message
Memorable 1st Edition Bruce pdf download

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 Praise for
PRESENTATION
ESSENTIALS

Delivering an engaging presentation in person or virtually has never

been more important, and Sardék and Anne’s book helps all of us do
just that with specific pragmatic steps to connect with any audience.
Presentation Essentials is a must-read for all professionals looking to
engage an audience with a message or story that inspires and
compels action.
—Tony Bingham, CEO, Association for Talent Development

If you are looking to translate your ideas and passion into a

presentation that will positively impact others, drive results, and
earn impact, this is the book for you. The standards for capturing
and holding others’ attention have skyrocketed in recent years, so if
you’re not learning how to get better, you’re already behind the
curve. Two thumbs-up!
—Caroline Adams Miller, MAPP, professional speaker,
executive coach, and New York Times bestselling author of
Creating Your Best Life, Getting Grit, My Name Is Caroline,
and Positively Caroline

Nothing will catapult your career like becoming a charismatic,

engaging, and persuasive presenter. Bruce and Love provide the
essential steps for self-transformation. The chapter on catchphrases
and taglines alone is worth the price of the book!
—Dianna Booher, author of Communicate with Confidence
and Creating Personal Presence
Presentation Essentials is not only a road map on how to structure
your story to capture, engage, and inspire your audience, but also
an in-depth guide on how to understand and calm your fears and
play to your strengths, giving you the confidence and mindset to
powerfully present yourself in a memorable way.
—Drew Gerber, global CEO, Wasabi Publicity, Inc.

All you ever wanted to know about becoming a successful presenter,

from grabbing your audience’s attention to closing with pizzazz and
everything in the middle, is all here! I have dozens of books on my
shelf about this topic, and I could replace them all with this one
book because it is loaded with practical tips, tools, and techniques
that will make you a better presenter.
—Elaine Biech, 2022 ISA Thought Leader and Washington
Post bestselling author of The Art and Science of Training

Many people want to get “good” at presenting and speaking. This

book will make you great. It is refreshing to see content that is not
just a book of tips, but a real resource to supercharge your success
with applications from start to finish.
—Shannon Wagers, Fortune 50 Master Facilitator and
North American talent development experience manager,
Procter & Gamble

No matter how many presentations you’ve done, how long you’ve

been presenting, what level you’re at in your organization, or how
often you present, you need to read this book. This is the single best
resource to help you master presentations and take your career to
the next level.
—Michael Sabbag, director of leadership and
organizational development, Broward Health

Whether you’re a novice or seasoned pro, Presentation Essentials is

like having a personal coach, on demand, to guide you through the
process of planning, crafting, and delivering any type of
presentation. Bruce and Love share their combined years of
experience as professional speakers to provide a timely
comprehensive resource that is authentic, insightful, and engaging.
—Rita Bailey, founder, Up To Something, LLC

Whether you are delivering a presentation in person or virtually, this

book reveals, with stunning simplicity, the steps for captivating any
audience. This is an absolute must-read for anyone who delivers
presentations.
—Timothy Howell, chief people officer, Goodwill Industries
of Northwest North Carolina
Copyright © 2023 by Anne Bruce and Sardék Love. All rights
reserved. Except as permitted under the United States Copyright Act
of 1976, no part of this publication may be reproduced or distributed
in any form or by any means, or stored in a database or retrieval
system, without the prior written permission of the publisher.

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We dedicate this book to the presenter inside each of us.
 Contents

Acknowledgments

Introduction

PART I
THE ESSENTIALS
1 From Overcoming Hesitation to Giving a Great
Presentation
2 Presentation Structure
3 The Different Types of Presentations

PART II
THE ESSENTIALS APPLIED
Presentation Skills Self-Assessment
4 Crafting a Powerful Presentation
5 The Power of Storytelling
6 13 Attention-Grabbing Openers
7 Presenting Visually Stunning Images
8 Making Your Presentations Unforgettable
9 Climactic Closers
10 Delivering Online Content
11 Developing a Signature Style
12 Delivering a Speech

PART III
BEYOND THE ESSENTIALS
13 Delivering Presentations for a Living
14 The Ongoing Journey of Presenting

Presentation Essentials Toolkit

Notes

Index
 Acknowledgments

How fortunate am I? I simply string sentences together, and as a

result I’m called an author, a coach, and a mentor. And to top it off,
I’m privileged to walk among the most exceptional and selfless
people on Earth.
McGraw Hill, yes you—one of the largest, most influential
publishing entities in the world—you helped build my entire career—
thank you. You’ve also helped me Discover True North (the title of
one of my books you published, by the way). Donya Dickerson,
associate publisher, you are a shining star. We’ve run across
convention centers together, we’ve done countless book signings,
and we’ve consoled one another in times of loss. Thank you for
being one of my first brilliant editors. To Cheryl Segura, I continue to
marvel at your exceptional talents as not only a senior editor but an
avid supporter of authors like me. I love watching you rise as an
editor, friend, daughter, wife, and mom. This is our second book
together, and I’ve loved every minute of working with you. To Scott
Sewell, senior marketing manager, I have learned so much from your
publishing and marketing expertise, patience, and kindness. Thank
you, friend. To the Eichner Fukui Design team—great job, once
again. It’s terrific working with you. You make the interior design of
any book look stellar. And to Mark Morrow, one of my very first
editors in this business. You made all the difference for me at the
critical period between novice and writer. You continue to inspire and
guide me. Thank you.
To Phyllis Jask. I believe all of the greatest accomplishments in
life can be traced to the influences and extraordinary efforts and
talents of others. This book is no exception. And every traceable
step comes back to you. It has taken the extraordinary unconditional
love and support of many wise and wonderful people to help me
arrive at this author status. You have always made me feel like I
have something valuable to say. It is one of the most remarkable
gifts a person can receive. Thank you for the countless hours of wise
and encouraging counsel and belief in me. I owe you a great debt. I
love you dearly. We are family.
To my writing partner in all things truth—Sardék Love. We are
two New Yorkers born a few miles from one another, and here today
we are writing books together, giving presentations together, and
talking and laughing on the phone all hours of the day and night.
You’re the brother I never had. I respect and admire you, and most
of all, I appreciate your willingness to jump into wild and crazy
projects with me (no questions asked), share your heart, and let me
share mine. We’re in this together, Sardék. You’re a brilliant writer
and a wonderful human being. Hurry up and come back to the
beach soon . . . we’ve got a lot of promoting to do for future
projects.
To my clients, I am thrilled to say you are also close friends. I’m
a proud godmother and confidant to many of your children and
family members. It’s a grand privilege and honor. You know who you
are. I appreciate you deeply, and I am humbled to be part of your
extraordinary work.
Most of all to my intelligent, spiritual, compassionate, caring, and
beautiful daughter, Autumn Kelly Bruce Mostovoj. Thank you for
being born. You’ve opened my heart wider than I could ever have
imagined possible. Thank you for always holding me in the light of
your love, for your sound advice, and for your never-ending words of
encouragement and devotion. You are forever my heart’s wisdom
and that is why I am a writer. I owe it all to you. I love you forever
and ever.
And to my grandchildren, Nikolai and Noelle. You are my soul
prints. You are my true north. Thank you for allowing me to be your
Grandma Fun. Let the party begin!
If I have seen further it is by standing on the shoulders of giants.
—Sir Isaac Newton
—Anne Bruce
 •••

I was refining my DRIVE leadership model when I created a new

law. The law of common ground says we grow together where we
go together. It was the perfect statement as it reflects how
organizations grow, how teams grow, and how I’ve grown. Success
is never a lone wolf journey or a solo act, and this book would not
be possible without the love and support from those whom I call my
“growth team.” I want to thank and honor them for their continued
contributions as they have enabled me to continue to serve and
support you.
I’ll begin with Anne Bruce, my coauthor. Who knew a chance
meeting on June 1, 2009, would transform my life? We’ve spoken on
stages together. We’ve coached and mentored speakers and trainers
together. And we’ve now written two books together. People always
remember their firsts, and what makes Anne so remarkable is that
she makes every moment of every interaction feel like it’s the first.
Thank you, Anne! You are a godsend, and I am honored to call you
my dear friend.
To our editor, Cheryl Segura, and the entire team at McGraw Hill,
I say thank you. It is with great honor I carry the prestigious badge
of McGraw Hill author. To my wife, Thida Win-Love, and daughter,
Latoshia Love, I thank you for your endless love and support. Finally,
I want to thank all of my clients who supported the development of
this book by allowing me to share their stories and examples. Your
contributions to the lives of others will live on forever. I thank you.
—Sardék Love
 Introduction

The mind is a wonderful thing. It starts to work the minute you are
born and never stops until you get up to speak in public.
—John Mason Brown, literary critic

Whether you’ve never presented before or are an in-demand

experienced keynoter, this book, Presentation Essentials, is going to
help you improve, laugh out loud, and say to yourself, “Oh yeah, I
can do that!”
We’ve had a blast writing this book together because we
understand all of the feelings you can experience when it comes to
speaking: the adrenalin rush, the fear, the dry mouth, the anxiety
you’re swept away in before you get up there, the confidence you
feel after a successful presentation, and the sheer exhilaration of
sharing your thoughts and ideas with others and seeing those light
bulbs go off in the audience. Those “aha” moments you will witness
and feel from your audiences (large or small) are worth a million
dollars.
This book is not only a how to do a presentation type of book, it’s
also a what to do book for when you’re preparing, when you make a
mistake in front of everyone, when you need to understand and
calm your fears. It includes ways to add zing to every presentation
you deliver going forward—novice or seasoned presenter alike. This
book is full of tips, tools, and techniques you need to captivate your
audience, deliver your story with passion, and make your message
more memorable and authentic. That’s how success stories are born.
It’s how we build relationships. Solid gold presentations are essential
for our present and future success, entrepreneurial startups, and
million-dollar contracts. Presentations are also essential for everyday
living. The truth is that almost every time we speak, we are
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