1.
Introduction
Objective
To transform pharmaceutical sales operations by:
Digitizing field force activities.
Ensuring compliance with medical marketing regulations.
Providing actionable insights for prescription growth.
Why Pharmaceutical Companies Need SFA
Delayed Market Feedback: Late or missing reporting on competitor activities and
prescription trends.
Inefficient Territory Coverage: Unplanned routes leading to missed opportunities.
Low Sales Visibility: Impact of real-time updates on MR (Medical Representative) activity.
Inaccurate Expense Management: Paper-based claim processes slow down
reimbursements.
2. Features & Interface
Key Capabilities
1. Field Task Dashboard
o Daily schedule of doctor and pharmacy visits.
o Priority alerts for key accounts and follow-ups.
2. Field Force Management
o Centralized database of all MRs with territory, specialization, and performance
data.
3. Geo Attendance
o GPS-based check-ins and check-outs from any location.
o Real-time location tracking for compliance and safety.
4. Visit Reporting
o Record outcomes of Doctors meetings: prescriptions secured, samples given,
competitor updates.
o Capture follow-up actions directly on mobile.
5. Expense Manager
o Submit and approve travel, lodging, and sample distribution claims digitally.
6. E-Detailing
o Digital brochures, product monographs, and videos for on-the-spot presentation.
o Track which materials were shown to which doctor.
7. Reports & Insights
o Territory coverage analysis, call frequency reports, and prescription uplift
tracking.
8. Mobile CRM
o Access complete profiles of doctors, chemists, and distributors.
o Manage potential new accounts with ease.
3. Business Benefits
Real-Time Oversight: Instant updates from the field to back office.
Higher Coverage: Ensure every high-value doctor is visited on schedule.
Increased Compliance: Accurate tracking of promotional activities.
Boosted Productivity: Reduce paperwork so MRs can focus on building relationships.
Data-Driven Decisions: Use analytics to refine product positioning and territory planning.
4. Pricing & ROI
Starts from: BDT …/person/month.
Includes: All core features, secure data storage, and regulatory compliance support.
No hidden costs.
ROI driven by increased prescription coverage and faster market feedback.
5. Why Choose Us
Industry Expertise: 8+ years in sales automation across regulated sectors.
Customizable: Adapted for pharmaceutical workflows, including compliance reporting.
Fast Onboarding: Get your team live within weeks.
Local Support: Dedicated account managers and training teams.
Key Features
1. Field Task Dashboard: The app helped Field Representatives view and plan their daily
tasks
2. Field Force Management: The application allowed the CHQ Sales Team to keep a list of
all field agents with crucial information and updates
3. Geo Attendance: Field reps could check in for work from any location on the field with
location validation. The mobile app would provide their real-time location data
4. Visit Reporting: The field sales app allowed the field representatives to record visit
outcomes and follow-up tasks directly in their app dashboard
5. Expense Manager: The mobile app would provide digital claim submissions to the
employee expense reimbursement process
6. E-Detailing: The app contained sales pitches & presentations along with digital catalogs
& multimedia content that would bring more orders
7. Report & Insights: The system application would create performance reports that can be
analyzed by the sales team leads and they could plan effective KPIs
8. Mobile CRM: The application allowed the CHQ Sales team to easily access lists of
prospects from a dedicated tab in the mobile app
9. Order Collection
10. Prescription capture and submission
11. Doctor’s profile and updates
12. Online approval from supervisors
13. Gifts track records, e-sign of doctors
14. The app contained sales pitches & presentations along with digital catalogs &
multimedia content that would bring more orders – creative support
15. Create a fast & efficient sales distribution process.
16. Exam Module
17. Automatic data collection with OCR
