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PALGRAVE STUDIES IN GOVERNANCE,
LEADERSHIP AND RESPONSIBILITY

Corporate
Responsibility and
Sustainability during
the Coronavirus
Crisis
International Case
Studies
Edited by
Anna Sörensson · Besrat Tesfaye
Anders Lundström · Georgiana Grigore
Alin Stancu
Palgrave Studies in Governance, Leadership
and Responsibility

Series Editors
Simon Robinson
Leeds Business School
Leeds Beckett University
Leeds, UK

William Sun
Leeds Business School
Leeds Beckett University
Leeds, UK

Georgiana Grigore
School of Business
University of Leicester
Leicester, UK

Alin Stancu
Bucharest University of Economic Studies
Bucharest, Romania
The fall-out from many high profile crises in governance and leadership
in recent decades, from banking to healthcare, continues to be felt around
the world. Major reports have questioned the values and behaviour, not
just of individual organizations but of professionals, industries and
political leadership. These reports raise questions about business
­
­corporations and also public service institutions. In response this new
series aims to explore the broad principles of governance and leadership
and how these are embodied in different contexts, opening up the
­possibility of developing new theories and approaches that are fuelled by
interdisciplinary approaches. The purpose of the series is to highlight
critical reflection and empirical research which can enable dialogue across
sectors, focusing on theory, value and the practice of governance,
­leadership and responsibility.
Written from a global context, the series is unique in bringing
­leadership and governance together. The King III report connects these
two fields by identifying leadership as one of the three principles of
effective governance however most courses in business schools have
­
traditionally treated these as separate subjects. Increasingly, and in
­
­particular with the case of executive education, business schools are
­recognizing the need to develop and produce responsible leaders. The
series will therefore encourage critical exploration between these two
areas and as such explore sociological and philosophical perspectives.

More information about this series at

http://www.palgrave.com/gp/series/15192
 Anna Sörensson
Besrat Tesfaye
Anders Lundström
Georgiana Grigore • Alin Stancu
Editors

Corporate
Responsibility and
Sustainability during
the Coronavirus Crisis
International Case Studies
Editors
Anna Sörensson Besrat Tesfaye
Mid Sweden University Södertörn University
Östersund, Sweden Huddinge, Sweden

Anders Lundström Georgiana Grigore

Mid Sweden University University of Leicester
Östersund, Sweden Leicester, UK

Alin Stancu
Bucharest University of Economic Studies
Bucharest, Romania

ISSN 2662-1304     ISSN 2662-1312 (electronic)

Palgrave Studies in Governance, Leadership and Responsibility
ISBN 978-3-030-73846-4    ISBN 978-3-030-73847-1 (eBook)
https://doi.org/10.1007/978-3-030-73847-1

© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature 2021
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of
illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and
­transmission or information storage and retrieval, electronic adaptation, computer software, or by similar
or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication
does not imply, even in the absence of a specific statement, that such names are exempt from the relevant
protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book
are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or
the editors give a warranty, expressed or implied, with respect to the material contained herein or for any
errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional
claims in published maps and institutional affiliations.

This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG.
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
 Contents

1 What Happens to Corporate Responsibility in a

Worldwide Health Emergency?  1
Anna Sörensson, Georgiana Grigore, Anders Lundström,
Alin Stancu, and Besrat Tesfaye

Part I COVID-19 and New CSR Perspectives  13

2 The Coronavirus Makers Network. Understanding the

Success of an Innovation Community Facing
COVID-19 in Spain 15
Lizbeth Arroyo, J. Javier Sanchez-Asin, Jaume Valls-­Pasola,
and Esther Hormiga

3 Corporate Social Responsibility Response During the

COVID-19 Crisis in Mexico 37
René Díaz-Pichardo and Patricia S. Sánchez-Medina

4 What Are the Outcomes of Corporate Social

Irresponsibility (CSI)? The Disconnect Between CSI
Theory and CSI Practice 57
Irina Surdu and Giulio Nardella
v
vi Contents

Part II CSR, SMEs and COVID-19  75

5 Effects of the Coronavirus Pandemic on Swedish Tourism

Firms and their Sustainability Values 77
Anna Sörensson, Maria Bogren, and Ulrich Schmudde

6 Managing the COVID-19 Crisis. A Case Study of

Entrepreneurship and Social Responsibility in
Swedish SMEs103
Besrat Tesfaye and Anders Lundström

7 Experiences of Small Businesses Due to the COVID-19

Pandemic135
Håkan Boter, Anders Lundström, and Anna Sörensson

Part III CSR, Large Companies and COVID-19 161

8 Corporate Sustainability and COVID-19 Responses in

West Africa: The Potential for Sustained Linkages
Between Philanthropy and CSR Practices163
Adaeze Okoye and Ijeoma Nwagwu

9 Board Members’ Religious Affiliations and Corporate

Governance Practice: An Exploratory Study185
Rita Goyal, Nada Kakabadse, and Andrew Kakabadse

10 Corporate Social Responsibility and Corporate

Reputation During the COVID-19 Pandemic: The Case
of Kuwait’s Oil Sector213
Fajer Al-Husaini

Index237
 Notes on Contributors

Fajer Al-Husaini is a PhD researcher at Henley Business School. She

has graduated from the Gulf University for Science and Technology,
Kuwait, with a bachelor’s degree in Marketing and an MBA in Marketing
Concentration (class valedictorian). Her research interests include brand-
ing of science and technology, applications of branding to secure research
funds and understanding the impact of branding variables on the per-
ceived quality of research produced by national labs. She is also working
at the Kuwait Oil Company in the field of communications where she is
responsible for maintaining the Company’s brand image through com-
munication initiatives, initiating CSR projects and conducting reputa-
tion studies.
Lizbeth Arroyo is a PhD candidate in the Department of Business at
the University of Barcelona (UB). Her doctoral research is focused on the
interplay between legitimacy, identity and context of digital entrepre-
neurship. In 2020 her paper Understanding the Moral Space of Digital
Entrepreneurship: The Where, The Who and The How of Digital Legitimation
was nominated for the Best PhD paper prize of the Strategy Management
Society (SMS) conference. Secondary lines of research include innovation
communities, collective entrepreneurship, circular economy, and diver-
sity and inclusion. She participates in projects for regional development
and entrepreneurship, such as GUESSS project.

vii
viii Notes on Contributors

Maria Bogren is PhD in Business Administration within entrepreneur-

ship by Mid Sweden University, Östersund, Sweden. She is an assistant
professor and researcher at the Department of Economics, Geography,
Law and Tourism at Mid Sweden University, Sweden. She has worked at
this university since 2002, in different positions. Besides her PhD, she
holds a Licentiate degree in Business Administration within organiza-
tional theory, a master’s degree in Business Administration, a bachelor
degree in Sociology and a Bachelor of Science in Human Resource
Development and Labor Relations. All degrees are from Mid Sweden
University. She has published articles and book chapters mainly within
the field of entrepreneurship. Her research interest is broad, including,
for example, women’s entrepreneurship, growth, social capital, network-
ing and SMEs within nature-based businesses.
Håkan Boter is Professor Emeritus at Umeå School of Business and
Economics, Umeå University. Earlier he was also a professor at Mid
Sweden University. He was an initiator for Centre for Inter-Organizational
Innovation Research (CiiR), with close collaboration with University of
Technology (LTU) and financial support from VINNOVA, 2010–2018.
He had long experience from research and PhD training in developing
countries. He was an initiator and participant in a long-standing exchange
program with University of Dar es Salaam, where 20 PhDs graduated.
He was a partner in Global Business School Network (GBSN), whose
purpose was to strengthen entrepreneurial skills at universities in the
third world. He had long-standing activities with tailor-made compe-
tence program in networks of SMEs, internationalization processes in
SME and eight research groups over ten years.
René Díaz-Pichardo holds a PhD in Management from Tecnológico de
Monterrey, Mexico. He works as a professor and researcher at South
Champagne Business School, France, and participates as an associate
researcher at Université de Technologie de Troyes, ICD-CREIDD,
France. His research interests include sustainability and environmental
management in subsistence businesses and fragmented industries. He is a
member of the National System of Researchers in Mexico, Level I, and
has acted as thesis director of students at the doctoral and master levels in
Mexico and France.
 Notes on Contributors ix

Rita Goyal is Lecturer in International Business and Strategic Leadership

and an ASPiRE fellow at Centre for Business in Society at Coventry
Business School, Coventry University, UK. She has published a few jour-
nal articles and book chapters on a range of topics including corporate
board effectiveness, board diversity, women on boards (WoB), value-­
creating boards, gender discrimination on boards and enlightened board
Chairs. She has interviewed 50+ Chairs, CEOs and board directors and
Company Secretaries of top listed and closely held companies in the
UK. She regularly writes and presents articles in international academic
and practitioners’ conferences. Earlier she has worked for two decades in
various middle and senior management roles.
Georgiana Grigore is Associate Professor of Marketing at University of
Leicester, School of Business. She is also chair of an annual international
conference in “Social Responsibility, Ethics and Sustainable Business”,
which she co-founded in 2012. Her major area of research is in marketing
and corporate responsibility concepts and practices, including changes
that result from digital media. In the last years, she has published several
books, including Corporate Responsibility and Digital Communities and
Corporate Social Responsibility in the Digital Age (2018) that explore a con-
temporary intersection of two fields: corporate responsibility and digital
technology. Her publications also include applications of post-psychoan-
alytic theories to consumer-brand relationships and shopping in market-
ing theory. Her research received external funding, including from Arthur
W. Page Center (2014/2015 and 2015/2016) and British Academy/
Leverhulme (2017/2019). She completed an EU-funded doctorate in
Marketing at the Bucharest University of Economic Studies using rela-
tionship-marketing theory to examine the impact of corporate responsi-
bility on stakeholders. Prior to her doctorate, she received a master’s degree
in Strategic Marketing and a bachelor’s degree in Marketing from the
same university. Before her PhD, Georgiana was a marketing specialist
and consultant in the retail industry and a trainer for a series of practitio-
ner workshops and marketing and corporate responsibility courses.
Esther Hormiga is an associate professor in the Business department at
Universitat de Barcelona (UB). She is the director of the UB Business
PhD program and the coordinator of the UB Organizational Development
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