Essay
The Influence of Social Media Influencers in Business Marketing
Social media has transformed communication, making it easier for people to connect
and share experiences. Beyond personal interactions, it has also become a vital
tool for businesses to market their brands and reach consumers effectively. One of
the most impactful methods businesses use is collaborating with social media
influencers. These influencers have large online followings and excel at engaging
their audiences with authentic, creative content. In the Middle East, social media
influencers have become particularly significant, contributing to the success of
many marketing strategies.
How Businesses Use Social Media
Social media platforms like Instagram, TikTok, and YouTube allow businesses to
present their products in creative ways. Companies can share engaging posts, run
targeted advertisements, and build relationships with their customers through
interactive content. A key part of this strategy involves working with influencers,
who act as ambassadors for their brands. Influencers promote products by featuring
them in posts, videos, and stories, which often feels more personal and trustworthy
than traditional advertising. By tapping into the loyalty and trust influencers
have built with their followers, businesses can expand their reach and influence
purchasing decisions.
What Makes Up the Industry of a Social Media Influencer?
A social media influencer is an individual of an expertise in a certain domain such
as beauty, fitness or lifestyle and posts about the same that interests an
audience. Thanks to their reviews, tips and recommendations, these influencers are
the people their followers can trust. Influencers hold an extremely important role
to shape consumers’ preferences in the Middle East because it is very popular that
social media is used massively throughout the region.
Local and global brands can work together with Middle Eastern influencers and speak
about their products and services. Thanks to their understanding of what it means
to be culturally relevant and relate to their audience, they can create great
content and connect with their audience. Doing so also helps businesses get more
aware, attract new customers and create a stronger brand presence.
Two Middle Eastern Influencers Compared.
Huda Kattan — owner of Huda Beauty — and Karen Wazen, a lifestyle and fashion
blogger, are two of the most well known influencers from the Middle East. Both have
achieved amazing success, but they take very different approaches to the art of
influencing.
Beauty entrepreneur Huda Kattan has built a global cosmetics brand, Huda Beauty.
Her content is mostly of makeup tutorials, beauty hack and product launches. Huda
mostly focuses on amplifying her own skin care product line but they have worked
with other cosmetic companies too. Those who are got on makeup and beauty trends
feel a connection with her polished, professional style.
However, among the different yt social media influencers we have named, Karen
Wazen’s content is more spread across several fields like fashion, travel, and
family life. She isn’t afraid to show her day to day life and do it in such a way
that makes you feel like you’re following her around with the camera in your hand.
Karen frequently works with high end fashion brands to introduce their products in
a whimsy but approachable sort of way. She balances luxury with relatability and
she has a really heterogeneous kind of audience who loves her.
Regardless, both are outstanding influencers but their strategies are different.
Huda specializes in beauty and focuses on only one brand, while Karen covers a
wider array of bits and pieces of her life and her brand partnerships.
Conclusion
To put it simply, social media is an irreplaceable tool for promoting your product
for businesses, and influencers are its central figure. Social media influencers
like Huda Kattan and Karen Wazen exemplify their influences on the brands by making
content that is really engaging and relating to the audience. On one hand they have
different approaches but their influence on their audiences, and especially their
capacity to change consumer behaviour, cannot be overemphasized. Social media
personalities in the marketing industry will only continue to grow, and will only
become more influential in the digital world.
