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 YOUR INTERNET
CASH MACHINE
THE INSIDERS’ GUIDE TO MAKING
BIG MONEY, FAST!

Joe Vitale
Jillian Coleman Wheeler

JOHN WILEY & SONS, INC.

ffirs.indd i 11/7/07 6:04:44 PM

ffirs.indd iv 11/7/07 6:04:45 PM
 YOUR INTERNET
CASH MACHINE
THE INSIDERS’ GUIDE TO MAKING
BIG MONEY, FAST!

Joe Vitale
Jillian Coleman Wheeler

JOHN WILEY & SONS, INC.

ffirs.indd i 11/7/07 6:04:44 PM

 Copyright © 2008 by Jillian Coleman Wheeler and Hypnotic Marketing, Inc.
All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108 of
the 1976 United States Copyright Act, without either the prior written permission
of the Publisher, or authorization through payment of the appropriate per-copy fee
to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests
to the Publisher for permission should be addressed to the Permissions Department,
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011,
fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used
their best efforts in preparing this book, they make no representations or warranties with
respect to the accuracy or completeness of the contents of this book and specifically
disclaim any implied warranties of merchantability or fitness for a particular purpose. No
warranty may be created or extended by sales representatives or written sales materials.
The advice and strategies contained herein may not be suitable for your situation. You
should consult with a professional where appropriate. Neither the publisher nor author
shall be liable for any loss of profit or any other commercial damages, including but not
limited to special, incidental, consequential, or other damages.
For general information on our other products and services or for technical support,
please contact our Customer Care Department within the United States at (800)
762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.
Wiley also publishes its books in a variety of electronic formats. Some content that
appears in print may not be available in electronic books. For more information about
Wiley products, visit our web site at www.wiley.com.
Library of Congress Cataloging-in-Publication Data:
Vitale, Joe, 1953–
Your internet cash machine : the insiders guide to making big money, fast! /
Joe Vitale, Jillian Coleman Wheeler.
p. cm.
ISBN 978-0-470-12944-9 (cloth)
1. Electronic commerce. 2. Information technology. 3. Internet.
I. Wheeler, Jillian Coleman, 1947– II. Title.
HF5548.32.V58 2008
658.8’72—dc22
2007024228
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1

ffirs.indd ii 11/7/07 6:04:45 PM

 This book is dedicated to
every aspiring entrepreneur in
search of his or her perfect business.
Welcome to the following pages!

ffirs.indd iii 11/7/07 6:04:45 PM

ffirs.indd iv 11/7/07 6:04:45 PM
 CONTENTS

Acknowledgments xiii

Foreword xv

PART ONE BUILDING THE FOUNDATION

It All Begins with You 3

Structure 3
Your Life and Your Business 4
What Is Your Current Situation? 5
What Are Your Interests, Talents, or Expertise? 7
What Are Your Desires? 8
Your Ideal Day 10
Guest Expert Article:
Creating Abundance In Your Career
(Thomas L. Pauley and Penelope J. Pauley) 11

Select the Best Business Model for You 17

Bring Your Off-Line Business Online 17

ftoc.indd v 11/7/07 9:18:41 PM

 vi CONTENTS

Guest Expert Article:

Get Your Real Estate Business Online
(Larry Goins) 21
Sales of Physical Products 23
Support Services for the World Wide Web 26
News and General Information Sites 26
Blogs 28
Entertainment Sites 31
Auction Sites 33
Affiliate Sales Sites 33
Social Networking Sites/Forums 34
Sale of Information Products 36
Education Sites 37
Guest Expert Article:
Educating for Entrepreneurship
(Rhea Perry) 38
Membership Sites 40
Multilevel Marketing/Network Marketing 40
Guest Expert Article:
Geometric Giving: The Easy Way to Donate
$1 Million a Month to Charity
(Paulie Sabol) 43
Gambling and Adult Sites 46

A Closer Look at Online Auctions 50

Getting Started on eBay 51

What to Sell? 54

ftoc.indd vi 11/7/07 9:18:41 PM

 CONTENTS vii

Pricing 56
Buying for Resale on Auction Sites 58
Promoting Your Auctions 60
Shipping 60
Timing Your Auction 61
The Path of the PowerSeller 62
Treat it like a Real Business 63
Bells and Whistles 64
How to Leverage eBay 64
Guest Expert Article:
eBay and Beyond (Jim Cochrum) 65

A Closer Look at Affiliate Sales Sites 70

Advantages 70
Making Money as an Affiliate 71
How to Select Merchant Partners 72
Include Valuable Content 77
Google AdSense 78

Marketing through Social Networking Sites 80

Guest Expert Article:

Use MySpace to Build Your eBay Business
(Adam Ginsberg) 81
Guest Expert Article:
A New Model of Social Networking
(Sam Heyer) 83

ftoc.indd vii 11/7/07 9:18:42 PM

 viii CONTENTS

Create Your Own Information Products 87

What Is an Information Product? 87

Determining Demand 88
Delivery 89
Benefits of Information Products 89
Guest Expert Article:
What’s the Best Product to Sell Online?
Why, Information, of Course (Tim Knox) 90
Guest Expert Article:
How to Make and Sell a Video Product
at Zero Cost (Nerissa Oden) 95

PART TWO THE ACTION STEPS

Set Up Your Web Site 105

Equip Yourself 105

Get Your Piece of Internet Real Estate 106
Guest Expert Article:
Profitably Naming Your New Internet Business
(Marcia Yudkin) 107
Find the Best Web Host 110
Set Up Your Infrastructure 111
Design Your Web Site 114
Physical Construction of Your Site 117
The Single-Page Sales Site 119

ftoc.indd viii 11/7/07 9:18:42 PM

 CONTENTS ix

Guest Expert Article:

Three Secrets to Making Your Sales Letters Sell
(Mark Hendricks) 121

Get the Word Out 127

E-Mail Marketing 127

Articles 128
Search Engine Optimization 129
Your Blog 132
Branding 134
Joint Ventures 134
Your Affiliate Program 139
Newsletters 140
Newsgroups 140
Press Releases/Public Relations 140
Guest Expert Article:
Publicity Secrets to Attain Massive Success
for Your Internet Business (Annie Jennings) 141
Teleseminars and Webinars 145
Guest Expert Article:
Webinars—The Future of Online Marketing
(Jim Edwards) 145
Other Ways to Increase Traffic and Grow
Your List 147
Guest Expert Article:
Build Your List with Pay per Click
(Simon Leung) 150

ftoc.indd ix 11/7/07 9:18:42 PM

 x CONTENTS

Guest Expert Article:

Made You Look! (Wendi Friesen) 152

Make it Hypnotic! 157

What Is Hypnotic Writing? 158

The Formula for Causing Action 159
The Updated Formula 162
What about Your Web Site? 163
How Long Is Too Long? 166
How People Think 167
How to Create Hypnotic Stories 168
Reminders as Triggers 170
Guest Expert Article:
Buying Trances: The Real Secret to Hypnotic
Selling (Dr. Joe Vitale) 171
Changing Average Writing into Hypnotic Writing 176
Final Thoughts 181

PART THREE GROW YOUR BUSINESS!

It’s All About Quality 185

No Place to Hide 186
Deliver on Customer Service 186
Go Beyond Your Customer’s Expectations 187
Guest Expert Article:
Make Sure Your Customers Actually Get
the Benefits (Bill Harris) 188

ftoc.indd x 11/7/07 9:18:42 PM

 CONTENTS xi

Build Your Business Support Network 194

The Power of the Mastermind Group 194

Guest Expert Article:
Mastermind Groups for Internet Marketers
(Bill Hibbler) 195
The Fine Art of Delegation 198

Comply with Cyber Law 200

Spam 200
Copyrights 201
Trademarks 201
Free Speech 202
Guest Expert Article:
Legal Issues for Internet Marketers
(Bob Silber) 202

Plan for Success 205

Your Business Plan 205

Incorporation 207
Guest Expert Article:
How to Predict Your Way to Wealth
(Mike Mograbi) 208
Index 217

ftoc.indd xi 11/7/07 9:18:43 PM

ftoc.indd xii 11/7/07 9:18:43 PM
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