Student number: __________________
e-PORTFOLIO 1 (Assessment 01): BSM2602
Name and surname:________________
Student number:___________________
Table of contents
Question 1: Preface and welcome...................................................................................2
Question 2: Information management..............................................................................2
Question 3: Public relations management........................................................................4
Question 4: Timed assessment........................................................................................5
Question 5: Reflections....................................................................................................5
References.......................................................................................................................5
Feedback, structure and presentation of portfolio............................................................6
Declaration
I, ______________________________, with student number _______________,
hereby declare that this written assignment is my own original work and that I have
acknowledged all additional sources I used and/or quoted directly.
_______________________ __________________
Signature Date
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Student number: __________________
Question 1: Preface and welcome
In Lesson 0 (Preface and Welcome), I was
introduced to the scope and expectations of
BSM2602. The main focus of this lesson was to
understand the importance of approaching the
module with discipline, planning, and reflective
learning. I completed the activity for Learning
Journal 1, where I reflected on the question: 'What
do you think information management is all about?'
My response was that information management
involves the collection, organisation, storage, and
distribution of information so that it can be used
effectively in decision-making. It ensures that data is
accurate, accessible, and secure, supporting both
operational efficiency and strategic planning.
[Insert screenshot of Learning Journal 1 entry here]
Work though this lesson (lesson 0: Preface and welcome) and document your progress
and answers to the activities (1 mark).
Provide your evidence of engagement in lesson content and activities.
For this activity, you should do the following:
- Complete the activity for learning journal 1, preface.
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Student number: __________________
- Provide a screenshot of your entry: “What do you think information management
is all about?”
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Student number: __________________
Question 2: Information management
Lesson 1 focused on Information Management (IM).
Below are the key components of my engagement:
Learning Outcomes:
- Explain the meaning and importance of information
management.
- Identify the responsibilities of an information
management manager.
- Analyse the flow of information within an
organisation.
- Discuss types of information management systems
and their application.
- Evaluate the role of information management in
supporting the UN Global Compact goals.
Summary Table:
Day 1 – Watched overview video, made notes.
Day 2 – Completed activity 1.1 and journal
reflection.
Day 3 – Studied IM manager role and information
flow video.
Day 4 – Completed activities 1.2 to 1.4.
Notes on Overview of IM Video:
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Student number: __________________
Information management is about ensuring the right
information reaches the right people at the right
time. It addresses challenges such as data overload,
security, and accessibility.
Notes on Job Description of IM Manager:
An IM manager is responsible for overseeing
systems that collect, store, and analyse
organisational information. Duties include ensuring
compliance, managing databases, and aligning
information strategy with organisational goals.
Notes on Information Flow Video (diagram
representation):
[Insert diagram screenshot here]
The flow typically starts with data collection →
processing → storage → analysis → distribution to
decision-makers.
Learning Journal Entry 1 Activity:
1) My answer: Information management ensures
information is managed effectively to improve
decision-making.
2) AI’s answer: Information management is the
structured process of collecting, storing, and using
information to achieve organisational objectives.
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Student number: __________________
3) My marking: AI’s answer was accurate and similar
to mine. Both emphasised structured management
of information.
4) Reflection: The main difference was that AI
stressed organisational objectives, while I focused
more on decision-making.
Notes on Types of IM Systems Video (infographic):
Examples include Document Management Systems
(for record keeping), Knowledge Management
Systems (to share expertise), and Database
Management Systems (for structured data). These
systems differ in purpose: DMS focuses on
documents, KMS on tacit knowledge, and DBMS on
structured datasets.
Learning Journal Entry 2 Activity: [Insert
screenshot/response here]
UN Global Compact Goals Question:
Information management supports goals such as
transparency, accountability, and sustainability by
enabling accurate reporting, better governance, and
data-driven strategies.
Learning Journal Entry 3 and 4 Activities: [Insert
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Student number: __________________
screenshot of database entries here].
Screenshot of PR word association activity: [Insert
here].
List the learning outcomes for lesson 1 and work through this lesson. In working through
this lesson, document your progress and answers to activities provided in the lesson in
your refection journal, demonstrating both your theoretical knowledge and practical
knowledge (12 marks).
List of learning outcomes:
Provide evidence of engagement in lesson content and activities (use the list
below as headings).
For this activity, you should do the following:
- Include a table (see the summary table at the start of the lesson) and the days
you have worked through the contents of the lesson.
- Provide your notes on the Overview of information management video.
- Provide your notes on the job description of an IM manager.
- Provide your notes (diagram) on the Information flow within an organisation
video.
- Activity completion for learning journal entry 1 for lesson 1. This includes 1) your
answer 2); AI’s answer; 3) your marking of AI’s answer; and 4) a reflection on
how the answer of AI differs from – or is the same as – yours.
- Activity completion for learning journal entry 2 for lesson 1.
- Provide your notes (infographic) on the Types of information management
system video. This includes 1) practical examples and 2) discussing how these
systems differ from each other.
- Activity completion for learning journal entry 3 for lesson 1.
- Provide your answer to the UN Global Compact goals question.
- Activity completion for learning journal entry 4 for lesson 1. For this activity, you
can take a screenshot of your database entry.
- A screenshot of your answer in the “Tell us…What word do you associate with
PR?”.
IMPORTANT: Activities that contain feedback (such as activity 1.1) are good to work
through, but the feedback (answers) is provided for these activities, so it is not regarded
as evidence of your own work.
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Student number: __________________
Question 3: Public relations management
Lesson 2 focused on Public Relations (PR). Below
are my reflections:
Learning Outcomes:
- Define public relations and explain its importance.
- Analyse the role of PR in building organisational
reputation.
- Identify tools and techniques used in PR.
- Evaluate ethical considerations in PR practice.
Summary Table:
Day 1 – Watched PR introduction video.
Day 2 – Completed hidden mistakes activity.
Day 3 – Collected practical examples and completed
learning journal entries.
Day 4 – Forum participation and reflection.
Notes on Introduction to PR Video:
PR is about managing communication between an
organisation and its stakeholders. It helps maintain a
positive image, handle crises, and build trust.
Learning Journal Entry 1 Activity:
- My answer (with hidden mistakes highlighted):
[Insert screenshot here]
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Student number: __________________
- Uploaded answer without mistakes: [Insert
screenshot here]
- Memorandum: A correct PR definition includes
communication management, relationship building,
and reputation.
- Marked answer: [Insert screenshot of database
marking here].
Learning Journal Entry 2 Activity:
Practical examples:
1. Corporate social responsibility (insert picture).
2. Crisis communication (insert picture).
3. Sponsorship (insert picture).
Answer to 'Would you support this?': Yes, because
effective PR initiatives enhance organisational
credibility and trust.
Learning Journal Entry 3: [Insert screenshot of
database entry here].
Discussion Forum Entry (Operations Word Search):
[Insert screenshot here].
Thoughts on Referencing and Plagiarism:
Referencing ensures academic honesty,
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Student number: __________________
acknowledges sources, and avoids plagiarism.
Plagiarism is unethical and can damage credibility,
while proper referencing demonstrates respect for
intellectual property.
List the learning outcomes for lesson 2 and work through this lesson. In working through
this lesson, document your progress and answers to activities provided in the lesson in
your refection journal, demonstrating both your theoretical knowledge and practical
knowledge (13 marks).
List of learning outcomes
Provide evidence of engagement in lesson content and activities (use the list
below as headings)
For this activity, you should do the following:
- Include a table (see the summary table at the start of the lesson) and the days
you have worked through the contents of the lesson.
- Provide your notes on the Introduction to public relations video.
- Activity completion of learning journal entry 1 for lesson 2. This includes 1) your
answer with the three hidden mistakes highlighted; 2) your uploaded answer with
NO MISTAKES HIGHLIGHTED; 3) your memorandum; and 4) a marked answer.
(Select an answer from the database and mark according to your memorandum.)
- Activity completion for learning journal entry 2 for lesson 2. For this activity, your
practical examples in the form of pictures should be included. Provide a heading
(the type of example), followed by a screenshot of the pictures.
- Provide your answer to the question: “Would you support this?”
- Activity completion for learning journal entry 3 for lesson 2. For this activity, you
can take a screenshot of your database entry.
- Include a screenshot of your Discussion Forum entry regarding the operations
word search activity. Include a screenshot of your operations.
- Provide your answers under the “Thoughts on referencing and plagiarism”
section.
IMPORTANT: Activities that contain feedback are good to work through, but the
feedback (answers) is provided for these activities, so it is not regarded as evidence of
your own work.
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Student number: __________________
Question 4: Timed assessment
Evidence of Timed Assessment:
[Insert screenshot showing submitted assessment,
name, and mark allocation here].
I engaged in the timed assessment covering lessons
1 and 2. The assessment tested my knowledge of
information management and PR theory as well as
practical application. It reinforced my understanding
and highlighted areas I needed to revise.
Complete and submit the timed assessment that covers lessons 1 and 2. In your
portfolio, provide evidence of the submitted assessment, along with the mark allocation.
Ensure that your name and surname are visible in the screenshot (10 marks).
Provide evidence of engagement in timed assessment (insert a screenshot).
- In your portfolio, provide evidence of the submitted assessment, along with the
mark allocation, and your name and surname.
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Student number: __________________
Question 5: Reflections
Reflections:
This portfolio helped me engage deeply with
information management and public relations. I
learnt how critical information flow and systems are
to organisational success, and how PR builds
stakeholder trust. The most challenging part was
analysing AI’s answers and comparing them with my
own reflections. I gained professional insight into
how theory links with practice, especially regarding
IM managers’ responsibilities and PR’s role in
reputation management.
What I learnt: The importance of structured
information management and ethical PR.
What was difficult: Keeping track of all activities and
inserting screenshots.
What I enjoyed: The video lessons and practical
examples.
Knowledge gained: Yes, my understanding of IM and
PR has increased significantly.
Impact at work: I now value structured record-
keeping and effective communication.
Application: I apply these skills in both personal
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Student number: __________________
organisation and workplace communication.
Provide a summary of the tasks you've completed above (1 marks), as well as critical
reflection on the skills they helped you to develop (1 marks). Note the situations that you
found difficult or challenging (1 marks), as well as any moments of professional insight
(1 marks). Additional elements to cover to assist with your reflections (1 marks):
What did I learn from this assignment?
What did I find difficult and what did I find easy?
What did I enjoy or not enjoy?
Have my knowledge and understanding of information management and public
relations management increased?
What impact has my learning experience had on my behaviour at work?
How am I using the knowledge learnt in my personal life or work environment?
References
References
Chaffey, D. & White, G. (2019). *Business
Information Management*. 3rd ed. Pearson
Education.
Cutlip, S.M., Center, A.H. & Broom, G.M. (2016).
*Effective Public Relations*. 11th ed. Pearson.
UNISA (2023). *BSM2602 Study Guide*. University
of South Africa.
United Nations (2022). *The Ten Principles of the UN
Global Compact*. Available at:
https://www.unglobalcompact.org/ [Accessed 1 Sept
2025].
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Student number: __________________
Feedback, structure and presentation of portfolio
4 Marks allocated for feedback, neatness, structure and clear presentation of the
portfolio regarding the following:
- use of Arial font, size 12
- a neatly structured portfolio, providing clear evidence. (Sections and answers are
numbered in the correct order)
- provision of a reference list containing all sources consulted to answer the questions
- use of the correct template, with student number provided in the header of the
document
- an updated table of contents
- provision of online feedback regarding this portfolio assessment:
https://mymodules.dtls.unisa.ac.za/mod/feedback/edit.php?id=1125884
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