Report on

3rd NHRD-TITAN HR Showcase event visit

Prepared by:
Sneh Parmar
MSW-FY

Sept 19th 2014

INTRODUCTION

AUTOMOBILE INDUSTRY
Indian automobile industry has grown leaps and bounds since 1898, time when a
car had touched the Indian streets for the first time. At present it holds a promising tenth
position in the entire world with being number two in two wheelers and fourth in
commercial vehicles. With standing a growth rate of 18% per annum and an annual
production of more than 2million units, it may not be an exaggeration to say that this
industry in the coming years will soon touch a figure of 10 million units per year. Besides
a steady growth in India's fiscal system, the expansion of Indian middle class has also
played a major role in drawing the attention of international auto manufacturers towards
the Indian Automobile Market. Forever, India is one nation which provides skilled
workforce at cut-throat prices making itself a preferable manufacturing center. The
magnetism of the Indian markets and the decline of global auto industries such as
Japan, Europe and US have triggered the influx of new conglomerates along with huge
capital investments in the sector.

Overseas auto players like Suzuki, Hyundai, Honda, etc. have

their manufacturing units in India and are maximum utilization of their Indian functions to
expand their business. As per a recent research conducted by Deloitte, 2020 will
witness the emergence of at least one Indian auto firm that would not only feature
among the best six car manufacturers but would also dominate the international auto
sector. Moreover, the global car sector would witness an enormous competence
building in low-priced nations like India and China as most of the producers would alter
base from industrial regions.

TVS GROUP
TVS group is an Indian diversified industrial conglomerate with its principal
headquarters located in Chennai and Madurai Almost all holdings of the group are
private. The largest and most visible subsidiary is TVS Motors, the third-largest two
wheeler manufacturers in India. TVS Group, with group revenue of more than USD 4
billion, is an automotive conglomerate company, specialized in manufacturing of two
wheeler, three-wheeler, auto-Electricals components, high tensile fasteners, die casting
products, brakes, wheels, tyres, axles, seating systems, fuel injection components,
electronic and electrical components and many more.

TVS MOTORS
With a turnover of 1.5 billion dollars and over 7000 employees, TVS motor
company is the flagship company of the TVS group – a 7 billion dollar group with 48
companies across industries. Today, TVS group is India’s largest automobile
components manufacturer and distributor. The Company’s products include domestic
range of two-wheelers, three-wheelers and international range of two-wheelers. The
Company’s motorcycles products include Apache RTR 180, Flame DS 125, Flame, TVS
Jive, Star City, Sports. The Company’s Variomatic Scooters products include TVS
Wego, Scooty Streak, Scooty Pep+, Scooty Teenz. The Company’s Mopeds include
TVS XL Super and TVS XL Heavy Duty.

ABOUT TVS MOTORS

Founder : T V Sundaram Iyengar

Date of Establishment : 1982
Revenue : 791.649 ( USD in Millions)
Market Cap : 27816.3505247 ( Rs. in Millions )
Corporate Address : Jayalakshmi Estates,29 (Old No.8) Haddows Road,
Chennai- 600006, TamilNadu.
Website : www.tvsmotor.co.in

BOARD OF DIRECTORS OF THE COMPANY

Chairman and Managing Director: Venu Srinivan

Directors : C R Dua,

H Lakshmanan,
 K S Bajpai,
Prince Asirvatham,
R Ramakrishnan,
T Kannan’
T S Rajagopalan,
Venu Srinivasan

Background
TVS was founded by T. V. Sundaram Iyengar in 1911.It is the only automotive
manufacturer in India to get the prestigious Deming Prize. One of its subsidiaries
Sundaram Clayton was the first company in India to receive the Deming followed by
Sundaram Brake Linings also getting the Deming Prize. This prize is "given to
organizations or divisions of organizations that have achieved distinctive performance
improvement through the application of TQM in a designated year." Sundaram Clayton
went on to be awarded the Japan Quality Medal. The TVS group of companies is mainly
situated in Padi, Tamil Nadu, in the outskirts of Chennai (formerly Madras)

Company Profile
TVS Motor Company Ltd, the flagship company of TVS Group is the third largest
two-wheeler manufacturer in India.

The company manufactures a wide range of two-wheelers from mopeds to racing

inspired motorcycles. The company is having their manufacturing plants at Hosur in
Tamilnadu, Mysore in Karnataka and Solan in Himachal Pradesh. They are also having
one unit located at Indonesia. Their subsidiaries include Sundaram Auto Components
Ltd, TVS Motor Company (Europe) BV, TVS Motor (Singapore) Pte Ltd, PT TVS Motor
Company, Indonesia, TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd
is a part of Sundaram Clayton group in TVS group of companies.
Departments

In TVS motors, following departments are there to handle the work flow.

1) New product development

2) Production engineering
3) Quality assurance
4) Vendor development
5) Operations
6) Marketing
7) 2 wheeler sales and service
8) International business
9) Finance
10) IT
11) HRD,IR,TQC
12) Strategy
13) Estate management
14) 3 wheeler sales and service

Marketing Strategies

 Enhanced distribution network - All India Sales.

 Increasing Nationwide Network

 Creating goodwill in the market-Serving the society

Competitors

 Hero Moto corp.

 Bajaj Auto ltd
 Honda Corp.
Swat Analysis

STRENGTH  WEAKNESS

 Huge sale network

Suppose to be very sophisticated.
(3500 Dealers).
Not fit for rural India.
 Better sale service
 They have big gap between cubic
 It has a good brand image. capacities of its products.
 It gives better service to
 Its market share is reducing from
customers.
last few years.
 Best customer preference.
 Spare parts are too costly

OPPORTUNITY THREATS

 Growing world demand for  Bajaj Auto Ltd.

entry-level motorcycles
 Hero Honda.
especially in emerging
 Yamaha Motors India.
markets.
HR POLICY

HR MISSION
Contribute to the growth of TVS Company by supporting achievements of operational
and strategic objectives by attracting imbibing TVS way, engaging and developing
talent, eading to sustained high performance.

HR VISION
TVS Motor – The Human Factor – TVS motors believes that people make an
organization and that its well-being is dependent on the commitment and growth of
people. There will be sustained effort through systematic training and planning career
growth to develop employees’ talent and enhance job satisfaction. TVS Motor will create
an enabling ambience where the maximum self-actualization of every employee is
achieved. TVS motor will support and encourage the process of self-renewal in its entire
employee and nurture their sense of self-worth.

BEST HR PRACTICES
People Focus

The people that make up the TVS Group work in an environment of shared
ideas, efforts and responsibilities. The group’s history, marked by long-standing
relationships, is testimony to the fact that people have found careers with it and not just
jobs. Recognized for its excellent human resource practices, the group addresses each
individual’s need to grow professionally and personally. Strong emphasis on employee
welfare and systems for continuous training has allowed different businesses to attract,
retain and develop outstanding talent.
Budding Professionals

In TVS, They firmly believe that right talent must be identified and nurtured early.
Give a boost to your first steps into the corporate world. You can start by getting your
College or Institution registered.

Hiring Consultants and Internal Referrals

TVS Motor’s HR believes that internal referral is the best way to hire new talent.
They also consider consultants to hire new talents.

OBSERVATION AND LEARNING

We visited the HR showcase event organized by NHRD-TITAN on 19th Sept
2014. It was a huge event and around 45 companies of different fields participated in
this event. The management of this event was very good. Each and every this was
properly organized and easily reachable. Food arrangement was very good but very
costly. The place was very crowded and People from company were not able to give
proper attention to every visitor. We also enjoyed games over there.

It was a great opportunity to meet new people and chat with them. It helped me
to enhance my communication skill. It was also helpful in my academics. Here I met
different people from different background and talked with them about their company
and came to know about different HR practices of their companies.

Key Learnings
 Event management plays important role to organize large scale event
 Learnt how to interact with new people. Asked queries to the representative of
different companies
 Learnt the workflow of HR department
 Learnt best HR practices of different company