TABLE OF CONTENTS
EXECUTIVE SUMMARY ...........................................................................................1
CHAPTER 1 | BUSINESS BACKGROUND ..................................................................2
BUSINESS NAME AND TAGLINE.............................................................2
BUSINESS LOGO ....................................................................................2
NATURE OF BUSINESS ...........................................................................3
MISSION ...............................................................................................3
VISION ..................................................................................................3
CHAPTER 2 | PRODUCT/SERVICE DESCRIPTION .....................................................4
PRODUCT NAME & DESCRIPTION .........................................................4
PACKAGING ...........................................................................................6
BENEFITS ..............................................................................................7
CHAPTER 3 | MARKET & COMPETITIVE ANALYSIS .................................................8
MARKET ANALYSIS ................................................................................8
COMPETITIVE ANALYSIS ........................................................................8
SWOT ANALYSIS ..................................................................................10
PEST ANALYSIS ....................................................................................11
CHAPTER 4 | OPERATIONAL & MANAGEMENT PLAN ..........................................13
ORGANIZATIONAL STRUCTURE ..........................................................13
JOB TITLE & DESCRIPTION ...................................................................13
EMPLOYEE QUALIFICATION .................................................................14
CHAPTER 5 | MARKET PLAN .................................................................................15
LOCATION ...........................................................................................15
PRICING .............................................................................................15
PROMOTION .......................................................................................17
DISTRIBUTION.....................................................................................17
CHAPTER 6 | COOPERATE SOCIAL RESPONSIBILITY .............................................18
REFERENCES .........................................................................................................21
EXECUTIVE SUMMARY
The Business venture “Wrapture” is proposed by nine students of Senior
Highschool students who are currently taking Academic strand, Accountancy,
Business, and Management and one of the requirement for certain subjects. This
project served as a means to evaluate the skills acquired through the study. It also
offered students the opportunity to cultivate their entrepreneurial, managerial, and
marketing abilities. Moreover, the project provided financial benefits to the
students and working families, which could be utilized to support their various
needs.
The team determined that the average daily meal budget for most Filipinos,
including students and working families, is between 50 to 60 pesos. However, the
team observed that many stalls, food carts, and carinderias offering affordable
meals often fail to satisfy an individual's hunger or provide insufficient portions for
the price.
Considering these observations and conducting a SWOT analysis, the team
identified potential strengths, weaknesses, opportunities, and threats for a new
food business venture.
Therefore, the team proposed WRAPture, a new food concept that offers a
unique dining experience. This concept was developed through careful planning
and observation of local food preferences and trends. WRAPture aims to provide
affordable, delicious, and convenient Filipino meals, particularly wraps, that cater
to the needs of busy individuals and families.
WRAPture is a unique fusion of a fresh lumpia and burrito, offering a modern
twist on traditional Filipino flavors. Instead of the usual fresh lumpia filling,
WRAPture features a variety of rice and Filipino viands
WRAPture guarantees to provide high-quality, safe, and delicious Filipino
meals, perfect for on-the-go. Its customizable wraps are not only satisfying but also
aesthetically pleasing, making them ideal for a quick and satisfying meal. With
WRAPture, customers can enjoy authentic Filipino flavors anywhere, anytime.
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CHAPTER 1
BUSINESS BACKGROUND
I. BUSINESS NAME AND TAGLINE
A. BUSINESS NAME
WRAPTURE
is derived from the word "rapture" meaning a feeling of intense
pleasure or joy, embodies the culinary experience the company aims to
provide. Its mission is to elevate the everyday meal into a moment of pure
indulgence. With every bite, WRAPture strives to transport its customers to
a state of culinary bliss, where explosions of flavors and senses are awakened.
B. BUSINESS TAGLINE
“WRAP YOUR MEAL, ON THE GO”
The tagline "Wrap Your Meal, On-the-Go" encapsulates the essence of
WRAPture's unique selling proposition. It highlights the convenience and
portability of the product, emphasizing that it's the perfect solution for busy
individuals seeking a quick and delicious meal.
II. BUSINESS LOGO
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BEHIND OF THE LOGO
1.) YELLOW CIRCLE
The yellow circle from the rest of the logo creates a sense of focus and emphasis on
the wrapped food items, highlighting them as the core product. The yellow circle acts as a
frame, drawing the viewer's attention to the deliciousness and freshness of the wraps.
2.) WHITE RING
The white ring surrounding the yellow circle in the WRAPture logo serves as a
frame, drawing attention to the central element: the crossed wraps. This creates a sense
of focus and highlights the core product of the brand.
3.) TWO FRESH LUMPIA
The two fresh lumpia, the heart of the image, are the primary focus. Their golden-
brown hue and inviting shape symbolize the deliciousness and freshness of the food. The
way they are positioned, overlapping slightly, creates a sense of dynamism and appetite.
4.) BUSINESS NAME AND FONT DESIGN
The "Wrapture" font is playful and inviting, with a 3D effect that adds depth and
dimension. The bold, rounded letters are easy to read and create a sense of fun and
energy. The green and yellow color scheme is vibrant and eye-catching, reflecting the
freshness and deliciousness of the food.
III. NATURE OF BUSINESS
WRAPture is a food service business dedicated to providing convenient,
flavorful Filipino meals for on-the-go customers. Specializing in a variety of rice
options paired with a selection of traditional Filipino viands, WRAPture offers meals
wrapped in a format designed to satisfy hunger and cravings. The brand prioritizes
quality, affordability, and customer satisfaction, catering to busy individuals seeking
a quick and delicious dining experience. WRAPture offers a flexible dining
experience, allowing customers to customize their meals. The brand is committed
to using fresh ingredients and expanding its reach to provide accessible Filipino
cuisine to a wider audience.
IV. Mission
To satisfy cravings and nourish souls with convenient, delicious Filipino
meals, redefining the way we enjoy our heritage cuisine.
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V. Vision
To be the ultimate go-to for Filipino comfort food, providing a taste of
home,anywhere, anytime.
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CHAPTER 2
PRODUCT/SERVICE DESCRIPTION
I. PRODUCT/SERVICE NAME AND DESCRIPTION
A) CLASSIC FRESH LUMPIA
WRAPture's Fresh Lumpia is a delightful Filipino snack, wrapped in
soft, delicate crepe skins. Filled with a savory mix of shredded vegetables and
adobo chicken flakes, the Lumpia is a light and healthy option, perfect for any
occasion.
B) CLASSIC CHICKEN SISIG
Deep-fried braised chicken, mixed with mayo and onion, served with
chicharon and rice.
C) CLASSIC CRISPY PORK SISIG
Deep-fried pork belly, sliced into cubes, is served with a squeeze of
calamansi, a sprinkle of onions, and WRAPture's signature kewpie mayo. It's
topped with your choice of rice.
D) FIRECRACKER
A modern take on the classic Bicol Express, this dish features a fiery-
hot sauce made with chili peppers, garlic, and other secret ingredients. The
crispy pork belly is the perfect complement to this flavorful sauce. Best
enjoyed with your choice of rice.
E) PINOY CHOPSUEY
WRAPture’s Pinoy Chopsuey is a classic Filipino dish, a colorful stir-fry
of mixed vegetables such as cabbage, carrots, and bean sprouts, paired with
tender chicken. It is best enjoyed with a choice of rice.
F) DARK DELIGHT
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WRAPture's Dark Delight is a hearty Filipino dish, featuring
tender pork simmered in a rich and savory blood stew. The rich, dark
sauce is made from pork blood, vinegar, and a blend of spices like
garlic, bay leaves, and black pepper. The result is a flavorful and
comforting dish that's perfect for any occasion. It is best enjoyed with
a choice of rice.
G) MEAT GUISADO (CHICKEN)
WRAPture's Meat Guisado (Chicken) is slow-cooked to
perfection in a flavorful sauce, infused with cumin and garlic powder. Each
bite is a burst of comfort food. Wrapped in a fresh lumpia wrapper, it's best
enjoyed with a choice of rice.
H) MEAT GUISADO (PORK)
WRAPture’s Meat Guisado (Pork) is slow-cooked to perfection in
a flavorful sauce, infused cumin and garlic powder with. Each bite is a
burst of comfort food. Wrapped in a fresh lumpia wrapper, it’s best
enjoyed with a choice of rice.
I) TUNA SISIG
WRAPture’s Sizzling Tuna Sisig is a fiery blend of chopped tuna,
onions, chili peppers, and calamansi. It’s best enjoyed with a choice of rice
and a side of creamy mayonnaise.
J) FRESH VEGIES
WRAPture's Fresh Veggies is a healthy and flavorful side dish,
featuring a mix of crisp and colorful vegetables such as cabbage and
carrots, sautéed to perfection. It’s best enjoyed with a side of rice.
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II. PACKAGING
TAKE OUT PACKAGING
The brown kraft paper bag is the perfect
packaging for WRAPture's shawarma. Its
sturdy construction ensures that the warm,
juicy wrap arrives safely and intact. The
bag's simple, earthy design complements
the fresh and flavorful ingredients of the
shawarma, while its ample size provides
ample space for the wrap and any
additional sides. This practical and eco-
friendly packaging enhances the overall
dining experience, making it perfect for on-
the-go consumption.
FOOD WRAP PACKAGING
- The cone-shaped packaging is an
ideal choice for WRAPture's shawarma. The
design ensures that the wrap remains
intact, while the greaseproof paper
prevents spills and maintains the freshness
of the ingredients. The tear-off top provides
easy access, making it perfect for on-the-go
consumption. This packaging solution is
both practical and visually appealing.
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III. BENEFITS
➢ ON-THE-GO DINING EXPERIENCE
Enjoy delicous serving of filipino meals anytime,
anywhere.
➢ PREFRENCE ADJUSTED MEALS
Create your own culinary adventure with WRAPture’s
Build-Your-Own Wrap option. Choose from a variety of fresh,
handmade lumpia wrappers, savory viands, and a side of steamed
or fried rice.
➢ OFFERS LOCAL FLAVORS
With Wrapture’s Viands offers local flavors an affordable
price, making it accesible to a wide audience who enjoy the
comfort of filipino cuisine.
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CHAPTER 3
MARKET AND COMPETITIVE ANALYSIS
I. MARKET ANALYSIS
A.) STUDENTS
Students are an ideal target market for WRAPture because they often
have busy schedules, limited budgets, and a preference for flavorful,
convenient meals. Additionally, their active social media presence can
significantly boost the brand's visibility.
B.) YOUNG PROFESSIONALS
Young professionals are another key target market for WRAPture. They
are often busy with work and social commitments, and they appreciate the
convenience and affordability of WRAPture's offerings.
C.) FAMILIES
Families are a potential target market for WRAPture, especially those
with busy schedules or limited cooking time. WRAPture's convenient and
affordable meal options can be a great solution for family dinners or quick
lunches.
II. COMPETITIVE ANALYSIS
1.) EatSaWrap
EatsaWrap is a food stand business that just
recently opened located along the food stalls infront of
Victory Mall, Monumento. offers large, affordable wraps
filled with generous portions of premium meats, fresh
ingredients, and high-quality sauces.
FIGURE 1| BUSINESS LOGO OF EatSaWrap
found on facebook
Both businesses offer wrapped meals, appealing to
a similar target market of budget-conscious consumers
seeking quick, affordable, and satisfying food options.
While WRAPture focuses on Filipino cuisine, EatsaWrap's
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large, affordable wraps with premium ingredients could
attract customers looking for a wider variety of flavors and
styles.
2.) SHAWRAP
ShaWrap, a unique food stall in Burol,
Mandaluyong City, offers a fusion twist on Filipino
favorites. Their signature dish combines the flavors
of shawarma rice wrapped in a crispy lumpia wrapper. You
can enjoy this innovative treat for takeout or delivery.
ShaWrap competes with WRAPture by offering a
FIGURE 2| BUSINESS LOGO OF SHAWRAP
found on facebook unique fusion dish that combines Filipino and Middle
Eastern flavors. While WRAPture focuses on the
innovative use of crepe as a wrapper, ShaWrap's
innovative approach to food could attract customers
seeking something different and exciting.
3.) WOW SHAWARMA
WOW Shawarma opened on the year 2016 located
along the UST CAMPUS & expands w /in University belt
area. they offers the best quality, especially w/ their
signature sauces (garlic,cheese & spicy) that provides you
100% satisfaction!
FIGURE 3| BUSINESS LOGO OF WOW
SHAWARMA found on facebook
WOW Shawarma's strong brand recognition,
unique signature sauces, and consistent quality have
solidified its position as a popular choice among students
and young professionals. While WRAPture offers Filipino
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cuisine, WOW Shawarma's unique selling proposition and
loyal customer base make it a formidable competitor.
III. SWOT ANALYSIS
STRENGTHS
1. Unique taste
WRAPTURE offers delicious and authentic Filipino cuisine that
gives customers the taste of home.
2. Convenience
WRAPture offers products that are easy to transport, making
them ideal for busy or rushed individuals seeking an on-the-go dining
experience.
3. Wide target market
adaptable to different types of customers, from students to
working professionals.
WEAKNESSES
1. Limited brand awareness
As a new company, WRAPture needs more time to gain
recognition in the market.
2. Location limitation
The company's current location can be a barrier to reaching a
wider customer base.
3. Dependence on supplies
The availability of fresh ingredients can pose challenges to the
supply chain and pricing.
OPPORTUNITIES
1. Growing food market
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The ever-increasing demand for nutritious and delicious food
provides an opportunity for WRAPTURE to grow.
2. Innovative marketing
using social media and other digital platforms to reach more
customers, especially young people.
4. Partnerships and integration
developing partnerships with local businesses or schools for
greater recognition and more sales.
THREATS
1. Intense competition
The proliferation of similar companies such as EatsaWrap and
ShaWrap poses a challenge to the market.
2. Changing customer tastes
Changing food trends and customer preferences can impact sales.
3. Economic impact
Rising prices of basic ingredients and changes in the economy can
impact people’s ability to afford products
III. PEST ANALYSIS
POLITICAL
WRAPture will ensure the food safety regulations affecting
ingredient and preparation methods. Potential support for local
businesses from the government, especially those promoting
traditional cuisine.
ECONOMIC
Growing demand for convenient, ready-to-eat meals due to busy
lifestyles, growing business’ sales. Rising food prices may impact
ingredient costs, affecting pricing margins.
SOCIAL
Increasing interest in Filipino cuisine can attract a wide customer
base, including both locals and those seeking new culinary
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experiences. Consumers increasingly favor convenient meals,
making the wrapped meal concept appealing.
TECHNOLOGICAL
Advancements in food delivery apps and online ordering systems,
enhancing customers’ convenience. Utilizing social media platforms
to promote the business. Innovations in packaging especially in
preservation of the product, improve meal quality and shelf life.
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CHAPTER 4
OPERATIONAL AND MANAGEMENT PLAN
I. ORGANIZATIONAL STRUCTURE
A.)COOPERATE LEVEL
MR. JOHNVERL T. CAGYAT
CEO
MR. PRINCE LAWRENCE E.
ARRIESGADO
COO
```````````````````````````````````````````
MR. JOHN LLOYD FORTUNATO
MS. ALLEAH ROSE S. BAGIUO QUALITY ASSURANCE
MR. QICHEN WENG MS. NERISSA A. MAGYANO
MARKETING MANAGER MR. URIEL JOSHUA H. SERAFINES
FINANCE MANAGER HEAD OF HUMAN RESOURCE SUPPLY CHAIN MANAGER
B.) STALL UNIT LEVEL
STALL/ BRANCH
OWNER
STAFF
COORDINATOR
CASHIER GENERAL STAFF GENERAL STAFF
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II. JOB TITLE AND DESCRIPTION
A.) CASHIER
The position requires a multi-skilled individual to handle both front-
of-house and back-of-house operations. Key responsibilities include processing
customer transactions, such as receiving payments and remitting sales. The
individual will also provide excellent customer service and manage inventory to
ensure efficient operations.
B.) GENERAL STAFF
The role demands culinary expertise, as the individual will be
responsible for cooking and preparing food to the highest standards. Cash
handling and financial reporting are also essential components of this position,
requiring strong attention to detail and accuracy.
C.) Stall coordinator
The position requires a skilled individual to manage inventory,
supervise staff, track sales, and handle logistics and scheduling.
III. EMPLOYEE QUALIFICATIONS
A.) CASHIER
The ideal candidate should possess a High School diploma or
equivalent, along with a minimum of 2-3 years of relevant experience. Basic
arithmetic skills are essential for accurate calculations, and the ability to
quickly learn new software and systems is crucial for adapting to evolving
technologies.
B.) GENERAL STAFF
The ideal candidate should ideally be a High School or College
graduate with 2-4 years of relevant work experience. Strong problem-solving skills
are required to effectively address challenges in the role.
C.) Stall coordinator
The ideal candidate should have a Bachelor’s degree in HR or a
related field and at least 3 years of HR or administrative experience. Strong
organizational skills and proficiency in HR software are essen
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CHAPTER 5
MARKETING PLAN
I. LOCATION
- Mezzanine Level, NU-NAZARETH, 272 Sta. Teresita, Sampaloc, Manila,
1008 Metro Manila.
II. PRICING
Type of Rice BASE PRICE WITH VIANDS PRICE
REGULAR RICE CLASSIC FRESH LUMPIA ₱50
WRAP
FRIED RICE WRAP CLASSIC CHICKEN SISIG ₱45
CLASSIC CRISPY PORK SISIG ₱50
FIRECRACKER ₱55
₱25
PINOY CHOPSUEY ₱40
DARK DELIGHT - ₱50
MEAT GUISADO- ₱45
TUNA SISIG- ₱60
FRESH VEGIES- ₱40
b.) COMBO
COMBO NAME CONTENT OF COMBO PRICE
SULIT COMBO MEAL 1 REG RICE WITH CHICKEN ₱50
SISIG AND 1 BOTTLE OF
500 ML OF WATER
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SULIT COMBO MEAL 2 REG RICE WITH VEGIES ₱50
AND 1 BOTTLE OF 500L OF
C2
SULIT COMBO MEAL 3 FRIED RICE WITH FRESH ₱50
LUMPIA AND 1 BOTTLE OF
500ML WATER
SULIT COMBO MEAL 4 FRIED RICE WITH ₱50
CHOPSUEY AND 1 BOTTLE
OF 500ML WATER
SULIT COMBO MEAL 5 FRIED RICE WITH ₱50
CHICKEN MEAT GUISADO
AND 1 BOTTLE OF 500 ML
WATER
STUDENT'S BUY 1 TAKE 1 FRIED RICE WRAP WITH ₱120
ALL MEAT SELECTION
CHEAT DAY SURPRISE BUY 4 WRAPS TAKE 1 ₱250
FREE
HAPPY FIESTA!! BUY ANY 2 FRIED RICE ₱170
WRAP AND GET TAKE 2
WRAPS FREE.
IV. PROMOTION
1. SOFT OPENING DISCOUNT
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To incentivize sales and attract new customers, the company will offer
a special 4-day promotional period during the soft launch of each new stall. The
company will provide the necessary food package free of charge. Additionally, to
encourage customers to purchase, a 30% discount will be applied to all Wrap
Combinations. Furthermore, students and Cooperate workers can avail of a 50%
discount on all Wrap Combinations upon presentation of a valid ID.
2 REGULAR STUDENT AND BPO WORKER DISCOUNT
To show appreciation for students, Wrapture is offering a special
ongoing promotion: Students can avail of a Buy 1, Take 1 offer on all Wrap
Combinations by presenting a valid student ID upon purchase, with a minimum
order value of ₱120.
V. DISTRIBUTION
A.) ONLINE DELIVERY CHANNELS
Using Online Delivery Channels such as Foodpanda and Grab
for Wrapture offers clear benefits. These platforms helps Wrapture
reach more customers, especially those who like online ordering and
delivery. Fast delivery ensures that the product arrive fresh and on
time. Multiple payment options, including cards, mobile wallets, and
cash, make transactions easy for everyone. Real-time order tracking
improves customer satisfaction by providing transparency and
reducing wait times.
B.) PHYSICAL STORES
Having physical stores such as stalls and restaurants
can offer great benefits for WRAPture. These locations provide a
visible presence that can attract more customers who prefer to see
and choose their meals in person. The convenience of on-the-go
dining combined with the ability to customize meals to individual
preferences makes WRAPture’s offerings even more appealing.
By expanding into physical locations, WRAPture can further its
mission of providing accessible, flavorful Filipino cuisine to a
broader audience, ensuring that more people can enjoy their high-
quality, affordable meals
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CHAPTER 6
Corporate Social Responsibility
WRAPture is dedicated not only to providing delicious and convenient
Filipino meals but also to foster positive social impact through our corporate social
responsibility initiative. In line with our mission to meet the cravings of our
customers, we recognize the importance of supporting the communities that help
sustain our business.
For every meal purchased, WRAPture Meals will donate ₱2.50 to local
farmers’ cooperatives. This initiative aims to support sustainable agricultural
practices and enhance the livelihoods of local farmers across the Philippines.
Agriculture is the backbone of the Filipino economy, yet many farmers face
significant challenges, such as climate change impacts. By investing in local farmers,
we not only contribute to the local economy but also ensure a reliable supply of
fresh, high-quality ingredients for our meals.
IMPLEMENTATION PLAN
1. WRAPture Meals will donate to For our Farmers. It is a youth-led
non-stock non-profit organization which aims to help and uplift local farmers
and fisherfolks. Background of For our Farmers PH, Inc.:
- The organization started out as COVID-19 donation drive and
immediate response initiative to help farmers and fisherfolks who
were greatly affected by the pandemic. With the clear vision of
wanting to help and uplift local farmers and fisherfolks, the
organization transitioned from a simple “donation drive” into a youth-
led non-stock non-profit organization. Realizing that even before the
pandemic, farmers are already the poorest of the poor in the country,
the organization is committed in helping and assisting farmers and
fisherfolks through sustainable and inclusive projects.
2. We will maintain transparency by providing regular updates to our
customers about how their contributions are being utilized. This may include
successful donations to the said organization.
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3. We will promote this initiative through our marketing platforms,
encouraging customers to feel connected to the local farming community
and aware of their role in supporting sustainable practices.
EXPECTED OUTCOMES:
1. Increased income for local farmers through donations.
2. Strengthening the bond between WRAPture and the local community,
fostering a sense of shared purpose among customers and farmers alike.
3. Promoting environmentally responsible agricultural practices that benefit
both the community and the ecosystem.
By implementing this corporate social responsibility initiative, WRAPture not only
enhances its brand value but also actively participates in the upliftment of local
communities. This commitment to social responsibility reflects our dedication to
making a positive impact beyond satisfying hunger.
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REFERENCES
• Merriam-Webster. (n.d.). Rapture. https://www.merriam-
webster.com/dictionary/rapture
• Eatsawrap. (2023). [Facebook post or image]. Retrieved from
https://web.facebook.com/photo/?fbid=122093477714125475&set=a.12209
3476172125475 (Figure 1)
• Shawrap! (2023b). [Facebook post or image]. Retrieved from
https://web.facebook.com/photo/?fbid=189779290678341&set=a.18977929
7345007 (Figure 2)
• WOW SHAWARMA! (2023c). [Facebook post or image]. Retrieved from
https://web.facebook.com/photo/?fbid=164873096293579&set=a.164873
076293581 (Figure 3)
• For Our Farmers PH. (n.d.). Retrieved from
https://www.facebook.com/forourfarmersph/
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