20/08/2025, 15:52 Valueleaf Services (India) Pvt. Ltd.
Mail - FW: Marketing Budget for the month of June 24
Karthik N <[email protected]>
FW: Marketing Budget for the month of June 24
3 messages
Gigil Sebastian <[email protected]> Thu, Jul 18, 2024 at 4:21 PM
To: Appaja Koli <
[email protected]>, Sarwathulla Khan <
[email protected]>
Cc: Karthik N <
[email protected]>
Dear Appaja,
Do we have any other changes on the final validations??
Dear Sarwath,
Please share the final numbers with Karthik..
Dear Karthik,
Please consiode the final numbers for doing the intercompany billings..
Regards
Gigil Sebastian
Date: Thursday, 18 July 2024 at 1:12 PM
To: Ajinkya Pawar <
[email protected]>
Cc: Sarwath <
[email protected]>, Narin Shetty <
[email protected]>, Gigil Sebastian
<
[email protected]>, Srikanth Bureddy <
[email protected]>, Satish Saraf
<
[email protected]>
Subject: Re: Marketing Budget for the month of June 24
Hi Ajinkya,
Please find the Phonepe June revised billing - Rs 91,00,500.
Total
D0
Source Agency Agency Overall Total SL Total
CPSA Recovery
Name Spends Revenue Recovery Applied Revenue
%
%
Phonepe 300 77,33,325 91,00,500 10.2% 49% 91,00,500
30,335
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20/08/2025, 15:52 Valueleaf Services (India) Pvt. Ltd. Mail - FW: Marketing Budget for the month of June 24
On Thu, 18 Jul 2024 at 12:37, Ajinkya Pawar <[email protected]> wrote:
Hi Appaja,
Please update me on the same, We are unclear on how you will be closing the revenue for the last and the current
month.
We are planning to scale it up but need clarity on this part to proceed.
Kindly help here as soon as possible.
Thank you,
On Wed, Jul 17, 2024 at 11:59 AM Ajinkya Pawar <[email protected]> wrote:
Hi Appaja,
Sorry for the late reply, I was on leave last week.
I would like to discuss a few pointers based on the validations you shared with me.
1. Noticed a deduction of 7L in the validation, Please help me understand the reason for the same.
2. The PO is 300 on every salaried application with a KPI of 10% D0 recovery, if not met then only the Pro-rata
comes into effect.
3. From PhonePe I delivered more than 30k new salaried applications maintaining CPA of 256. Also, the D0
recovery was more than 10%.
The 7L deduction is huge and impacts my overall revenue. Please close the validation considering all the above
pointers.
Waiting for your revert.
Thanks and regards,
On Fri, Jul 12, 2024 at 10:40 PM Appaja Koli <[email protected]> wrote:
Hi Ajinkya,
Please find the final June billing validation..
Final Agency
Source Name
Revenue
Phonepe 85,06,658
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20/08/2025, 15:52 Valueleaf Services (India) Pvt. Ltd. Mail - FW: Marketing Budget for the month of June 24
InApp 5,65,500
Total 90,72,158
On Fri, 31 May 2024 at 14:54, Appaja Koli <[email protected]> wrote:
Hi Ajinkya,
Please find below the budget for June 24 along with the KPIs.
Cost Per
Source Maximum Salaried
Name Budget Limit Application
Phonepe 2,00,00,000 300
InApp 25,00,000 300
Total 2,25,00,000 300
KPI's to be Maintained
- D0 Recovery % should be >10%.
- Prorata payout will be given if the D0 recovery % is not maintained.
- The Summary report will be shared with you by 12 PM, for Yesterday.
--
Thanks & Regards,
Appaja Koli
Lead Data Analyst
9653165494
[email protected]
Image removed by sender.
--
Thanks & Regards,
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20/08/2025, 15:52 Valueleaf Services (India) Pvt. Ltd. Mail - FW: Marketing Budget for the month of June 24
Appaja Koli
Lead Data Analyst
9653165494
[email protected]
Image removed by sender.
--
Ajinkya Pawar
Assistant Manager - Mobile Delivery
Image removed by sender.
--
Ajinkya Pawar
Assistant Manager - Mobile Delivery
Image removed by sender.
--
Thanks & Regards,
Appaja Koli
Lead Data Analyst
9653165494
[email protected]
Image removed by sender.
Sarwath <[email protected]> Thu, Jul 18, 2024 at 4:34 PM
To: Gigil Sebastian <
[email protected]>
Cc: Appaja Koli <
[email protected]>, Karthik N <
[email protected]>, Mohammed Ali
<
[email protected]>
Sure will do that
[Quoted text hidden]
--
Best Regards,
Sarwath
Appaja Koli <[email protected]> Thu, Jul 18, 2024 at 4:37 PM
To: Gigil Sebastian <
[email protected]>
Cc: Sarwathulla Khan <
[email protected]>, Karthik N <
[email protected]>
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20/08/2025, 15:52 Valueleaf Services (India) Pvt. Ltd. Mail - FW: Marketing Budget for the month of June 24
Hi Gigil,
This is the only change we have made in PhonePe. Other than all source/team numbers are final.
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