Reg. No.
9 5 1 7
Question Paper Code : 21524
B.E. / B.TECH. DEGREE EXAMINATIONS, NOVEMBER / DECEMBER 2024
Fifth Semester
Open Elective
19MEP02 – INNOVATION AND DESIGN THINKING
(Regulations: Mepco – R2019)
Duration: 3 Hours Max. : 100 Marks
Answer ALL Questions
PART A – (10 2 = 20 Marks)
R, CO1 1. How do analytical thinkers typically approach problem-solving? Justify your
answer.
A) By guessing and taking risks.
B) By using emotional thinking.
C) By using a structured and methodical approach.
D) By avoiding logic and facts
U, CO1 2. How does creativity help in problem-solving?
U, CO2 3. Please select the related shape from the given option
Answer figures:
A) B) C) D)
R, CO2 4. What is Process Innovation? Give suitable examples.
U, CO3 5. What is the maximum number of circular discs of equal size, which can be placed
around a similar disc, such that the central disc is touched by all others but there is
no overlap between any of the discs? Justify your answer.
A) 6 B) 8 C) 10 D) 12
R, CO3 6. What is biomimicry and how does it contribute to product development?
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R, CO4 7. What is a key advantage of using electronic mail for concept testing compared to
postal mail? Justify your answer.
A) Better response rates B) Faster response time
C) Higher quality of feedback D) Less risk of unsolicited correspondence
R, CO4 8. What is the role of concept selection in the design and development process?
R, CO5 9. Why is it important to establish product architecture in a cross-functional effort?
Justify your answer.
A) To minimize design costs
B) To ensure comprehensive consideration of product development,
manufacturing, and marketing implications
C) To reduce the number of product components
D) To speed up the development process
R, CO5 10. How Important is Industrial Design to a Product?
PART B – (5 16 = 80 Marks)
A, CO1 11. a) i. Imagine you want to buy a new laptop, but you have a limited
budget. You start by considering various factors that are important
to you, such as operating system, build quality, display quality,
screen size, and overall performance. Explain the process of
convergence on a specific model of your choice. (8 Marks)
U, CO1 11. a) ii. Give 10 creative innovative uses of a magnet with simple sketch
illustrations. (8 Marks)
OR
A, CO1 11. b) i. Explain about the barriers to creative thinking with suitable
examples. (8 Marks)
U, CO1 11. b) ii. How does ICEDIP model help a designer to develop creative
solution? Explain the various actions to be done at each and every
step of the process. (8 Marks)
L, CO2 12. a) How can mobile-based microfinance platforms be utilized to reduce
poverty in India through innovative technology? Explore this idea
through a detailed case study, focusing on how digital solutions can
scale quickly and effectively. Explain in the context of social
innovation. (16 Marks)
OR
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L, CO2 12. b) Analyze the traits of innovative people that makes them highly
successful in their trade. Validate your claim with suitable example. (16 Marks)
U, CO3 13. a) How can a hotel chain use customer journey mapping to elevate
guest experiences and boost bookings? Explore a case study that
outlines methods for analyzing guest interactions and improving
service across various touchpoints. (16 Marks)
OR
U, CO3 13. b) Explain the SCAMPER technique in detail. Apply it to convert an
old train station into a contemporary art museum, and provide
relevant illustrations. (16 Marks)
L, CO4 14. a) How can the five-step concept generation method be applied to
design a more comfortable and adjustable office chair? (16 Marks)
OR
L, CO4 14. b) Perform concept screening for three different types of portable
water bottles designed for outdoor enthusiasts. Assume the bottles
must be durable, easy to carry, and able to maintain temperature. (16 Marks)
A, CO5 15. a) Detail the process of establishing product architecture. Apply this
process to design an electric car for daily commute and include a
schematic representation, clustering options, and geometric layout. (16 Marks)
OR
A, CO5 15. b) Explain how ergonomic and aesthetic needs influence industrial
design. Apply these concepts to design a stylish and functional
wireless headphone tailored for young professionals. (16 Marks)
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