UNIT 09 Communication

Communication can be defined as sending and receiving Electronic Communication

information, understanding and sharing information from
E-mail Intercom Intranet
one party to another or many parties. Voice mail Internet Teleconferencing
Importance of communication for business activities Fax Mobile phones Videoconferencing
 To communicate plans and strategies
 To instruct order and get the work done
 To exchange ideas between different parties
Importance of communication for social activities
 To exchange ideas and information
 To be aware of recent incidents instantly
 To be aware and informed
 To create and maintain relationships locally and
internationally

Communication Process

Evaluating different communication methods

01. Verbal communication

Characteristics present in an effective communication
Advatages Disadvantages
-Accuracy -Should not be exaggerated -Sender and the receiver of the -Language problems can restrict
-Timely -Cost effective information can exchange the communication
-Complete -Understandability communication in greater detail
and present it by discussion
-Being polite -Directed to the right person
-Sender aand receiver are much - Problems of exchanging
Barriers to effective communication closer. Hence, communication will information with parties who are
be fast verbally weal
 Poor knowledge about the use of modern technical -Communication will be fast and - No proof of communication as
methods can be presented confidentially evidence
 Use of outdated communication systems 02. Written communication
 Language problems, knowledge and attitudes
 Barrier that occur in communication process Advatages Disadvantages
-Proof of communication as -Difficulty in understanding
Strategies to overcome barriers of communication -Can present the communication - Reading difficulties can be a
with tables, graphs, charts and barrier for effective
 Use latest technology many more communication
-Information can be presented in - changes of key information being
 Ensure to keep the communication simple and practices
greater detail (business report) lost and hidden in the process
 Use language translators
 Avoid excessive information
03. Signs and symbols communication
Communication Methods
Advatages Disadvantages
Internal Communication  Exchange various of -Easy and fast -Chances of misunderstandings
information within the business -Accuracy is considerably high -Not effective with blind people
-Can present information briefly -Should acquire the knowledge of
Importance of Internal Communication different signs and symbols
-There Can be difficulties to
 To complete the task
understand certain signs and
 To achieve the goals symbols
 To improve overall coordination
04. Visual communication
External Communication  Exchange of information with
external party Advatages Disadvantages
-Information can be presented in -Technical experties is required
Importance of External Communication attractive manner - Can be complex
 For better stakeholder relationships -can provide information with -Feedback will be given through
greater level of detail and clarity other maodes of communication
 For overall business survival and progress

Communication Media–Oral, Written, Signs & Symbol