Core Competencies
Product & Service Marketing | B2B & B2C Marketing
Brand Strategy | Customer Lifecycle Campaigns
CRM & Email Marketing | SEO/SEM
Marketing Automation | Data Analytics
Marketing Content Strategy | Go-to-Market (GTM)
Team Leadership | Social Media Marketing
Experience
POORNIMA PUGAZHENTHI
Senior Product Marketing Manager
Strategic Marketing Leader
Building Brands. Driving Sales. Delivering Funskool India Ltd, Chennai, India 2023 - till date
Results. Launched 40+ products so far through cross-functional collaboration,
generating INR 10 Cr in revenue.
Leading brand repositioning efforts using digital marketing, resulting in a
150% increase in social media followers.
Contact Strengthening brand visibility for Funskool through strategic social media
engagement and targeted public relations campaigns.
Revamped and relaunched the official Funskool website, enhancing user
9342495634
experience and digital brand presence.
[email protected] Driving ecommerce marketing and SEO strategies across multiple
platforms, improving organic traffic
https://expressionsbypoornima.in/
linkedin.com/in/poornimap/ Marketing Manager
MindFresh Training, Chennai, India 2021 - 2023
Chennai, Tamil Nadu, India Created and executed integrated digital campaigns via MailChimp and
social media platforms.
Generated 4x increase in qualified leads and improved email engagement
by 35%.
About Me Built and managed landing pages using ClickFunnels and Swipe Pages for
lead generation.
Developed data dashboards to track product performance and campaign
Marketing professional with over 15 years of
ROI.
experience driving brand visibility, product Tools: Google Analytics, Canva, RankMath Pro, WordPress, Zapier, Pabbly
adoption and business growth across B2B and Instamojo, Razorpay, Stripe, Click Funnel, Swipe Pages, Mail Chimp, Flodesk
B2C sectors. I have led successful product
Marketing Consultant
launches and marketing campaigns by Pugazh Marketing Services 2012- 2021
blending traditional approaches with digital Developed brand and go-to-market strategies for small businesses and
strategies, delivering measurable impact across digital-first brands.
Executed performance campaigns and tracked KPIs including CTR,
ecommerce, trade and retail channels. conversions and ROI.
My journey spans corporate leadership roles Consulted on website builds and optimization using WordPress and SEO
tools.
and independent consulting - building
Tools: Google Analytics, Canva, RankMath Pro, WordPress, Meta Ads
adaptability, resilience and a sharp focus on Manager
execution. Skilled in go-to-market strategy,
Previous Roles:
cross-functional collaboration and customer-
Marketing Executive, Hempel Paints, Qatar | 2011 – 2012
centric messaging, I thrive on solving complex
Product Marketing Manager, Funskool India Ltd | 2007 – 2008
challenges and translating insights into
Assistant Marketing Manager, Planet M (Times of India Group) | 2005 –
actionable growth.
2007
Education
Masters in Social Science | Blekinge Institute of Technology - Sweden | 2009 - 2011
- Online, Business Administration
Masters in Business Administration | College of Engineering - Anna University - Chennai, India | 2003 - 2005
- Marketing & Systems
Bachelor of Engineering | Thiagarajar College of Engineering - Madurai, India | 1998 - 2002
- Electrical & Electronics
