Agentic AI on the rise:
Keys to unlocking value
© 2025, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Agentic AI overview 3
Understanding Agentic AI
Agentic AI landscape 4
AI maturity baseline, agentic AI features, evolution
Enabling data-reliant industries to thrive 9
Industry use cases and real-world customer stories
Buy, build, and deploy agents with AWS 11
AWS agentic services overview, open-source frameworks,
and standard protocols
AI agents and tools in AWS Marketplace 19
Discover agent solutions from AWS Partners to accelerate
innovation
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AGENTIC AI OVERVIEW
Understanding agentic AI
Organizations face increasingly complex operational challenges
that traditional automation can’t adequately address.
AI agents on AWS represent a new approach to these challenges,
combining the reasoning capabilities of foundation models with
sophisticated orchestration tools.
These agents don’t simply follow pre-programmed rules; they can
reason, plan, and act to accomplish goals, with limited human
involvement.
In this eBook, we explore
• How organizations are transforming with agentic AI through
real-world customer examples
• Key resources to help navigate operational and technical
implementation
• How AWS Marketplace streamlines discovery, procurement, and
deployment of AI agent solutions
Whether you’re just getting started or moving quickly to improve
operations, drive sales, or increase employee efficiency, it is helpful
to create a baseline of your organization’s AI maturity.
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AGENTIC AI LANDSCAPE
Creating an AI baseline
Establishing a baseline of team skills and technical capabilities helps you gain cross-organization alignment
enabling you to set realistic goals for your future AI adoption.
Mature
Developing
Emerging
Moderate understanding of AI Deep expertise and
Strategic phase Initial stages of AI adoption
and its applications understanding in AI
Organizational Limited awareness of AI and its Growing investment in AI Significant investment in
focus potential infrastructure advanced AI infrastructure
Undeveloped or basic policies Policies and governance Comprehensive governance
Policies
and governance structures taking shape structures and dynamic policies
Growing investment and
Minimal resources with AI proficiency supported by a
Staff skills increasing focus on staff
basic skills culture of continuous learning
training
Regular with some integration
Fully integrated into processes,
Implementation Experimental and infrequent into operational and strategic
driving innovation
processes
Efforts towards systematic Strategic decision-making with
Minimal systematic evaluation
AI integration evaluation and continuous commitment to ongoing
or planning for integration
improvement of AI initiatives evaluation and improvement
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AGENTIC AI LANDSCAPE
Generative AI, agentic AI, and AI agents
Agentic AI refers to the broad field of developing AI systems, capable of independent and adaptive goal-
oriented activities and covering the development of AI agents.
Generative AI AI Agents Agentic AI
Learns from historical data Achieves a singular goal Adapts and learns to make
and produces new content real-time decisions
Addresses broader range
Follows a set of rules to of tasks Autonomous – AI Agents
automate repetitive tasks collaborate with each other to
Automates entire workflows streamline workflows
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AGENTIC AI LANDSCAPE
Agentic AI capabilities
Agentic AI can provide personalized experiences and anticipate user needs, driving customer satisfaction.
Here is a closer look at agentic AI.
Agentic AI
• Learns, adapts, and makes real-time decisions to achieve goals
• Evaluates available information
• Consults relevant knowledge bases
• Breaks down complex requests into logical steps
• Orchestrates necessary actions within complex multi-faceted workflows
• Maintains security and compliance
• Implement using AWS native agents, Opensource, 3P enterprises and more
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AGENTIC AI LANDSCAPE
Evolution of AI applications
The following IDC Market Presentation illustrates how generative and agentic AI are expected to transform
the way enterprise applications are designed, delivered, and engaged with by users. When it comes to
adoption, this framework presents the steps and phases, along with expected timing and level of adoption
associated with each stage.
IDC, the Agentic Evolution of Enterprise Applications, doc#US53194625, Feb 2025
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AGENTIC AI LANDSCAPE
Real-world agentic AI on AWS
The journey to implementing agentic AI solutions takes different paths depending on your organizational
needs and technical maturity. Through real-world implementations, we can understand how organizations
navigate this transformation. See how AWS customers and Partners are innovating with agentic applications.
BLOG ARTICLE VIDEO
Twitch’s ad sales Agentic AI implementation Salesforce customer
transformation patterns experience evolution
Twitch faced growing The AWS community has Watch an in-depth technical
complexity in managing ad developed proven patterns for demonstration of how
inventory and sales workflows in implementing agentic Salesforce integrated Amazon
the dynamic digital advertising applications. This Bedrock Agents into customer
world. Using Amazon Bedrock comprehensive guide examines service operations. This session
Agents, they evolved from basic how organizations approach covers their architecture
automation to sophisticated agent design, from defining decisions, integration patterns,
orchestration. Their agents action groups to integrating and the technical framework
coordinate across multiple knowledge bases. It covers they developed for managing
systems, analyzing viewer data, practical security, scaling, and agent interactions at scale.
managing inventory, and maintenance considerations
optimizing ad placements in from actual implementations.
real time.
Explore Twitch’s technical Access detailed View the in-depth technical
implementation journey implementation guidance demo
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ENABLINE DATA-RESILIENT INDUSTRIES TO THRIVE
Agentic AI for data-intense jobs
Why is agentic AI more capable and impactful in data-intense industries?
Historically, data-rich industries face a variety of challenges that agentic AI can help solve. Using innovative
strategies to harness this technology is resulting in incredible advancements.
Here are just a few examples of agentic AI in action.
Industry
Financial services
Healthcare Transportation Manufacturing Customer service
and insurance
Use case
Assisting in Self-driving cars Performing Organizing Providing
medical and delivery tasks like production personalized
diagnosis and robots that trading, risk processes, support and
treatment can make management, managing resolving
planning autonomous and fraud inventory, and customer issues
decisions to detection predicting
adjust routes based on equipment
real time available data failure
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ENABLINE DATA-RESILIENT INDUSTRIES TO THRIVE
Enabling data-rich implementations
Adopting agentic AI in data-intensive scenarios can transform your organization.
BLOG BLOG VIDEO
Transforming Patient Care Accelerating Research Through Building Production-Grade
Coordination Intelligent Automation Agentic Applications
Healthcare organizations High-performance computing This technical workshop walks
face unique challenges in environments generate massive through the complete process of
coordinating patient care while amounts of data that requires building an agentic application
maintaining strict compliance sophisticated analysis and with Amazon Bedrock. From
requirements. This technical management. This technical initial configuration to
exploration shows how analysis demonstrates how production deployment, learn
providers implement agents to research organizations how to structure agents,
automate complex workflows implement agents to automate integrate knowledge bases, and
while ensuring HIPAA simulation management, data implement proper monitoring
compliance. We examine the analysis, and resource and maintenance procedures.
specific agent configurations, optimization. The discussion
knowledge base structures, and covers specific agent
security controls that make this architectures for handling
possible. complex scientific workflows.
Explore healthcare Learn about HPC agent Start your implementation
implementation patterns implementations journey
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BUY, BUILD, AND DEPLOY AGENTS WITH AWS
Choose your path to implement agents on AWS
AWS is committed to being the best place to build and deploy the world’s most trusted and useful agents.
Whether you need ready-to-deploy solutions or fully customizable frameworks, AWS provides flexible options
to meet your organization’s unique needs and capabilities.
Agentic AI applications Build custom agents
AWS offers ready-to-deploy agents with further Custom agents integrate with your systems and data,
customization opportunities to meet business and use- giving you the flexibility to test different foundation
case specific needs. models in a secure managed environment.
Amazon Q Business and Amazon Q Developer are Amazon Bedrock is a flexible, comprehensive service for
specialized agents that allow you to immediately test and generative AI application and agent development.
deploy agentic AI or further customize to meet your Amazon Bedrock AgentCore (preview) is a set of
specific needs. services that enables you to deploy and operate highly
Kiro is an AI integrated development environment (IDE) capable agents securely at scale using any framework and
that helps developers go from concept to production with any model.
spec-driven development. Strands Agents is an open-source python Software
AWS Transform is the first agentic AI service developed Development Kit (SDK) for building agents using just a
to accelerate enterprise modernization of .NET, few lines of code. Combining the streamlined agent
mainframe, and VMware workloads. development of Strands Agents with the enterprise
services of AgentCore provides a balance of development
AWS Marketplace offers pre-built agents, software with
freedom and production-grade reliability.
embedded agentic capabilities, and specialized
professional services from AWS Partners to help you AWS Marketplace offers agent tools, development
accelerate innovation. solutions, and infrastructure from AWS Partners that
allow you to build your own agents.
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BUY, BUILD, AND DEPLOY AGENTS WITH AWS
Deploy and operate agents: Amazon Bedrock AgentCore
Amazon Bedrock AgentCore (preview) helps developers accelerate AI agents into production with the scale,
reliability, and security, critical to real-world deployment. It offers infrastructure purpose-built for dynamic
agent workloads, powerful tools to enhance agents, and essential controls for real-world deployment.
Faster time to value Flexibility and choice Security and trust
Accelerate from prototype to Build agents your way using Deploy with confidence using
production with fully- any framework, model, or enterprise-grade security,
managed services that tool—while maintaining complete session isolation, and
eliminate infrastructure complete control over how comprehensive controls that
complexity, so you can bring your agents operate and help your agents operate
groundbreaking agentic integrate with existing systems. reliably and securely at scale.
solutions to market faster.
Key resources for Amazon Bedrock AgentCore
Learn more about See how AgentCore works Explore code examples
AgentCore and integration guides
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BUY, BUILD, AND DEPLOY AGENTS WITH AWS
Bedrock AgentCore services
Bedrock AgentCore services can be used together or independently and work with any framework, including
CrewAI, LangGraph, LlamaIndex, and Strands Agents. These services also work with any foundation model in
or outside of Amazon Bedrock, giving you ultimate flexibility.
AgentCore Provides low-latency serverless environments for agent deployment with session
Runtime isolation and multimodal support
AgentCore Manages session context and long-term memory, helping agents learn from past
Memory interactions
AgentCore Transforms existing APIs and AWS Lambda functions into agent-ready tools,
Gateway offering unified access across protocols
AgentCore Enables secure access to AWS services and third-party tools with controlled
Identity permissions
AgentCore Delivers comprehensive monitoring and debugging capabilities across all
Observability components
AgentCore
Provides managed web browser instances for web automation workflows
Browser
AgentCore Code
Offers isolated environments for executing agent-generated code
Interpreter
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BUY, BUILD, AND DEPLOY AGENTS WITH AWS
Popular OSS frameworks used for building agents
Deploy your agents built on these leading open-source frameworks on AgentCore for enterprise-grade
security and reliability.
Strands Agents
• The AWS native • Specialized in multi-agent • Comprehensive framework
open-source framework for orchestration and for LLM application
building AI agents collaboration development
• Streamlined development • Direct integration with core • Rich ecosystem of tools
with Python SDK CrewAI package and integrations
• Built-in support for • Supports diverse LLM • AWS-managed community
AgentCore services integrations via LiteLLM package support
• Ready for enterprise • Deployable on AgentCore for • Enterprise-ready with
deployment production scaling AgentCore
deployment options
Learn more > Learn more > Learn more >
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BUY, BUILD, AND DEPLOY AGENTS WITH AWS
Model context protocol (MCP)
MCP is an open standard to enable seamless integration between LLM Key resources to
models and external tools, databases, and APIs. It acts as a universal accelerate MCP
connector, allowing LLM-based systems to access real-time data and
perform actions in external systems.
Learn how to deploy MCP
servers on AgentCore Runtime
AgentCore Runtime enables secure and scalable hosting of MCP servers
AgentCore Gateway converts APIs into MCP compatible tools
Learn to convert APIs into MCP
AWS Marketplace offers ready-to-use MCP tools with optional AgentCore compatible tools using
integration Gateway
Amazon Bedrock supports MCP tools through inline Agents API
Amazon Q Developer CLI includes MCP support Build MCP with Amazon
Bedrock Agents
Run MCP servers and clients on AWS using open source MCP libraries
Best Practice Guidance for
MCP makes it easier for teams to work together on AI-powered deploying MCP servers on AWS
applications
Developers End Users Enterprises
Simplify integration Enable powerful and Fosters a standardized
with external tools, context-rich generative ecosystem. Easier to
reducing dev time. AI applications. Create maintain and extend
better user LLM integrations.
experiences.
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AI AGENTS AND TOOLS IN AWS MARKETPLACE
Discover AI agent solutions in AWS Marketplace
Pre-built agents Agent development solutions
Start innovating fast with pre-built AI agents that help Solutions that offer the tools, frameworks, and
automate processes and improve productivity infrastructure to build, deploy, and manage AI agents
Agent tools Agent infrastructure
Guardrails, model context protocol (MCP) servers, and Build reliable, scalable AI agents with infrastructure that
knowledge bases that help make sure agents work within provides the backbone for memory, context, real-time
your rules and with the right data communication, and complex task execution
Professional services Software with embedded agents
Develop and implement an AI strategy with specialized Software with embedded agents that can perform tasks
AWS Partners that strategically design, implement, and and adapt to user needs within the software environment
scale AI agent solutions to meet your goals
This is not a complete list. To view all products listed in AWS Marketplace, visit AWS Marketplace. This list is current as of July 23, 2025.
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AI AGENTS AND TOOLS IN AWS MARKETPLACE
Deploy agents and tools from AWS Marketplace on
Amazon Bedrock AgentCore
Run select pre-built agents and tools from AWS Marketplace with AgentCore Runtime. Quickly allow your
agents to securely connect to API-based agents and tools from AWS Marketplace with AgentCore Gateway.
AWS Marketplace AWS Marketplace
[container-based [API-based
agents & tools] Agents & Tools]
AgentCore AgentCore
Runtime Gateway
This is not a complete list. To view all products listed in AWS Marketplace, visit AWS Marketplace. This list is current as of July 23, 2025.
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AI AGENTS AND TOOLS IN AWS MARKETPLACE
Accelerate AI agent innovation with AWS Marketplace
The technical complexity of implementing AI agents requires careful consideration of tools, resources, and
support systems. AWS Marketplace is your trusted source to discover, buy, deploy, and manage AI agents,
tools, and solutions from AWS Partners.
Centralized catalog Streamlined procurement Trusted marketplace
and deployment
Streamline your search in a centralized Add the latest agent solutions from AWS Backed by a decade of procurement
catalog of hundreds of AI agent Partners to your stack fast. excellence, AWS Marketplace extends
solutions from Partners. its reliable curation to AI agent
Try, subscribe, and scale with pay-as-you-
solutions and provides options for
Get started quickly with pre-built go pricing, and negotiate custom pricing
deploying on secure AWS infrastructure.
agents, build your own agents with that meets your enterprise requirements.
tools, development solutions, and Confidently purchase agent solutions
AWS Marketplace supports multiple
infrastructure, and get expert through AWS Marketplace, where the
deployment methods that help meet
consultants to guide your journey - all product catalog is scanned regularly for
your security and technical requirements.
in one place. vulnerabilities.
Run agent solutions on trusted AWS
Use the new AI-powered search to find services or in your AWS environment, As you scale, benefit from centralized
the product that best fits your use case. where you maintain control over security billing and software license
and access. management on AWS.
The API-based deployment method
allows you to streamline integrations
with data, tools, and agents that support
model context protocol (MCP) and agent-
to-agent (A2A) standard protocols.
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Conclusion
In this eBook, we shared how agentic AI is changing organizations Key resources to get started
along with real-world transformation paths taken by AWS customers
across various industries.
You can find resources that provide an overview of AWS agentic
services and hands-on learning to upskill your workforce. Explore agentic AI
on AWS
Find agents, tools, and solutions to meet your organizational needs
and implement them quickly with AWS Marketplace.
Discover AI agents,
Whether you’re just getting started or moving quickly to adopt
tools, and solutions in
solutions to improve operations, drive sales, or increase employee
AWS Marketplace
efficiency, AWS is here to help.
Learn essential AI skills
with AWS AI League
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