TRẮC NGHIỆM MAR QUỐC TẾ

1. Which of the following information forms available to the marketing manager

can usually be accessed more quickly and cheaply than other information
sources?
A. Competitor analysis
B. Marketing research
C. Customer profiles
D. Internal databases
2. All are the following benefits that companies get when they sell cosmetic
products being at the end of life cycle in Korea as new products in VietNam,
EXCEPT:
A. Widen product life cycle
B. Have more customers
C. Reduce marketing cost
D. Increase profit
3. The most common form of price discrimination in international trade is
A. Non-tariff barriers
B. Voluntary Export Restraints
C. Dumping
D. Preferential trade arrangements
4. “An industry applying information management and processing technology
Especially in a large organization” is a definition of:
A. Industrialization
B. Information Technology
C. Economic Development
D. Vertical Integration
5. Which of the following is not a benefit for conducting environmental analysis?
A. An increase in an organization’s risk to politically unstable markets
B. Aid to decision making
C. Choice of market and marketing mix
D. Prioritize and manage risk factors
6. Which is a CORRECT statement of franchising?
A. Process of transferring patent rights, trade mark rights and right to use technologies
between franchiser and franchisee
B. The form in which the franchiser allows the franchisee to use standard package of
products, systems, and management services
C. The partnership between two or more companies and sharing responsibility in
management and financial benefits
D. A short-term cooporation between one company and others in foreign country
7. Which factor is a benefit or foreign direct investment?
A. Ultilizing raw materials and cheap labor cost from local markets
B. Gaining market understandings and technology from local partners
C. Minimizing financial risks in international investment
D. Sharing management responsibility with other company
8. When a company collects data from national media and government statistics
to learn more about an international market, it means that the company use:
A. Primary data
B. Secondary data
C. Tertiary data
D. Market information system
9. Which of the following is not an opportunity of globalization for
organizations?
A. Increased market access
B. Liberalization of trade
C. Rising communication and transportation costs
D. Global sourcing, purchasing and production
10. The Apple Iphone is an example of a….innovation, while iTunes is an example
of a….innovation
A. Service, service
B. Product, service
C. Product, product
D. Routine, service
11. ….is the concept under which a company carefully integrates and coordinates
its many communications channels to deliver a clear, consistent, and compelling
message about the organization and its products.
A. The promotion mix
B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics
12. When do firms use personal selling, EXCEPT?
A. A consumer product that customers normally buy frequently, immediately and
without great comparison or buying effort
B. Products that the consumers are not aware and don’t have any knowledge about it
C. Products are highly technical, specialized, or costly
D. None of above
13. Which of the following statement is TRUE regarding direct export?
A. Mostly apply for large companies having export experiences, technology and
finance
B. Be suitable for companies who are not well-recognized
C. A useful business entry mode when companies want to export their products via
third party
D. Maximize profits by the involvement of wholesale middlemen or export
management company
14. All of the following are examples of factors determining international price
strategies that the company can control EXCEPT:
A. Company objectives
B. Product characteristics
C. Advertising costs
D. Competitor’s price strategy
15. Marketing research methods can be divided into basis types. They are:
A. Primary and secondary
B. Quantitative and qualitative
C. Summary and conclusive
D. Human and nonhuman
16. Which stage of the product lifecycle is marked by falling costs and rising
revenues?
A. Introduction stage
B. Growth stage
C. Maturity stage
D. Saturation stage
17. Legal aspects of environmental analysis include:
A. Operational restrictions
B. The electronic superhighway
C. Discriminatory restrictions
D. International law
18. When U.S companies develop marketing plan in French market, this activity
is called:
A. Domestic marketing
B. Foreign marketing
C. push marketing
D. Comparative marketing
19. What are two main aspects that influence underdevelopment in developing
countries?
A. Society and Politics
B. Society and Economy-Politics
C. Military and Politics
D. Economics and Politics
20. What is the penetration pricing?
A. Refers to charging higher prices to gain market share in a new market
B. Refers to the division of shareholders to gain market share in a new market
C. Refers to charging lower prices to gain market share in a new market
D. None of the above
21. The added costs incurred as a result of exporting products from one country
to another are called
A. Price escalation
B. Price deflation
C. Price gouging
D. All of the above
22. What type of discounting does cheaper tourist prices in the winter
A. Cash discount
B. Trade discount
C. Allowance
D. Seasonal discount
23. In less-developed countries the most important channel of distribution is:
A. Wholesale marketplaces
B. Door to door
C. Public marketplaces
D. Wholesale marketplaces
24. Which are the less likely foreign-country middle man?
A. Export management company
B. Importer
C. Foreign wholesale middleman
D. Foreign retailer
25. What is the main reason that the price escalation happen?
A. When economic growth is low
B. High export costs
C. When the economy is growing rapidly
D. When there is inflation in the economy
26. When companies collect the information from government data, international
organization’s report, it means they use:
A. Inside secondary data
B. Outside primary data
C. Outside secondary data
D. Competitor data
27. Which of the following BEST describes the role of international marketing
research?
A. It is essentially to understand about customers and the broader marketing
environment
B. Questioning customers and potential customers about their preferences
C. Investigating the industry through published statistics
D. The output from consumer panels and other focus groups
29. Which is the less likely legal factors determining price strategies of company?
A. Anti dumping
B. Floor price
C. Ceiling price
D. Logistic cost
30. in the global marketplace, multinational companies are able to:
A. Export excess products neighbouring countries
B. Operate in markets where the marketer is relatively free to plan, implement and
control marketing plans
C. Explore markets which are outside domestic market by direct or indirect exporting
D. Maximize business opportunities by exploiting market similarities and differences
in search of global competitiveness