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(Ebook) Strategic renewal : core concepts, antecedents, and
micro foundations by Lindgreen, Adam; Tuncdogan, Aybars; Van
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“Strategic renewal is now a ubiquitous phenomenon. It is one of the fundamental
antecedents of firm success and both its explicit and implicit impact can be witnessed
across all industries as they evolve. However, like most so called ‘umbrella constructs’,
strategic renewal is now manifest in many forms and consequently lacks sufficient clar-
ity. This book addresses this intellectual challenge and the editors have orchestrated
a compelling treatise of the conceptual underpinnings, theoretical antecedents, and
micrcofoundations of strategic renewal. It provides a forensic assessment of strategic
renewal knowledge. This book will be widely read, frequently referred to, and most
certainly heavily cited by students and scholars.”
Professor Robert E. Morgan, Cardiff University
“This book brings together novel and insightful contributions around the theme of
strategic renewal. Lead by an editorial team that has generated significant insights
into this topic, and with authors who have each in their own right studied aspects of
strategic renewal, it promises to help redefine the academic study of strategic
renewal. I particularly appreciate how this book straddles across a variety of levels of
analysis, all the way from the individual to the effects that countries may have on
firm choices. I think this book makes for an excellent purchase, both for academics
and for practitioners who seek a deeper understanding.”
Michael Mol, Professor of Strategic and International Management,
Copenhagen Business School
“Tuncdogan, Lindgreen, Volberda, and van den Bosch provide in this book
a comprehensive set of insightful readings on strategic renewal. The chapters of
the book range from the core concepts and psychological and organizational ante-
cedents of renewal to strategic renewal through acquisitions, alliances, and inter-
national expansion. Collectively, the chapters of the book provide a great
overview of the multidimensional and multilevel concept of strategic renewal and
in-depth insights into some of the most recent research on the topic area.”
Professor Tomi Lamaanen, Director and Chair of Strategic Management
Institute of Management, University of St. Gallen
Strategic Renewal is an original research anthology offering insight into a subject area
which, although critical for the sustained success of organizations, has received relatively
little attention as distinct from the more general phenomenon of strategic change.
Firstly, by providing a summary of the literature, this research anthology helps graduate
students and new researchers grasp the current state of affairs in the field. Secondly, this
research anthology will help update the knowledge base of the existing researchers in the
field. By bringing together various studies, the research anthology determines the core
concepts of the field and elucidates the key gaps and future research areas. Through con-
tributions building on the knowledge bases of other disciplines, this research anthology
develops an interdisciplinary research agenda, giving the reader an in-depth understanding
of the mediating, moderating, and antecedent variables concerning strategic renewal.
Strategic Renewal aims to provide a state-of-understanding to the subject, as well as
a clear picture of the cross-disciplinary landscape that informs the subject. Thus, this
research anthology is essential reading for managers, consultants, and other practi-
tioners, as well as students and scholars of business.
Henk Volberda is Professor of Strategic Management & Business Policy and Director
of Knowledge Transfer at Rotterdam School of Management, Erasmus University.
Moreover, he is Scientific Director of the Erasmus Centre for Business Innovation.
Innovation in Brazil
Advancing Development in the 21st Century
Edited by Elisabeth Reynolds, Ben Ross Schneider and Ezequiel Zylberberg
Strategic Renewal
Core Concepts, Antecedents, and Micro Foundations
Edited by Aybars Tuncdogan, Adam Lindgreen, Henk Volberda, and
Frans van den Bosch
Typeset in Bembo
by Integra Software Services Pvt. Ltd.
For Yonca and Meryem—Aybars
For Rob, a colleague and a friend—Adam
For Anna—Henk
For Trudy—Frans
This page intentionally left blank
Contents
PART 1
Introduction 1
PART 2
Core concepts 19
PART 3
Psychological antecedents and micro-foundations of
strategic renewal 141
PART 4
Strategic renewal beyond organizational and national
boundaries 219
Index 406
Figures
Aybars Tuncdogan
Dr Aybars Tuncdogan is a lecturer (Assistant Professor) in marketing at King’s
Business School, King’s College London. Currently, he lectures on “Digital
Marketing” and “Research in Marketing” at the marketing department, and on
“Digital Political Marketing” at the war studies department. In the past, he also
taught modules such as Advertising and Integrated Marketing Communications,
Marketing Decision-Making, MSc Research Clinic, Strategic Business Plan-
ning, and Organizational Dynamics at different institutions.
Prior to joining King’s College London, he worked as a lecturer in
Marketing & Strategy at Cardiff University. He completed his PhD at the
Rotterdam School of Management, Erasmus University with his thesis entitled
“Decision Making and Behavioral Strategy: The Role of Regulatory Focus in
Corporate Innovation Processes”. Previously, he finished his MPhil in Business
Research (with distinction) also at Erasmus University, and his Bachelor’s degree
(with college honours) at Earlham College, with a double major in Computer
Science and Business Management.
His research employs psychological constructs for the purpose of under-
standing how we can explain, predict, and shape managers’, consumers’ and
collectives’ (e.g., teams, organizations, consumer tribes) strategic decisions. In
line with this goal, he has concentrated on traits and trait-like chronic indi-
vidual differences governing behaviour and their interactions with environ-
mental elements. Likewise, he is interested in the applications of artificial
intelligence in marketing decision-making. His papers on individual differ-
ences and regulatory focus have been published in Leadership Quarterly, his
research on management teams’ regulatory focus and exploratory innovation
has appeared in Long Range Planning, and his research on psychological ante-
cedents of food neophilia has appeared in Personality and Individual Differ-
ences. Dr Tuncdogan is also a member of several professional bodies and
serves as a reviewer for numerous academic journals, including Industrial
Marketing Management, Journal of Management Studies, Leadership Quarterly,
Organization Studies, Journal of Product Innovation Management and IEEE
Transactions on Engineering Management among others. In addition, he is
Editors xv
a Fellow of the Higher Education Academy, a committee member of the
British Academy of Management’s marketing group and an editorial review
board member of Industrial Marketing Management.
Adam Lindgreen
After studies in chemistry (Copenhagen University), engineering (the Engineer-
ing Academy of Denmark), and physics (Copenhagen University), Adam Lind-
green completed an MSc in food science and technology at the Technical
University of Denmark. He also finished an MBA at the University of Leicester.
Professor Lindgreen received his PhD in marketing from Cranfield University.
His first appointments were with the Catholique University of Louvain
(2000–2001) and Eindhoven University of Technology (2002–2007). Subse-
quently, he served as Professor of Marketing at Hull University’s Business School
(2007–2010); University of Birmingham’s Business School (2010), where he also
was the research director in the Department of Marketing; and University of
Cardiff’s Business School (2011–2016). Under his leadership, the Department of
Marketing and Strategy at Cardiff Business School ranked first among all market-
ing departments in Australia, Canada, New Zealand, the United Kingdom, and
the United States, based upon the hg indices of senior faculty. Since 2016, he has
been Professor of Marketing at Copenhagen Business School, where he
also heads the Department of Marketing. Since 2018, he also is Extraordinary
professor with University of Pretoria’s Gordon Institute of Business Science.
Professor Lindgreen has been a visiting professor with various institutions,
including Georgia State University, Groupe HEC in France, and Melbourne
University. His publications have appeared in Business Horizons, California
Management Review, Entrepreneurship and Regional Development, Industrial Mar-
keting Management, International Journal of Management Reviews, Journal of Adver-
tising, Journal of Business Ethics, European Journal of Marketing, Journal of Business
and Industrial Marketing, Journal of Marketing Management, Journal of the Academy
of Marketing Science, Journal of Product Innovation Management, Journal of World
Business, Psychology & Marketing, and Supply Chain Management: An Inter-
national Journal, among others.
Professor Lindgreen’s books include A Stakeholder Approach to Corporate Social
Responsibility (with Kotler, Vanhamme, and Maon), Managing Market Relation-
ships, Memorable Customer Experiences (with Vanhamme and Beverland), and
Sustainable Value Chain Management (with Maon, Vanhamme, and Sen).
The recipient of the “Outstanding Article 2005” award from Industrial Mar-
keting Management and the runner-up for the same award in 2016, Professor
Lindgreen serves on the board of several scientific journals; he is co-editor-
in-chief of Industrial Marketing Management and previously was the joint editor
of the Journal of Business Ethics’ section on corporate responsibility. His
research interests include business and industrial marketing management, cor-
porate social responsibility, and sustainability. Professor Lindgreen has been
awarded the Dean’s Award for Excellence in Executive Teaching. Furthermore,
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