MEDIA AND INFORMATION LITERACY
Media and Information Sources
LEARNING COMPETENCY
Contrast indigenous media to the more common sources of information such as
library, internet, etc.
SOURCES OF INFORMATION
A. Indigenous Knowledge (IK)
➢ is an unconventional source of information, also known as local
knowledge
➢ According to Warren (1991), it is the knowledge that is unique to a given
culture or society. It may contrast with the international knowledge
system of universities, research institutions, and private firms.
Examples for IK: Muyongs: Ifugao’s traditional land-use zoning system.
This knowledge is then transferred through Indigenous Media(IM).
IM is owned, controlled and managed by indigenous peoples in order for them
to develop and produce culturally appropriate information in the languages
understood by the community by utilizing indigenous materials and resources,
reflecting community needs and interests, visions and aspirations, and
independent from vested interest groups (Indigenous Media, Freedom of
Expression and Right to Information: ASEAN Scenario, 2014).
Indigenous Media’s characteristics are as follows:
oral tradition of communication
store information in memories
information exchange is face to- face
information are contain within the border of the community
B. Library
➢ a collection of sources of information and similar resources, made
accessible to a defined community for reference or borrowing.
➢ It provides physical or digital access to material, and may be a physical
building or room, or a virtual space, or both.
Types of Library
1. Academic Library- It serves colleges and universities.
2. Public Library- It serves cities and towns of all types.
3. School Library- It serves students from Kindergarten to Grade 12.
4. Special Library- These are in specialized environments, such as
hospitals, corporations, museums, the military, private business, and
the government.
C. Internet
➢ is the global system of interconnected computer networks to link
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devices worldwide
➢ a network of networks that consists of private, public, academic,
business, and government networks of local to global scope, linked by
a broad array of electronic, wireless, and optical networking
technologies
DETERMINING ACCURATE AND RELIABLE INFORMATION
Unlike similar information found in newspapers or television broadcasts,
information available on the Internet is not always regulated for quality or
accuracy; therefore, it is vital for the individual Internet user to evaluate the
resource or information. Remember that almost anyone can publish anything
they wish on the Web. It is often difficult to determine the authorship of Web
sources, and even if the author is listed, he or she may not always represent
him or herself honestly, or he or she may represent opinions as fact.
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ACCURACY, RELIABILITY AND VALUE OF INFORMATION
1. Reliability of information - Information is said to be reliable if it can
be verified and evaluated.
2. Accuracy of information - Accuracy refers to the closeness of the
report to the actual data.
3. Value of information - Information is said to be of value if it aids the
user in making or improving decisions.
4. Authority of the source Sources with an established expertise on
the subject matter are considered as having sound authority on the subject.
5. Timeliness - Reliability, accuracy, and value of information may vary
based on the time it was produced or acquired. While a piece of information
may have been found accurate, reliable, and valuable during the time it was
produced, it may become irrelevant and inaccurate with the passing of time
(thus making it less valuable).
INDIGENOUS KNOWLEDGE (IK)
Popular media cannot reach some rural areas. While print, broadcast,
and new media have a wide reach, there are still areas that these forms of media
have not reached. Indigenous media and information are highly credible
because they are near the source and are seldom circulated for profit.
Because of their direct access to local channels, Indigenous media are
channels for change, education, and development.
ASSESSMENT
I. TRUE OR FALSE: Write TRUE if the statement is correct and FALSE if
otherwise. Write your answers in your notebooks. (5 pts)
1. Indigenous media is known for using oral communication.
2. Indigenous peoples create, own, and manage indigenous
media to share culturally relevant information in their local
languages.
3. Library does not provide digital access to materials and cannot exist
as a virtual space.
4. Sources of information are the library and the internet alone.
5. Information is said to be reliable can be verified and evaluated.
II. Short Response: Answer the question substantially based on your
experiences and readings (10 pts)
How does indigenous media differ from the more common sources of
information such as libraries, the internet, etc?
