Chris Nordling

[email protected] http://cnordling.com 504-635-8721

Profile
Accomplished user experience (UX) expert provided award winning design solutions for Fortune 100
corporations. My work for the government and to private clients has been valued at $40 million in
both enhanced revenue and reduced costs.

Past clients in my creative career include 3M, Apple Computer, Bad Boy Records, BMW, Cargill, eGlobal
Finance, The FCC, FritoLay, Harmon Inc., Hyatt, IMC Global, Macy’s, Medtronic, Microsoft, Qualcomm and
UnitedHealth. Please see http://uxunbound.wordpress.com to get an idea of my UX innovations.

I am seeking a long term - permanent - position that will allow me to create and mature a design
system that delights users.

Portfolio
http://www.cnordling.com/portfolio

Experience
Silhouette
Remote, USA
06/2024 to present

Lead UX Design Consultant

• Ensured consistency and scalability across the platform.

• Conducted heuristic evaluations and usability tests to identify and address user pain points,
iterating designs to optimize the user experience.

• Created detailed tokenized wireframes, mockups, prototypes, and specifications using Figma,
translating complex concepts into intuitive interfaces.

Hyatt Hotels
Remote, USA
07/2021 to 04/2023

Senior UX Designer
• Managed the conversion funnel for Hyatt Inclusive Collection, Amstar, and Unlimited Vacation Club
across web and mobile platforms.

• Refined Hyatt IC’s Design System in Figma using tokenized system.

• Improved user engagement and bookings by ~8%.

• Oversaw and validated UX research conducted by external vendors, ensuring actionable insights.
Collaborated directly on enhancing the booking engine to optimize functionality and usability.

• Served as the company’s accessibility resource, promoting inclusive design standards. Proficient in
Figma and
Adobe XD for creating and refining user interfaces.
StringName Software
Remote, EMEA
10/2018 to 07/2021

Principal UX Designer
Detail-oriented software Principal Designer at StringName Software, Inc., with expertise in designing
and implementing intuitive, scalable applications. Proven ability to combine technical skills and user-
centered design for impactful software solutions.

• Developed a comprehensive PHP based design system, Agile for the company's app, coding a
significant portion of the front-end using Carbon and Bootstrap frameworks.

• Designed the interface in Figma, ensuring seamless usability and aesthetic appeal, and
validated user experiences through testing with UserZoom.

• Planned and structured all data tables via an Entity-Relationship Diagram (ERD), ensuring
efficient database organization and integration.

Macy’s
New York, USA
07/2014 to 08/2018

Senior UX Designer
Innovative and results-driven professional with extensive experience at Macy’s, specializing in digital in-
store applications and e-commerce solutions.

• Played a pivotal role in designing the Wedding Registry and Digital in Store Shopping
experience, enhancing customer engagement.

• Led initiatives at Macy’s Magic Labs, delivering partner projects within eight weeks,
demonstrating agility and efficiency.

• Spearheaded the simplification of the checkout process, achieving a $5 million cost savings, and
streamlined the vendor application, enabling seamless partner product integration.

• Adept at driving impactful digital transformation to optimize operations and elevate customer
experiences.

Critical Mass
New York, USA
01/2010 to 03/2014

Lead User Experience Consultant

• Led UX projects for Chase and Fidelity, improving the usability of credit card acquisition
and account maintenance processes for Chase.

• Directed UX initiatives for Novartis

• Developed the user experience for an iOS restaurant app startup (GrubHub).
New York & Washington, DC, USA
Summary, 2000 to 2010

Creative Director / UX Director

• Spearheaded the creation of Microsoft’s first SaaS product, the Business Desk,

• Designed high-profile websites for global brands such as UHC, Frito-Lay, Corona, Qualcomm,
Armstrong, and Conservation International.

• Developed critical tools at the FCC, including the Universal Licensing System and an
investigation tool for regulatory purposes.

• Designed a robust taxonomy and project template system for Condé Nast.

Delivered award-winning digital solutions, including a role-based intranet for UnitedHealth, recognized
as Best Intranet of the Year, and impactful SaaS and websites for Novartis, Medtronic, and Abbott Labs.

As UX Director, designed the user experience for an eReader (Skiff) and various web-based
applications for clients, including American Express and Delta Airlines. Condé Nast, Computech,
Microsoft, UnitedHealth, eWorks

Additionally, authored and taught UX Design and Information Architecture courses, mentoring the next
generation of design professionals.

Education
University of Minnesota — B.A., Art IBM
- Certified UX Designer
IBM - Certified UX Developer
IBM - Certified Artificial Intelligence

Skills
Figma, Sketch, Axure, InVision, Adobe XD, User Experience (UX) Design, Mobile Design, Software
Design, Web Design, SaaS Design, User Flows, Task Flows, Task Analysis, Data Analysis, Information
Architecture, User Testing, Usability Testing, Remote Testing, Adobe XD, Adobe Photoshop, Adobe
Illustrator, UML, Omnigraffle, Visio, Laravel, PHP, MySQL, HTML, CSS, LESS, JavaScript, XML, Bootstrap,
Foundation, NodeJS, Java, Jira, Graphic Design, Color Theory, Creativity, Detail Oriented, Project
Management

Design Awards
Silver - Health, Davey Awards, Continuum Health Partners

Outstanding Achievement, Interactive Media Awards, St. Luke’s Hospital Website

W3 Awards, Silver Award Winner Mobile Websites — Health & Wellness, Omnaris®

Mobile App Best Airline Site,Web Award, Emirates Airlines

Best of Show Interactive App, IAC, Corona PhotoSlice

Outstanding Site, IAC, Qualcomm.com

Best Airline Site, IAC, Emirates Airlines

Best Website, Activism, Webby, Conservation International, One Acre

Addy, Global Brand Website, Corona PhotoSlice