ISCL -1
SPONSORSHIP SLAB
INTRODUCTION TO TENNIS
BALL CRICKET IN INDIA
1) India’s Largest Unofficial Format
• Played by 250M+ Indians, across schools, colleges, gallis, offices & village tournaments
• Low-cost, high-access version of cricket — needs no turf, no gear, just a bat and a tennis ball
• More Indians play tennis ball cricket every week than watch IPL matches
2) Culturally Deep-Rooted
• This is where every Dhoni,Raina, and Kohli first held a bat
• Exists in every corner — from Kashmir streets to Kerala beaches
• Often the first format introduced to kids in rural & semi-urban India
SIGNIFICANCE OF TENNIS BALL
CRICKET IN INDIA
1M+ TALENT EQUAL
No official league, but Talent discovery engine. Acts as a social equalizer,
millions of tournaments Many Ranji & IPL players urban vs rural,
every year across states started here rich vs poor, all play
on the same pitch
100+ 5000+ 10M+
Each city has 100s of active State-level unofficial leagues YouTube creators like Gully
tennis ball tournaments (e.g. attract 5,000+ spectators Cricket & Cricket with Nikhil
Karnataka: 300+ per year) per game (offline) have 10M+ subscribers collectively,
built on tennis ball content
THE RISE OF TENNIS BALL
CRICKET IN INDIA
1) Digital Explosion
250B+
• Over250B views across YouTube and Instagram reels in 2023 alone on
#TennisBallCricket content
• Regional creators now monetizing match highlights, player profiles & team reveals
• Influencer-driven tennis ball tournaments (e.g., Box Cricket League on TV) gaining
VIEWS prime-time appeal
2) Brand Opportunity – Untapped Goldmine
• 0national leagues sofar = zero saturation
<15CR
• Compared to ₹400 Cr+ spent on local IPL activations, tennis ball cricket gets <₹15 Cr in
brand investment — white space opportunity
3) Time is Now
• Aformat waiting for structure, monetization, and national visibility
INVESTMENT • ISCL steps in to legitimize, scale, and commercialize India’s real mass sport
Introduction to ISCL
The Indian Softball Cricket League (ISCL) is India’s first national-level
softball cricket tournament, created to revolutionize the sport and
give talented players from across the country a grand platform to
shine. With 32 teams representing all states and union territories,
ISCL brings together top players, celebrity ambassadors, and
passionate fans to celebrate cricket like never before.
Our mission is clear – to nurture grassroots cricket, inspire the next
generation of athletes, and make softball cricket a mainstream
sporting phenomenon in India.
The ISCL isn’t just a league; it’s a movement to empower dreams and
elevate cricket to new heights. Pythian, our governing body, provides
strategic direction and oversight, ensuring the league’s growth and
integrity at every step.
SURESH RAINA
We are proud to have
Mr. Suresh Raina
as our official brand ambassador
Broadcasting Partner
DD Sports
OFFLINE MEDIA
Each team will get their own team bus that will travel from the team airport to hotel, hotel to
stadium
20,000*advertisement hoardings ( 12’ x 10’ or more) in total across India
Each state will have 800 hoardings with ISCL Logo along with Title Sponsor, Co- Sponsors and
Respective team sponsor and team picture
100 Hoardings in 10km radius around the stadium
100 hoardings across metropolitan city ( Mumbai, Delhi, Kolkata, Chennai, Bengaluru,
Hyderabad, Ahmedabad, Pune, and Surat)
Branding on all buses assigned to teams - Total of 32 buses ( Each bus for each team) Public
Media branding in rural areas of India•
TITLE SPONSOR AND
DELIVERABLES
1 UNIT OF TITLE SPONSOR : 8CR (8 CRORE)
• “ISCL 2025 sponsored by” announcements and mentions continuously on broadcasting
• channel during live coverage
• Branding on post match presentation backdrop
• Branding across social and print media
• 20 sec ad space with broadcaster
• Photoshoot with ISCL brand ambassador celebrity with ISCL jersey
• Branding across all 20,000*hoardings across India
• Branding across all team buses that travel across
• Social media reels share by teams, MEME media, players, etc
• Branding on jersey of all teams
• Hoardings at stadium
• LED ad space around the boundary wall
• Boundary rope advertising
• Influencer activation and User Generated Content wearing team jersey with Title sponsor
branding
4 UNITS OF CO - SPONSOR :
3 CRORE EACH
DELIVERABLES FOR CO-SPONSOR:
•“ISCL2025 co sponsored by”announcements and mentions continuously on broadcasting channel
during live coverage
Branding on post match presentation backdrop
Branding across social and print media
10 sec ad space with broadcaster
Photoshoot with ISCL brand ambassador celebrity with ISCL jersey
Branding across all 20,000*hoardings across India
Branding across all team buses that travel across
Social media reels share by teams, MEME media, players, etc
Branding on jersey of all teams
Event based co sponsorship.
Influencer activation and User Generated Content wearing team jersey with sponsor branding
SPONSORSHIP DELIVERABLES
DELIVERABLES FOR DELIVERABLES FOR
2 lakh SPONSOR: 3 lakh SPONSOR:
10 boundary boards 10 boundary boards
5 TV Slots (10 second 6 TV Slots (10 second each)
each)
1 live interview
Access to VIP Lounge
Access to VIP Lounge
Access to food lounge
Access to food lounge
VIP parking
VIP parking
Felicitation On Stage
Felicitation On Stage
SPONSORSHIP DELIVERABLES
DELIVERABLES FOR DELIVERABLES FOR
5 lakh SPONSOR: 10 lakh SPONSOR:
15 boundary boards 25 boundary boards
10 TV Slots (10 second each) 20 TV Slots (10 second each)
1 live interview VVIP Facility
VVIP Facility Live Interview (5 minute )
1 Match Toss Felicitation Post match presentation
Access to VIP Lounge Access to VIP Lounge
Access to food lounge Access to food lounge
VIP parking VIP parking
Felicitation On Stage Felicitation On Stage
SPONSORSHIP DELIVERABLES
4 Boundary Partner
6 Boundary Partner
Review Partner
Umpire Partner
Time out Partner
Sponsorship packages can be customized according to budget
and schedule.
BILLBOARDS
BUS BRANDING
THANK YOU
#23, 3RD CROSS, BHUVAESHWARI NAGAR, DASARAHALLI MAIN ROAD, HEBBAL,
BENGALURU, KARNATAKA-560024
