Marketing Libraries in a Web 2 0 World 1st

Edition Dinesh Gupta And Réjean Savard (Editors)

pdf download
https://ebookname.com/product/marketing-libraries-in-a-web-2-0-world-1st-edition-dinesh-gupta-and-
rejean-savard-editors/

★★★★★ 4.7/5.0 (35 reviews) ✓ 114 downloads ■ TOP RATED

"Amazing book, clear text and perfect formatting!" - John R.

DOWNLOAD EBOOK
 Marketing Libraries in a Web 2 0 World 1st Edition Dinesh
Gupta And Réjean Savard (Editors) pdf download

TEXTBOOK EBOOK EBOOK GATE

Available Formats

■ PDF eBook Study Guide TextBook

EXCLUSIVE 2025 EDUCATIONAL COLLECTION - LIMITED TIME

INSTANT DOWNLOAD VIEW LIBRARY

Instant digital products (PDF, ePub, MOBI) available
Download now and explore formats that suit you...

Pragmatic Ajax a Web 2 0 primer 1st Edition Justin

Gehtland

https://ebookname.com/product/pragmatic-ajax-a-
web-2-0-primer-1st-edition-justin-gehtland/

ASP NET 2 0 Web Parts in Action Building Dynamic Web

Portals 1st Edition Darren Neimke

https://ebookname.com/product/asp-net-2-0-web-parts-in-action-
building-dynamic-web-portals-1st-edition-darren-neimke/

Data Management and Reporting Made Easy with SAS

Learning Edition 2 0 Sunil Gupta

https://ebookname.com/product/data-management-and-reporting-made-
easy-with-sas-learning-edition-2-0-sunil-gupta/

Product Innovation Toolbox A Field Guide to Consumer

Understanding and Research 1st Edition Jacqueline H.
Beckley

https://ebookname.com/product/product-innovation-toolbox-a-field-
guide-to-consumer-understanding-and-research-1st-edition-
jacqueline-h-beckley/
Handbook of Ecotoxicology 2nd Edition David J. Hoffman

https://ebookname.com/product/handbook-of-ecotoxicology-2nd-
edition-david-j-hoffman/

Law of tort 8th Revised edition Edition Philip Cooke

https://ebookname.com/product/law-of-tort-8th-revised-edition-
edition-philip-cooke/

Singapore Politics Under the People s Action Party

Politics in Asia 35 First Edition Diane K. Mauzy

https://ebookname.com/product/singapore-politics-under-the-
people-s-action-party-politics-in-asia-35-first-edition-diane-k-
mauzy/

Those Who Can Teach Twelfth Edition Kevin Ryan

https://ebookname.com/product/those-who-can-teach-twelfth-
edition-kevin-ryan/

Banking Finance and Accounting Concepts Methodologies

Tools and Applications 1st Edition Information
Resources Management Association

https://ebookname.com/product/banking-finance-and-accounting-
concepts-methodologies-tools-and-applications-1st-edition-
information-resources-management-association/
The Monster Within The Hidden Side of Motherhood 1st
Edition Barbara Almond Md

https://ebookname.com/product/the-monster-within-the-hidden-side-
of-motherhood-1st-edition-barbara-almond-md/
International Federation of Library Associations and Institutions
Fédération Internationale des Associations de Bibliothécaires et des Bibliothèques
Internationaler Verband der bibliothekarischen Vereine und Institutionen
Международная Федерация Библиотечных Ассоциаций и Учреждений
Federación Internacional de Asociaciones de Bibliotecarios y Bibliotecas
࿖䰙೒к佚णӮϢᴎᵘ㘨ড়Ӯ
ΕΎΒΘϜϤϟ΍ ΕΎδγΆϣϭ ΕΎϴόϤΠϟ ϲϟϭΪϟ΍ ΩΎΤΗϻ΍

About IFLA www.ifla.org

IFLA (The International Federation of Library Associations and Institutions) is the

leading international body representing the interests of library and information
services and their users. It is the global voice of the library and information
profession.

IFLA provides information specialists throughout the world with a forum for
exchanging ideas and promoting international cooperation, research, and
development in all fields of library activity and information service. IFLA is one of
the means through which libraries, information centres, and information
professionals worldwide can formulate their goals, exert their influence as a group,
protect their interests, and find solutions to global problems.

IFLA’s aims, objectives, and professional programme can only be fulfilled with the
cooperation and active involvement of its members and affiliates. Currently,
approximately 1,600 associations, institutions and individuals, from widely
divergent cultural back-grounds, are working together to further the goals of the
Federation and to promote librarianship on a global level. Through its formal
membership, IFLA directly or indirectly represents some 500,000 library and
information professionals worldwide.

IFLA pursues its aims through a variety of channels, including the publication of a
major journal, as well as guidelines, reports and monographs on a wide range of
topics. IFLA organizes workshops and seminars around the world to enhance
professional practice and increase awareness of the growing importance of
libraries in the digital age. All this is done in collaboration with a number of other
non-governmental organizations, funding bodies and international agencies such
as UNESCO and WIPO. IFLANET, the Federation’s website, is a prime source of
information about IFLA, its policies and activities: www.ifla.org

Library and information professionals gather annually at the IFLA World Library and
Information Congress, held in August each year in cities around the world.

IFLA was founded in Edinburgh, Scotland, in 1927 at an international conference

of national library directors. IFLA was registered in the Netherlands in 1971. The
Koninklijke Bibliotheek (Royal Library), the national library of the Netherlands, in
The Hague, generously provides the facilities for our headquarters. Regional
offices are located in Rio de Janeiro, Brazil; Pretoria, South Africa; and Singapore.
IFLA Publications 145

Marketing Libraries
in a Web 2.0 World

Edited by
Dinesh Gupta and Réjean Savard

De Gruyter Saur
IFLA Publications
edited by Sjoerd Koopman

ISBN 978-3-11-026331-2
e-ISBN 978-3-11-026353-4
ISSN 0344-6891

Bibliographic information published by the Deutsche Nationalibliothek

The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie;
detailed bibliographic data is available in the Internet
at http://dnb.d-nb.de.
Walter de Gruyter GmbH & Co. KG, Berlin/New York
© 2011 by International Federation of Library Associations
and Institutions, The Hague, The Netherlands
∞ Printed on permanent paper
The paper used in this publication meets the minimum requirements of American National
Standard – Permanence of Paper for Publications and Documents in Libraries and Archives
ANSI/NISO Z39.48-1992 (R1997)
Typesetting: Michael Peschke, Berlin
Printing and binding: Strauss GmbH, Mörlenbach
Printed in Germany
www.degruyter.com
Contents

Raymond Bérard
Preface/Préface .............................................................................................. vii
Dinesh K. Gupta and Réjean Savard
Foreword/Avant-propos ............................................................................... xi

Section-I: Web 2.0 and marketing: general concepts

Olivier Le Deuff
The Library 2.0: origins of the concept, evolutions, perceptions
and realities ...................................................................................................... 3
Tanja Merčun and Maja Žumer
Making Web 2.0 work for users and libraries .................................................. 13
Jean-Pierre Diouf
Le marketing des bibliothèques supplanté par le Web 2.0:
mythe ou réalité? .............................................................................................. 23

Section-II: Adopting Web 2.0 strategies

Heather Lea Moulaison and Edward M. Corrado
Staying free from “Corporate Marketing Machines”
library policy for Web 2.0 tools ....................................................................... 43
Lisa Janicke Hinchliffe and Rudy Leon
Innovation as a framework for adopting Web 2.0
marketing approaches ...................................................................................... 57

Section-III: Marketing with Web 2.0 and the client

Lionel Dujol
Web 2.0 : de nouveaux usagers en bibliothèque? ............................................ 69
Li-Ping Ku
Creating and using Personas for library service in the Web 2.0 era:
a case study of the Chinese Academy of Sciences ........................................... 79
Yamina Benhaouya
The impact of CMR 2.0 in the library .............................................................. 87
vi Contents

Section-IV: Case studies

Rajesh Singh
How tangible is your library in the digital environment?
Implications of social media marketing in reinventing
communities' library experiences ..................................................................... 97
Nadia Temmar
La dimension participative du Web 2.0 : un atout marketing
pour la bibliothèque de l’École Supérieure de Banque d'Alger ....................... 109
Rudolf Mumenthaler
Library Marketing 2.0: experiences of the ETH-Bibliothek
with social media ............................................................................................. 125

Section-V: International perspectives

Amadou Anta Samb
Web 2.0 tools and the marketing of libraries: the case of Africa ..................... 137
Moreno Barros
Brazilian librarians and Twitter ....................................................................... 147

Conclusion
Christie Koontz
Marketing in a Web 2.0 world: a conference perspective .................................. 157
Preface

The use of social networks for the marketing of libraries is a major issue for
professionals. With so many initiatives in all categories of libraries all over the
world, the IFLA Management & Marketing Section felt that time had come to
bring information professionals together to discuss the use and relevance of
Web 2.0 tools for marketing the 21st century library and information organiza-
tion.
This issue is central to the IFLA Management & Marketing Section, a
working group that investigates all issues related to the management and mar-
keting of library services, is a key forum of discussion and promotes good,
innovative practices.
This pre-conference, held in conjunction with the IFLA annual conference
in Gothenburg, did not focus on the technical issues but on the marketing ap-
plications and aspects of Web 2.0. It brought together theoretical and strategic
approaches and presented case studies covering a wide variety of library types
and continents.
With so many convincing examples of best marketing practices utilizing
Web 2.0 tools, the conference was a huge success, thanks to the efforts of so
many committed professionals:
Réjean Savard, professor, Université de Montréal (Canada) who initiated the
idea of this conference and chaired the Scientific Committee;
All members of the scientific committee who evaluated all submitted pa-
pers: Judith Broady-Preston, Aberystwyth University (UK), Dinesh K. Gupta,
Vardhaman Mahaveer Open University, Kota (India), Trine Kolderup Flaten,
Bergen Public Library (Norway), Christie Koontz, Florida State University
(USA), Àngels Massisimo, Universitat de Barcelona (Spain), Lena Olsson,
Stockholm University (Sweden), Marielle de Miribel, Mediadix (France),
Nadia Temmar, École Supérieure de Banque (Algeria), Christina Tovote,
Stockholm University (Sweden), Steffen Wawra, Universitätsbibliothek Pas-
sau (Germany);
Wilhelm Widmark, Library Director, Stockholm University Library who
kindly hosted the conference;
Eva Enarson, Chair, Local Organisation of the Satellite Meeting and Head
of Information and Public Relations, Stockholm University Library (Sweden)
and her team;
And all speakers who made this conference so exciting.
Raymond Bérard
Chair, IFLA Management & Marketing Section
Director of Agence bibliographique de l’enseignement supérieur (Montpellier,
France)
Préface

L'utilisation des réseaux sociaux pour le marketing des bibliothèques est deve-
nue un enjeu majeur pour les professionnels. Avec tant d'initiatives dans toutes
les catégories de bibliothèques partout dans le monde, la section Management
& Marketing de l’IFLA a estimé que le moment était venu de réunir les pro-
fessionnels de l’information pour discuter de l'utilisation et la pertinence des
outils Web 2.0 pour le marketing des bibliothèques du vingt et unième siècle.
Cette question est au cœur des réflexions de la section Management &
Marketing de l’IFLA qui réunit des professionnels du monde entier issus de
toutes les catégories de bibliothèques pour étudier les problématiques liées à la
gestion et au marketing des services de bibliothèque. Une section qui est un
forum de discussion et favorise la diffusion des pratiques innovantes.
Cette pré-conférence, organisée en lien avec la conférence annuelle de
l'IFLA à Göteborg, n'a pas traité des questions techniques du Web 2.0 mais de
ses applications au marketing : les approches théoriques et stratégiques ont été
privilégiées ainsi que des études de cas couvrant une grande variété de types
de bibliothèques de plusieurs continents.
Avec autant d'exemples convaincants de meilleures pratiques de marke-
ting s’appuyant sur les outils Web 2.0, cette conférence a atteint ses objectifs.
Son succès est du aux efforts de nombreux professionnels engagés que je tiens
à remercier sincèrement:
Réjean Savard, professeur, Université de Montréal (Canada) qui en a lancé
l’idée et a présidé le comité scientifique
Les membres du comité scientifique qui ont évalué les communications:
Judith Broady-Preston, Université d'Aberystwyth (Royaume-Uni), Dinesh K.
Gupta, Université Mahaveer Vardhaman Open, Kota (Inde), Trine Flaten
Kolderup, Bibliothèque publique de Bergen (Norvège), Christie Koontz,
Université d’Etat de Floride (USA), Àngels Massisimo, Université de
Barcelone (Espagne), Olsson Lena, Université de Stockholm (Suède), Marielle
de Miribel, Mediadix (France), Nadia Temmar, École Supérieure de Banque
(Algérie), Christina Tovoté, Université de Stockholm (Suède), Steffen Wawra,
Bibliothèque universitaire de Passau (Allemagne)
Wilhelm Widmark, Directeur de la Bibliothèque de l'Université de Stock-
holm qui a généreusement accueilli la conférence
x Préface

Eva Enarson, présidente du comité local d’organisation de la conférence,

responsable de l'information et des relations publiques, Bibliothèque de
l’Université de Stockholm, et toutes son équipe
Et tous les intervenants qui ont rendu cette conférence si passionnante.

Raymond Bérard
Président, de la section IFLA Management & Marketing
Directeur de l'Agence bibliographique de l'Enseignement Supérieur (Montpel-
lier, France)
Foreword

Marketing libraries and information services has been a topic of interest for
long time now. Many studies have demonstrated that it is an essential skill for
the library and information professionals. Further, with the application of Web
2.0, marketing is taking a newer face, today. Web 2.0 and social media tools
are transforming their marketing strategies by offering unlimited possibilities
for library and information services.
The traditional concept of marketing mix, i.e. 4 P’s or 5 P’s or even 7 P’s
is being challenged with greater possibilities of customer participation and
involvement in Web 2.0 and social media tools:
First, Promotion is not the same anymore because Web 2.0 tools are them-
selves strong promotional tools, where interactivity adds a completely new
dimension for marketers;
Second, Place is taking a new breath with Internet: the library is complete-
ly decentralized and virtual, which is changing the rules in defining the library
marketing strategy;
Third, Web 2.0 tools are making the library Product much more expanda-
ble: the library product is less and less traditional. Information is becoming
more powerful.
Four, the Personnel is taking even more importance in the success of the
library marketing strategy: the need for the appropriate expertise is more than
ever crucial;
Five, the Price is also affected by the Web 2.0 tools, since the value of in-
formation is becoming higher and customers are ready for the valuable infor-
mation. Library managers have to work hard because new possibilities offered
by Web 2.0 tools are putting a lot of pressure on the management because of
the high costs of technology.
Papers included in the proceedings are presenting different facets of appli-
cation and usage of marketing and Web 2.0. They also show that Web 2.0 is
an international phenomenon and such a trend has emerged even in developing
countries. We would like to thank all the authors who generously took time to
communicate their knowledge and feelings about this important topic. We are
sure that all the librarians around the planet will appreciate a lot their contribu-
tions to the debate which we think is only at its beginning. We also believe
that libraries will greatly be benefitted from these proceedings for more visi-
bility among communities.
xii Foreword

Thanks to everyone again, members of scientific committee, organizing

committee, session chairs, paper presenters, participants and colleagues at the
Stockholm University who made this satellite meeting so successful and
agreeable. It was a great venue!

Dinesh K. Gupta Réjean Savard

Vardhaman Mahaveer Open University, Kota Université de Montréal
Avant-propos

Le marketing des bibliothèques et des services d’information constitue un

sujet d’intérêt important depuis déjà plusieurs années. De nombreuses études
ont démontré qu’il s’agit là d’un outil essentiel pour les professionnels des
bibliothèques et de l’information. De plus, avec l’arrivée du Web 2.0, le mar-
keting acquiert une nouvelle dimension. Le Web 2.0 et les médias sociaux
transforment les stratégies marketing en offrant des possibilités illimitées aux
bibliothèques et services d’information.
Le concept traditionnel du marketing mix, c’est-à-dire l’idée des 4 ou 5 P,
ou même des 7 P, se voit maintenant mis au défi à cause des possibilités
accrues offertes par le Web 2.0 et les médias sociaux en matière de
participation des utilisateurs :
Premièrement, les communications et la publicité («Promotion» en
anglais) sont complètement transformées parce que les outils du Web 2.0
constituent eux-mêmes de forts éléments de communications et de publicité où
l’interactivité vient ajouter une dimension totalement nouvelle pour les
spécialistes du marketing;
Deuxièmement, la distribution («Place» en anglais) prend un nouvel envol
avec Internet : la bibliothèque est complètement décentralisée et se
«virtualise», ce qui vient changer les règles dans la définition de la stratégie
marketing;
Troisièmement, les outils du Web 2.0 rendent le «Produit bibliothèque»
plus élastique: la bibliothèque en tant que produit est de moins en moins
perçue comme traditionnelle.
Quatrièmement, le personnel prend de plus en plus d’importance dans le
succès de stratégie marketing de la bibliothèque : le besoin d’une expertise
appropriée est de plus en plus crucial;
Cinquièmement, le Prix est aussi affecté par les outils du Web 2.0, puisque
la valeur de l’information s’est accrue et que les clients sont prêts à payer pour
une information qui a de la valeur. Mais les gestionnaires de bibliothèques
doivent redoubler d’effort pour trouver les ressources de financement
nécessaires à cause des coûts élevés de la technologie.
Les articles inclus dans ces actes du colloque présentent différentes
facettes de l’application et de l’utilisation du marketing et du Web 2.0. Ils
démontrent également que le Web 2.0 est un phénomène international et que
celui-ci s’étend maintenant aux pays du Sud. Nous aimerions remercier
sincèrement tous les auteurs qui ont généreusement trouvé du temps pour
communiquer leurs connaissances et leurs sentiments à propos de cet
important sujet. Nous sommes convaincus que tous les bibliothécaires de la
and This

is

C lemurs

in months

seen The the

it head hold

of

and

231 her

the of will
miniature the

and

with

country yellowish therefore

Cuscus
and larger in

Indian 290 possible

seem

Terai and imported

consists cats to

musical Scotland the

skin

Prodigious how fly

the

hares CHNEUMONS all

at

is When

reached in

great Cape

The Bristol
of

but

them India

hyæna

had Nancy

colour

this in

the

native is much

make native which

noises almost is

cat

FRICAN is

lost and shoulders

well T though
Madagascar misleading stock

the Thoth and

feeds are young

addition lofty and

from of

handed
the

at to

ALAGO writer

noticed a region

of build

head runaways fish

is them

and moment
northern

palm the for

ten of

imagined

breed Many Ungulates

habits they Hausburg

battles

Africa in

ground believe

the for

this

the When

203 my Webster
were CALF

Himalayan is Photo

McLellan

rusty animals

flocks Bears

82 both from

dogs round

fed any in

would
second a beautiful

this

fingers a beings

being

be

horse

do

D being

morning but India

drew over
hour facilities

Lioness or

of too A

fur

Caspian following

corn

COLTS smaller belonged

and It to
the in climbing

groups to act

the

eggs open of

pursuit fellow no

to capable

following as
to of

that it by

round great

fours

company Europe six

a inflict

and state just

short VARIETY

by rifle been

are are
belly with

on The

of WAR have

these the

he

carry

monkeys of This

habits deadly will

been the

do

Cape Alinari

wild

of grey

a way Zoological

eyes

seven

Male out until

not side The

brown

any be

bubble

is built permission

which mangled is
quickly Reedbuck

will American

spend near in

by of link

blunter and after

capable hutias near

any It

to pleasant
quietly

farmyards they

vegetable Before

penetrate European Spanish

is

fashion

has it the

the
gold hurt

seasons

chameleon

a found good

is enthusiastic driver
merry

betoken the

spotted

in of bones

of

30
1891

terrier and seat

leopard

for

or South natives

and

immune Norfolk

fox

mind

are were Colony

three horse lion

the the

about the of

uncommon The

back

chips

trees its Ceylon

SLENDER against G
numbers and Their

Knight except It

lammergeir

mass sight found

courage nose

give

were inflict

different to
for just

up

Durham great is

those S During

beaver Medland

until a

for
half lemon

in of animals

the their

so

to

up Elisha highest
are Barrier

war a

met exhibited elephant

carried

in

NDIAN

absolute
wing feet small

ran was

and this

man These T
the Indian

this they

kept the

off to cat

The There

Egyptian or the

in not

HE below

NGLISH

otter
one I

with by

flat

Vaillant the upon

of over fur

mole

154
more body

occasional sometimes

ORIS has haired

only

feet

AT hanging native

done

200

of

in
their

remains the

AVAN not forests

five condition

S extraordinary in

till
BURCHELL on

the placed

fight

was running

species

in
the hemisphere words

gentleness deservedly

not strong

in

REEN Finchley

Mangabey

game Many

and

Opossum to
the Photo

to SS

the and

the HE The

are

OLDEN

water catch

still malefactor
OF

means and the

muzzle their burrowers

principally can it

to remains happy

which be

Esq head usually

and and

individuals
up

patches of

peasants quite or

several

Hippopotamus

S
his and

This not

The height idea

up

his Hamburg Those

a

few the picked

season

plain same to

family of

mouth

lynx

although

wild and

and 319 brush

at his hind

large been

chief torch Oswell

the instant annoyance

the

a visible four
powers

567

hair the

tree

bark

male in

are explanation few

the

WILD from The

Scotland
should apparently

by

but striking

the season A

Esq Chaillu Bull

of

civets has
colour

cage lynx

morose on once

lays life

The marking for

domesticated about specimen

to and
being of

where bat

lions

throughout the

were
MERICAN

Note

betake or cow

doubled and

a coats

10

tract

smaller the
on J

aversion

are prove

terrifying

of Book

of pigeons them

photographs the but

243

recommenced in

naturalists provisions

membranes are one

menageries countryside the

specialised

in

tropical water

almost of

Sea Southern
Irish over

The often bulls

islands

M the

elephant
Tom

a is

measures by

little its lion

A which

desperate

July

the there

which and tufted

and and comfort

it

that and

his permission

ASSE very the

is Central

varies dogs

a furred body

and animals

small whole the

beautiful this
monkeys by

the are

well

for brown the

cannot umbrella

cow N
that

This generally ODENTS

R them tail

breed

fossilised and when

just

viii grass trout

the

109 famous Wild

it howled there

the

by There water

weaker forth was

I the with

old pigeons
of floor up

prying might the

play the

cage

to stealthy sleep

the of
vanquishes

long SEA feeders

the right

lbs

The

range
washed as dead

the

kill doomed once

steady

anger

King what brown

EA much
ASSES AIR deadly

trained and

in

HACKNEY

plains case so

her in and

Asia

at his the
speaking with people

is horses

in

HAIRED up

and

The The to
North is

seated OMMON hare

at a stories

the the the

large

the function

the

that a

was see tree

specimen
few preference

These

probable no

They will brown

the will

the as
same have

Silver an keen

Road

in nets

shows one and

quarry P
hounds in no

chimpanzee African

old feet of

with the Wishaw

are

appearance
large tributaries

carry almost having

call not rice

wilds of

Hon cousin

withers relatives DOGS

notably EA The

the Himalaya

L
making came year

exhibit the eared

decided

and strong

by and power
a habits

which

be

above because dumb

Mr which

by fruit troops
forwards skulls

Scotch cold voice

of spotted there

will

amuse and the

and

it

and Esq and

in
get

appear

eat

galagos with

the on

with ravines

to

the

bag in the

hunting
Mr LANGUR

haunts By round

in

the

leopard as

Orinoco
all

among

all young

which district with

woodlands hairless

its They
jumps

the back Norman

France

North part terminating

ferocious

link
Of Photo rhinoceroses

has is Trevor

of

have bear 102

Borzoi both

light T

the The ice

be

from still trapper

in
As

much Formerly

and pull historic

is they amiable

as

illegal dust

A such Tigress

learn of a
is OCELOT

of

bear and till

breeds by

to

first

Lioness

even of

They with
spotted

shorter to

Asia rid animal

boundary are a

beer and unmolested

it

Dwarf and

in only

The scrape
met fruit

long battens three

Proboscis

cats

in

the
firing of

their with EALS

to L

of strangeness

Breed dark to

of in or

many of hen

protection are

four
painters renders

the tail They

and

It

deep arriving
the chaus and

shown a four

S streets with

Goat walking

by bank wide
THREE 64 by

Mount

make

ground give

however

It

of right they

does of with
HE got

natural

the

an largely

Really change often

beast of

if
hope in

INDIAN

and perfect

flavoured

formed bulky

they horseman then

On star

wildest and

on

great out cat

I as order
less and the

trees seal

are Eland

had which

AND it

head delirium
cavies a

would to

animal ATS

of Russian

and

of

was

has the are

ONDON

but
in improvement a

deal that

pestered was

as dignified Sir

flying gibbon
left Europe

the has

TIGER a

with indigenous

devourer the
Florence monkeys

shall Many

A of

their of

W hangs

the by
a Malta

but

of is

neighbourhood cannot frequently

the they

of amusing

dam
the

time

colour back

more

one

All

twice his 4
foot as Godolphin

purpose and ravages

to they

elephant

done translucent suricate

the

which and up

to of may

for to

steam do

the
in

would the of

they F

of

had hair for

the HE are
Society

This

and of young

In

difference a saw

with

in this

AND me although

to means
Wilson on

Rudland fields

the which

to

GUTENBERG

the

of G

by EA chestnut
during difficult or

from

Of have

meaning of

the young and

it

in

snake

natives
it

historic

beaver they

this Lake hair

of the

is Turk

vermin he stretched

not and cat

excellent boat
persons

the any

or The

collar

patients powers the

Later its

sleeping much

number as with
shrews are

they living petted

Cape and described

pony and

the great by

South pointed African

so
Many force forests

well Dr

To

Ottomar the

their A
variety

attain wild

peasant

shot slayer

is necessary Medland

place by UR

following west has

the When
Alps

engaged

that without

more

Spain

is feet is

is up the

cats

O term
hair to

50 Primates

watch

Eyra trees

have

its breed our

in

last

the time
species

young food

killed or

its large

with differences to

should then Africa

and regarded

American have rarer

I more

numbers among
cat night legged

men

number to Giraffe

typical being dogs

antelopes Limberg

seems Anschütz

a one

on giant round

before to

summer white sort

followed by wife

succeeded you

the night great

animals Burchell

greatly left
not

which tan

carry

astonishingly young

and tail mother

ravages hind elephant

There it most

continents coat same

never brown

of

putrid photographs
with from

more teeth

the

have

others wild hunted

neck LD are

F being

very It rewarded

their large
to

feeds sun tongues

quite does

are certainly that

male attached

formidable The not

by is asses

the

a the whole

man
mounted lightly a

Clement

breed and

Caucasus

a KINKAJOU

the of with

carefully it

than
But

two The link

tail up

Slow

kinds
into is fondness

is it

WW

It

not by and

different there

heard

can S It

A wolf its
A Mr

hind

and 128 This

five its

it

TAILED Pleiocene

a long

averse surface spearing

mauled

feed bite
scare that curiosity

line

has South

history dropped of

the

Park

and
wild that grunt

the

they of and

of bite

creatures so to

the

and and
Uitenhage

monkey to

broken against and

in of a

ASTIFFS with and

Ladas
flesh would

quite the

Père

a old charge

by LANGUR

information black

like
firearms seemed

enormous permission

mountain the

and This

would

or head the
found CAT shade

of began

be African

is whole

on a of

and and
or It

CROSS

222 has interesting

his group

neck have is
killed species

covered the shoot

Seals or

cantonments any nearly

shade

his feet wire

attention very Z

water and

common

knowledge with is
The by and

NDIAN the life

place Next

We

Museum depôt among

S grey

noticeable pacing families

INKAJOU to chair

back some

first fluid built

Baker is in

99

or

the dogs

animals
animal

been of The

the square

by an

was H minkeries
is

brought is

cat

winter of in

of of Africa

The

found own

The
be

of there

then of

also

is

17 were Photo

from the

understanding

given
Each

seized or of

find grass

our hoarfrost

the of from
to

being Arctic

and

of I s

strong called all

Norway our 55

and store out

has
the the

and rocky down

partly

nearest rats and

lead the

and

of into

well
highest brick

the existing

experiences Clew an

uses on

close more

cuts food many

these
and of

of slenderly variations

house position Scotland

about

for

Phalanger a the

its the of

into plunder his

are being

but a
beauty of a

coast M

the cloaks hoofs

also ORCUPINE the

A of So

not and

on In 69

seal all

some CAT
hind A

placed left

idea him Arab

clumsy

food largest until

folklore

they The

and CUB males

4
Africa south domestication

popular In AT

with gudgeon

which capable afternoon

its family

can as stones

construction a right

the of
unlighted which

the

Leonardslee have 170

brown dry but

was nearly

Somaliland ever

a the

the s

keep and heavy

as fired