ALL INDIA SHRI SHIVAJI MEMERIAL SOCIETY’S POLYTECHNIC, PUNE -1

COMPUTER ENGINEERING DEPARTMENT

VISION AND MISSION OF THE INSTITUTE

❖ VISION:

Achieve excellence in quality technical education by imparting knowledge, skills and abilities to
build a better technocrat.

❖ MISSION:

M1: Empower the students by inculcating various technical and soft skills.
M2:Upgrade teaching-learning process and industry-institute interaction
continuously.

VISION AND MISSION OF THE COMPUTER DEPARTMENT

❖ VISION:
“Enhance skills by providing value based technical education for fulfilling global needs in the field of
computer engineering.”

❖ MISSION:
M1: To provide quality education in computer engineering by improving
psychomotor skills.

M2: To develop positive attitude, communication skills, team spirit

and entrepreneurship.

M3: To develop awareness about societal and ethical responsibility for

Professionalism.
1
 ALL INDIA SHRI SHIVAJI MEMERIAL SOCIETY’S POLYTECHNIC, PUNE -1

COMPUTER ENGINEERING DEPARTMENT

PROGRAM OUTCOMES (POs)

PO1 Basic knowledge: An ability to apply knowledge of basic mathematics, science and
engineering to solve the engineering problems.
PO2 Discipline knowledge: An ability to apply discipline - specific knowledge to solve core
and/or applied engineering problems.
PO3 Experiments and practice: An ability to plan and perform experiments and practices
and to use the results to solve engineering problems.
PO4 Engineering Tools: Apply appropriate technologies and tools with an understanding of
the limitations.
PO5 The engineer and society: Demonstrate knowledge to assess societal, health, safety,
legal and cultural issues and the consequent responsibilities relevant to engineering
practice.
PO6 Environment and sustainability: Understand the impact of the engineering solutions
in societal and environmental contexts, and demonstrate the knowledge and need for
sustainable development.
PO7 Ethics: Apply ethical principles and commit to professional ethics and responsibilities
and norms of the engineering practice.
PO8 Individual and team work: Function effectively as an individual, and as a member or
leader in diverse/multidisciplinary teams.
PO9 Communication: An ability to communicate effectively.

PO10 Life-long learning: Recognize the need for, and have the preparation and ability to
engage in Independent and life-long learning in the context of technological changes.

2
 PROGRAM SPECIFIC OUTCOMES (PSO)

The Diploma in Computer Engineering will prepare students to attain:

• PSO 1: Apply computing knowledge with standard practices to develop software.

• PSO 2:Maintain Computer Hardware and Software System

3
 KENNEDY ROAD,NEAR R.T.O., PUNE 411001

A MICRO-PROJECT REPORT
ON

“Case Study of Product Management”

PROGRAM CODE: CO-6I

COURSE NAME: Management (MGT)

Course Code: 22509

DEPARTMENT OF COMPUTER ENGINEERING

(2023-2024)
BY
Enrollment
Roll No Student Name Branch
Number
2510 Shiva Patil CO-I 2101410241
2522 Sharvari Sasane CO-I 2101410261
2530 Kanika Tembhurne CO-I 2101410278
2537 Om Waghmare CO-I 2101410286

UNDER THE GUIDANCE OF

Mr. Pargaonkar

4
 Institute Code: 1085
CERTIFICATE
Certified that this micro project report titled “Case Study of Product Management” is the
bonafide work of Ms./Mr. Shiva Patil , Sharvari Sasane , Kanika Tembhurne , Om Waghmare. Roll no
2510,2522,2530,2537 of Third year diploma in Computer Engineering for the course: Management
Course code: 22509 during the academic year 2023-24 , who carried out the micro project work under my
supervision.

Mr. Pargaonkar
Subject teacher
COs addressed by the Micro Project:

C22509.1: Use basic management principles to execute daily activities.

C22509.2: Use principles of planning and organizing for accomplishment of tasks.
C22509.3: Use principles of directing and controlling for implementing the plans.
C22509.4: Understand various provisions of industrial acts.
Major Learning Outcomes achieved by students by doing the micro project:
(a)Practical Outcomes:
• Explain functions of management for given situation.
• Describe the management control actions and remedial measures.
• Explain the purpose of the act.
• Explain the main provisions of the various acts and important definitions.
• Describe human needs to satisfy the jobs need for the specified situation.

(b) Unit Outcomes in Cognitive domain

• Compare the features of the given types of planning.
• Identify the functional areas of management for the given situation.
• Select the feasible set of instructions to complete the given simple task.
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 • Suggest preventive methods of plan activities.
• State general safety norms required to be taken in the given case.

(c) Outcomes in Affective Domain

a. Follow safety practices according to Electronic devices.
b. Practice good housekeeping.
c. Demonstrate working as a leader/a team member.
d. Maintain tools and equipment.
e. Follow ethical practices.

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 Evaluation Sheet for the Micro Project

Academic Year: 2023-2024 Name of Faculty: Mr. Pargaonkar

Course: Management (MGT) Course Code: 22509 SEM: CO-6-I

Title of the Project: Case Study of Product Management.

COs addressed by the Micro Project:

C22509.1: Use basic management principles to execute daily activities.
C22509.2: Use principles of planning and organizing for accomplishment of tasks.
C22509.3: Use principles of directing and controlling for implementing the plans.
C22509.4: Understand various provisions of industrial acts.

Major Learning Outcomes achieved by students by doing the Project:

(a)Practical Outcomes:
• Explain functions of management for given situation.
• Describe the management control actions and remedial measures.
• Explain the purpose of the act.
• Explain the main provisions of the various acts and important definitions.

(b) Unit Outcomes in Cognitive domain:

• Compare the features of the given types of planning.
• Identify the functional areas of management for the given situation.
• Select the feasible set of instructions to complete the given simple task.
• Suggest preventive methods of plan activities.
• State general safety norms required to be taken in the given case.

(c) Outcomes in Affective Domain:

• Follow safety practices according to Electronic devices.
• Practice good housekeeping.
• Demonstrate working as a leader/a team member.
• Maintain tools and equipment.

7
Comments/Suggestions about team work/leadership/inter-personal communication

Marks out of 6 Marks out of 4 Total

Roll
Student Name for performance in group for performance in oral / out of 10
No activity(D5 :Col. 8) presentation (D5 :Col. 9)

2510 Shiva Patil

2522 Sharvari Sasane

2530 Kanika Tembhurne

Om Waghmare
2537

(Name & Signature of faculty)

8
 AKNOWLEDGEMENT

We take this opportunity to present our votes of thanks to all those guideposts who really acted as
lightening pillars to enlighten our way throughout this project that has led to successful and satisfactory
completion of this study. We are really grateful for providing us with an opportunityto undertake this
project in this university and providing us with all the abilities. We are highly thankful for active
support, valuable time and advice, whole-hearted guidance, sincere cooperation and pains

Lastly, we are thankful to all those, particularly the various friends, who have been instrumental in
creating proper, healthy and conductive environment and including new and fresh innovative ideas for
us during the project, their help, it would have been extremely difficult for us to preparethe project in a
time bound framework.

9
 INDEX

Sr. No. Content Page No.

1. Micro Project Proposal 08

2. Rationale 11

3. Aims/Benefits of the Micro Project 11

4. Course Outcome achieved 12

5. Literature Review 12

6. Actual Methodology Followed 12

7. Actual Resources Used 13

8. Output of the Micro Projects 13

9. Skill Developed / Learning outcome of the Micro Project 19

10. Applications of the Micro Project 19

11. Logbook 20

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 Annexure-I
Micro-Project Proposal
“Case Study of Product Management"
1.0 Aims /Benefits of the Micro-Project:

Aims:
➢ To study the about Product management.
➢ To study the functions of Product management.
➢ To study the scope of Product management.
➢ To study the roles of Product related people.
➢ To study the capitalization of Product
Benefits:

➢ Strengthen collaboration between internal teams

➢ Have a universal translator for technical information

➢ Clearly defines expectations

➢ Aligns market need

➢ Reduce risk of product failure

2.0 Course outcome Addressed:

C22509.1: Use basic management principles to execute daily activities.
C22509.2: Use principles of planning and organizing for accomplishment of tasks.
C22509.3: Use principles of directing and controlling for implementing the plans.
C22509.4: Understand various provisions of industrial acts.

3.0 Proposed Methodology:

➢ We’ll discuss about the Micro- Project in the group.
➢ We will distribute the work among the group members.
➢ Then, we will develop the case studies according to our project (Case study of financial
management).
➢ We will show the developed Case study to our teacher.
11
➢ Then, teacher will give some suggestions.
➢ Then, we’ll make some changes according to the Teacher
➢ Then we’ll discuss about the micro-project report.
➢ After that we will prepare a softcopy of the report.
➢ Then, we’ll show that report to the Teacher and she’ll give some suggestions.
➢ According to teacher, we will make corrections in our report.
➢ Again, we will show the corrected report to the teacher.
➢ She will approve the report and will allow us to take out the printouts.
➢ Then, we’ll collect the print copies for each group member.
➢ Finally, we will be ready with our micro-project.
➢ Then, we’ll submit the micro-project to our teacher.

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 4.0 Action Plan:

Sr. Detail of Activity Planned Planned Name of responsible

No. started date finished date team members
1 Finalization of topic on micro project 02/01/24 04/01/24 All Members

2 Distribution of sub practical out comes 04/01/24 08/01/24 All Members

3 Discussion on co of the unit out come 08/01/24 11/01/24 All Members

4 Took the review of collected material 11/01/24 15/01/24 All Members

5 Developed Program/Application. 15/01/24 19/01/24 All Members

6 Verify the from teacher 19/01/24 22/01/24 All Members

7 Discussed on suggestion by teacher 22/01/24 29/01/24 All Members

8 Made changes according to the Teacher 29/01/24 01/02/24 All Members

9 Arrange the material in sequence 01/02/24 01/02/24 All Members

10 Verily the draft from teacher 01/02/24 05/02/24 All Members

11 Share the material among group 05/02/24 09/02/24 All Members

12 Rearranged the draft in proper sequence 09/02/24 19/02/24 All Members

13 Prepare for presentation of the group 19/02/24 26/02/24 All Members

14 Presentation in front of group member 26/02/24 04/03/24 All Members

15 Presentation in the class 04/03/24 11/03/24 All Members

16 Submission of micro project 11/03/24 04/04/24 All Members

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 5.0 Resources Required:

Sr. Name of resource/ Specifications Qty Remark

No. Material
1 Books 1
The Product Book, by Carlos
González de Villaumbrosia
and Josh Anon
2 Websites Product Management As Requirement
3 Internet LAN Wi-Fi As Requirement
4 Desktop, Laptop Dell Inspiron 1

Name of Team Members:

Roll No Student Name SIGN.

2510 Shiva Patil

2522 Sharvari Sasane
2530 Kanika Tembhurne
2537 Om Waghmare

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 ANNEXURE – II
Title of Micro project

"Case Study of product Management"

1.0 Rationale:

Our Micro-Project is based on topic “Case Study of Product Management”. The basic
responsibility of a product manager is to manage the progress of a product throughout its
lifecycle, right from the initial phase up to the time it reaches the customers. It is a diverse
role constituting various smaller roles. Hence, Product Management deals with the complete
development of a product. A product manager needs to strategize the development of a
product, analyze it from various aspects, test the product, market the product, and eventually
act as a business executive

2.0 Aims/benefits of the micro projects:

Aims:
➢ To study the about Product management.
➢ To study the functions of Product management.
➢ To study the scope of Product management.
➢ To study the roles of Product related people.
➢ To study the capitalization of Product
Benefits:

➢ Strengthen collaboration between internal teams.

➢ Have a universal translator for technical information.

➢ Clearly defines expectations.

➢ Aligns market need.

➢ Reduce risk of product failure.

15
3.0 Course Outcome Achieved:

C22509.1: Use basic management principles to execute daily activities.

C22509.2: Use principles of planning and organizing for accomplishment of tasks.
C22509.3: Use principles of directing and controlling for implementing the plans.
C22509.4: Understand various provisions of industrial acts.

4.0 Literature review:

Our Micro-Project is based on the topic Product Management. We’ve did research about
Product Management that what actually it is. We referred many Books and a bunch of
internet sites. Then we got to know about Product Management and what are the
advantages, benefits, disadvantages and features of it. Then we developed a note as the
output of project in which we’ve mentioned all the things which we’ve studied and
researched.

5.0 Actual methodology followed:

➢ Discussed about the Micro- Project in the group.

➢ Distributed the work among the group members.

➢ Developed the case studies according to our project (Case study of finance management).

➢ Showed the developed case studies to our teacher.

➢ Teacher gave some suggestions.

➢ We made some changes according to the Teacher

➢ Then we discussed about the micro-project report.

➢ Prepared a softcopy of the report.

➢ Then showed that report to the Teacher and he gave some suggestions.

➢ According to teacher, we made corrections in our report.

16
➢ Again, showed the corrected report to the teacher.

➢ He approved the report and allowed us to take out the printouts.

➢ Then, we collected the print copies for each group member.

➢ Finally, we were ready with our micro-project.

➢ Then, we submitted the micro-project to our teacher

17
6.0 Actual resources used:

Sr. Name of resource/ Specifications Qty Remark

No. Material
1 Books 1
The Product Book, by
Carlos González de
Villaumbrosia and Josh
Anon
2 Websites Product Management As Requirement
3 Internet LAN Wi-Fi As Requirement

4 Desktop, Laptop Dell Inspiron 1

7.0 Output of the micro-projects:

Product Management

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❖ Meaning of Product Management

Product management is the role and function within an organization that is responsible for a product's
overall success. Product Managers work with groups inside and outside of the company to build and
execute a plan to make sure the product best meets its financial and strategic goals.

❖ Scope/Elements

• Product Management (PM) has emerged as one of the most pivotal elements of a
business’s core strategy. Product management pertains to the management of a
product/service offered by a company.

• In essence, it involves the supervision and management of the entire lifecycle of a product, from
the inception of the product idea and developing marketing campaigns to product delivery –
Product Management encompasses everything associated with a product’s successful launch in a
market.

❖ Objectives of Product Management

Product management goals differ from the objectives of production management, which refers to
managing how a product is manufactured.
• Product Development and Evolution: Competing companies often approach product creation in
different ways. One company might make a lawn mower with lots of bells and whistles and sell it at a
high price. Another company might make lawn mowers that offer the bare essentials but are more
affordable.
• Product Quality Control: An essential part of product management is making sure your product does
not have a high defect rate and high returns. This requires instituting quality control, or assurance,
whether you make the product yourself or use contractors.
• Product Data Analysis: Product managers meet with production, sales, marketing, customer service
and financial department managers to review all of their input on how products are made, sold and
delivered to customers. This helps the company find recurring problems, or alerts one department that
it is causing problems for another.
• Product Brand Management: Your product’s brand is its unique selling proposition, or differential.
19
 Once you create a brand for your company and its products, you create a branding plan, which
includes a slogan, packaging graphics, a logo, specific price point and distribution channels that send
the message you want (for example, selling a high-end shampoo only in salons, rather than big-box
stores).
• Developing Product Expertise: Until a product has been launched and sold for long enough to learn
what its successes and failures are, product managers can only estimate how an item will perform
for the business. As the company begins to sell a new item, a product manager must track its
performance in all areas related to its success or failure and develop the expertise to spot potential
problems as they occur, and even predict what challenges might crop up in the future,
explains Product Focus.
❖ Functions of Product Management

• Vision development: Product vision is a significant part of product management. If we were to

compare product management to a road, the vision is both a road sign and a destination. It
defines the final product and shows the direction towards achieving it. It’s not a strategy of
product development yet, but this is where the strategy development starts with idea
management when a team discusses a new product. The vision can be articulated during a
brainstorm or may be based on a backlog of ideas.

• Strategy development: Once you have the vision, know the market, and understand customers’
needs, a specific product strategy has to be formulated accordingly. While a vision defines the
goals for a product, strategy describes a way to achieve them and sets main milestones. This
must be a clear and realistic plan for the team that works on a product.

• Execution and testing: During the execution stage, a product team works on the product itself.
They build a new product or add new features to an existing one. Main phases of this stage are
product development, internal and external testing, and the application of feedback results. All
along the execution stage, a product manager controls the implementation of the roadmap and
participates in accompanying activities.

• Marketing and Sales: Once the product is completed, it’s time for it to enter the market. At this
stage, marketing and launch plans have to be finalized, and the sales teams trained to start
distribution.

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❖ Product Planning

➢ Definition of Financial Planning

Behind each product, there's a strategy. In a Product Managers' world, we call it – product management
process. It's a continuous flow of making assumptions, experimenting, refining the experience, learning
from it, and building a real product.

➢ Importance of Product Planning

Product planning embraces all activities which enable producers and middlemen to
determine what should constitute Company's line of products The importance can be
outlined as-

• To Identify and Fulfill Customers' Needs

• To Determine Strengths and Weaknesses of the Firm

• To Ensure Optimum Utilization of Resources

• To Assure Firm's Survival

• To Enhance Level of Sales

• Ensures Profitability of the Product

• Reduces risk of product failure

• Strengthen collaboration between internal teams

• Ensuring that each product meets the need of targeted users or customers

❖ Product Manager

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 A product manager is the person who identifies the customer need and the larger business
objectives that a product or feature will fulfill, articulates what success looks like for a
product, and rallies a team to turn that vision into a reality.

➢ Product manager responsibilities

➢ Understanding and representing user needs.

➢ Monitoring the market and developing competitive analyses.

➢ Defining a vision for a product.

➢ Aligning stakeholders around the vision for the product.

➢ Prioritizing product features and capabilities.

➢ Creating a shared brain across larger teams to empower independent decision-making.

8.0 Skill developed/learning outcome of this micro-project:

➢ Developed the confidence.

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 ➢ Team work.

➢ Thinking power and individual work.

➢ Developed Logic.

➢ Work solving technique.

9.0 Applications of this micro-project:

➢ Planning.

➢ Product Management.

➢ Organizing Product.

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 Log Book of the Student (Hourly Work Report)
Academic Year: 2023-2024

Name of Student: Shiva Patil , Sharvari Sasane , Kanika Tembhurne , Om

Waghmare
Title of the Project: Case Study of Product Management.
Course: Management (MGT) Course Code: 22509 Semester: 6I
Sr. No. Date Time Work one
1. 04/01/24 2 PM to 3 PM Finalization of topic on micro project

2. 08/01/24 2 PM to 3 PM Distribution of sub practical out comes

3. 11/01/24 2 PM to 3 PM Discussion on co of the unit out come

4. 15/01/24 2 PM to 3 PM Took the review of collected material

5. 19/01/24 2 PM to 3 PM Developed C Program

6. 22/01/24 2 PM to 3 PM Verify the from teacher

7. 29/01/24 2 PM to 3 PM Discussed on suggestion by teacher

8. 01/02/24 2 PM to 3 PM Made changes according to the Teacher

9. 01/02/24 2 PM to 3 PM Arrange the material in sequence

10. 05/02/24 2 PM to 3 PM Verify the draft from teacher

11. 09/02/24 2 PM to 3 PM Share the material among group

12. 19/02/24 2 PM to 3 PM Rearranged the draft in proper sequence

13. 26/02/24 2 PM to 3 PM Prepare for presentation of the group

14. 04/03/24 2 PM to 3 PM Presentation in front of group member

15. 11/03/24 2 PM to 3 PM Presentation in the class

16. 04/04/24 2 PM to 3 PM Submission of micro project

Mr. Pargaonkar
(Name & Signature of faculty)

24