Mont Brouilly - Credit Gael Fontaine

Press Kit
Beaujolais
Destination
2
2

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 BOURGOGNE PARIS

HOW TO GET TO BEAUJOLAIS

Mâcon-Loché
gare TGV

MÂCON

By car
From the north: Great Britain, Belgium, Luxembourg, Germany A6
A6-E15 Paris, Dijon, Châlon, Mâcon Paris - Lyon
From the east: Switzerland, Northern Italy
A40-E21 Geneva, Bourg-en-Bresse
A43-E70 Chamonix, Annecy, Chambéry, Grenoble

From the west

A72-E70 Limoges, Clermont-Ferrand, Saint-Etienne
Fleurie
From the south: Southern Italy, Spain Romanèche-
A7-E15 Toulouse, Montpellier, Marseille, Valence Thorins
A89  Bordeaux, Libourne, Périgueux, Brive-la-Gaillarde,
Clermont-Ferrand, Thiers, Roanne, Lyon LOIRE Beaujeu

Motorway exits
A6 Exit 30 Belleville-en-Beaujolais A89 Exit 35 Pontcharra-sur-Turdine
A6 Exit 31.1 Arnas A89 Exit 36 L’Arbresle
RHÔNE
A6 Exit 31.2 Villefranche-sur-Saône A89 Exit 37 Chazay d’Azergues
A6 Exit 32 Anse (direction Paris-Lyon) A89 Exit 38 Marcy-l’Etoile
A89 Exit 34 Tarare centre BEAUJOLAIS
DES CRUS BELLEVILLE
EN-BEAUJOLAIS AIN
By train By plane
SNCF stations, TGV (high-speed train) stations International airport
oui.sncf Lyon Saint-Exupéry
sncf-connect.com/en-en/ lyonaeroports.com/en
•Lyon Part-Dieu Lamure
sur-Azergues Saint-Georges
•Lyon Perrache de-Reneins
•Lyon Saint-Exupéry La Saône
•Mâcon Loché Vaux-en-Beaujolais
•Villefranche-sur-Saône Clochemerle
•Anse
BEAUJOLAIS
•St-Georges-de-Reneins VERT
•Belleville-en-Beaujolais
•Romanèche-Thorins
•Mâcon-Ville
VILLEFRANCHE
SUR-SAÔNE
Approximate distances from Villefranche-sur-Saône Saint-Victor-sur-Rhins Cublize
Lac des Sapins
ANNECY 175 km LYON 40 km
Chamelet
BESANÇON 225 km MÂCON 40 km
BEAUJOLAIS
BOURG-EN-BRESSE 55 km MARSEILLE 350 km Amplepuis PIERRES DORÉES
CHAMBÉRY 150 km PARIS 450 km
CHALON-SUR-SAÔNE 100 km ROANNE 75 km
CLERMONT-FERRAND 155 km SAINT-ETIENNE 95 km
Oingt
DIJON 165 km VALENCE 140 km
Anse
GENEVA 170 km VICHY 150 km
GRENOBLE 140 km VIENNA 70 km
GENÈVE
LOIRE Légny

Tarare

Key ROANNE Pontcharra

sur-Turdine
CLERMONT-FERRAND Carrières
Châtillon
de Glay d’Azergues
Chasselay
Tourist Information Offices

Clermont-Ferrand (1h50)
Beaujolais Wine Appellations Roanne (1h10)
Saint-Romain
Saint-Etienne (1h30) de-Popey L’Arbresle Lozanne
Civrieux
Beaujolais Wine Route A89
A86 d’Azergues
Bordeaux - Lyon
A6
Beaujolais Voie Verte cycle route Paris - Lyon

LYON
Voie Bleue V50 - Cycle Route from Luxembourg to Lyon LYON Lyon (45 min.)
Marseille (3h30)

Villefranche-sur-Saône (30 min.)

SNCF stations
Gare de Lyon – Perrache LYON
Gare de Lyon – Part-Dieu

2 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 3
 contents
CONTENTS

BEAUJOLAIS, AN EXCEPTIONAL REGION 6

10 KEY FIGURES ABOUT BEAUJOLAIS 7
A VARIETY OF ACCOMMODATION 8
NATURE ACCESSIBLE TO ALL 10
A GOURMET REGION WITH EXCEPTIONAL WINES 14
REMARKABLE HERITAGE 18
UNMISSABLE EXPERIENCES 22
YOUR PRESS TRIP 24
A REGION MARKED BY UNIQUE EVENTS 26
A view of the village of Oingt

4 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 5
BEAUJOLAIS, 10 KEY FIGURES
AN EXCEPTIONAL REGION ABOUT BEAUJOLAIS

Beaujolais welcomes anyone who loves nature, heritage the Beaujolais Wine Route. This route reveals the beauty
and wine. The Beaujolais region, just a few kilometres from of the region’s villages including Oingt, a gem perched
Lyon, has vast natural spaces and has been classified as on the hillside, Beaujeu, the historic capital of Beaujolais
a UNESCO “Global Geopark” since 2018. The diversity of and Fleurie, the ultimate “nature” destination. The soul of
its land is remarkable. This richness of soils is particularly
evident in its world-famous vineyards.
the Beaujolais region and its hospitality can be felt at the
many events organised in the area, from the International 197,716
From the crazy extravagance of Beaujolais Nouveaux
Beaujolais Marathon, to the Sarmentelles in Beaujeu, inhabitants in Beaujolais
not forgetting Beaujolez-vous and Rosé Nuits d’été,
to the subtle wines with character and ageing potential, to name but a few.
the best way to taste and discover the region is along
9,496
tourist guest beds

1 ST VINEYARD
in the world to be recognised
as a UNESCO Global Geopark

12
appellations including 10 crus

MORE THAN 2,000

wine estates

Philipe Aufranc vineyard

140 KM
of wine route

280
Find out more restaurants
about its history...
2,000 years ago, the Saône and Beaujolais
entered the history books, when the Roman
MORE THAN 1,000 KM
legions stormed the Gallic lands. of signposted paths
But the history of Beaujolais really came to
life in the Middle Ages. At that time, baronies
sprang up all over France, including that of
the Sires de Beaujeu, who over the centuries
12 TOURIST CYCLE
conquered a territory stretching from the loops,
south of Burgundy to the north of Lyon, 1 Voie Bleue and
giving rise to the Beaujolais region.
1 Voie Verte cycle route
In 1400, the last Lord of Beaujeu left
Beaujolais to the Duke of Bourbon.

MORE THAN 300

The French revolution abolished the
provinces and replaced them with depart-
ments. Beaujeu remained the capital of listed châteaux
Beaujolais until the 16th century, when it
was replaced by the less outlying town of
Villefranche-sur-Saône. Thanks to its history,
culture and traditions, Beaujolais is now Source: Tourist Observatory
recognised as a unique natural, tourist and Beaujolais Tourist Office, 2022 data
Château de Montmelas
wine-growing region.

6 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 7
A VARIETY OF
ACCOMMODATION

La Cabane du Crêt NEW

Chamelet
A new type of quirky accommodation has appeared
in the heart of the countryside between the Pierres

© Denis Laveur
Dorées and the Beaujolais Vert. Alban built most of the
tree house from local wood and recycled materials. The
cabin has a large room with a small kitchen area and
composting toilets.

Sleeps 4 (open all year round)

Hôtel Villa Alexandre - hotel 15 rooms (open from February to December)
Régnié-Durette From €220/night per room
Varies depending on the number of people
hotelvilla-alexandre.fr/en
la-muzetiere.fr This building which was built in 1794 was converted into a hotel in
2018. Located right in the heart of the vineyards, all the rooms are

Photo credit Victor Pérez

uniquely decorated with second-hand, antique objects. With a sauna
COMING SOON overlooking the vines, this hotel encourages you to unwind. GOOD TO KNOW
This 4-star hotel has its own “Vignes et Villas
At Lac des Sapins, the tree houses are currently
Collection” label (Vines and Villas Collection).
being renovated and will reopen in spring 2024.

Hôtel & Spa Le Savigny - hotel

Château de Bagnols - Hotel Blacé
Bagnols This former family wine estate has been completely
This 13th-century medieval château invites those who enter the hotel on a journey back in time. renovated into a charming hotel by Stéphane. As an
A collection of 25 tastefully decorated apartments. adults-only establishment, it is suitable for visitors looking
for a quiet and rejuvenating place to stay. The hotel’s
restaurant “La Table d’Annie”, serves simple, tasty dishes
25 suites (open from April to the end of September) ANECDOTE to make you feel at home.
Varies depending on the period In the 90s, Tom Cruise came to celebrate Nicole
chateaudebagnols.com/en Kidman's birthday at the château. The couple
decided that it was missing a swimming pool. Thanks 15 rooms and 1 junior suite (open all year round)
to the funds raised from the birthday, the château From €90/night for 1 room for 2 people /
was able to invest in the construction of a pool. €235/night for a suite for 3 people

© Hôtel _ Spa Le Savigny

hotelsavignybeaujolais.com

Château de Bellevue - B&B

Villié-Morgon
At the heart of the Beaujolais wine region, the Bellevue
castle is a 19th-century residence full of character, once
home to one of the children of the Lumière brothers,
and Princess Lieven, born Chateaubriand. Each room has
a view over the grounds and is designed to accommodate
2 adults.

5 guest rooms and a 5-bedroom gite

apartment (open all year round)
From €129/night for 1 room
© Château de Bagnols

chateau-bellevue.fr/en

© Château Bellevue
8 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 9
NATURE AN AREA OF ROLLING HILLS
FOR CYCLING
ACCESSIBLE TO ALL The Voie Bleue cycle route which runs along the Saône between Mâcon and Lyon is a highlight in Belleville-en-Beaujolais.
From Belleville-en-Beaujolais, cyclists can take the safe Voie Verte track into the Beaujolais region. There are also around
twenty cycle trails in the region, covering almost 400 km, with different gradients to suit all abilities. On mountain bikes,
the 230 km Grande Traversée du Rhône explores the most beautiful paths in the Beaujolais region.
The Beaujolais region has a surprisingly wide range of
trails - on foot, by bike, mountain bike or horseback,
visitors can choose from over 190 walking trails, 12 cycle
trails and 20 mountain bike trails. Hike among the vines,
lose yourself in the Beaujolais Vert forests, rub shoulders
A closer look at the Voie Verte cycle path
with the peaks or catch a glimpse of the rich built The Voie Verte is a 15 km cycle path through countryside between Belleville and Beaujeu. Its entire length is a safe route and
heritage along the way... that's what’s on offer if you go is perfect for a family outing. Cyclists can also make the most of the region's attractions along the way, with views of Mont
hiking in the Beaujolais region. Brouilly, visits to vineyards and crus, meetings with winegrowers and the chance to sample local produce at the Maison du
Terroir Beaujolais.

Beaujolais,
UNESCO Global Geopark
In 2018, Beaujolais was the first vineyard in the world to
be recognised as a UNESCO Global Geopark.
The combination of its exceptional 500-million-year-old
geology and the preservation of this geology make it
a remarkable region.

geopark-beaujolais.com/en

NOTE
Throughout the year the Geopark organises geo-
events such as guided walks, conferences, workshops
and shows etc.

Over 400 km of trails

in the Beaujolais region
Criss-crossed by the Pilgrim's Way to Santiago
de Compostela, the Way of Assisi and the GR76,
the Beaujolais region is a great place for walking. To the
north, the 120 km Victor and Estelle trails criss-cross
the Crus and Crêtes trails of the Haut Beaujolais. To the Beaujolais Voie Verte cycle route Access’ cycle, a bike hire company
south, the 110 km Tour du Beaujolais des Pierres Dorées
criss-crosses characterful villages.
like no other NEW
Porte des Pierres Dorées
Route Distance Gradient
Access’ cycle is keen to promote mobility for all, with
From Beaujeu to 15 km Very slight electric bike hire and electric tricycles adapted for disabled
Tempo Aventures, a multi-activity Belleville-en-Beaujolais people. It can also deliver the tricycles to the banks of the
park at Lac des Sapins Saône so that you can enjoy the accessible Voie Bleue
track. The bikes it has for hire come from French brands
NEW
Voie Bleue such as Starway and Radior.

Cublize
From €25 for 2 hours (choice of: 2 hours,
A brand new multi-activity park opened its doors this 4 hours or one day)
Route Distance Gradient
year at Lac des Sapins. On the programme: treetop access-cycle.fr
adventure courses, a one-kilometre zip line over the From Lyon to 700 km Slight
lake, smart adventure games and, last but not least, Luxembourg
an orienteering trail.
Hiking at Mont Saint-Rigaud

Grande traversée du Rhône COMING UP

Open: June to September (and the All Saints’ Day
holiday) by mountain bike The Voie du Tacot, which follows the route of the old
From €20.50 a day for 5-11 year-olds, Beaujolais railway, is currently being redeveloped to
€22.50 for 12-17 year-olds and €24.50 per adult provide a 24 km cycle route between Liergues and
tempoaventures.com Sarcey.
Route Distance Gradient
From Beaujolais 230 km + 6,500 m
to Condrieu

10 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 11
 Mont Saint-Rigaud
UNMISSABLE NATURAL SITES Monsols
Located in the heart of the Beaujolais Vert region, the site
is an essential nature stop-off. The highest point in the
Rhône department at 1,009 m, the summit of the Mont can
be reached on foot or by bike.

destination-beaujolais.com/en/le-mont-st-rigaud.html

Terrasse de Chiroubles
Chiroubles
Accessible via the many hiking trails in the area, the climb is
rewarded with a superb panoramic view of the Beaujolais
hillsides. This is the summer HQ for the “Beaujolez-vous”
events, where the friendly and sociable atmosphere of the
Beaujolais region takes pride of place.

destination-beaujolais.com/en/la-terrasse-de-chiroubles.html

Lac des Sapins

Cublize
Nestled in the heart of a natural setting, this lake offers travellers a moment to unwind, with a 1,500 m2 well-equipped beach
and Europe’s largest organic swimming pool.

Free (lake beach) / €5 per adult (organic swim)

beaujolaisvert.com/lac-des-sapins-2/

Carrières de Glay
Saint-Germain-Nuelles
The Carrières de Glay are former golden stone quarries
that were used in the construction of traditional buildings
throughout the southern Beaujolais region. Although no
longer in operation, they are open to visitors all year
round. A footpath leads around the quarries.

destination-beaujolais.com/en/les-carrieres-de-glay.html

Mont Brouilly
Saint-Lager
Reaching 484 metres high, Mont Brouilly is the emblem of the region. Travellers can enjoy a unique 360° panoramic view of

© Gael Fontaine
the surrounding plains and vineyards.

destination-beaujolais.com/en/le-mont-brouilly.html

12 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 13
A GOURMET REGION ORIGINAL WINE TOURISM TOURS
WITH EXCEPTIONAL WINES
In the Beaujolais region, from north to south, from Burgundy to the Pierres Dorées, more than 2,000 wine estates
proudly uphold the values of Beaujolais. Covering 13,500 hectares, the vines produce wines with ageing potential and
high-quality appellations.

Beaujolais, 12 appellations The Wine Route,

and 2 emblematic grape varieties 140 km of adventure from north to south
The vast majority of Beaujolais wines are red (94% The Beaujolais Wine Route is a great way to
of production). Gamay, the essential Beaujolais explore the vineyards and characterful villages
grape variety, is used to produce red and rosé wines. and meet the local people. To guide travellers,

© Serge Chapuis
Chardonnay also flourishes in the Beaujolais limestone 7 tours have been created, each organised around
soil to produce great white wines. In total, there are a must-do activity such as a picnic in the vineyards,
12 appellations, including 10 crus: Saint-Amour, Juliénas, an aperitif at the top of the Tour d'Oingt or a ‘meet the
Chénas, Moulin-à-Vent, Fleurie, Chiroubles, Morgon, winegrower’.
Régnié, Côte-de-Brouilly and Brouilly.

routedesvins-beaujolais.com/en/
“In the footsteps of the Marquis de Montaigu” at Château de la Chaize NEW
DID YOU KNOW? Odenas
Every village in the Beaujolais crus has its own As well as touring the grounds of the château, the garden and the winery, visitors can €75 per person
wine-tasting cellar. They are the focal point of the discover more technical aspects such as bottling and geothermal energy. The tour chateaudelachaize.fr/en
village, providing visitors the friendly atmosphere ends with a tasting of five crus accompanied by local dishes.
of a local bistro and the expertise of a wine
merchant.

Credit Château de Champ-Renard

© Serge Chapuis
Tasting and the “Jean and the Winery” “La Vie de Château and its Wine
show at Maison Jean Loron and Chocolate workshop” at
NEW Château de Champ-Renard NEW
La Chapelle-de-Guinchay Blacé
In the century-old cellars of Maison Jean Loron, enjoy an A tour of the estate, the ageing cellar, the vines
original experience in the form of an immersive tasting tour with and the wine vats is followed by a workshop in
a comedy theatre troupe. which four of the estate's wines are paired with
Henri Desmoulins' chocolates.

Dates: October and november (duration: 1 hour)

€30 per person €45 per person
credit Destination Beaujolais

boutique.loron.fr chateaudechamprenard.com

14 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 15
REMARKABLE MEET
GASTRONOMIC EXPERIENCES LOCAL ENTHUSIASTS
In Beaujolais, local specialities will appeal to food lovers of than 300 ‘Bistrots Beaujolais’ around the world, where you
all backgrounds in search of authenticity. All you have to can taste the distinctive Beaujolais wines, enjoy unusual
do is push open an artisan’s or restaurant’s door and let food and wine pairings and, above all, enjoy pleasant Jean-Marc Montegottero,
yourself be carried away by the intoxicating smells of the Beaujolais events. A Beaujolais success story
local specialities. Beaujolais gastronomy also means more
Founder of Huilerie Beaujolaise in Beaujeu
Jean-Marc tells the story of his early days in the trade at the age of
18, when he discovered an old mill in ruins in the back room of the
hardware store his parents had bought. He asked his father to get
it up and running again, and found a mentor, Gustave, who agreed
to take him under his wing: “I wanted to learn his old techniques
from him”.
By cultivating this know-how, Jean-Marc always makes sure that the
quality of his oils (mainly from nuts: walnuts, almonds, hazelnuts
etc.) is up to scratch: "One oil, one nut! It’s an approach I’ve always

Credit Auberge du Cep

followed, even when I wasn’t earning anything: don’t cheat, don’t
cut corners, don’t use additives.” He sells his oils directly from the
Huilerie Beaujolaise shop, but above all to restaurant owners, and
counts many Michelin-starred chefs among his customers.
Jean Marc is also a man of values, and for some years now he has
been committed to offering organic products, investing a lot in
reforestation and caring for walnut trees: "Man can’t only take from
the earth; you also have to know how to give. If we could promote
Vallée de la Gastronomie techniques that don't rely on chemistry to give back to the soil what
has been taken away from it, that would be a great result for me".

Credit Huilerie Beaujolaise

Stretching 620 km between Dijon and Marseille, the Vallée de la
Gastronomie brings together 3 regions with a wealth of gastronomic DID YOU KNOW?
delights. The Beaujolais region is part of this valley and has a wide range The Martins butcher’s in Saint-
of gourmet “Vallée de la Gastronomie” experiences: wine tasting courses, Étienne-des-Oullières won a silver huilerie-beaujolaise.fr/gb/
picnics in the vineyards, immersion in the daily life of a winegrower - medal at this year’s Mondial du
there's an array of possibilities. Saucisson Rabelais (Rabelais World
Sausage Championship).

valleedelagastronomie.com/en

RESTAURANTS THAT COMBINE

AUTHENTICITY AND HOSPITALITY Philippe Aufranc,
a winegrower who embodies
L’Auberge du Cep - Fine-dining restaurant hospitality
Aufranc vineyard in Fleurie
1 Michelin star
In his wine-tasting cellar, Philippe tells the family
Fleurie story of his vineyard, which began in 1935 with his
Chef Aurélien Merot's fine-dining restaurant, which was completely grandparents Léon and Marie-Antoinette Aufranc.
renovated in 2022, serves generous, fine, spicy and tart local cuisine.
It was an obvious choice for Philippe to take over
the family estate: “At the time, the eldest son took
Credit Auberge du Cep

aubergeducep.com/en/ over the vines, so we didn't necessarily ask him

what he wanted to do, but I've always liked it.”
Philippe is keen to make the traditional methods
of growing vines and making wine durable,
he adds: “Our vineyard is a real heritage, because
in one hectare of vines, there are at least five
different generations of vines.”
La Robe Rouge - Bistro This winegrower is a true enthusiast: “I am happy
Villié-Morgon in my vineyards, when they’re healthy, I’m happy
[...] I’m proud of my job so I want to tell others
The Guignier family has restored an old lime kiln to create a restaurant about it.” Equally a proud ambassador for his
and wine cellar concept. Savoury, gourmet dishes made with local, land, he says: “We have a beautiful region, which
seasonal produce are served in an intimate dining room or on the isn’t isolated, we’re just a stone’s throw from
panoramic terrace. Paris and Lyon [...] we have gastronomy, scenery
Credit Pernelle Guignier

and hospitality”. Until he retires, Philippe says

he will continue to develop the tourist trade on
la-robe-rouge.fr GOOD TO KNOW his estate.
Free themed wine tasting every Saturday.
domaine-aufranc.fr

16 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 17
 TOWNS AND VILLAGES WITH
REMARKABLE UNIQUE HISTORIES
HERITAGE Villefranche-sur-Saône
This town, gateway to the Beaujolais region, boasts a rich heritage of Italianate Renaissance architecture, which you can
discover by following the guided tour, “The Hidden Treasures Trail”.
Between the Pierres Dorées villages, remarkable estates and more niche sites, the Beaujolais region is packed full of
architectural gems. Beaujeu, the historic capital, Villefranche-sur-Saône and its Renaissance courtyards and Oingt,
a medieval town, are all memorable places for a timeless journey. Maison Vermorel NEW

THE HILLSIDE PERCHED JEWELS Maison Vermorel, one of Villefranche-sur-Saône's

outstanding heritage sites, is set to open its doors in
OF THE PIERRES DORÉES REGION the summer of 2024 and become a real place to live.

Credit Ville de Villefranche sur Saône

This project, supported by the town, has several areas,
including a culinary centre with a bistro and a wine
Oingt, “Plus Beaux Villages de France” cellar, a centre for Villefranche’s economic players and
a cultural centre with an artistic programme and cultural
Once through the fortified gate at Nizy, visitors can wander education projects.
through the medieval streets, climb to the top of the Donjon
tower and admire the golden-coloured historic monuments.
Liven up a stroll by meeting passionate artisans.

Clochemerle
NEW The village of “Vaux-en-Beaujolais”, was the inspiration for
“Les Fléaux d'Oingt” - a journey through sound writer Gabriel Chevallier’s novel “Clochemerle”. This satirical
Visitors can take an audio tour of the village of Oingt, novel, which tells the story of quarrels over the construction
guided by QR codes. This guided tour lets the stones of of a public urinal was an instant success.
the village "speak" and tells their story.

DISCOVER
In the village, a free museum recounts the life of
Gabriel Chevallier through his works, sketches and
various paper and audiovisual documents.
Open all year round.

Beaujeu
Giving its name to the Beaujolais region and appellation, this
small town is a historic landmark not to be missed.

NOT TO BE MISSED
The Maison du Terroir Beaujolais is a real showcase for
the region, featuring the products of numerous local
Ternand, “Petite Cité de Caractère” artisans and producers.
This small village nestling on a rocky headland is a listed historic monument. Visitors can admire the beauty of its houses Open all year round.
and discover the remains of the château and its 12th-century keep.

Theizé, a village where

the golden stones originated Fleurie
Theizé is a peaceful village perched on the slopes of Mont This village, classified as a ‘green’ resort, is the ultimate
Bansillon, overlooking some of the many vineyards in the nature destination and is easily identifiable by the Virgin
area. At the top of the village, you can see the old church Mary chapel overlooking the village.
and the Château de Rochebonne.

DISCOVER
By taking the Chemin des Lys, visitors can climb
up to the Virgin Mary to enjoy the panoramic view
over the vineyards of the Fleurie cru and the Saône
valley.

18 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 19
 CHÂTEAUX TO VISIT BEAUJOLAIS,
A REGION OF ARTISTS AND ARTISANS
Châteaux en Beaujolais NEW
Ten wine châteaux in the Beaujolais region have joined forces to offer The Beaujolais region has a highly diverse range of arts and crafts to discover. Porcelain, pottery, wrought-iron sculptures,
a new wine route from the north of Beaujolais to the Pierres Dorées, stained glass, jewellery, watercolours, cashmere garments, calligraphy to name just a few. The village of Oingt, in particular,
dedicated to discovering the region’s symbolic châteaux such as is home to a number of artists. Here’s an unexpected meeting with one of them...
Château de Poncié, Château des Jacques and Château de la Chaize.
Interested visitors can visit their website, then pick up a road map and
have it stamped at each château they visit to enjoy a special benefit
from the second visit onwards. This could include a free bottle of wine,
access to an area usually closed to the public, or a sample of an old
vintage, etc.

Prices vary depending on the estate

chateauxenbeaujolais.fr

Credit Yves Dimier

Yves Dimier, an inspiring calligrapher
Yves Dimier practices the art of calligraphy in his studio in Oingt. After trying his hand at various visual arts, such as
illustration, engraving and photography, calligraphy was a revelation. “I came across a Chinese ideogram with an ink stone,
Château de Jarnioux a stick and a paintbrush at a friend’s house. It caught my eye and in hindsight, it changed my life”, he says.
This golden stone château dates back to the 13th century and is He points out that this Chinese art is a form of expression “Calligraphy is a 3,000-year-old discipline that is a path of
a Renaissance building. This estate, owned by the Lord of Gléteins, awakening”. He says, “We repeat our movement to perfect it, we're looking for pure movement”. In fact, he “tries to put
changed hands between families until 1779, when Charlotte, the heir drawing into this form of writing” and works from live models. The final work is only the consequence of the intention, as he
at the time, married Gabriel de Clavière. Their descendants who still explains: “We set the intention before setting the shape, the intention precedes and accompanies the movement”.
own the château, give guided tours. The tour includes an explanation
of the château’s history, followed by a visit to the gardens, the prison, Yves Dimier wants to make the art of calligraphy more accessible, so he organises courses for the general public and
the chapel and some of the château’s rooms. meetings with schoolchildren, particularly in Villefranche. “It's important to take the mystery out of calligraphy, to show that
it's simple”.

Open: from 1 May to 31 October, every Saturday and Sunday, Other projects are also in the pipeline, watch this space...
open all year round for groups by prior booking.
€8 per adult Course price: €45 for a 3-hour workshop
Credit FDC

seigneurie-jarnioux.com €70 for a full-day course (plus a small supplement for materials provided)
en.yvesdimier.com/

20 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 21
 La Maison du Terroir Beaujolais
UNMISSABLE Beaujeu
The Maison du Terroir Beaujolais shop is a real showcase
for the region, featuring products from a host of local

EXPERIENCES producers, including wines from the 10 Crus of Beaujolais,

mohair wool products from the Ferme d’Amalthée and
terrines from BOK Conserverie Artisanale, to name just
a few.

Vineyard picnics Open: From 1 March to 31 December,

7 days a week, 10am-12.30pm / 2pm-6pm
Winegrowers welcome visitors for a tour of the vineyard and a taste of their wines before setting off into the middle of
Free access
the vines for a unique gourmet picnic. Several packages are available: the simple package (drinks only), the social package
(including a picnic with local produce and drinks) and the elegant package (including a picnic prepared by a local chef). lamaisonduterroirbeaujolais.com

© Narboux créations
When? From 1 June to 30 September
Varies depending on the vineyard and the package chosen
destination-beaujolais.com/en/pique-nique-dans-les-vignes.html

Meet the winegrower Aperitifs at the Tour d’Oingt,

This tour focuses on meeting the winegrower, who has a drink with a panoramic view
been awarded the “Vignobles et Découvertes” label and
From the 18-metre-high Tour d'Oingt, visitors can enjoy
is passionate about their work and the Beaujolais soil.
a moment of pure Beaujolais hospitality in an exceptional
For one hour, the winegrower will show you around
setting. The programme includes a tour of the Tour
their vineyard and then offer a guided tasting of 3 wines,
d’Oingt, a guided tasting of the estate’s wines (white, red
accompanied by local sausage or cheese.
and rosé) and a typical Beaujolais mâchon (traditional
early morning meal consisting of pork products or tripe).
From 1 June to 30 September
Varies depending on the vineyard When? From June to September. - Limited places
destination-beaujolais.com/en/les-offres-gourmandes/ €12 for children over 6 / €20 per adult
visites-privilege-vignobles-decouvertes-5857433.html
routedesvins-beaujolais.com/en/aperos-de-la-tour.html

Château de Pizay enoteca

Belleville-en-Beaujolais
A fun introduction to oenology through eight workshops including quizzes on colour, aromas, flavours, etc.
© Greg Bellevrat

Open: Monday to Sunday, opening times vary

€20 with a complimentary glass of wine and access to the Tasting Area (duration: 45 minutes)
vins-chateaupizay.com/en/

Hameau Dubœuf NEW SHOW Les Rendez-Vous de Bobosse Restaurant

Romanèche-Thorins Belleville-en-Beaujolais
Hameau Duboeuf was the first vineyard and wine theme park in Europe to offer unique collections, shows and wine tasting. As a Beaujolais institution, this venue is split in two, with a charcuterie/delicatessen section and a second section dedicated
A new show “L’Impérial” invites visitors to immerse themselves in the “splendour of the Second Empire” thanks to light and to the restaurant. Visitors can sample “Bobosse” local specialities such as the famous andouillettes and sabodets (French
sound projections. sausage), cooked sausages and other quenelles.

Open: Wednesday to Sunday: 10am to 6pm Open: charcuterie Tuesday to Saturday 8.30am to 7pm and Sunday 9am to 1.30pm / restaurant Tuesday to Saturday
The hamlet tour is free for children under 7, €8 for children aged 7-15 and €20 for adults 11am to 3pm
duboeuf.com/en/ rdvbobosse.com

22 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 23
YOUR PRESS
TRIP

“MEETING THE PEOPLE

OF BEAUJOLAIS” GETAWAY
Taking the time to discover Beaujolais means meeting the people who passionately
cultivate the art of entertaining.

A night at the Villa Alexandre hotel

Régnié-Durette

Camille discreetly welcomes visitors to her charming hotel with its unique rooms,
set menu and outdoor swimming pool.

Day 1
Visit to Château de la Chaize - Odenas
Meet Boris, the estate’s managing director, to follow the new guided tour, discover
the estate’s technological prowess and taste the crus.
Lunch at La Robe Rouge - Villié-Morgon
A bistro in the middle of the vineyards, where you can sample dishes prepared by
the Chef, Thomas Guignier.
Discover the Huilerie Beaujolaise - Beaujeu
Meet Jean-Marc Montegottero, a self-taught man with a passion for his craft,
who offers not only a tour of his old mill but also a tasting of oils in his shop.
Dinner and overnight stay at the Villa Alexandre hotel

Day 2
Visit to the village of Oingt
Visit the village accompanied by Francis, a volunteer from the village association,
to discover the different stories of Oingt and to climb to the top of the tower.
Lunch at La Table du Donjon - Oingt
Chefs Jean-Marc and Mathieu serve authentic and creative home-cooked cuisine,
using seasonal produce.
Meet the artists of Oingt
Meet the passionate artists of Oingt, including glass spinner Cendrine, stained glass
artist Christelle and watercolour artist Didier Georges.

24 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 25
A REGION MARKED 2 2
BY UNIQUE 0
2
0
2
3 4
EVENTS

October November June

16-21 October Sunday 12 November 14-16 June

Festival Nouvelles Voix Touroparc Run NEW (3rd weekend in June)
in Villefranche-sur-Saône For the first time, four races are being organised in the Bienvenue en Beaujonomie
heart of the Touroparc animal park: a children's race,
19th edition of a festival devoted to the most promising Some forty Domaines & Maisons from the Beaujolais
a 5 km, 10 km and 20 km run. The event is a chance to run
artists on the contemporary music scene. The festival was region are inviting wine lovers to celebrate culinary art
in aid of Touroparc Conservation.
created in 2005 by Alain Moreau and the conurbation and French gourmet cuisine. Participants can sit around
authority. Over the last 19 years it has become a large table to share exceptional dishes and wines, all in
a demanding and innovative musical event. From €8 for the 5 km (each entry includes access a chic and relaxed atmosphere. This event is all about
to the park from 2pm to 5pm on race day) socialising and meeting new people.
touroparc-run.fr
From €26 (open seating)
theatredevillefranche.com Varies depending on the events
bienvenue-en-beaujonomie.fr/en
15-19 November
19-22 October Sarmentelles de Beaujeu
Fascinant Week-End Although the event was first held to celebrate the
release of the Beaujolais Nouveau wine, it is now known
The Fascinant Week-End brings together Vignobles for the party atmosphere it creates. These five days are
& Découvertes-accredited destinations across France marked by gourmet markets and wine fairs to be found July-August
to offer a celebratory and unusual programme of wine throughout the streets of Beaujeu town centre.
tourism activities. The programme includes an art
workshop “Introduction to Travel Journals” at Château
de Buffavent, a tasting at Château de Javernand with an Depending on the activity
Beaujolez-vous
introduction to agroecology and a walk with a “rirologue” sarmentelles.fr/en/ Free events throughout the Beaujolais region from
(psycho-corporal technique for developing the joy of Tuesday to Saturday in July and August: from Temps
living). Danse on Tuesdays in Belleville-en-Beaujolais for swaying
your hips to the music, to concerts on the Chiroubles
Saturday 18 November terrace on Wednesdays, and the night market with local
destination-beaujolais.com/en/programme-
producers in Fleurie on Thursdays, to name but a few.
du-fascinant-week-end.html The International
Beaujolais Marathon Free
For the 19th edition of the marathon, participants will destination-beaujolais.com/en/beaujolez-vous.html
run between Fleurie and Villefranche-sur-Saône through
vineyards, châteaux and wine vats with bands and
tastings. Over 20,000 runners are expected this year.
In the afternoon and evening, there will be a host of events, Rosé, Nuits d’été
including the much-anticipated Beaujolais Nouveau
The villages, which are decorated and illuminated for the
showcasing on the forecourt of the Hôtel de Ville.
occasion, look at life through rose-tinted glasses and reveal
their superb heritage in a different light. The programme
From €25 for the 13km of the Rhône includes events combining the discovery of Beaujolais
marathondubeaujolais.org/en/ rosé wines and celebrations. Every week throughout the
summer, winegrower aperitifs are organised in the cellars
on Thursdays, cultural evenings on Fridays, night markets
on Saturdays and wine and heritage walks on Sundays.

Varies depending on the events

destination-beaujolais.com/en/rose-nuits-d-ete.html

26 2024 Press Kit - Destination Beaujolais 2024 Press Kit - Destination Beaujolais 27
 Press contact:
Coraline Bron
[email protected]
+33 (0)4 7407 2755
+33 (0)7 5075 1165

destination-beaujolais.com/en/

@destinationbeaujolais #destinationbeaujolais

Produced by Destination Beaujolais 2023. Graphic design G. Taburiaux Destination Beaujolais. Photos, except those annotated in the document: Etienne Ramousse.