Petzzco

Investment
Memorandum
Petzzco
“You Love Your Pet,
We will Take Care of the Rest”
 Who are we? 3
USP 4

Contents Our Offerings 5

Journey So Far… 6
Key Metrics 7
PetzzcoPedia 8
App Screenshots 9
Big Data Strategy 10
Petzzco Healthcare 11
Market Landscape 12
Equity Infusion & Spend 17
Financial Projections 19
Key Performing Indicators 31
Promoter’s Profile 34
Shareholding Pattern 36
Key Management 37
Advisory Board 38
Giving Back to the Society 40
Road Map 41
Legal Disclaimer 42
Contact Us 43
Who are we?

• A Marketplace and Community building Platform for Pet

Parents and Pet Lovers for enhancing Social Engagements

• Focuses on the Social Impact for the animals with Adoption

awareness for stray dogs including services like shelter
homes etc.

• One Stop for all Pet-related Services

• An application for tracking Pet health and habits with

suggested calendar updates

• A complete Market Place

• An easily accessible app for all Pet Lovers, Communities,

Retailers and Service Providers
 Our USP
• Creating a community for Adoption inclusive of stray dogs
and Rescue activities

• PetzzcoPedia - An encyclopedia for all Pet related

information

• Single App for all the services

• Hassle free interface for Pet Registration via Municipal

Corporation

• Pet Relocation Services (Domestic & international)

• Appointment Generation for Vet Services & Consultation

• SOS Service for Pet

• Pet Dating, Pet Insurance as a Service

• Birthday & Event Planner for Pets

• Big Data Strategy for Customer behavior

 Our Offerings
Existing Services Beta Version
• Adoption In Progress
• NGO
• Marketplace for all
• Grooming
Pet products
• Pet Scheduling and
• Pet Walker/
Calendar Updates • Pet Funeral
Communicator
• Blogs • Birthday & Event Planner
• Kennel Services
• Vet Services • Pet Relocation
• SOS Services
• Pet dating • Pet Insurance
• E- Commerce ™
• Pet Registration •
• Pet Ambulance
• Pet Events
• Pet Training
• Pet Relocation Services
• Payment Integration
Gateway
Journey So Far...
Phase II
• Grooming Phase III
• My Pet Health • Pet Schedule Management
• Pet Registration • Payment Integration Phase IV
Phase I • SOS 24 Service • Pet Boarding
• IOS/Android Apps • E-Commerce
• Pet Events • Pet Training
• Social Community • Pet Walking
•
™
• Veterinary Service
• Pet Dating
• Adoption & NGO
Key Metrics

• 2.2K No. of Pets Profile Onboarded till date

• More than 10 features added as a Service

• Nearly 1K No. of Downloads

• Around 300 Service Providers onboarded till date

• 2 of NGO & Communities Onboarded till date

 TM

• Encyclopedia for Pet behavior and health

• An online platform inclusive of all Pet

Related Q&A

• Reliable source for all Pet related matters

• PetzzcoPedia is social site for Pet Parents

and Pet Lovers

• Ask Questions, Post Answers and Thank

PetzzcoPedia Contributors
App Screenshots
Big Data Strategy
Capturing Pet Health Helps in creating
related Data Personalized Experience

Capturing shopping
preferences, experiences, Customer Profile Building
and buying history

Focus Target Consumer

 Petzzco Health Care

• Pet Health Insurance

• Collection of Pet Health Care Big Data
• Appointment Generation
• Onboarding of Vets
• Ambulance & SOS Services
• Dedicated Platform for Pet Medicines
• Pet Cremation & Funeral Services
Market Landscape
Insights
$490
million
600,000 pets
13.9% Indian Pet Food
are adopted
India’s Annual Pet every year in Market
market Growth
India

• Average Monthly Spend on a Pet is around INR 20K

• During 2021-2025, the pet accessories market is expected to grow by $9.2
billion.
• It is estimated that 31 million pet dogs will be projected by the end of
2023 in India
Competitors Analysis
 Heat Map
Particulars/Services Petzzco Supertails Petzzing PawshBox Dog Spot Practo Petofy Chewy Petzbe Petco
Pet Dating ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✓
Adoption ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✓
Vet Consulting ✓ ✓ ✖ ✓ ✓ ✓ ✓ ✓ ✓
E-Commerce Pet Food ✓ ✓ ✓ ✓ ✖ ✖ ✓ ✓ ✓
E-Com Grooming Products ✓ ✓ ✓ ✖ ✖ ✖ ✓ ✖ ✓
E-Com Pet Toys ✓ ✓ ✓ ✖ ✖ ✖ ✓ ✖ ✓
Emergency Services ✖ ✓ ✖ ✖ ✓ ✖ ✖ ✖ ✖
Creating Community for Pets ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✓
Events for Dogs ✖ ✖ ✖ ✓ ✖ ✓ ✖ ✓ ✓
Booking Grooming Services ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✖ ✖ ✓
Dog Training Services ✓ ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✓
Pet Sitting, Boarding, Walking ✖ ✓ ✖ ✓ ✖ ✓ ✖ ✓ ✓
Pet Insurance ✖ ✓ ✖ ✖ ✖ ✓ ✖ ✖ ✓
Same day Delivery Of Products ✖ ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✓
In House Self Serve Dog Wash ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✖ ✓
Online Booking a Veterian ✓ ✓ ✖ ✓ ✓ ✖ ✖ ✖ ✓
Accessories for Pets ✓ ✓ ✓ ✖ ✖ ✖ ✓ ✖ ✓
Blogs ✓ ✓ ✓ ✓ ✖ ✓ ✖ ✓ ✖
Vitamins & Supplements ✓ ✓ ✓ ✓ ✖ ✖ ✓ ✓ ✓
Pets Hotels ✖ ✓ ✖ ✓ ✖ ✓ ✖ ✖ ✖
Shop for Pet Parents ✖ ✖ ✖ ✖ ✖ ✖ ✓ ✖ ✖
Ambulance Service ✖ ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖
Cremation ✖ ✓ ✖ ✖ ✖ ✓ ✖ ✖ ✖
Communicator ✖ ✓ ✖ ✖ ✖ ✓ ✖ ✖ ✖
Nearby Hospitals ✖ ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖
Taxi ✖ ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖
Legal Documentation ✖ ✓ ✖ ✖ ✖ ✖ ✖ ✖ ✖
Name Suggestion ✓ ✖ ✖ ✖ ✖ ✖ ✓ ✖ ✖ ✖
 Cost of Owning a Pet
Toys –
₹3,000 (lasts more than 3 months)
Food – Grooming –
₹5,000 per month(changes ₹3,000 - ₹5,000 pe (# of visits
with size and age of Dog) depends on Dog size)

Accessories –
₹3,000 (Bed, Collar, Leash, Mouth
cover last more than 3 months)
Extra Services –
₹8,000 per month forwalking Total (per month) VET –
(depending on pet size and ₹2,000 per month on
residential area) ₹20,000 to ₹22,000 General Vaccines
Equity Infusion

• The Ask- 15 Cr.

• Promoter’s Contribution

till Date- INR 2.2 Cr.

Future Spend (amount in % )
Back Office Operations
10%
Branding & Brand
Business Development Ambassador
25% 20%

Renumeration of Sr.
Management
20%
Technology
25%
Financial Projections
Revenue Summary (all amt in Cr.)

100.0 91

90.0

80.0

70.0
61

60.0

50.0

40.0 30
30.0
12
20.0

10.0 3

0.0
Y1 Y2 Y3 Y4 Y5
Revenue from Subscription (all amt in Cr.)
39
40

35

30 27

25

20

13
15

10

4
5
0.25
0
Y1 Y2 Y3 Y4 Y5
Revenue from Sales of Products (all amt in Cr.)

30.00
26
25.00

20.00
16
15.00

10.00
9

5.00
4
1
0.00
Y1 Y2 Y3 Y4 Y5
Revenue from Vets (all amt in Cr.)

18 16

16

14

12
11

10

6
5

4 3

2 0.72
0
Y1 Y2 Y3 Y4 Y5
Revenue from Trainers (all amt in Cr.)

2.5
2

1.5
1.5

1
0.75

0.45
0.5
0.12

0
Y1 Y2 Y3 Y4 Y5
Revenue from Kennel Services (all amt in Cr.)
1.6 1.40

1.4

1.2
0.90
1

0.8

0.6 0.45

0.4 0.25

0.2 0.06
0
Y1 Y2 Y3 Y4 Y5
Revenue from Downloads (all amt in Cr.)

0.4 0.40

0.35

0.3

0.20
0.25

0.2

0.15
0.10
0.1
0.05
0.05
0.01
0
Y1 Y2 Y3 Y4 Y5
Revenue from Advertisement (all amt in Cr.)

0.4 0.30

0.35

0.3

0.25

0.2 0.20

0.15

0.10
0.1

0.05 0.03
0
0
Y1 Y2 Y3 Y4 Y5
Revenue from Groomers (all amt in Cr.)
3.50
3.30

3.00

2.40
2.50

2.00

1.50 1.20

1.00 0.70

0.50 0.20

-
Y1 Y2 Y3 Y4 Y5
Revenue from Other Services(all amt in Cr.)
2.50

2.10

2.00

1.50
1.50

1.00
0.75

0.45
0.50

0.12

-
Y1 Y2 Y3 Y4 Y5
EBIDTA all values in %

40%
32%
30%
30%
25%

20%

10%

0%
Y1 Y2 Y3 Y4 Y5
-10%
-10%

-20%
-20%

-30%
KPIs 12,00,000 6,00,000
10,00,000
5,00,000

6,00,000
3,00,000
4,50,000
2,25,000
2,00,000
80,000

Y1 Y2 Y3 Y4 Y5 Y1 Y2 Y3 Y4 Y5
No. of Downloads No. of Active Users
6,00,000
3,00,000
5,00,000
2,50,000

3,00,000
1,50,000 2,25,000

1,00,000
67,500

8,000
Y1 Y2 Y3 Y4 Y5
Y1 Y2 Y3 Y4 Y5

No. of Subscribers No. of Pets

KPIs
800 3,000

2,250

400 1,500

200 750
100 300
50

Y1 Y2 Y3 Y4 Y5 Y1 Y2 Y3 Y4 Y5

No. of Vendors- Trainers No. of Vendors-Groomers

4,000
400

300

200
2,000
100
1,000
25 500
200

Y1 Y2 Y3 Y4 Y5 Y1 Y2 Y3 Y4 Y5
No. of Kennel Services No. of Vets
KPIs
50 50 50

40 40

30
25
20
10
8

Y1 Y2 Y3 Y4 Y5
Y1 Y2 Y3 Y4 Y5
No. of Location No. of Communities
50

40
35
30
25

Y1 Y2 Y3 Y4 Y5
No. of Employees
Promoters Profile

Raj Kantak Gaurav Hargude Preetam Kalaskar

CEO CTO COO
As a disruptive innovator, Gaurav’s strengths 30 years Professional Sales Experience of which 26
Raj has close to 4 years of experience in the IT
lie in identifying and investing in next- years have been in managing and developing Channels.
Sales industry. He has experience in dealing with
generation technologies. Gaurav comes with Channel Strategy and Senior Business Development
customers from the BFSI and Manufacturing
extensive experience of building and delivering experience in Software Industry. Successful track
sector. He has been a pet-owner of 3 beagles and
digital transformation, BI & AI road maps for record of creating channel strategies and developing,
understands this market from a user standpoint.
SME’s to fortune 500 companies. He holds managing strategic partners with an emphasis on
Combining his tech knowledge with his love for
master's degree in computer applications as Business Development and Programs. A consistent top
pets, he along with 2 personnel founded Petzzco.
well as academic rank holder. performer in revenue generation
Shareholding Patterns
Priyam Industries &
Consultancy Services
Pvt Ltd, 48%

Vaishali Kantak ,
47%
Pradnya Rajesh
Langhe, 5%
Key Management

Sameer Arvind Amrish Thakkar

Head of Business Development CFO, CAO
Amrish Thakkar is a certified public accountant with 12
16 years of experience in various business sectors in
years of expertise in financial services, audit, tax, and
business development. Focused, determined,
advisory. Having worked in many industries, he is an
intrigued and curious, loves to travel to uncharted
experienced expert in recognizing a company's financial
location and spend time with like-minded people. A
needs and putting the proper processes in place to create
fun-loving rider who loves animals, is jovial,
value in the financial lane. He has a wealth of experience
obsessed with cars and enjoys life to the fullest
developing strategies to boost the top line of the company.
Advisory Board

Yatin Kantak Prashant Gupta

Yatin Kantak is a Global IT executive, who has, for the past 3 Prashant is a seasoned professional having over 26 years of work
decades, led large multicultural sales teams in major IT experience across Big 4 and BFSI in the field of Consulting,
corporations like Oracle, IBM, Tata Unisys and more. Throughout Financial Controllership, Operations, Strategy, Business Process
his career Yatin has been engaged in high growth opportunities Transformation, RPA and setting up of Finance functions and
within the software product space, whether to kick-start new Controllership teams. He has had Global leadership
sales teams, open-up new geographies / opportunities or take responsibilities and managed teams across multiple locations in
the growth into the next orbit. India, US and Europe.
 Our Business Partners

Business & Financial Partner For all the CSR & Social Activities Technology Partners Digital Marketing Partner

Our Collaboration with Communities & NGO’s

Giving back to the
Society
• Petzzco are in the mission to get numerous
NGOs and Communities to help the Stray
Dogs to find Food & Shelter

• Food Distribution among several streets of

Mumbai for Street Dogs and Cats in
collaboration with PraRit Cares Foundation
& Rotary Club of Bombay Peninsula
Road Map
• Pre IPO-Preparation
2026

• Series B Funding
• Expansion into Foreign Location 2025

• 500K no of Pets onboarded

2024
• Petzzco Products

• Expansion in Indian • Pre Seed-Funding

Geographies 2023
• Full functional app
• Series A Funding 2022 • Onboarding of NGO & Other
• Payment Integration Gateway Communities
• 10K Active Users • Hiring of Sr. Management
Team
Petzzco - Photobooth
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