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COMMERCE IN CULTURE
___________________________
Cynthia J. Brokaw
The Harvard University Asia Center publishes a monograph series and, in coordination with the
Fairbank Center for East Asian Research, the Korea Institute, the Reischauer Institute of Japanese
Studies, and other faculties and institutes, administers research projects designed to further schol-
arly understanding of China, Japan, Vietnam, Korea, and other Asian countries. The Center also
sponsors projects addressing multidisciplinary and regional issues in Asia.
Acknowledgments
imperial China; I am grateful to her and Paize Keulemann for their ad-
vice on this topic. Harvey Graff helped me rethink my conclusion with
stimulating comments on my argument about literacy. I have also
learned much from comments by and conversations with Sören Edgren,
David Johnson, Susan Naquin, Kenneth Pomeranz, Richard von Glahn,
and Thomas Wilson.
Ron McLean made the maps and genealogical tables; I thank him for
his patience and persistence. I am grateful to Bao Ying, Xu Yan, and
Wu Xiaonan, who assisted in the compilation of the appendixes. Read-
ers of the work should be grateful to Naomi Richard for her efforts to
clarify and sharpen the prose of the initial draft.
Funding for this project came from a variety of sources. I thank the
National Endowment for the Humanities and the Committee for
Scholarly Communication with China for their generous support of ar-
chival research in the United States and China and fieldwork in China
in 1995–96. Grants from the Center for Asian and Pacific Studies, the
Humanities Center, and the Summer Research Fellowship program at
the University of Oregon supported brief visits to Fujian and several
quarters of writing time. The Oregon Humanities Council also pro-
vided summer support for fieldwork in Sichuan (1997). A year at the
School of Historical Studies, Institute for Advanced Study, in Princeton
(1999–2000) allowed me time to work steadily on analyzing and writing
up my data; I was able to complete the draft manuscript thanks to a
leave from the Ohio State University.
Portions of the manuscript have appeared in “Reading the Best-
Sellers of the Nineteenth Century: Commercial Publishing in Sibao” in
Printing and Book Culture in Late Imperial China (University of California
Press, 2005); and in “Fieldwork on the Social and Economic History of
Chinese Print Culture: A Survey of Sources” (East Asian Library Journal
10, no. 2, Autumn 2001). They are reprinted here with permission of the
Regents of the University of California and the editor of the East Asian
Library Journal.
C.J.B.
_________________________
Contents
Part I
The Business of Book Publishing and Bookselling in Sibao
2 The Setting: Minxi and Sibao 35
Minxi 35/ Sibao and the Zou and Ma Lineages 57
3 The Origins of Publishing and the Production of Books
in Sibao 79
The Beginnings of Publishing in Wuge and Mawu 79/ The
History of the Zou and Ma Publishing houses: An Overview 84/
Producing Books in Sibao 93/ Conclusion 124
4 The Structure of the Sibao Publishing Industry 126
Publishing Houses as Household Industries Within the Zou
and Ma Lineages 127/ The Income from Publishing-
Bookselling 145/ The Use of Earnings 149
xii Contents
Part II
Sibao Imprints
9 The Nature and Sources of Sibao Imprints 305
Overview of Sibao’s Output 306/ The Sources of Sibao
Texts 309
10 Educational Works 321
Primers and Glossaries for Beginning Students 326/ Beyond
“Primer Literacy”: Supplemental Texts for Elementary
Education 349/ Textbooks for Composition 358/ Poetry
Anthologies and Manuals 367/ The Heart of the Curriculum:
The Classics 374/ Beyond the Four Books and Five
Classics 396/ Conclusion 402
11 Guides to Good Manners, Good Health, and Good Fortune 410
Household Encyclopedias and Guides to the Rituals of Daily
Life 411/ Medical and Pharmaceutical Manuals 428/ Guides
Contents xiii
Appendixes
A Transport Routes Within the Min-Gan-Yue Region 573
B Value of Woodblocks from the Juxian tang and Dawen
tang, 1897 577
C Genealogical Charts 578
D Sibao Publishing Houses and Publisher-Booksellers*
E Sites of Sibao Bookselling and the Zou and Ma Booksellers*
F Sites of Zou and Ma Migration in the Qing*
G List of Sibao Imprints*
Reference Matter
Works Cited 603
Index 637
—————
*Theseappendixes are available online on the website of the Harvard University
Asia Center at www.fas.harvard.edu/~asiactr. They can be downloaded and printed out
for free.
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