This PDF contains a set of carefully selected practice questions for the

Salesforce Certified Marketing Cloud Engagement Consultant exam.

These questions are designed to reflect the structure, difficulty, and
topics covered in the actual exam, helping you reinforce your
understanding and identify areas for improvement.

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Share some Salesforce Certified Marketing Cloud Engagement
Consultant exam online questions below.
1.Northern Trail Outfitters wants to control what content is available to certain users and business
units. They also want to control what is allowed to be edited and ensure those edited are reviewed
prior to being changed.
What should be implemented to achieve these goals?
A. Build out an internal business governance and process to support this.
B. Set up Approval Workflow and Share setting inside Marketing Cloud.
C. Integrate an outside CMS with all these permissions built in.
D. Edit the Content Permissions and Restrictions by Role setting for each user.
Answer: B
Explanation:
Setting up Approval Workflow and Share setting inside Marketing Cloud can be used to control what
content is available to certain users and business units, what is allowed to be edited, and ensure
those edits are reviewed prior to being changed. Approval Workflow allows users to submit content
for approval before it can be used in messages or journeys, while Share setting allows users to share
content across business units with different levels of access.
References:
https://help.salesforce.com/articleView?id=sf.mc_co_approval_workflow.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_share_content_across_business_units.htm&type
=5

2.A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about
products they have previously purchased. The marketer has little experience with coding. Also, the
information is spread across multiple data extensions and is imported nightly from NTO's e-commerce
platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?
A. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Create SQL Query Activities for the marketer to modify.
D. Link the data extensions in an Attribute Group.
Answer: A
Explanation:
To send an email with personalized fields from multiple data extensions without coding experience,
Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a
sendable data extension. This will allow them to have all the required fields for personalization in one
data source and avoid using complex scripting or queries to join and filter data from multiple data
extensions.
Establishing data relationships and creating data filters would not help with personalization, as they
are used for segmentation purposes. Creating SQL query activities would require coding skills and
experience with SQL syntax.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_exten
sion.htm&type=5

3.1.Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? Choose 2 answers
A. Synchronized Data Sources only push data every 15 minutes
B. ContactID was used as Subscriber Key
C. Email Address was used as Subscriber Key
D. Individual Level Tracking was not selected in Marketing Cloud Configuration
Answer: B,D
Explanation:
To track clicks on Contact records in Salesforce, two requirements must be met:
? The subscriber key must match the ContactID field in Salesforce.
? The individual level tracking option must be selected in Marketing Cloud configuration.
If either of these requirements is not met, clicks will not show up on Contact records.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&t
ype=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_clo
ud_connect.htm&type=5

4.Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a
dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey? Choose 2 answers
A. Filter Activity
B. Entry Source Filter
C. SQL Query
D. Decision Split
Answer: B,D
Explanation:
An entry source filter is a filter that can be applied to an entry source in journey builder to limit which
contacts are injected into a journey based on criteria such as field values or record types. A decision
split is a journey builder activity that allows branching the journey based on attribute values or
engagement behavior of each contact. By using an entry source filter on their order data extension,
NTO can filter contacts whose status has changed to ‘shipped’ that day and inject them into their
journey. By using a decision split within their journey, they can further segment contacts based on
other criteria such as purchase amount or product category.
References:
https://help.salesforce.com/articleView?id=sf.mc_jb_entry_source_filter.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5

5.An analytics team wants to get real-time updates on transactional email metrics, specifically Sent
and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
A. Event Notification Service
B. Platform Events API
C. Data View Export with every send
D. Data Retrieves on the Send Object
Answer: A
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail
Outfitters should use Event Notification Service. Event Notification Service is a feature that allows
marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event
Notification Service can help marketers monitor and troubleshoot transactional email sends and
ensure compliance with legal obligations.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5

6.Northern Trail Outfitters (NTO) wants to personalize emails and display different content based on
customer points. NTO has limited development expertise and chooses to use dynamic content.
What should the consultant consider when building dynamic content rules?
A. Create a custom list and add all fields required for personalization.
B. Standardize field naming across all sendable data extensions.
C. Create a synchronized data extension to keep all fields required for personalization up-to-date
D. Build rules before uploading the respective content.
Answer: D
Explanation:
A consideration that should be made when building dynamic content rules is that rules should be built
before uploading the respective content. Dynamic content rules are rules that define what content
should be displayed based on subscriber attributes or behaviors. Dynamic content rules should be
created before uploading content blocks or images into Content Builder, as they cannot be edited
after content is uploaded.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_rules.htm&type=5

7.Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail
Management (RMM) within auto-forwarded messages to their Customer Success team.
How could they accomplish this?
A. Check the Include Replies as Attachments'' box in the RMM settings.
B. Use RMM dynamic content blocks to render the email reply body.
C. Query the RMM data view for the reply body and reference it from a data extension.
D. Use RMM personalization strings to render the email reply body.
Answer: D
Explanation:
Using RMM personalization strings to render the email reply body can be used to include the body of
marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages
to their Customer Success team. RMM personalization strings are variables that can be inserted into
auto-forwarded messages to display information from the original reply message, such as subject
line, sender address, or reply body.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management_persona
lization_strings.htm&type=5

8.Northern Trail Outfitters received an email about reaching API limits within Salesforce and they
think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
A. SOAP API Calls updating objects
B. CreateSalesforceObject() AMPscript
C. Login Calls
D. Bulk API
Answer: A,B
Explanation:
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls
that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not
counted against this limit.
References:
https://developer.salesforce.com/docs/atlas.en-
us.api_rest.meta/api_rest/intro_api_concepts_limits.htm
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic- content.meta/mc-
programmatic-content/createsalesforceobject.htm

9.Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six
months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child
business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks
as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants
to utilize a custom sending domain, but deliverability is a primary concern.
What approach should be recommended?
A. A new Sender Authentication Package should be used for NTO.
B. A Private Domain should be applied to the parent business unit.
C. A Private Domain should be applied to the child business unit.
D. A Sender Authentication Package should be used for CloudKicks.
Answer: D
Explanation:
To use a custom sending domain and maintain deliverability for Cloud Kicks, Northern Trail Outfitters
should use a Sender Authentication Package (SAP) for Cloud Kicks. A SAP is a tool that allows
marketers to authenticate their emails with their own domain name and branding elements, such as
links and images. A SAP also helps improve deliverability by increasing sender reputation and
avoiding spam filters.
A new SAP for NTO is not needed, as they already have one for their existing brand. A private
domain is not recommended for Cloud Kicks, as it does not provide full authentication or branding
benefits as a SAP does.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm &type=5

10.Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts
located in the United States. They notice new SMS contacts are not receiving messages, and the
mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
A. Select 'Normalize Phone Number* in Journey settings.
B. Format the phone field in Salesforce as +l[phonenumber],
C. Select 'US' as the sending country in SMS activity.
D. Configure the phone field in Salesforce as US locale.
Answer: B
Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a
journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the
country code for the United States and [phonenumber] is the 10-digit phone number without any
spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the
mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to
mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers
from Salesforce entry events. Selecting ‘US’ as the sending country in SMS activity only affects how
opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field
in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they
are formatted for Marketing Cloud.
References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_jour
ney_setting.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywor
ds.htm&type=5
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

11.Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to
view a web page version of the email.
Which personalization string should they include as the href attribute in the link?
A. %%view_as_webpage%%
B. %%view_email_url%%
C. %%vawp%%
D. %%view_online%%
Answer: B
Explanation:
This personalization string is used to direct a subscriber to a web version of the email, allowing them
to view the email online even if their email client does not support HTML. For more information on
personalization strings, please see the documentation here:
https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type= 5.
The %%view_email_url%% personalization string is a system-generated link that allows subscribers
to view a web page version of an email. It can be included as the href attribute in a ‘view online’ link
in an email template to enable users to view the email in a browser if they have trouble viewing it in
their email client. The %%view_as_webpage%% personalization string is deprecated and should not
be used. The %%vawp%% personalization string is an alias for %%view_as_webpage%% and
should not be used either. The %%view_online%% personalization string does not exist.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_view_email_url_personalization_string
.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_view_as_web_page_personalization_string.htm
&type=5

12.A school corporation uses one contact per parent/child combination, updating the email address
based on who they are sending to. However, they would tike to pull data on which email addresses
receive which emails.
What functionality could be used to accomplish this?
A. Recent Email Send Report
B. Data Views
C. Send Log
D. Tracking Extract
Answer: C
Explanation:
A send log is a data extension that captures information about each email send, such as subscriber
key, email name, subject line, and send time. It can also capture custom fields that are populated at
send time, such as email address or personalized content. A send log can be used to analyze which
email addresses receive which emails and when.
References: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5
13.Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for
development, UAT, and production. They want to test all automations and Journeys In each
environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey
Builder configurations between each environment?
A. Configuration Manager
B. Change Sets
C. Deployment Manager
D. Ant Migration Tool
Answer: C
Explanation:
The Deployment Manager extension product can be used to speed up the migration of data
extensions and Journey Builder configurations between each environment. The Deployment Manager
allows users to create packages of Marketing Cloud assets and deploy them across different
business units or accounts. The Deployment Manager supports data extensions and journeys as well
as other assets such as emails, templates, automations, and content blocks.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_de_deployment_manager.htm&type=5

14.Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data
warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to
trigger an automation when a data file is transferred from the data warehouse to the import folder in
their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not
want to update their file transfer script on the data warehouse each time a password changes and
they do not want to compromise security.
Which solution should the consultant recommend?
A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using
SAML
B. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key
Management
C. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
D. Upload data files to Marketing Cloud using SFTP instead of FTP
Answer: B
Explanation:
SSH key authentication is a method of authenticating FTP users using SSH keys instead of
passwords. SSH keys are more secure than passwords because they are encrypted and do not
expire or need to be changed periodically. By requesting SSH key authentication to be enabled for
their FTP user and creating an SSH key in key management, NTO can upload data files to Marketing
Cloud using SFTP without having to update their file transfer script on the data warehouse each time
a password changes and without compromising security.
References:
https://help.salesforce.com/articleView?id=sf.mc_overview_enable_ssh_key_authentication_for_ftp_u
sers.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_overview_create_an_ssh_key_in_key_management
.htm&type=5

15.Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed
slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey
Builder.
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for
Journey Builder.
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than
journey data.
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same
entry source.
Answer: A,D
Explanation:
Performing large-scale segmentation in Automation Studio before admitting contacts into Journey
Builder can help reduce the amount of contacts admitted into the journey, thereby increasing the
performance of the journey.
Creating prefiltered, sendable copies of data extensions for each journey instead of using the same
entry source can also help optimize journey performance as it reduces the number of contacts that
have to be processed for each journey. This can help with performance as the data extension is
already filtered and therefore the journey has to do less work in terms of filtering the participants. For
more information, see the Salesforce Certified Marketing Cloud Consultant Exam Study Guide[1] or
the Salesforce documentation on Journey Performance[2].
[1] https://trailhead.salesforce.com/content/learn/certifications/marketing-cloud-consultant/marketing-
cloud-consultant-exam-study-guide
[2] https://help.salesforce.com/articleView?id=mc_jb_improve_journey_performance. htm&type=5

16.Northern Trail Outfitters has a customer login page on their website and wants to use Marketing
Cloud to send an email to customers who need to reset their password. The email needs to be sent
as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?
A. Triggered Send Definition
B. Transactional Messaging API
C. Multi-Step journey with an API Event entry source
D. Single Send journey with an API Event entry source
Answer: B
Explanation:
To send an email to customers who need to reset their password on their website, Northern Trail
Outfitters should use Transactional Messaging API. Transactional Messaging API is a tool that allows
marketers to send transactional emails with high priority and reliability. The emails are sent as quickly
as possible and can be personalized with dynamic content. The web server can receive a notification
when the email is sent by using callbacks or tracking events.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_rn_transactional_messaging_api.htm&type=5

17.A small restaurant franchise wants to implement Marketing Cloud to support their franchise
owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores
add a customized local message to the marketing campaign.
What hierarchy should be recommended?
A. One parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners
C. One business unit.
D. A parent business unit for each franchise owner
Answer: B
Explanation:
A parent business unit is the top-level business unit in an account hierarchy that can share data,
content, and settings with its child business units. A child business unit is a lower-level business unit
that inherits data, content, and settings from its parent business unit but can also have its own data,
content, and settings. By creating a parent business unit for the corporate office and a child business
unit for each franchise owner, the customer can achieve data and content sharing as well as
customization and segmentation for each local store.
References: https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5

18.Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data
into a spreadsheet to import into a extension for sending. The data warehouse can be configured to
place a file daily on an SFTP.
Which three questions are relevant to determining a solution? Choose 3 answers
A. Is the data file a delta or a historical file
B. Does the data extension have a data relationship?
C. Will the file have more than 5,000 rows?
D. Will the data file be placed on the SFTP at the same time daily?
E. Does someone need to be notified if an error happens on import?
Answer: A,D,E
Explanation:
Three questions that are relevant to determining a solution for automating a process of importing data
from a data warehouse into Marketing Cloud are:
? Is the data file a delta or a historical file? This question will help determine how to handle existing
records and avoid duplication or overwrite. A delta file contains only new or updated records, while a
historical file contains all records regardless of changes.
? Will the data file be placed on the SFTP at the same time daily? This question will help determine
how to schedule an automation or trigger an event based on file drop. If the data file is placed on the
SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled
Automation.
? Does someone need to be notified if an error happens on import? This question will help determine
how to handle errors and exceptions during import. If someone needs to be notified, then an email
notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for
importing data, as it is only used for creating relationships between data extensions in Email Studio.
Whether the file has more than 5,000 rows or not is not relevant to determining a solution for
importing data, as it does not affect how data is imported or processed.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&typ
e=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5

19.Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for
an upcoming launch event. They have created a data extension of Contacts who have registered for
the event and will send them an SMS message from MobileConnect asking them to reply with their
dietary preference. When Contact reply to SMS message, the response message will be inserted into
a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the
responses?
A. Text Response
B. Info Capture
C. Outbound
D. Data Capture
Answer: A,D
Explanation:
To send an SMS message and capture the responses in a data extension using AMPscript, Northern
Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text
Response is a template that allows marketers to send a text message to a mobile number and
receive a reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply
into a data extension.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_moc_data_capture.htm&type=5

20.Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file
should contain all subscribers who did not receive their intended email in the last 24 hours. The
automation will be scheduled to run each day.
Which activity Is required in the automation?
A. Report Definition Activity
B. SendLog Extract
C. Data Extract Activity
D. SQL Query Activity
Answer: C
Explanation:
To export a data file to its SFTP containing all subscribers who did not receive their intended email in
the last 24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A
Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and
place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity
can use different extract types, such as Tracking Extract or Data Extension Extract, to export different
types of data.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5

21.Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with
personalized product images at send time. Tnese emails typically see high engagement, but because
of the frequency of these emails, a customer could see the same image asset several times within a
2-week span.
How should NTO marketers ensure there's a limit to the number of timet a particular image asset can
be chosen for a customer?
A. Ask the content team to create more images in order to diversify the asset pool.
B. Set a Fallback Asset.
C. Utilize Einstein Engagement Frequency to send the emails less often.
D. Set Fatigue Rules for the product Asset Classes.
Answer: D
Explanation:
To ensure there’s a limit to the number of times a particular image asset can be chosen for a
customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules
are settings that allow marketers to control how often an asset can be selected for a customer within
a specified time period. For example, a fatigue rule can prevent an asset from being selected more
than once in 14 days.
References: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatig
ue_rules.htm&type=5
 22.Northern Trail Outfitters wants to send special discount offer to engaged customers on their email
list.
What should be resolved prior to generating the audience?
A. What the offer will be
B. When to send the email
C. Who the offer come from
D. How to determine engagement
Answer: D
Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a
special discount offer to engaged customers on their email list. Engagement is a measure of how
subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be
used to define engagement, such as frequency, recency, duration, or channel preference.
Determining engagement can help segment the audience and target the most relevant customers for
the offer.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5

23.The marketing team at Northern Trail Outfitters is new to marketing Cloud and has very little
coding experience. The team would like to take their built audience and serve personalized content
based on a field in the data extension.
Which solution the consultant recommend?
A. Separate template-based emails
B. Reference Content Blocks
C. AMPscript
D. Dynamic Content Blocks
Answer: D
Explanation:
To take their built audience and serve personalized content based on a field in the data extension
without coding experience, Northern Trail Outfitters should use Dynamic Content Blocks. Dynamic
Content Blocks are blocks that allow marketers to create personalized content based on rules and
filters without coding. Dynamic Content Blocks can use subscriber attributes or behaviors from data
extensions, lists, or journeys as criteria for displaying different content blocks or images.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_ceb_dynamic_content_blocks.htm&type =5

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