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PALGRAVE STUDIES IN DEMOCRACY, INNOVATION,
AND ENTREPRENEURSHIP FOR GROWTH
SERIES EDITOR: ELIAS G. CARAYANNIS

Paradigm Shift
in Business
Critical Appraisal of Agile
Management Practices

Edited by
Rajagopal · Ramesh Behl
 Palgrave Studies in Democracy, Innovation,
and Entrepreneurship for Growth

Series Editor
Elias G. Carayannis, The George Washington University, Washington,
DC, USA
The central theme of this series is to explore why some areas grow and
others stagnate, and to measure the effects and implications in a trans-
disciplinary context that takes both historical evolution and geographical
location into account. In other words, when, how and why does the
nature and dynamics of a political regime inform and shape the drivers
of growth and especially innovation and entrepreneurship? In this socio-
economic and socio-technical context, how could we best achieve growth,
financially and environmentally?
This series aims to address such issues as:

• How does technological advance occur, and what are the strategic
processes and institutions involved?
• How are new businesses created? To what extent is intellectual
property protected?
• Which cultural characteristics serve to promote or impede innova-
tion? In what ways is wealth distributed or concentrated?

These are among the key questions framing policy and strategic
decision-making at firm, industry, national, and regional levels.
A primary feature of the series is to consider the dynamics of innova-
tion and entrepreneurship in the context of globalization, with particular
respect to emerging markets, such as China, India, Russia, and Latin
America. (For example, what are the implications of China’s rapid transi-
tion from providing low-cost manufacturing and services to becoming
an innovation powerhouse? How do the perspectives of history and
geography explain this phenomenon?)
Contributions from researchers in a wide variety of fields will connect
and relate the relationships and inter-dependencies among (1) Innova-
tion, (2) Political Regime, and (3) Economic and Social Development.
We will consider whether innovation is demonstrated differently across
sectors (e.g., health, education, technology) and disciplines (e.g., social
sciences, physical sciences), with an emphasis on discovering emerging
patterns, factors, triggers, catalysts, and accelerators to innovation, and
their impact on future research, practice, and policy.
This series will delve into what are the sustainable and sufficient growth
mechanisms for the foreseeable future for developed, knowledge-based
economies and societies (such as the EU and the US) in the context
of multiple, concurrent and inter-connected “tipping-point” effects with
short (MENA) as well as long (China, India) term effects from a
geo-strategic, geo-economic, geo-political and geo-technological set of
perspectives.
This conceptualization lies at the heart of the series, and offers to
explore the correlation between democracy, innovation and growth.
 Rajagopal · Ramesh Behl
Editors

Paradigm Shift
in Business
Critical Appraisal of Agile Management Practices
Editors
Rajagopal Ramesh Behl
EGADE Business School International Management Institute
Mexico City, Mexico Bhubaneswar, Odisha, India

ISSN 2662-3641 ISSN 2662-365X (electronic)

Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
ISBN 978-3-031-40438-2 ISBN 978-3-031-40439-9 (eBook)
https://doi.org/10.1007/978-3-031-40439-9

© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2023

This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights
of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microfilms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology
now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc.
in this publication does not imply, even in the absence of a specific statement, that such
names are exempt from the relevant protective laws and regulations and therefore free for
general use.
The publisher, the authors, and the editors are safe to assume that the advice and informa-
tion in this book are believed to be true and accurate at the date of publication. Neither
the publisher nor the authors or the editors give a warranty, expressed or implied, with
respect to the material contained herein or for any errors or omissions that may have been
made. The publisher remains neutral with regard to jurisdictional claims in published maps
and institutional affiliations.

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This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Paper in this product is recyclable.

 Prologue

Business agility has emerged as an important strategy tool for the firms
to cut across the increasing competition in the emerging markets in the
twenty-first century. The competitive performance of the firm is signifi-
cantly driven by the changing customer needs. Business agility influences a
firm’s performance to manage market complexity with flexible strategies.
Effective implementation of strategies with business agility needs firms to
develop abilities on market sensing, flexibility, speed, and responsiveness.1
These attributes allow firms to co-create and coevolve with customer-
centric strategies in a changing environment and respond rapidly to the
complexities by reconfiguring their business tactics. Start-up enterprises
are well known for acting quickly, but continuous evolution maintaining
the early momentum is often a big challenge. The large and established
companies often become bureaucratic because the rules, policies, and
management layers developed to leverage economies of scale deter their
ability to move fast. However, agility in business seems to be easy but
is hard to practice breaking the conventional management practices. The
agile organizations paradoxically learn to be both stable (resilient, reli-
able, and efficient) and dynamic (fast, nimble, and adaptive). To grow
agile companies must design structures, governance arrangements, and

1 Vaillant, Y. and Lafuente, E. (2019). The increased international propensity of serial

entrepreneurs demonstrating ambidextrous strategic agility: a precursor to international
marketing agility. International Marketing Review, 36 (2), 239–259.

v
vi PROLOGUE

processes with a relatively consistent set of core elements driving their

performance.2
Agile business processes tend to easily adjust plans and strategies for
responding swiftly to new opportunities and the emerging challenges.
While business with the social media channels, companies work in the
interactive digital environment, which demands implementing flexible
business strategies in view of the crowd behavior and social conscious-
ness of customers. Agile methodology is an alternative to Waterfall
methodology—the rigid, top-down approach to project management
that most marketers follow.3 The broad goals of agile business include
improving the speed, predictability, transparency, and adaptability to
changing market scenarios. Managers working with agile business strate-
gies benefit from continuous feedback on products and services by the
customers and stakeholders that allow the managers flexibility in devel-
oping strategies to adapt to changing market scenarios. Working in an
agile business environment is a team approach within the firm. The basic
manifesto of agile business encompasses core values and principles that
are crucial for achieving performance through co-created and coevolved
business strategies.4
This book discusses the socialization of business as a corporate philos-
ophy to understand people in general, and customers and stakeholders to
motivate the co-creation of value-based business performance. Reviewing
a wide range of literature from empirical research studies to best practices
followed by the companies, this book analyzes the emerging theories of
inclusiveness in business, corporate social responsibility, social learning,
and value co-creation. The concepts and models developed in the book
are central to people’s involvement and their engagement in business
with the increase in social-responsive behavior of companies to support
coevolution of business with customers and stakeholders. Thematically,

2 Karimi-Alaghehband, F. and Rivard, S. (2019). Information technology outsourcing

and architecture dynamic capabilities as enablers of organizational agility. Journal of
Information Technology, 34 (2), 129–159.
3 Thesing, T., Feldmann, C., and Burchardt, M. (2021). Agile versus Waterfall Project
Management: Decision Model for Selecting the Appropriate Approach to a Project.
Procedia-Computer Science, 181, 746–756.
4 Ghezzi, A. and Cavallo, A. (2020). Agile Business Model Innovation in Digital
Entrepreneurship: Lean Startup Approaches. Journal of Business Research, 100, 519–537.
 PROLOGUE vii

the discussion on these perspectives is interpreted as an inclusive busi-

ness process with multi-layered marketing strategies across various geo-
demographic segments. The focus of the discussion on inclusive business
is precisely on using collective intelligence and collective performance
through social networks, leadership, and crowd consciousness. This book
deliberates upon critical success factors of firms, which include diversity
and cross-functionality by managing the triple and quadruple bottom-
line. It is argued in the book that timely deployment of streamlined
crowd-based marketing strategies in chaotic markets could enhance the
effects of social innovation, increase the value spread among consumers,
and reduce the growing complexities in the global and regional markets.
Collective intelligence creates intrinsic and extrinsic motivation with
distinctive effects on prosocial behavior, which helps firms to understand
the effects of crowd behavior.5 This book presents new insights on devel-
oping inclusive business models using both aggressive (crowd-driven)
and defensive (competitive) marketing strategies in the inclusive business
models. The book guides managers on both marketing tactics and strate-
gies using the 5Ts concepts for managing time (first mover advantage),
territory (new market segments), target (potential consumers), thrust
(competitive), and tasks (co-creation).
This edited volume aims at delivering an anthology of articles on
inclusive businesses in developing economies with focus on converging
people, planet, and profit. The selected articles have global-local business
imperatives. This volume critically analyzes inclusive business practices,
public policies, social ideologies, and stakeholder values from the perspec-
tives of changing business philosophy. The anthology of selected papers
in this volume enriches the knowledge and skills on contemporary
entrepreneurship models and convergence stakeholder-centric business
strategies. This book contemplates developing inclusive business models
to match the changing priorities of regional economic development in
the developing countries. This edited volume is divided into six sections
consisting of corporate responsiveness, financial management perspec-
tives, human resources management, inclusivity and entrepreneurship,
marketing, and case studies. These sections comprise conceptual and
empirical research articles and case studies across the geo-demographic

5 Festré, A. and Garrouste, P. (2015). Theory and evidence in psychology and

economics about motivation crowding out: a possible convergence? Journal of Economic
Survey, 29 (2), 339–356.
viii PROLOGUE

segments of emerging markets. In all, twenty-three chapters covering

India, Mexico, Canada, and Africa are included in this volume.
The principal audience of this book are managers, researchers, and
students of business economics, business strategy, product development,
innovation management, and international trade. Thematically, this book
covers varied studies on inclusive business models with a focus on people-
led enterprises. This anthology would serve as a guide and think tank
for researchers, management students, entrepreneurs, policy makers, and
corporate managers.

Mexico City, Mexico Rajagopal

Bhubaneswar, India Ramesh Behl
June 2023
 Contents

Part I Introduction
1 Transforming Businesses at the Grassroots: A Drive
Through Agile Practices 3
Rajagopal

Part II Human Resources Management

2 Understanding Privacy Violation and Fairness
Perception of Job Seekers Using Social Media 25
N. V. Subbarao, Bindu Chhabra, and Manit Mishra
3 Tone, Readability, and Firm Performance: A Study
of Chairman’s Letter Across India and China 51
Aswini Kumar Bhuyan, Chandresh Baid, Devesh Baid,
and Manit Mishra
4 Employee Experience in the Post-Pandemic Era:
Strategizing a Robust Return to Office (RTO) Plan
in an Indian IT Firm 77
Mamta Mohapatra and Aashna Duggal
5 Is Shift in Work Culture Due to Covid-19 Reducing
Stress? A Study of Indian Working Professionals 93
Sourabh Sharma and Megha Sharma

ix
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x CONTENTS

6 Influence of Gender and Role Stress on Hardiness:

An Empirical Study 119
Pallabi Mund and Manit Mishra

Part III Marketing

7 Honing Local Enterprises and Industrial Alliances
with the Success of Entrepreneurs: Mediating the Role
of Technology Adoption and Market Competition 135
Smita Nadiger, K. Pushparaj, Suvarna Nimbagal,
and Ansumalini Panda
8 How Disruptive Technology Leads to New Product
Development in Emerging Markets 159
Satyendra Singh and Fabrizio Di Muro
9 Gaming Without Rules: Role of Agility in Tourism
Marketing 179
Ananya Rajagopal
10 The Impact of Media on Consumer Behavior:
An Examination of the Role of Cinema, Newspaper,
Theater, Internet, and Television 195
Mallika Tewari, Alok Upadhyay, and Ashish Pant
11 Are Malls Catching on with Small Town-Adolescents:
A Study on Shopping Moderators, Motivators,
and Experience? 219
Sandeep Kumar Mohanty and Prakash Chandra Dash
12 Factors Influencing Young Consumers Buying
Behaviour Towards Green Products 239
Biranchi Narayan Swar
13 Does Social Media Facilitate Admission to Business
Schools: Evidence from Prospective Students 255
Pabitra Kumar Sahu and Rohit Vishal Kumar
 CONTENTS xi

14 Analytical Study of Factors Influencing Consumer

Choice Heterogeneity for the Acceptance
of Functional Foods (Foods with Health Claims)
in India 275
Sourabh Sharma, Rajesh.P. Jawajala,
Amruta Rajesh Jawajala, Prafulla Pawar, and Megha Sharma
15 COD: A Boon or Curse for Online Impulse Buying? 299
Bilwa Deshpande and Gandhar Deshpande

Part IV Entrepreneurship and Sustainability

16 Innovation-Led Entrepreneurial Growth Amid
Business Disruption: Analyzing Shifts in Social
Entrepreneurial Paradigm 315
José Anselmo Pérez Reyes and Miguel Cervantes Jiménez
17 Women Entrepreneurs-Moving Center and Front:
An Overview of Research in Karnataka, India 339
Ranjeeta Amminabhavi and Gurubasavarya Hiremath
18 A Narrative Review of Research on the Sustainable
Development Goals in the Business Discipline 361
Pável Reyes-Mercado
19 Assessing the Environmental & Social Aspects
in Supply Chain Using Analytic Hierarchy Technique 381
Manoj Govind Kharat, Shreyanshu Parhi,
Ranjit Roy Ghatak, Mukesh Govind Kharat,
and Samridhi Kapoor

Part V Corporate Social Responsibility

20 Business Disruption on TikTok: Quiet Quitting
Challenging Corporate Social Responsibility Policies 419
Andrée Marie López-Fernández
Another Random Scribd Document
with Unrelated Content
 Sociology - Exercise Book
Third 2022 - Institute

Prepared by: Dr. Davis

Date: August 12, 2025

Unit 1: Learning outcomes and objectives

Learning Objective 1: Theoretical framework and methodology
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 2: Statistical analysis and interpretation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 3: Learning outcomes and objectives
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 4: Literature review and discussion
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Learning Objective 5: Learning outcomes and objectives
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 5: Diagram/Chart/Graph]
Definition: Experimental procedures and results
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Example 6: Theoretical framework and methodology
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Practice Problem 7: Experimental procedures and results
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Key Concept: Assessment criteria and rubrics
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Theoretical framework and methodology
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Appendix 2: Ethical considerations and implications
Definition: Critical analysis and evaluation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 11: Diagram/Chart/Graph]
Key Concept: Ethical considerations and implications
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Critical analysis and evaluation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Best practices and recommendations
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Interdisciplinary approaches
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Important: Practical applications and examples
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Remember: Research findings and conclusions
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 17: Diagram/Chart/Graph]
Example 17: Statistical analysis and interpretation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Current trends and future directions
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Case studies and real-world applications
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Review 3: Learning outcomes and objectives
Example 20: Comparative analysis and synthesis
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Critical analysis and evaluation
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 22: Assessment criteria and rubrics
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Experimental procedures and results
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Assessment criteria and rubrics
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Research findings and conclusions
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 26: Interdisciplinary approaches
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 27: Diagram/Chart/Graph]
Important: Comparative analysis and synthesis
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Definition: Critical analysis and evaluation
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Fundamental concepts and principles
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Quiz 4: Historical development and evolution
Note: Statistical analysis and interpretation
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Historical development and evolution
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Key terms and definitions
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Learning outcomes and objectives
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 34: Diagram/Chart/Graph]
Important: Interdisciplinary approaches
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 35: Diagram/Chart/Graph]
Definition: Research findings and conclusions
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Note: Interdisciplinary approaches
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Comparative analysis and synthesis
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 38: Current trends and future directions
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Literature review and discussion
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Lesson 5: Key terms and definitions
Remember: Assessment criteria and rubrics
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 41: Learning outcomes and objectives
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 42: Diagram/Chart/Graph]
Key Concept: Experimental procedures and results
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 43: Diagram/Chart/Graph]
Definition: Literature review and discussion
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 44: Learning outcomes and objectives
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Definition: Problem-solving strategies and techniques
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Important: Learning outcomes and objectives
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 47: Fundamental concepts and principles
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 48: Diagram/Chart/Graph]
Key Concept: Current trends and future directions
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Literature review and discussion
• Historical development and evolution
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Review 6: Practical applications and examples
Practice Problem 50: Statistical analysis and interpretation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Current trends and future directions
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 52: Diagram/Chart/Graph]
Remember: Critical analysis and evaluation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Example 53: Key terms and definitions
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 54: Diagram/Chart/Graph]
Remember: Learning outcomes and objectives
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Important: Problem-solving strategies and techniques
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 56: Diagram/Chart/Graph]
Practice Problem 56: Theoretical framework and methodology
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Note: Critical analysis and evaluation
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 58: Diagram/Chart/Graph]
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