PRODUCT NAME: EGGY WRAPS

MEMBERS:
RODRIGUEZ, LOVELY JOY L.
SINGUEO, ALYZZA JEAN B.
SORIANO, JEZEREEL JOYCE A.

1. EXECUTIVE SUMMARY

Brief Overview:

Experience a delicious and nutritious twist on traditional lumpia with our Eggy Wraps. This unique is not
combines the creamy texture of mash boiled eggs the nutritious bites of potato bits and the added health
benefits of malunggay moringa leaves all encased in a crisp golden lumpia wrapper. Savor the goodness
of eggs, potatoes, and malunggay in every bite-crispy, nutritious and absolutely delicious snack.

Key Features:

1. Nutritious Ingredients - Combines boiled mashed eggs, potato bits, and malunggay leaves, rich in
protein, fiber, and essential vitamins.

2. Versatile Snack - Perfect as a snack, appetizer, or even a light meal.

3. Affordable & Accessible - Uses cost-effective, locally sourced ingredients, making it budget-
friendly

Benefits:

1. Energy-Boosting Snack – The combination of eggs and potatoes provides carbohydrates and
protein for sustained energy.

2. Budget-Friendly Nutrition – Offers a healthy, filling option without breaking the bank, perfect for
families, students, and budget-conscious individuals.

3. On-the-Go Convenience – Ideal for busy lifestyles; it’s easy to pack for work, school, or outdoor
activities, offering a quick, nutritious bite anytime.

Target Market

1. Health-Conscious Individuals – Those looking for nutritious, energy-boosting snacks made with
wholesome ingredients like eggs, potatoes, and malunggay.

2. Busy Professionals & Students – People who need convenient, quick, and healthy snacks during
their hectic days.

3. Budget-Conscious Families – Families seeking affordable, filling snacks or light meals that offer
good value without compromising on quality.
 4. Children & Families – Kid-friendly, easy-to-eat snacks that both children and adults can enjoy
together.

5. Foodies & Experimenters – People who enjoy trying new flavors and unique snack options,
interested in customizable food experiences.

Potential Impact

1. Expanding the Filipino Snack Industry – Eggy Wraps introduce innovation in local food culture,
merging familiar flavors with a healthier, modern approach, appealing to both traditional and younger
consumers.

2. Supporting Local Agriculture – By using malunggay, potatoes, and eggs, the product encourages the
use of locally sourced, sustainable ingredients, benefiting small farmers and suppliers.

3. Providing Economic Opportunities – The simplicity and affordability of Eggy Wraps create business
opportunities for small vendors, food stall owners, and home-based entrepreneurs.

Summary of Financial Projections

Startup Costs

1. Revenue Forecast (Sales)

Price per wrap: 15 php

Expected Sales per Day: 150 wraps

Operating Days per Month: 20

Monthly Revenue = 15 php x 150 wraps x 20 days = 45,000 php

Annual Revenue = 45,000 x 12 months = 540,000php

2. Expense Forecast

Cost of Goods Sold (COGS) (Ingredients per Wrap): 7php

(Eggs, potatoes, malunggay, lumpia wrappers)

Monthly COGS = 7php x 150 wraps x 20 days = 21,000php

Annual COGS = 21,000php x 12 months = 252,000

Operating Expenses (Rent, utilities, marketing, etc.): 10,000php/month

Annual Operating Expenses = 10,000php x 12 months = 120,000php

3. Gross Profit

Monthly Gross Profit = Revenue - COGS = 45,000php – 21,000php = 24,000php

Annual Gross Profit = Revenue - COGS = 540,000php – 252,000php = 288,000php

4. Net Profit (After Expenses)

Monthly Net Profit = Gross Profit - Operating Expenses = 24,000php – 10,000php = 14,000php

Annual Net Profit = Gross Profit - Operating Expenses = 288,000php – 120,000php = 168,000php

5. Cash Flow Projection

Starting Cash: 40,000php

Monthly Cash Inflow (from sales): 45,000php

Monthly Cash Outflow (expenses): 31,000php (COGS + Operating Expenses)

Monthly Net Cash Flow: 45,000php – 31,000 = 14,000php

Year-End Cash Balance = 40,000php + (14,000php x 12) = 208,000php

2. INTRODUCTION

Background of the Proposed Product

Eggy Wraps is an innovative and nutritious twist on traditional lumpia, crafted to provide a healthy,
affordable, and convenient snack option. This unique product blends mashed boiled eggs, potato bits, and
malunggay (moringa) leaves, all encased in a crispy lumpia wrapper. It offers a balance of protein, fiber,
and essential vitamins, making it a wholesome alternative to common fried snacks. By incorporating
locally sourced ingredients, Eggy Wraps supports sustainable agriculture and promotes healthier eating
habits among consumers.

Purpose and Objectives

The primary purpose of Eggy Wraps is to introduce a nutritious, budget-friendly, and easily accessible
snack that caters to various consumer needs.

The specific objectives of the proposed product include:

1. Providing a healthier alternative to traditional fried snacks by incorporating nutrient-rich ingredients.

2. Offering an affordable and filling food option for students, professionals, and families.

3. Supporting local farmers and suppliers by using locally sourced malunggay, potatoes, and eggs.

4. Promoting convenient, on-the-go nutrition for busy individuals who need a quick, healthy meal or
snack.

5. Encouraging innovation in the Filipino snack industry by merging traditional flavors with a modern,
health-conscious approach.

Brief Description of the Problem Being Solved

MSany consumers struggle to find convenient meal options that also meet their nutritional needs.
Traditional wrap-based dishes are often formulated for taste and convenience but tend to rely on refined
carbohydrates and unhealthy fats, while providing insufficient amounts of proteins, vitamins, and
minerals. To address this gap, Eggy Wraps were developed—a product featuring a filling composed of
eggs, potatoes, and moringa. This combination provides high-quality protein, complex carbohydrates, and
essential micronutrients, thereby delivering a balanced nutritional profile without compromising
convenience.

3. PROBLEM STATEMENT

Detailed Explanation of the Problem or Market Need

In the Philippines, traditional wrap-based dishes such as lumpia and shawarma are culinary staples,
cherished for their convenience and rich flavors. However, the nutritional composition of these popular
foods often reveals a predominance of refined carbohydrates and a deficiency in essential nutrients. This
imbalance poses a significant concern for health-conscious consumers striving to maintain a balanced
diet.

Across various socioeconomic groups, Filipino consumers are increasingly prioritizing healthier eating
habits. This shift is driven by a growing awareness of the link between diet and overall well-being,
leading to a heightened demand for nutritious and convenient meal options. Despite this trend, many
ready-to-eat meals available in the market continue to prioritize taste and convenience over nutritional
value, leaving a gap for health-oriented alternatives.

Moreover, the fast-paced lifestyle prevalent among many Filipinos has intensified the need for quick and
healthy meal solutions. The proliferation of convenience stores, with leading chains like 7-Eleven
operating stores nationwide as of, underscores the demand for ready-to-eat meals. However, the
nutritional quality of these offerings often falls short of the expectations of health-conscious consumers.

This scenario presents a clear market opportunity for products that combine convenience, cultural
relevance, and enhanced nutritional profiles. Introducing a wrap-based meal featuring a filling of eggs,
potatoes, and moringa (malunggay) directly addresses this need. Eggs offer high-quality protein essential
for muscle maintenance and overall health; potatoes provide complex carbohydrates for sustained energy;
and moringa, a nutrient-dense superfood rich in vitamins A and C, calcium, and iron, supports immune
function and general well-being.

By integrating these wholesome ingredients into a familiar and convenient format, this innovative product
aligns with the health objectives of modern Filipino consumers. It offers a balanced alternative to
traditional wrap fillings, catering to the increasing demand for nutritious, ready-to-eat meals that do not
compromise on cultural authenticity or taste.

Evidence or Data Supporting the Existence of the Problem

1. The Food and Nutrition Research Institute (FNRI) of the DOST reports that a significant
percentage of Filipinos experience deficiencies in key nutrients such as protein, iron, and vitamin A—
nutrients found in eggs and malunggay.

2. The World Health Organization (WHO) has identified the rising prevalence of obesity
and non-communicable diseases in the Philippines, linked to poor dietary choices and the widespread
availability of unhealthy snacks.
 3. Consumer preference studies indicate that while many people desire healthier food
options, the cost and availability of nutritious alternatives remain major barriers, leading consumers to
settle for cheaper, less nutritious snack options.

4. A study by the Philippine Statistics Authority (PSA) found that many Filipinos choose cheaper,
processed snacks because healthier options are often too expensive. This means that people who want to
eat better, struggle to find affordable choices.

5. According to the Department of Trade and Industry (DTI), the Philippines buys a lot of processed
snacks from other countries. Many of these snacks have preservatives, artificial flavors, and unhealthy
fats.

Importance of Addressing the Problem

Addressing this problem is important for improving the health of some individuals, supporting local
farmers, and bringing new ideas to the Filipino snack market. Eggy Wraps offers a simple and practical
solution by:

- Helping Filipinos make healthier food choices.

- Supporting local farmers and small businesses by using fresh, locally grown ingredients.

- Providing an affordable and nutritious snack that fits different budgets.

- Encouraging the creation of healthier and more sustainable snack options.

Eggy Wraps is not just a tasty and crispy snack, it’s also a smart and healthy choice for people who want
good food without spending too much.

4. PROPOSED SOLUTION

Eggy Wraps is a nutritious snack solution designed to address the growing demand for affordable,
wholesome, and convenient food options in the Philippines. By combining mashed eggs, potatoes, and
malunggay leaves in a crispy lumpia wrapper, it provides a balanced mix of protein, fiber, and essential
nutrients—ideal for busy individuals and families seeking healthy alternatives to greasy or processed
snacks.

Its unique selling points include its health-forward composition, affordability, and cultural relevance.
Unlike typical street food, Eggy Wraps offer a cleaner, more nutritious alternative without sacrificing
taste or local appeal. Its flexible cooking methods (deep-fried, air-fried, oven-baked) add convenience and
adaptability for various consumer lifestyles.

Innovative features include eco-friendly packaging, plans for variant development (cheesy, spicy, and
vegan options), and community partnerships for local ingredient sourcing. Eggy Wraps stands out as a
socially responsible and forward-thinking snack option, promoting well-being and supporting local
economies.
5. MARKET ANALYSIS

Target Market Overview

Demographics:

Age: Primarily 15–40 years old

Location: Urban and peri-urban communities, particularly in school zones, workplaces, and local markets

Income Level: Low to middle-income earner

Occupation: Students, young professionals, working parents, and microentrepreneurs

Psychographics:

Health-Conscious: Individuals seeking balanced, natural food options

Budget-Conscious: People who prioritize affordability without compromising nutrition

Busy Lifestyle: Consumers looking for quick, satisfying meals or snacks during busy schedules

Culturally Grounded: Filipinos who enjoy native flavors and traditional foods with a modern twist

Market Size and Growth Potential

The demand for convenient, nutritious, and affordable food in the Philippines is growing. As of 2024,
snack consumption has increased due to rising urbanization and busier lifestyles. The local food stall and
carinderia market remains vibrant, providing a favorable environment for affordable, locally inspired
snack products. With increasing awareness about healthy eating and a shift towards plant-based and
protein-rich snacks, there is strong potential for products like Eggy Wraps

Competitive Analysis

Direct Competitors:

Local Lumpia Vendors: Sell traditional meat or vegetable lumpia at eateries and school canteens

Frozen Lumpia Brands: Available in groceries; offer convenience but lack nutritional variety

Indirect Competitors:

Street Food Options: Such as kwek-kwek, fish balls, and banana cue—popular but generally low in
nutritional value

Packaged Snacks: Chips, instant noodles, and pastries—easy to find but typically unhealthy

Eggy Wraps competes by offering a healthier, homemade-style snack option that combines the familiarity
of lumpia with added health benefits.

Positioning Strategy

Eggy Wraps is positioned as a nutritious, affordable, and convenient Filipino snack designed for everyday
consumption. It differentiates itself by using locally sourced ingredients both practical and beneficial for
health-conscious individuals and families. The product appeals to consumers seeking local flavor with a
health-focused update.

6. PRODUCT DESCRIPTION

Features, Functionality, and Design

Ingredients: Mashed boiled eggs, diced potatoes, and shredded malunggay leaves

Flavor Profile: Mildly seasoned with a creamy texture and earthy notes from malunggay

Portion: Bite-sized wraps (approx. 50g each) served in packs of 3 or 6

Packaging: Eco-friendly, resealable pouches with nutritional information and preparation instructions

Availability: Sold hot and fresh from food carts or chilled/frozen in local stores for home reheating

Technical Specifications

Shelf Life: 3–5 days refrigerated; up to 3 months when frozen

Cooking Method: Can be deep-fried, air-fried, or oven-baked

Storage: Requires cool, dry storage or freezing for extended shelf life

Product Lifecycle and Future Roadmap

Eggy Wraps will begin with pilot selling in school canteens, sari-sari stores, and weekend markets. As
demand grows, distribution will expand to convenience stores and online platforms, with opportunities for
local franchising. New variants such as cheesy, spicy, and vegan versions will be introduced, while
partnerships with local farmers and community groups will support ingredient sourcing and livelihood
initiatives. The brand will continuously evolve based on customer feedback while upholding its core
values of nutrition, affordability, and local relevance.

7. DEVELOPMENT PLAN

To make sure Eggy Wraps becomes successful, we will follow these five steps:

Step 1: Testing the Product (Months 1–2)

• Let some people try our Eggy Wraps (students, workers, parents).

• Ask for their opinions about the taste, texture, and packaging.

• Use their feedback to improve the product.

Step 2: Small-Scale Selling (Months 3–4)

• Start selling in a few places like school canteens, small stores, and weekend markets.

• Watch how well the product sells and ask customers what they think.
• Make small changes if needed.

Step 3: Growing the Business (Months 5–8)

• Create signs, flyers, and uniforms to promote Eggy Wraps.

• Sell in more places and talk to store owners about helping us sell.

Step 4: New Flavors (Months 9–12)

• Make new versions like Cheesy Eggy Wraps, Spicy Eggy Wraps, and Vegan Eggy Wraps.

• Start selling frozen packs that people can cook at home.

Step 5: Bigger Plans (Second Year and Beyond)

• Plan to offer franchises so others can sell Eggy Wraps too.

• Work with local farmers and suppliers to get ingredients as the business grows.

8. MARKETING AND SALES STATEGY

1. Go-to-Market Strategy

Launch Plan:

 Begin with pilot selling in school canteens, sari-sari stores, weekend markets, and food stalls in
high-traffic areas.
 Introduce promotional bundles (e.g., Buy 3 packs, get 1 free) during the first month to attract
first-time buyers.
 Offer sampling sessions in local schools, offices, and fitness centers to introduce the product and
gather feedback.

Market Entry Tactics:

 Partner with school cafeterias, local vendors, and canteen operators to carry Eggy Wraps.
 Collaborate with local barangay nutrition programs to promote healthy, affordable snacks.

2. Branding and Positioning Plan

Brand Name: Eggy Wraps

Brand Identity:

 Healthy, budget-friendly, and proudly Filipino.

 Promotes sustainable eating by supporting local farmers and using eco-friendly packaging.

Tagline Ideas:

 “Wholesome Goodness in Every Wrap”

 “Crispy. Healthy. Filipino.”
  “Wrap Your Day with Nutrition”

Positioning Statement:

Eggy Wraps is positioned as a nutritious, affordable, and convenient snack crafted for health-conscious
Filipinos seeking everyday snack options that don’t compromise on taste, value, or local relevance.

3. Pricing Strategy

Retail Price: PHP 15 per piece

Bundle Pricing:

 3 pieces = PHP 40
 6 pieces = PHP 75
 Family pack (12 pcs) = PHP 145

Pricing Approach:

 Penetration Pricing to gain initial traction.

 Ensure affordability for students and families while maintaining a *markup of ~50%* above the
PHP 7 COGS.

Future Considerations:

 Offer premium variants (cheesy, spicy, vegan) at slightly higher price points (PHP 18–20 per
piece).

4. Distribution Channels*

Primary Channels:

 School canteens
 Sari-sari stores
 Weekend food fairs and bazaars
 Barangay nutrition centers

Secondary Channels (Expansion Phase):

 Convenience stores (7-Eleven, Mini Stop)

 Local supermarkets
 Online food delivery platforms (Foodpanda, GrabFood)
 Social media/FB Marketplace orders with delivery

5. Advertising and Promotional Plan

Online Marketing:

 Create a Facebook and Instagram page with regular posts showing preparation methods, health
facts, and customer testimonials.
 Launch short videos or reels demonstrating the product being made, eaten, or reviewed by happy
customers.
 Collaborate with local food bloggers or student influencers for reviews and giveaways.

Offline Marketing:

 Posters and flyers in schools, tricycles, barangay halls, and local gyms.
 Nutritional info cards with every purchase.

Sales Promotions:

 First-time buyer discounts.

 Loyalty cards (Buy 10, get 1 free).
 Free taste booths during school lunch hours or local events.

9. RISK ASSESSMENT

Every business has risks. Here are some problems we might face and how we will handle them:

1. Changing Customer Taste Risk: People might stop liking the product. What we’ll do: Make new
flavors and ask customers what they want.

2. Not Enough Ingredients Risk: We might run out of eggs, potatoes, or malunggay. What we’ll do: Buy
from different farmers and keep extra ingredients in stock.

3. Money Problems Risk: We might not earn enough money to cover our expenses. What we’ll do: Make
a clear budget, avoid waste, and watch our money carefully.

4. More Competition Risk: Other sellers might copy Eggy Wraps. What we’ll do: Build a strong brand,
use nice packaging, and always serve good-quality food.

5. Spoiled Food Risk: The product could spoil and make people sick. What we’ll do: Always follow food
safety rules and keep the wraps stored properly.

10. TEAM AND RESOURCES

NAME ROLE DESCRIPTION OF ROLE

Lovely Joy L. Rodriguez Operations Manager Oversees day-to-day operations
including procurement,
inventory management, and
food safety compliance. Ensures
consistent production and
quality control of Eggy Wraps.
 Alyzza Jean B. Singueo Marketing and Sales Manager Leads promotional efforts,
coordinates with local vendors,
handles social media presence,
and implements sales strategies
such as loyalty programs and
promotions.
Jezereel Joyce A. Soriano Product Developmet Manager Manages recipe refinement,
taste testing, and development
of new flavor variants. Also in
charge of packaging innovation
and customer feedback
integration.

Required Resources

1. Technical Resources

 Cooking Equipment: Deep fryer, air fryer, oven (for versatile cooking methods)
 Cold Storage: Refrigerator and freezer for preserving ingredients and frozen wrap variants
 Packaging Tools: Heat sealer, eco-friendly pouches, labeling machine
 Point of Sale Tools: Cashbox or POS device (for stalls), notebook or software for sales tracking

2. Human Resources

 Production Assistants: 1–2 part-time helpers for food preparation, cooking, and packaging
 Sales Assistants: For food cart operations during peak hours (e.g., school breaks, market days)
 Graphic Designer (Freelance): For branding materials like flyers, social media posts, and
packaging design
 Food Technologist or Consultant (optional, part-time): For guidance on shelf life, food safety,
and compliance

3. Financial Resources

Item Estimated Cost (PHP)

Initial Equipment Purchase 20,000–25,000
Initial Ingredient Supply 5,000
Packaging Materials 3,000
Marketing & Promotion 5,000
Licensing & Permits 2,000
Contingency Fund 5,000
Total Estimated Startup ~40,000 PHP

11. CONCLUSION
 Eggy Wraps was developed to offer a healthier and more affordable snack option for Filipinos,
especially for those with busy lifestyles and limited food choices.

By combining mashed eggs, potatoes, and malunggay in a familiar lumpia wrapper, the product
provides essential nutrients while staying true to local flavors. It is designed to be accessible, convenient,
and supportive of local communities through sustainable sourcing and small-scale selling opportunities.

In essence, Eggy Wraps is a smart, nutritious, and culturally grounded snack that meets both health
and economic needs. With its potential for growth and impact, it is well-positioned to become a
meaningful addition to the local food market.