Online Marketing Elements with Definitions:
Online marketing, also known as digital or 1.Digital Access: Equitable distribution of
internet marketing, utilizes the internet and technology and online resources.
technology to connect with potential
customers ("Promoting or advertising"). 2.Digital Commerce: Electronic buying
and selling of goods, with safeguards in
Traditional vs. Online Marketing: place.
Traditional channels include billboards,
radio, print, and television. Online 3.Digital Communication and
marketing appears on social media, Collaboration: Electronic exchange of
websites, e-mails, and other platforms. information.
Purpose: To use the internet to connect
with larger and more targeted audiences. 4.Digital Etiquette: Thinking about others
when using digital devices.
Importance of ICT: Crucial for most
businesses to expand, improve efficiency, 5.Digital Fluency: Understanding
customer service, and demand. technology and its use.
Internet Marketing Strategies: 6.Digital Health and Welfare: Physical
Uses the internet and technology to and psychological well-being in a digital
connect with potential customers. Cost- world.
effective, trackable, and targeted.
7.Digital Law: Electronic responsibility for
1.E-mail Marketing: Sending targeted actions and deeds.
messages to potential customers via
email. 8.Digital Rights and Responsibilities:
Freedoms extended to everyone in a
2.Content Marketing: Creating and digital world.
distributing valuable online content (e.g.,
blogs, videos) to attract an audience. 9.Digital Security and Privacy:
Electronic precautions to guarantee
3.Web Analysis: Analyzing website data safety.
to understand user behavior and improve
website performance. Digital Footprint: The trail of data you
leave online.
4.Search Engine Marketing (SEM): Online Identity vs. Digital Identity:
Promoting websites through paid Online Identity: Persona you present
advertising on search engines. online.
Digital Identity: All information
5.Social Media Marketing (SMM): Using representing you online.
social media platforms to connect with
audiences and promote products/services. Responsible ICT Use: Honesty,
respecting intellectual property, clear
6.Digital Citizenship: communication.
Responsible and ethical use of
technology, encompassing rights and Establishment of DICT:
responsibilities. RA No. 10844: Establishes DICT for ICT
policies.
Functions: Policy creation, regulation. Sharing Embarrassing Photos/Videos:
Intimate content shared without consent.
DICT Rules
1.National Broadband Plan: A Cyberstalking: Online stalking; using
government initiative to improve internet digital communication to stalk or intimidate
access and speed across the Philippines. someone.
2.Free Wi-Fi for All Program: A
government program providing free Trolling: Provoking others online;
internet access in public spaces. deliberately upsetting or antagonizing
4.Cyber Security Initiatives: individuals.
Government efforts to protect against
cyber threats and secure online Sexting and Revenge Porn: Sending or
infrastructure. sharing sexually explicit images without
3.E-Government Services: Government consent.
services offered online to improve
efficiency and accessibility. Public Shaming: Negative comments
5.Digital Education Programs: Initiatives posted publicly; humiliating or
to integrate technology in education and embarrassing someone online.
improve learning outcomes.
6.Data Privacy Policies: Guidelines and Data Privacy:
regulations to protect personal data and RA No. 10173 (Data Privacy Act): Protects
ensure responsible handling of personal data.
information.
Importance: Protects rights, promotes
Powers: Defined in Section 6. responsible tech use, fosters innovation,
Cyberbullying: RA No. 10627 enhances trust, encourages
(Cyberbullying Act): Bullying through accountability, and creates safe
electronic means. environment.
Severe Forms of Cyberbullying Microsoft Word: A word processing
Harassing Messages: Sending repeated, program used for creating, editing, and
unwanted, and threatening messages. formatting text-based documents.
Spreading Rumors: Using media Adobe Photoshop: A professional image
platforms to spread false or malicious editing software used for photo
rumors about someone. retouching, graphic design, and digital art.
Doxxing: Publicly revealing someone’s Google Chrome: A widely used web
private information without their consent. browser for accessing and navigating the
internet.
Impersonation: Creating a fake online
account to pretend to be someone else. Slack: A communication and collaboration
platform designed for teams and
Exclusion: Deliberately excluding workplaces, offering features like
someone from a group chat or online messaging, file sharing, and channel
community.
I. Core Concepts
Software Application:
A program or collection of programs Designed specifically for mobile devices.
designed to perform specific tasks for the
user.
II. Types of Software Applications Game Software:
Productivity Software: Designed for entertainment and interactive
Helps create documents, manage tasks, gameplay.
analyze data, and organize information.
III. Application vs. System Software
Communication Software: Application Software:
Facilitates communication and Helps users perform specific tasks or
collaboration between individuals or activities.
teams. System Software:
Manages and controls the computer
Multimedia Software: hardware.
Allows users to create, edit, and manage
multimedia content. Dictionary
Etiquette: the customary code of polite
Web Browsers: behavior in society or among members of
Allows users to access and navigate the a particular profession or group
internet. Fraudster: a person who engages in
fraud
Educational Software: Spectrum: used to classify something
Designed for learning and educational Adhere; to stick firmly to a surface or to
purposes. follow a rule, guideline, or principle closely
Doxxing: publicly revealing private or
Database Software: personal information without their consent,
Manages, stores, and organizes data in often with the intent to harm or harass
structured formats. them.
Inflammatory: likely to provoke strong
Graphics Software: feelings, anger, or violence.
Used for creating and editing vector Enthusiast: A person who is very
graphics. interested in a particular activity or
subject.
Security Software: Robust: Strong and healthy; vigorous.
Protects computer hardware from viruses. Intermediary: A person who acts as a link
between people to try to bring about an
Operating System (OS): agreement.
Manages computer hardware and Synchronization: The operation or
provides a platform for applications to run. activity of two or more things at the same
time.
Note: Typically categorized as System
Software, not Application Software. Section 4: Plans and promotes
technology policies.
Entertainment Software:
Provides entertainment through music, Section 5: Creating Policies
movies, etc.
Mobile Applications (Apps):
Section 6: Regulates technology and
internet services to ensure quality and
innovation.
