I.

Business Concept Development

A. Identify your Business Type
Business Category: Split— A Non-food Business that focuses on providing
sticker-based products and keychains based off the company artist’s offered
products, these products are also uniquely “quote-based”. The company’s main
goal is to provide consumers with the relatable content that is sourced with
excellent quality. The company wants to encourage emerging artists who wish to
express and display their talent through stationeries by incorporating their ideas
and designs into their stickers and keychains.
B. Category in MSME (Micro, Small, Medium Enterprises)
Split is categorized as a small business. The company expects to start off with
initial assets of about PHP 75,000.00 and 5 workers. The company aims to provide
curated stickers and keychains for consumers to display with their apparel or
appliances.
C. Business Name and Logo
Business Name: Split is the curated company name considering the exact
purpose of the group being inside the psychology course. The term split can vary
into a lot of ideas, but the group mainly referenced the movie “Split” produced
by M. Night Shyamalan. A psychological suspenseful, horror film that promotes
the Dissociative Identity Disorder, characterized as a type of Personality Disorder.
And by that explanation, the company aims to advocate several personalities
using the Myers Briggs’ personality type indicator to further have the opportunity
of using stickers to help consumers know themselves more.
Business Logo:
D. Business Location
The company chose to locate at 629 J. Nepomuceno, Quiapo, Manila, campus
of National Teachers College. Given that the product is academic-related
products, the company may have expected to draw students when it selected
its campus site. The company also took into account the campus' advantage in
the product, as it offers a variety of courses and grade levels, giving the business
access to a wide range of consumers.

E. Target Consumers
The most possible consumers are the National Teachers College Students
 between the ages 16 (Or less, depending on their comprehension regarding the
product) to 25 make up mostly the primary market, the company also offers
customized products.
According to the marketing analysis, these consumers expect and value the
offered products.
- Students : National Teachers College is an academic institution, meaning
whoever is able to come across the company will have the validity of a
transaction. These stickers and keychains can be sold to thriving freshmen,
incoming freshmen, etc.
- Professors : These stickers and keychains are not only directed to students,
professors can also grasp the idea of who they are.
F. WorkForce Size
The company plans to start with 5 employees
- Designer / Input Manager : Product provider, layout maker who meets the
business’ standard
- Organizer / Output Manager : Product handler, organizes the products to sell
ensuring the quality of the goods
- Resource : Material bearer that provides standard on the products
- Representative/s : Servers and crowd controllers, they seek to appeal the
people
Every staff will undergo mixed-training to ensure smooth operations during peak
hours or in the case of absences. For example, resource personnel will learn
fundamental material preparation, while designers will learn basic day-to-day
operations in stores. The company will be able to better adjust certain operations
and provide the company’s employees with additional opportunities for
professional growth by using mixed-training. The company’s personnel is staffed
to handle the expected amount of clients; extra manpower is required in the
morning and throughout lunch. As the company grows, the company plans to
evaluate the company personnel needs every three months and make any
required modifications.
II. Business Plan Development

A. One-Time Startup Costs

- Business Registration Costs
Examine the campus policies: The company must probably register with the
relevant municipal or state authorities even if it is located on the National
Teachers College. They will inquire about any unique registration procedures for
companies located on campus.
- Security and Exchange Commission (SEC) Registration : PHP 15,000.00
- Mayoral Permit : PHP 5,000.00
- Barangay Clearance : PHP 500.00
Total : PHP 20,500.00

- Permits and Licenses

These pertain to legal compliance, upholding health and safety regulations,
obeying zoning ordinances, preserving customers, easing tax collection, and
bolstering the reputation of businesses.
- Bureau of Internal Revenue (BIR) Registration : PHP 500.00
- Fire Safety Permit : PHP 500.00
- Sanitary Permit : PHP 880.00
- Environmental Compliance Certificate : PHP 5,050.00
Total : PHP 6,930.00

- Space Renovation
- Business Stall : PHP 4,800.00 (Includes business stand, business standee and
business tent)
- Layout Materials : PHP 2,000.00 (Includes sticker papers, acrylic sticker papers,
resin, keychain packaging, printing ink)
- Furniture : PHP 1,200.00 (Includes chairs and racks for placing)
Total : PHP 8,000.00
Recurring Monthly Costs
- Employee Salary
- Designer / Input Manager : PHP 573.00/day
- Organizer / Output Manager : PHP 573.00/day
- Resource : PHP 573.00/day
- Representative : PHP 573.00/day
- Total Monthly Salaries: PHP 48,132
These are the following monthly salaries for each worker assuming that there are
21 weekdays a month amounting to a total of PHP 12,033 per employee
following the minimum wage as of 2024, these are only provisional since the
income sales is not yet estimated.
- Rent and Utilities
- Rent : PHP 5,000.00
- Internet/Data Services: PHP 1,000
Since the business wouldn’t require utility expenses such as electricity, the rent
and utilities needed would only be for the stall and internet services to take on
online orders from the customers.
- Tax Obligations
- Small businesses in the Philippines are subject to income tax. Since the group’s
net income is yet to be determined, there is no specific amount to be paid for
tax obligations. The group is to pay 5% to 30% for the income tax, depending on
the sales of the product.
- Materials/Stocks/Ingredients
The following materials are needed in order to sustain the demands of the
customers and in order for the business to provide high quality products:
- Waterproof Sticker Paper (300 pcs. Yasen Vinyl Inkjet Sticker Paper): PHP 4,650
The Sticker papers would allow the group to incorporate their sticker products as
well as the logo for the packaging pouches . Using waterproof sticker paper
would also help the durability of the product especially in rainy weather
conditions so that it would allow the stickers to be in mint condition for a long
period of time.
- Printing Services: PHP 2,000
Assuming that all sticker papers are to be printed, the cost per month of the
printing services would be PHP 2,000. The group concluded that the average
 printing service would charge 20 pesos per sticker paper since the sticker designs
are also full of color and details.
- Packaging Pouch (300 pcs. Flat Ziplock Pouch): PHP 588
The packaging of the stickers and keychains would be essential for the
presentation of the group as it will also promote the product more since the logo
would be displayed in the packaging. The ziplock pouches are also waterproof
to prevent the product from any damage or stains and to ensure its safety after
the transaction with the customers.
- Employee Benefits
- Incentives: PHP 1,000
- Staff Meals: PHP 500 per employee
Total: PHP 3,000 (subject to change depending on the employee’s
performance/incentives)

REFERENCES

Harris, J. (2024, September 20). How to calculate tax for small businesses in the
Philippines. Best bookkeeping and tax solution for businesses.
https://www.mesha.club/blog/how-calculate-tax-small-business-philippines/

The Remote Group. (2024, September 16). Minimum wage in Metro Manila and the
Philippines.
https://theremotegroup.com/minimum-wage-metro-manila-and-philippines/#:~:t
ext=This%20went%20into%20effect%20on,the%20new%20Wage%20Order%20No.

References for Possible Costs of Materials:

https://shopee.ph/product/193549243/5713810411?gads

https://shopee.ph/product/497656372/22047459190?d
Comparative Table Souvenir Island T Shirt Motto Stellar Stickers
General Merchandise

Uniqueness Sells unique Prioritizes printing Quote-based stickers

keychains and other stickers over T Shirts that inspires students
souvenirs. and also independent for their lack of
stickers. The only motivation.
dependent marketing
on their brand is the
customer’s wants.

Quality It sells handicrafts Die Cut, waterproof, Waterproof sticker

made from wood. vinyl and transparent. papers that give out
excellent durability.

Product Pricing Products in the shop Exclusively, they sell 150 per pack that
range from PHP 9 - PHP 500.00 per pack contains 15 unique
2000 pesos. that contains 150 stickers, Suitable for
stickers. each bundle.

Innovation From the term Customer dependent Inspires students on

souvenir, they give marketing that their lack of
sentimental values to validates the motivation regarding
those who visit the customer’s wants. certain academics.
shop.

Distribution Generally purchased Delivery options are Has a physical shop

Channels a physical shop and broad, the and a facebook
an online shop for marketplace is on account that
people who like to facebook. promotes their
buy in both. products.