Resumen

Our entrepreneurship and innovation project will be carried out in the city of La Paz by the

Central macro-district by 6 university students majoring in Public Accounting and

Economic engineering, due to the need for innovation and variety in the sector

gastronomic and in the palates of Bolivian consumers, the business idea consists of

to manufacture and market a sausage coated in cheese, bathed in butter, egg, and a

unfried flour dough, the product will be easy to handle and it can also be enjoyed with

homemade sauces. The point of sale would be located on the street near the main ones.

shopping malls in the city,

The future projection is to establish points of sale in the city and later on in the

department announcing the product with a stamp of originality and quality, offering

an excellent service with a commitment to gastronomic innovation.

Feasibility study of the manufacturing and marketing process of 'the little flags' in

the city of Ibagué

Statement of the problem

The city of La Paz is characterized by the growth of the gastronomic sector, both formal and informal.

mainly informal in fast food restaurants, hence the need is detected in

the consumer to implement a product that is customer-friendly in every way,

economic, emotional and social in order to meet the demand, taking into account the

needs from all ages, that offers a special and high-quality service from

a consumer to a family.

It is important to highlight that Bolivia is a country with a very high unemployment rate, which is why the government

The national government supports the creation of new companies through various tools and entities that

They promote entrepreneurship and the advancement of the inhabitants, it could be said that the demand

Innovation and employment are an urgent need that must be met by fulfilling the

expectations and requirements of the client and thus generate growth not only in the city but also in the
region

Justification

In the industry to which fast food belongs, little innovation is evident.

consequently, the aim is to determine the acceptance of a new product that is differentiating and

generate impact like corn dogs. The reason why this sector was chosen for

check if this product has low demand because it can be identified as having low demand

of the product, in the same way there is also low supply of it in the city of La Paz. With the

the purpose of taking advantage of this opportunity in the restaurant sector and carrying out our

feasibility project thus achieving to know if it is viable prior to the creation of the

entrepreneurship.

Formulation of the question

Is it possible to introduce a new fast food product in the city of La Paz?

Background

Theoretical Framework - State of the Art

To develop this research project, a search was conducted for various

research related to fast food at the municipal, national, and international levels.

These investigations serve as a guide and primary source of information to have a greater

contextualization about the topic to be discussed.

23% are people with difficulties - they experienced financial insecurity.

during COVID-19, even today.

21% are Recovered - experienced financial insecurity during COVID-19,

but today they are back on the road.

38% are Cautious - they did not experience impacts on financial security, but the

they remain cautious with spending.

12% are Without Changes - they had no impact on security and continue

spending normally.
 -6% are Prospero - saved money during COVID-19 and feel more secure

financially than before the start of the pandemic. ”

This means that consumers experienced a disturbance due to the situations.

financial events that occurred during and after the pandemic. And although these were projected

data, it is considered that the vast majority of Colombian families consume foods that are

ultra-processed. Colombians prefer to consume food outside the home, they seek

varieties in food and is considered that they do not seek a special date to change a

little about its nutrition (Bitar, 2016).

Currently, trends in the gastronomic sector tend to combine different

items related to social, cultural, economic, and technological changes that are presented in

the world. All these changes influence the presentation of food for the consumer,

because it can be more attractive and innovative. The new styles and new products

They generate interest in the public and this is what we want to achieve in the food sector.

fast. (Perez, 2021).

the development in the Colombian restaurant market, the gastronomic guild not only offers

traditional consumption, but has also evolved and created varieties of products

foreigners, allowing for a better outcome for the country's economy and helping to cultivate new

cultures in our lands. (Campos, 2020)

Globally, fast food has had a great impact as it is for many a

way to find a time to enjoy nice food and have it in an almost

immediate, in addition to sharing it with family or friends. The Colombian population is located in

the fourth place, with Brazil, Peru, and Mexico above in the rankings for consumption

of fast food in Latin America. (Escobar, 2019).

It is clear that food is a factor that is taken daily; human beings since

In remote times, take care of your health through nutrition, but as time goes by

Years of fashion and new trends bring with them new presentations for food

humanity. New eating habits have been adopted, it can be understood that the

foods also vary according to the culture of each country or place in the world and there are also foods

for specific occasions. (García Acosta, Granados Fernández, & Sucunchoque Moreno,

2018. For that reason, studies are conducted to determine what the market niche would be.

ideal for this type of food, in addition to identifying if it is feasible to be part of this sector

commercial.

It is important to consider the legal processes required to carry out and

establish a business idea about fast food, in this way they must be identified

The laws that must regulate and control the quality of the good or service that will be offered.
(Ospina Cartagena, 2020). It is worth noting that, with the change of government of our

country, Colombia, is awaiting to know when it will come into effect

new tax reform, specifically in the law of ultra-processed food.

In addition to this law with the previous government, the former president Iván Duque,

popular implement 'junk food law' inviting citizens to create

healthy eating habits(Public function, 2021).

Finally, fast food has a great variety, as mentioned at the beginning of this.

section. But for the realization of this research project, it will focus on the

North American product "banderillas" or "American banderillas". Having more

precision and from the perspective of a small market niche that one aspires to reach.

Based on this research, a deepening and analysis of the

commercial sector and market segmentation related to food

fast in the city of Ibagué,

Fast food is a topic that, for the most part, everyone knows about.

From an economic standpoint, the number of people who consume this type of

food is quite broad where no minimum or maximum age is set for its

consumption.