Sales Management Analysis and Decision Making 11th Edition Thomas N. Ingram & Raymond W. Laforge & Ramon A. Avila & Charles H. Schwepker & Michael R. Williams Online Version
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Sales Management
This 11th edition of Sales Management continues the tradition of blending the most
recent sales management research with the real-life “best practices” of leading sales
organizations and sales professionals.
Refecting today’s emphasis on analytics and customer experience (CX), this edition
focuses on the importance of employing different data-based selling strategies for dif-
ferent customer groups, as well as integrating corporate, business, marketing, and sales-
level strategies and plans. Sales Management includes coverage of the current trends and
issues in sales management, along with real-world examples from the contemporary
business world that are used throughout the text to illuminate chapter discussions.
The new 11th edition includes:
This text is core reading for postgraduate, MBA, and executive education students
studying sales management. An updated online instructor’s manual with solutions to
cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
11TH EDITION
Thomas N. Ingram
Raymond W. LaForge
Ramon A. Avila
Charles H. Schwepker, Jr.
Michael R. Williams
Designed cover image: ipopba
and by Routledge
4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
© 2024 Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr.,
and Michael R. Williams
The right of Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker
Jr., and Michael R. Williams to be identifed as authors of this work has been asserted in
accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form
or by any electronic, mechanical, or other means, now known or hereafter invented, including
photocopying and recording, or in any information storage or retrieval system, without
permission in writing from the publishers.
Every effort has been made to contact copyright-holders. Please advise the publisher of any errors
or omissions, and these will be corrected in subsequent editions.
DOI: 10.4324/9781003363583
Typeset in Galliard
by Apex CoVantage, LLC
Preface xv
About the Authors xxi
v
C o n t e n t s
Preface xv
About the Authors xxi
vii
viii Contents
Independent Representatives 60
Team Selling 61
Telemarketing 63
Trade Shows 64
Channel Confict 64
Summary 65
Making Sales Management Decisions 68
Case 3.1: My Home Superstores 68
Case 3.2: Global Tracker Technologies 69
Glossary 313
Notes 323
Index 341
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