PMS Landing Page and Outbound Marketing
HR Tech Platform: Landing Page Strategy & Copy
Version: 1.0
Date: August 5, 2025
Objective: To create five distinct, high-converting landing pages to drive sign-ups for our new HR
platform, leveraging the introductory offer.
Universal Elements & Core Offer
These elements should be consistently understood across all pages.
● Target Audience: Founders, HR Managers, and Operations Heads at Indian Small &
Medium Enterprises (SMEs) with 10-200 employees.
● Primary Pain Points: Wasting time on manual admin, using multiple disconnected tools
(spreadsheets, email, etc.), managing both employees and freelancers, fear of high costs
and complex software.
● The Core Offer:
○ 3 Months Free: Full access to the entire platform at no cost.
○ All in one HR management tool in a single platform.
○ Free Database Migration: White-glove service to move all existing employee
and contractor data securely and painlessly.
Landing Page 1: The "No-Brainer Offer" Angle
Objective: To capture leads who are highly price-sensitive and motivated by a strong,
value-packed deal.
● Headline: Get 3 Months of Complete HR Management FREE.
● Sub-headline: Stop juggling spreadsheets and paying for multiple apps. We'll migrate all
your data for free and give you our entire platform—from payroll to invoicing—at no cost
for 90 days.
● Primary CTA Button: Claim My 3 Free Months Now
● Hero Visual Concept: A bold, clean graphic: 3 MONTHS FREE + FREE MIGRATION.
Optionally, show a "slashed" price, like "A ₹15,000 Value, Yours FREE."
Below the Fold Content:
● Trust Bar: Logos of early clients or partners. ( Not right now but we can put generic one)
● Section: "What You Get (All for Free):" ( Must be main attraction)
A grid of icons showcasing key features:
○ ✅ Full Payroll & Statutory Compliance
○ ✅ Automated Leave & Attendance Tracking
○ ✅ Freelancer Timesheets & Invoicing
○ ✅ Simple Expense Management
○ ✅ Centralized Employee & Contractor Database
○ ✅ Powerful Reporting & Analytics
● Section: "The Easiest Switch You'll Ever Make:"
○ Step 1: Claim Your Offer: Sign up in 2 minutes. No credit card required.
○ Step 2: We Handle the Rest: Our team securely migrates all your data for you.
○ Step 3: Enjoy 3 Months of Simplicity: Experience the freedom of an all-in-one
platform, on us.
● Final CTA: Start My Free Trial & Migration ( Book a demo with expert )
Landing Page 2: The "Chaos Killer" Angle
Objective: To resonate with overwhelmed founders/managers who feel their current process is
messy and disorganized.
● Headline: Tired of HR Chaos? Unify Everything in One Place.
● Sub-headline: Go from juggling spreadsheets, emails, and separate apps to one simple
platform that manages your entire team. We'll even move all your data for you, free.
● Primary CTA Button: End the Chaos Today
● Hero Visual Concept: A "Before vs. After" graphic. "Before" shows a messy cloud of
logos (Excel, Gmail, a calculator). "After" shows those logos being pulled into your
platform's single, clean logo.
Below the Fold Content:
● Section: "Say Goodbye To..."
○ ❌ Chasing timesheets and invoices every month.
○ ❌ Manual leave tracking errors and endless email chains.
○ ❌ Disconnected payroll and expense systems.
○ ❌ Wondering if your data is secure or up-to-date.
●
● Section: "Your Limited-Time Offer to Get Organized:"
○ A visually distinct box highlighting the offer: "Let us prove it. Sign up now for a
fresh start with 3 Months FREE, plus FREE, white-glove data migration."
● Section: "How [Platform Name] Brings Calm:"
○ Short GIFs or clean screenshots of the dashboard for payroll, leave approval, and
invoice management.
● Final CTA: Get My Free & Organized Trial
Landing Page 3: The "Zero-Risk Switch" Angle
Objective: To directly address the friction and fear associated with adopting new software and
migrating data.
● Headline: Switching HR Platforms is Finally Easy. (And Free).
● Sub-headline: We eliminate the #1 reason businesses stick with messy spreadsheets:
the pain of migration. Our experts will move all your data for FREE, and you'll get 3
months to see why it was worth it.
● Primary CTA Button: Start My Free & Easy Switch
● Hero Visual Concept: A simple 3-step graphic: [Spreadsheet Icon] -> [Magic
Wand / Arrow with "Free Migration"] -> [Your Platform Logo].
Below the Fold Content:
● Section: "Our White-Glove Migration Promise:"
○ Secure: We handle your data with bank-level security and confidentiality.
○ Painless: You give us the files; we do all the heavy lifting and validation.
○ Fast: We’ll have you up and running on your new, clean database in as little as
48 hours.
● Section: "Test Drive It With Zero Commitment:"
○ A bold section explaining the offer: "Once your data is moved, enjoy a full
3-month free trial to explore every feature. No risk, no pressure, no credit card
required to start."
● Testimonial: "[Customer Name] from [Company]": "The free migration sold me. I thought
it would be a headache, but the [Platform Name] team had us set up in a day. We're
never going back!"
● Final CTA: Migrate My Data for Free
Landing Page 4: The "Total Team Management" Angle
Objective: To highlight the unique value proposition of managing both full-time employees and
freelancers in one system.
● Headline: Finally, Manage Your Employees & Freelancers. Together.
● Sub-headline: Stop treating your contractors like a separate company. Our platform
unifies your entire team's HR—from payroll for employees to timesheets and invoices for
freelancers.
● Primary CTA Button: Unify My Whole Team
● Hero Visual Concept: A split-screen mockup of your dashboard showing an "Employee
Profile" (with leave balance) and a "Contractor Profile" (with an invoice status).
Below the Fold Content:
● Section: "One Platform, Two Seamless Workflows:"
○ For Your Employees: Run payroll in minutes, manage attendance, approve
leave requests with one click.
○ For Your Freelancers: Track project timesheets, allow direct invoice submission,
and pay them out from the same dashboard.
● Section: "The Perfect Time to Bring Everyone Together:"
○ Highlight the offer: "Sign up now and manage your
● Section: "See It In Action:"
○ A short demo video (under 60 seconds) showing the process of approving an
employee's leave request and then paying a contractor's invoice.
● Final CTA: Start My 3-Month Free Trial
Landing Page 5: The "Time-Saving Machine" Angle
Objective: To appeal to the core desire of every business owner: getting their valuable time back
to focus on growth.
● Headline: Give Us Your HR Admin. We'll Give You Back Your Time.
● Sub-headline: The average business owner loses 10+ hours a week on manual HR
tasks. Automate it all with [Platform Name] and see for yourself—your first 3 months and
the entire setup are on us.
● Primary CTA Button: Start Saving Time Now
● Hero Visual Concept: A simple equation: [Platform Logo] = 10+ Hours Saved Per
Week. Or an animated clock where the hands spin backward.
Below the Fold Content:
● Section: "Reinvest Your Time Where It Matters Most:"
○ Instead of: Chasing Invoices & Timesheets -> Focus on: Customer
Relationships & Sales
○ Instead of: Manual Payroll Calculations -> Focus on: Business Strategy &
Growth
○ Instead of: Tracking Leave in Spreadsheets -> Focus on: Building an Amazing
Team Culture
● Section: "Your No-Cost Path to More Time:"
○ A clear, bold box: "Sign up today for a 3-MONTH FREE TRIAL. We'll do the
data migration for you, so you can start saving time from Day 1. It’s that
simple."
● Testimonial: "[Customer Name]": "I didn't realize how much time I was wasting until I
started using [Platform Name]. The free trial and migration made it a no-brainer. It's a
game-changer."
● Final CTA: Claim My 3 Free Months & Save Time
