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The Palgrave
Handbook of Everyday
Digital Life
Editors
Hopeton S. Dunn Massimo Ragnedda
University of Botswana Northumbria University
Gaborone, Botswana Newcastle upon Tyne, UK
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2024
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Everyday life in the title of this volume signals an important emphasis on how
people experience their digitally mediated lives. This is in contrast to discus-
sions in both the global North and South on the expected impacts of invest-
ment in digital technologies and services on economies. These discussions are
often accompanied by forecasts of how all countries will benefit from adopting
the latest technology infrastructures and gain access to the big tech company
platforms and their services.
Following in the critical research tradition on digitalisation and datafication
where there are many concerns about the proliferating monetisation of indi-
viduals’ data with little or no regard for their fundamental rights, the first spe-
cial feature of this volume is its shift of analytical focus away from a neoliberal
view. In this view, individuals are treated simply as agents who are assumed to
express their demand in a market where big tech companies respond by supply-
ing social media, audiovisual and other digital commercial services. In this vol-
ume, individuals are contextualised—they have agency, but they are also subject
to powerful corporate, and often state, pressures aimed at shaping their
behaviours.
The second special feature is a focus on individual and group experiences in
the broader context of their everyday experiences and their capacities to
embrace or resist the digital technologies on offer. In focusing on everyday life,
this collection calls attention to how media and communication technologies
are interwoven with the fabric of the everyday—with routines, rituals and
behaviours. This approach signposts what comes to be normalised culturally,
socially, politically and economically when people are immersed in a digital
ecology—an ecology that comes with specific affordances and implications for
people’s social, cultural, political and working lives.
In this volume, the authors do not treat digital technologies as being ‘out
there’. Instead, they examine how these technologies are implicated in people’s
‘ways of operating’ as Michel de Certeau might have put it. They illustrate the
many everyday practices through which digital technology users can shape or
v
vi FOREWORD
pervasive monetisation of data and how both adults and children manage to
navigate their everyday lives, their socialisation, their identities and their access
to education as well as their jobs and their increasingly precarious working lives.
Several chapters focus on how digital systems provided by big tech compa-
nies—especially in response to the Covid-19 pandemic—have influenced data
collection and led to new forms and intensities of population surveillance. Also
highlighted are pressures to adopt new forms of working in paid employment,
new approaches to humanitarian responses to crises and novel strategies to
sustain local industries such as tourism. The authors show how new practices of
governance have been introduced from above and that sometimes they can be
resisted from below. They highlight creative and beneficial adaptations to a
changing digital ecology such as the introduction of robots or the gamification
of work tasks, but importantly, they do not neglect maladaptive outcomes
which mean that workers and volunteers face new pressures to perform more
efficiently. In all these instances, the authors emphasise the need for digital
technology applications to be designed and implemented consistent with the
contexts in which they are applied and with human well-being in mind.
Importantly, the authors stress the way digital apps and social media may be
empowering for some, but lead to risks and harms that are incompatible with
people’s rights to safety and to live in a just world. From abusive online com-
munication about intimate relationships to cybercrime and mis- or disinforma-
tion, as well as the changing, often idealised, representations of cities online,
the contributors demonstrate how their digital ecologies are producing new
inequalities and perpetuating existing societal injustices, both for the excluded
and disadvantaged and for the included.
Everyday lives are increasingly also mediated by digital journalism which is
implicated in representing a close and distant world. Several chapters emphasise
how mainstream journalism tends to marginalise certain perspectives on issues
like climate change, the need to consider what public service journalism can
mean when it is owned and operated by the state, and whether alternative
modes of critical journalistic practice are feasible in the face of persistent
underfunding.
In this volume, the contributors do not set out simply to describe a chang-
ing digital landscape. Also addressed is what can be done to achieve radical
change. Several chapters highlight the need to enhance individual and collec-
tive agency and responsibility, to engage in activism through involving children
in the design and development of digital services, to use digital resources to
support local or regional languages, and to develop trusted digital services to
support local and national economic activities. They also highlight strategies of
formal governance such as the Convention on the Rights of Persons with
Disabilities (CRPD) and the need for governments to introduce digital strate-
gies that aim to indigenise digitalisation agendas.
Just as Roger Silverstone’s work on the everyday life experience of digital
technologies emphasised attending to both the over- and under-determination
of relationships involved in the development and use of innovative digital
viii FOREWORD
1
Berlin, I. (1959/2003) The Crooked Timber of Humanity. London: Random House, p. 1.
Acknowledgements
The publication of this Handbook is the labour of many hands and minds and
involved long hours of work and sacrifices. The editors would like to thank
everyone who has assisted in making this book possible. We thank the large
number of contributors who responded positively to our invitation to prepare
a chapter and who worked tirelessly and within rigorous deadlines to ensure
the timely publication of the Handbook.
We are also indebted to the commissioning editors, unknown reviewers and
production assistants from Palgrave Macmillan for their painstaking reviews
and meticulous attention to detail in the production and publication of this
volume. We are grateful to Professor Robin Mansell for expertly producing the
Foreword and to other distinguished colleagues who offered testimonials on
the quality of the book’s ideas and overall content. To our colleagues at the
University of Botswana in Southern Africa, Northumbria University in the
United Kingdom and Santa Clara University in the United States, the editors
say thank you for your encouragement and active support.
The editors are joined by our wide-ranging group of contributors in thank-
ing our families and other loved ones who allowed us time and space to gener-
ate and document our research and ideas for the chapters and for all elements
of the book. We thank them sincerely for their patience, love, understanding
and support.
To all others who assisted, we extend our profound appreciation, even as we
assume full responsibility for any errors, weaknesses or omissions in the book.
We trust that readers all over the world will find value, as well as resonance with
their own digital experiences, as they traverse the pages and navigate the con-
cepts of everyday digital life presented in this book.
ix
Contents
1 Living
Digitally: Mapping the Everyday Contours of a Still-
Emerging Data-Driven Era 1
Hopeton S. Dunn, Massimo Ragnedda, Maria Laura Ruiu, and
Laura Robinson
2 Artificial
Intelligence and Everyday Knowledge 23
Veridiana Domingos Cordeiro and Fabio Cozman
3 Economic
Aspects of Social Media: Facebook’s Potential for
Generating Business in Iran 37
Hamid Abdollahyan and Mahin Sheikh Ansari
4 The
Digital Shaping of a City: A Biography of ‘Cyberabad’ in
Three Acts 61
Usha Raman and Aditya Deshbandhu
5 Social
Media, Space and Place in South Africa: #egoli
(Johannesburg) on Instagram 77
Tanja Bosch
6 Mapping
the Digital Fabric of Cities: ‘Site Codes’ as Spatial
Identifiers in Urban China in the COVID-19 Pandemic 91
Deqiang Ji and Xiaomei Jiang
xi
xii Contents
7 Hidden
Abodes: Digital Lives and Distant Others109
Graham Murdock
8 The
Din and Stealth of the Digital Revolution125
Renata Włoch
9 Contentious
Content on Messaging Apps: Actualising Social
Affordances for Normative Processes on Telegram143
Nathalie Van Raemdonck and Jo Pierson
10 Glimpses
of the Greek ‘Me Too’ Movement on Facebook:
Tracking Digital Interactivity and the Quest for Equity and
Empowerment169
Sophia Kaitatzi-Whitlock
11 Non-Consensual
Intimate Image Sharing on the Internet:
Regulating Betrayal in Jamaica and India187
Allison J. Brown
12 Indigenizing
a Developing Country’s Digitization Agenda:
Re-visioning ICTs in Ghana205
Kwaku O. Antwi and William Asante
13 Nurturing
the Transformative Agency and Activism of
Children Through Digital Technology223
Netta Iivari and Marianne Kinnula
14 The
Challenges of Gamification in Brazil’s Educational
Delivery During Covid 19245
Julia Stateri
15 Re-thinking
Critical Digital Literacies in the Context of
Compulsory Education261
Anastasia Gouseti, Liisa Ilomäki, and Minna Lakkala
16 Universal
Design and Assistive Digital Technologies:
Enhancing Inclusion of Persons with Disabilities283
Floyd Morris
Contents xiii
17 Digital
Divides and Policy Interventions in a Pandemic World:
Issues of Social Inclusion in Argentina307
Bernadette Califano
18 The
Changing Nature of Work in Digital Everyday Life327
Jessica S. Dunn and Hopeton S. Dunn
19 Indigenous
People and Digital Misinformation in the
Brazilian Amazon347
Cristian Berrío-Zapata, Monica Tenaglia, and Sheyla Gabriela
Alves Ribeiro
20 Regenerating
African Languages and Cultures Through
Information Technology Strategies363
Thapelo J. Otlogetswe
21 Dancing
in the Digital Domain: Mas, Media and Covid 19 in
Caribbean Carnival379
Alpha Obika
22 Digital
Transformation in Development Settings: Remote
Volunteering and Digital Humanitarianism397
Bianca Fadel and Thiago Elert Soares
23 Digital
Journalism: The State of Play in Russia and in Global
Academia417
Elena Vartanova, Anna Gladkova, and Denis Dunas
24 Digital
Climate Newsletters: The New Alternative for Climate
Journalism?439
Hanna E. Morris
25 Public
Service Broadcasting in Transition: The Rise of Digital
Non-State Public Service Media in Southern Africa451
Khulekani Ndlovu and Peter Mutanda
xiv Contents
26 A
Typology of Digital Leaks as Journalistic Source Materials469
Philip Di Salvo
27 Gig
Labour and the Future of Freelance Journalism in South
Africa and Zimbabwe489
Dumisani Moyo and Allen Munoriyarwa
Index507
Notes on Contributors
xv
xvi NOTES ON CONTRIBUTORS
explores how South Africans use social media apps for personal and group
identity formation. Bosch has also published in the area of social media activism
and campaigns in South Africa.
Allison J. Brown is a PhD candidate and Associate Instructor in the Media
School at Indiana University, Bloomington, US. She is Managing Editor of
Black Camera: An International Film Journal. She holds a BA in Media and
Communication and an MA in Communication Studies, both from the
University of the West Indies. Her central focus for research is on technology
policy and access issues, particularly, emerging media, changing environments
and digital divides. She is also interested in representation of race and gender
in film and on television.
Bernadette Califano (PhD) is a professor at the University of Buenos Aires
(UBA) in Media and Communication Policies. She holds a PhD in Social
Sciences (UBA). She is a member of the National Scientific and Technical
Research Council (CONICET), researcher at the National University of
Quilmes, Argentina, and former Fulbright Visiting Scholar at University of
California San Diego (UCSD) in the US. Her research focuses on media regu-
lation and the political economy of communication, as well as advisory work on
communication policies and rights.
Veridiana Domingos Cordeiro is a Postdoc at the Center for Artificial
Intelligence at the University of São Paulo, Brazil. Cordeiro holds a BA in
Social Sciences; an MS degree in Sociology from the University of São Paulo,
Brazil; and a PhD in Sociology from the University of São Paulo. She has also
completed graduate work at the University of Chicago. Her research is on the
sociology of knowledge, digital sociology and distributed cognition.
Fabio Cozman holds BA and MS degrees in Mechatronic Engineering from
the University of São Paulo, Brazil, and a PhD in Robotics from Carnegie
Mellon University. He is Professor of Artificial Intelligence at the University of
São Paulo and Director of the C4AI—Center of Artificial Intelligence (IBM—
São Paulo Foundation). He develops research on knowledge representation,
reasoning and probabilistic logics.
Aditya Deshbandhu is Lecturer in Communications and Digital Media
Sociology at the University of Exeter. A researcher of video game studies, new
media and the digital divide, Deshbandhu examines how people engage with
digital artefacts and seeks to understand how these interactions shape everyday
lives. Deshbandhu’s research has examined social media and Over-the-top
(OTT) platforms alongside video games and digital cultures. Deshbandhu is
the author of Gaming Culture(s) in India: Digital Play in Everyday Life and
the Twenty-First Century in a Hundred Games.
Philip Di Salvo is a postdoctoral researcher in the School of Humanities and
Social Sciences at the University of St. Gallen (HSG) Switzerland. Philip’s main
research interests are investigative journalism, Internet surveillance, the rela-
tionship between journalism and hacking, and black box technologies. At
NOTES ON CONTRIBUTORS xvii
HSG, Philip is involved in the Human Error Project, dealing with the fallacies
of algorithms in reading humans. Previously, he was a Visiting Fellow at the
London School of Economics and Political Science (LSE)’s Department of
Media and Communications (2021–2022) and he held different research and
teaching positions at Università della Svizzera italiana (USI)’s Institute of
Media and Journalism (2012–2021).
Denis Dunas (PhD in Philology) is a leading researcher at the Faculty of
Journalism, Lomonosov Moscow State University, and an associate professor at
the Russian Academy of Education. His research interests include media the-
ory, Russian media studies, anthropology of media and media consumption
by youth.
Jessica S. Dunn is an occupational psychologist and a senior lecturer at
Nottingham Trent University in the UK. She studied at the University of the
West Indies, Jamaica, and the University of Nottingham, UK. Dunn has pub-
lished in higher education and applied psychology. Her research interests relate
to socio-cognitive factors in technology applications and the changing nature
of work.
Hopeton S. Dunn is Professor of Communications Policy and Digital Media
at the University of Botswana and senior research associate at the School of
Communication, University of Johannesburg, South Africa. Dunn is the for-
mer Director of the Caribbean School of Media and Communication
(CARIMAC) (UWI Jamaica), where he also headed the Mona ICT Policy
Centre (MICT). His extensive research spans such areas as technology policy
reforms, new media in the Global South, telecommunications for development
and broadcasting regulation.
Bianca Fadel is a research fellow in the Centre for International Development
at Northumbria University, UK. She is an interdisciplinary academic involved
in policy-focused initiatives, with particular interests in community develop-
ment in the Global South. Her work focuses on local volunteering, as well as
on agency and belonging in humanitarian and development settings. As a prac-
titioner, she has previously worked as advisor for humanitarian diplomacy at
the Ministry of Foreign Affairs in Brazil. Her work has also involved the imple-
mentation of local youth engagement in voluntary projects with the Brazilian
Red Cross.
Anna Gladkova is a leading media researcher and the Director of International
Affairs Office at the Faculty of Journalism, Lomonosov Moscow State
University. She is co-chair of the International Association for Media and
Communication Research’s (IAMCR’s) Digital Divide Working Group. She
has published and edited collections on ethnic media, multicultural affairs,
digital inequalities and digital divides. Her most recent books include Digital
Inequalities in the Global South (Palgrave Macmillan, 2020), co-edited with
Massimo Ragnedda, and Ethnic Journalism in the Global South (Palgrave
Macmillan, 2021), co-edited with Sadia Jamil.
xviii NOTES ON CONTRIBUTORS
everyday practices. He is widely known for his work in the critical political
economy of culture and communications and for his scholarly explorations of
the relations between the organisation of communication systems, the exercise
of power and the dynamics of change.
Peter Mutanda is a filmmaker, writer, visual artist and educator. He is a lec-
turer in the Media Studies Department at the University of Botswana. His
creative works in video installations include an award-winning project, ‘The
Besiegement—Advocating Mental Health’. He is actively engaged in ‘new
media’ productions and in analysing the digital media landscape through cre-
ative lenses. Mutanda holds an MA in Theatre and Global Development from
the University of Leeds, UK.
Khulekani Ndlovu is a media and communication studies lecturer at the
University of Botswana’s Media Studies Department. His research interests
include critical media studies, journalism and ‘post-truthism’, youth and media,
digital media in the global south and the ethics of mediation. Ndlovu holds a
PhD in Media Studies from the University of Cape Town, South Africa.
Alpha Obika is a Caribbean Social Scientist and Policy Analyst located at the
Mona Campus of the University of the West Indies (UWI), Jamaica. Obika
lectures in new media, digital communication, cultural policy and events man-
agement at the Caribbean School of Media and Communication (CARIMAC),
UWI. He holds a PhD in Communication Studies from UWI and an MA in
Cultural Policy and Management from City, University of London.
Thapelo J. Otlogetswe is Professor of Linguistics and Lexicography at the
University of Botswana (UB). His research is in lexical computing and corpus
lexicography, with particular reference to the Setswana language. He serves as
Deputy Dean, Faculty of Humanities, University of Botswana. He is a recipient
of the Presidential Order of Honour, Botswana. Otlogetswe is a member of the
African Academy of Languages and African Association of Lexicography and
sits on the editorial boards of Lexikos and Marang journals.
Jo Pierson is Professor of Digital Technologies and Public Values in the
Department of Media and Communication Studies at the Vrije Universiteit
Brussel (VUB) in Belgium. He is also the Principal Investigator at the SMIT
research centre at VUB. He is in charge of the research unit ‘Data, Privacy &
Empowerment’, working in close cooperation with ‘imec’, the R&D and inno-
vation hub in nanoelectronics and digital technology. He is affiliated with
Hasselt University. Pierson’s main research interests are in data privacy, digital
platforms, algorithms, user innovation and value-based design.
Massimo Ragnedda is Associate Professor of Media and Communication at
Northumbria University, Newcastle, UK, and a visiting professor at the Faculty
of Journalism, Lomonosov Moscow State University. He is co-chair of the
Digital Divide Working Group of the International Association for Media and
Communication Research (IAMCR), co-convenor of NINSO (Northumbria
NOTES ON CONTRIBUTORS xxi
xxiii
List of Tables
xxv
xxvi List of Tables
Digital living is about creating new experiences and new value by using neural
networks and evolving data applications for a wide range of everyday activities.
This process occurs within the context of people’s lives, as they use newly
acquired literacies in a changing cultural milieu. At the heart of digital life are
the interlinked technologies of generative artificial intelligence, the inter-
net itself, the world-wide web, global social media platforms, and so-called
‘smart’ mobile phones.
To consider the latter, anthropologists now contend that for a high propor-
tion of humans, the smart phone is now ‘the place where we live’. According
to a year-long global study conducted by a team from University College
London (UCL), “the smartphone is no longer just a device that we use, it’s
become the place where we live.” According to Daniel Miller, the leader of the
study, “…at any point, whether over a meal, a meeting or other shared activity,
a person we are with can just disappear, having ‘gone home’ to their
smartphone.” (Hern, 2021, np). The UCL study argues further that it is not
H. S. Dunn (*)
University of Botswana, Gaborone, Botswana
M. Ragnedda • M. L. Ruiu
Northumbria University, Newcastle upon Tyne, UK
L. Robinson
Santa Clara University, Albany, CA, USA
The Internet
While the digital ecology is not confined to internet-based applications, it is its
online association that gives this digital world, perhaps, its greatest utility. In
this context, understanding the beneficial functions, disruptive role and global
gaps of the internet is key to grasping the power and potential of the digi-
tal domain.
Daily internet activities are expanding exponentially. Millions of online mes-
sages, e-mails and texts are sent, reviewed and uploaded, and hundreds of
thousands of hours of content are consumed by users globally. According to
Statista, every 60 seconds a total of one million hours of internet content was
exchanged by users worldwide (Statista, 2022).
In a global population that has now topped 8 billion, it remains the case that
a third of humanity or about 3 billion people, were still left outside of digitally
networked communities and remote from the everyday online workstreams
that others often take for granted.
At the same time, internet usage continues to grow (ITU, 2022). While
questions inevitably linger as to the quality of people’s online connectivity and
experiences, and about what exactly is being counted as access, it is undeniable
that a majority of people globally are engaged in digital life, as their content
creation and use of new digital applications continue unabated.
Yet, as we have noted, the digital extends beyond its immediate human
reality. In contrast to an analogue past, the affordances of digital life have
become integrated with a virtual reality existence. Being digital can now mean
forging a personal ‘avataric’ life linked to the metaverse, lived concurrently in
1 LIVING DIGITALLY: MAPPING THE EVERYDAY CONTOURS… 3
real and virtual spaces. It can be the building of new networks of remotely
located ‘friends’, and creating the ability to complete work tasks and educa-
tional goals using re-imagined or remote intellectual tools. For many, digital
everyday life means being in constant contact with messaging on versatile
mobile devices, while also making use of evolved VR entertainment and media
services. Such digital users also benefit from smart new robotic AI appliances
that make domestic chores, work assignments and personal appointments
immeasurably quicker and easier to manage.
Digital Communities
To be more meaningful, digital life is often lived in community, through mobile
networks or platforms connected to family, work colleagues and strangers with
shared interests who we now call ‘friends’. New virtual reality tools enable us
to reinvent ourselves and our careers in ways that are limited only by our imagi-
nations and resources. We are able to gain access to seemingly limitless sources
of information, in a world that is dominated by an abundance of images, voice,
text and other forms of readily available big data. We can better manage issues
of health, wealth and well-being through access to connected professionals,
using dynamic devices that are operated from home, from work or in-transit,
in an ‘anywhere-anytime world’ where these locational distinctions are becom-
ing increasingly less relevant.
Yet, the above scenario is more akin to an idealised notion of digital every-
day life. The reality is often much more complex and challenging. This book is
about the multifaceted nature and human realities of a more nuanced digital
life, lived everyday by people of different backgrounds and nationalities, of
varied abilities, with differing digital access levels, reflecting relative scarcity or
abundance. This version of digital everyday life can mean living with constant
internet access deficits, sometimes restricted to a few minutes daily on a mobile
device, or none at all. It can mean facing the uncertainty of electrical power
outages or spotty internet access from unreliable service providers.
Everyday life in the digital world can mean the risk of toxic social media
experiences, such as online hate speech, trolling and revenge porn. It is a world
in which computer systems are frequently affected by various forms of cyberat-
tacks, including through ransomware, hacking, surveillance and espionage. It
is one in which we wrestle with issues of junk mail, unsolicited propaganda,
mis-information and disinformation. It can be a lifeworld that fosters alien-
ation, misogyny, depression, child abuse and even suicide. For many, the prom-
ise of an improved life in a digital environment can be a source of frustration,
demoralisation and confusion for communities and potential users who are
denied its affordances through poverty, or are made into victims by the insensi-
tive policies of some of its providers and the abhorrent conduct of some digital
inhabitants.
4 H. S. DUNN ET AL.
Digital Disruption
Varied forms of digital disruption are happening around the world in virtually
all sectors, every day. As we have seen, the decades-old shift from analogue
legacy systems to digital and online technology applications encompasses new
ways of working, communicating and interacting across disciplines, communi-
ties, businesses and boundaries. So pervasive are the everyday changes gener-
ated by artificial intelligence systems such as ChatGPT and Bard, that we are at
risk of failing to grasp how intensively human civilization is being transformed,
for better or worse. This transformation takes place in homes, in educational
institutions, in professional careers, in economic and social institutions, and in
the financial and banking sectors. It is also felt in popular culture, as well as in
the communication and media industries, just to name a few of the areas that
are being ‘disrupted’ by emerging digital and AI innovations.
While the internet is a forum for education, commerce, social interactions
and empowerment, it is also a site of cultural and linguistic loss and content
imbalance, within various indigenous groups and from remote regions of the
world. It is beset, as we have seen repeatedly, with the constant challenge of
criminality and misuse, whether through ransomware, identity theft, falsifica-
tions of news, creation of deceptive ‘deep fakes’ images, and promoting com-
mercial forgeries. Digital spaces can be appropriated by political demagogues
and military adventurists, and can also be subject to unwarranted controls by
authoritarian regimes. Disparities in digital resources and data literacy among
users globally can facilitate cultural hegemony and empower military adventur-
ists. The data divide can disproportionately privilege large platform private
conglomerates, run by corporate megalomaniacs with deep pockets.
Use of the internet and other digital tools in everyday life is, therefore, not
unproblematic. The internet represents a form of globalisation than can be a
two-edged sword (Dunn, 1995). However, despite its dysfunctionalities and
risks, it has also created vast new opportunities for minorities, engendered
countless start-ups, and increased the number of voices that can be heard
locally and globally. Online applications have enabled the adoption of new
business approaches, including fintech, block chain applications, and analytics
in corporate marketing and networking. The widespread use of digitally con-
nected utilities and appliances online, dubbed the Internet of Things (IoT), has
enhanced domestic and civic life. At the same time, the rise of new applications
in robotics and machine learning is changing the face of industry, military and
government administration.
Our electrical grids, water supply systems, urban transport and traffic man-
agement services, electoral and voting systems, agricultural and food process-
ing systems, as well as media and entertainment networks all now operate on
1 LIVING DIGITALLY: MAPPING THE EVERYDAY CONTOURS… 5
digital platforms that are managed or delivered digitally. The combined effect
of these established or emerging online innovations is to create new everyday
experiences, as well as newly imagined domestic lifestyles and professional work
environments. In analysing them historically and collectively, it becomes clear
that there are many ways to characterise the still emerging digital era.
Alternative Periodisation
Many cultural and development analysts have provided alternative perspectives
and classifications of emergent technologies during their phases of interaction
with people. In this volume, we have mostly referred to the emergence of a
‘Digital Era’. However, in the broader sweep of human history and develop-
ment analysis, there are other perspectives that can inform our thinking about
alternative historical or technology periodisations.
It is clear that classifications of industrial era or periods of human civiliza-
tion are not mutually exclusive. They are often overlapping or they offer alter-
native ways of seeing and addressing similar issues and times. In some instances,
they focus on the broad sweep of mankind through history, while others seek
to characterize the significance of a single event, technology or epoch.
Understanding these alternative ways of looking at human and technological
interactions helps us to locate and deconstruct the innovations of the present,
and to see them as part of a historical continuum.
For example, it was said that we are living in the Fourth Industrial Revolution
(4IR), having navigated three previous industrial epochs. In his 2016 book,
Schwab invited his readers to “think about the staggering confluence of emerg-
ing technology breakthroughs covering wide-ranging fields such as artificial
intelligence (AI), robotics, the internet of things (IoT), autonomous vehicles,
3D printing, nanotechnology, biotechnology, materials science, energy storage
and quantum computing, to name a few.” (Schwab, 2016, p. 1).
According to Schwab, “major technological innovations are on the brink of
fuelling momentous change throughout the world, inevitably so.” (Schwab,
2016, p. 1) In this somewhat techno-determinist conception, Schwab runs the
risk of advancing the technological over the social and thereby undermine
notions of human agency and its historical role in directing and controlling our
futures. Such technology driven approaches can be problematic, especially if
they appear primarily to serve the interests of wealthy global elites in a renewed
hegemonic process of what has been variously called data colonialism and ‘glo-
balization from above’ (Dunn, 2012, p. 157).
However, while 4IR presents us with its vision of the present era, there are
yet other ways of understanding these moments in time.
The first decades of the twenty-first century have also been described as
reflecting a platform society, (Van Dijck et al., 2018) given the prevalence of
social media platforms that are used extensively among certain demographic
groups globally. Of the over 100 online platforms that are said to be in exis-
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