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The Palgrave Handbook
of Learning and Teaching
International Business
and Management
Edited by
Maria Alejandra Gonzalez-Perez
Karen Lynden · Vas Taras
The Palgrave Handbook of Learning and Teaching
International Business and Management
 Maria Alejandra Gonzalez-Perez
Karen Lynden • Vas Taras
Editors

The Palgrave
Handbook of Learning
and Teaching
International Business
and Management
Editors
Maria Alejandra Gonzalez-Perez Karen Lynden
Universidad EAFIT University of North Carolina at Greensboro
Medellin, Antioquia, Colombia Greensboro, NC, USA

Vas Taras
University of North Carolina at Greensboro
Greensboro, NC, USA

ISBN 978-3-030-20414-3    ISBN 978-3-030-20415-0 (eBook)

https://doi.org/10.1007/978-3-030-20415-0

© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
Switzerland AG 2019
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the
whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations,
recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or
information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar
methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does
not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective
laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are
believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors
give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions
that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps
and institutional affiliations.

Cover illustration: © aleksandarvelasevic / DigitalVision Vectors / Getty

This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
 Acknowledgments

Vas Taras
I would like to express my deep admiration to the work of my coeditors,
Maria Alejandra Gonzalez-Perez and Karen Lynden, who have completed as
we were preparing this volume. From the idea to write the book, to organizing
countless meetings with publishers and authors, to managing thousands of
emails and files—their leadership, work ethics, and attention to detail have
been very inspirational, impressive, and humbling.

Maria Alejandra Gonzalez-Perez

I want to express that it was an absolute pleasure for me to work with my
coauthor in several projects, and with my friend with whom I share many
passions and affinities—Vas Taras. Taras is an inspiration to many in the
world. His restless, curious, adventurous, and committed mind and spirit, his
passion for teaching, and his reflections positively impact us. But what I value
most about Taras is the emotional and strategic support I receive from him in
every project we have worked on together. Taras has been my great defender.
That’s why I absolutely recommend having him as a colleague, coauthor,
and friend!
I also thank Taras immensely for having involved Karen Lynden. A month
before we presented the proposal of the book, I did not know Lynden. I con-
fess that I am quite resistant to establishing new relationships of any kind with
new people. However, I loved working with Lynden. It made me feel very

v
vi Acknowledgments

good that Lynden respected my work style and supported me in the moments
where we had to exert a very strict pressure to be able to meet the deadlines to
get this project in less than a year. With Karen very quickly because of the
respect I felt for her. Karen’s commitment, kindness, and speed of response
were visible, and they generated so much confidence that I felt a great com-
plicity and compatibility with Lynden. I can say openly that Karen comple-
mented me well in this project; and Taras was the inspiration and the emotional
engine who supported me all the time. Taras, thank you for trusting me one
more time. Lynden, thank you for being my complement. I think this project
proved that we are a wonderfully fascinating trio.
Finally, I want to thank my loved ones who were patient and gave me time,
understanding, and love all these months to finish this book. To my parents
Guillermo and Luz Marina, to my sisters Catalina and Vanessa, my niece
Antonia and my nephew Miguel. Thanks to my beloved family: Cian Felipe,
Laura, Tiwaz Andrés, and Valentín Amado. And of course, thanks to Angela
who gave me cafes, breakfasts, water, and sweets every day.
I also take this opportunity to thank Universidad EAFIT in Colombia (my
home institution) for supporting me in this project. To my Dean, Ricardo
Uribe, who is passionate about experiential learning, also my University
President and great leader, Juan Luis Mejia Arango, my department head
Carlos Mario Betancur, and my special colleagues.
I also want to thank the Academy of International Business (AIB) for being
the best association that exists in the universe. I can be biased about this state-
ment but the truth is that I feel that at AIB I have found an opportunity to
meet heroes, celebrities, rigorous scientists, and maternal and paternal col-
leagues, I have met people I now love as sisters and brothers. So, I thank AIB
for being such an important part of my life and for allowing me to serve the
world through the academy.

Karen Lynden
To Vas Taras: Thank you for opening a world of ideas and collaborations to
thousands upon thousands of students, professors, and businesses across the
globe. A wonderful person to work with: innovative, high-energy, sharing,
kind, professional, and patient. Thank you for all of the connections and
opportunities you create.
To Maria Alejandra Gonzalez-Perez: Thank you for your trust and open-
ness; for being a great communicator and collaborator. Gonzalez-Perez cre-
ated the digital architecture of this multi-phased and complexly layered
 Acknowledgments vii

project. She is a master organizer, expert project planner, and strategic designer.
Her professionalism and strategic vision are admirable, and I am grateful to
have had this outstanding opportunity to work with her and learn from her in
this capacity.
To the coauthors: It has been an incredible process to work with you all in
creating a handbook that represents a vast diversity of ideas dedicated to pro-
viding students experiences to learn and grow through high-impact learning
activities, projects, and programs. Know your work is preparing your students
for their careers—to achieve their dreams—and is improving the way we
teach, learn, do business, and interact as human beings in the world.
To the Academy of International Business, AIB-SE (go Southeast!), and the
X-Culture Community: Thank you for providing publication and conference
opportunities. I’ve gained some of the greatest professional and personal rela-
tionships in my life through these networks—all while collaborating on a
number of dynamic projects through the years.
To the faculty and staff at the Bryan School of Business and Economics at
UNC Greensboro: Thank you for creating a culture of collaboration, inquiry,
and community. It is an honor to be a part of the Department of Management.
To my students: The world becomes a better place through knowledge and
idea sharing. Special thanks to those students who participated in my first
X-Culture cohorts. You inspire me!
To John—husband and best friend: Thank you for your enthusiastic sup-
port, encouragement, and all of the coffee talks though this project. What
would we do if we could do anything? The best is yet to be.
Dear reader: Thank you for picking up this Handbook in search of new
ideas. We are all in this together! May you be encouraged to join communities
where you can collaborate and express your unique contributions. We are all
learning from each other.

Final Note
The coeditors thank Marcus Ballanger, Commissioning Editor for Scholarly
Business at Palgrave Macmillan, for motivating us and supporting us to do
this follow-up Handbook and for his very insightful, valuable, and expedi-
tious feedback.
 Contents

Part I Introduction: Learning and Teaching International

Business and Management Using Experiential Learning
Pedagogy   1

1 Learning and Teaching International Business and

Management Using Experiential Learning Pedagogy  3
Maria Alejandra Gonzalez-Perez, Karen Lynden, and Vas Taras

Part II Theory-Based and Conceptual Chapters: Learning and

Teaching International Business and Management Using
Experiential Learning Pedagogy   7

2 Revisiting the Impact of Education Philosophies and Theories

in Experiential Learning  9
Irwyn Shepherd, Elyssebeth Leigh, and Amanda Davies

3 Evaluating Outcomes of Experiential Learning: An Overview

of Available Approaches 33
Raghu Kurthakoti and Deborah Cain Good

4 Comparing Online and Face-to-Face Creativity Development

for International Business 63
Tiit Elenurm

ix
x Contents

5 Understanding the Global Business Environment Through

the High-Impact Practice Activities 85
Irina Naoumova and Annette Rogers

6 Experiential Learning Using Social Media in International

Business Education111
Massiel Carolina Henríquez Parodi and Ilan Alon

Part III Applications of Experiential Learning Pedagogy in

International Business Management Learning and
Teaching 135

7 Structuring Your IB Course to Create a Foreign Market Entry

Plan Using Active Learning Strategies as “Building Blocks”137
Longzhu Dong, Angie Stombaugh, and Cindy Albert

8 Out of the Classroom and into the Deep End: Real World
Learning at ICCM159
Katherine Rau, Richard L. Griffith, and Tessly A. Dieguez

9 A Scaffolded Approach to Teaching National Culture: From

Hall to Hofstede to GLOBE185
Todd Friends and Dawn Keig

10 Using Experiential Learning Cycle to Promote Diversity

in the Classroom209
Andri Georgiadou

11 Exploring the Effectiveness of Education Learning Space

Principles’ Application in the Field of Tourism and
Hospitality Education223
Ching-Chi (Cindia) Lam, Weng Si (Clara) Lei,
Fernando Lourenço, and Natalie Sappleton

Part IV Class Projects 241

12 Assessing the Global Readiness of Organizations: An

Experiential Approach243
Eileen Daspro
 Contents xi

13 An Immersion into Global Assignment Destinations259

Miriam Moeller, Corene Crossin, and Rui Torres de Oliveira

Part V Capstone Projects 279

14 Kratos Universidad EAFIT: A New Platform to Live

Learning Experiences281
Sara Aguilar-Barrientos, Alejandro Arias-Salazar,
Juan Esteban Escalante, Jaime Barbosa,
Manuel Esteban Acevedo-Jaramillo, and
Juan Pablo Román-Calderón

15 Global Financial Strategy of MNE with a Selected Overseas

Subsidiary Expansion305
Sylwia E. Starnawska

Part VI Consulting/Corporate Challenges 329

16 Genuine Consulting Experience: Developing

Internationalization Strategies for Small Businesses331
Gabriela Bonilla Chumbi, Courtney N. Bowles, and
Wolfgang Messner

17 Experiential Learning Through Student-­Led Assessments:

The Noodle Bar Strategy359
Sarbari Bordia

18 Better Students, Better Companies: Connected Learning

Methodology381
María de las Mercedes Anderson

19 On-site Applied Learning with the Use of Mixed Methods

as a Reflective Learning Model in International Business401
Arkadiusz Mironko
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