I Want To Be A Music Manager
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ScribdTranslationsI Want to Be a Music Manager: 10 Aspects That
You must control it no matter what
Have you ever thought about that ... 'I want to be a music manager'?
Are you already an artist manager and your knowledge has become outdated?
The music industry, as you well know, is transforming, and the profile of the manager is not left unchanged.
exempt from such metamorphosis.
I think that the manager is more important today for the artist than 10 years ago, even knowing that the...
great multinationals are committed to closing 360 deals with the artist, leaving out
own manager and thus obtaining full control over the music project.
This arises after the famous 'piracy crisis' and the years that the traditional industry took to realize.
it states that technology would not only bury obsolete models but would also bring new ones
business opportunities.
The manager today, just like yesterday, has to look out for the artist's interests; I would say it is
the artistic father and must possess certain qualities that grant himknowledge of the environment
current and mastery of a highly volatile market.
To understand each other and set the scene, a traditional manager was basically responsible for:
Prepare the product together with the artist, that is, find the right producer and agents.
trained so that the final product outcome offers options in the market.
Search for a record label if one did not exist.
Organize a concert tour.
Lead all important negotiations on behalf of the artist.
Contacts and control of different music agents.
The manager has always contributed to the development of the artist, making him one of the great beneficiaries.
since a large part of its profits will come from the tickets sold.
The problem lies in the transformation that the industry itself has been undergoing in recent years.
years.
The previously mentioned aspects will no longer be sufficient.
Now to be a music manager for the present and future you must have extensive knowledge.
related to technology.
Whether you are a traditional manager looking to update your knowledge or you dream of becoming one,
You should keep reading this post and take action if you see any aspect that you do not control.
Here are the most important ones:
Knowledge of the musical project's avatar
The avatar is a very digital concept, but from the music industry, we began to
to become familiar with it.
An avatar is nothing more than 'the ideal fan' to whom your product is aimed.
Here, understanding that you do not manage large budgets to hire a consultancy that can
analyze the market, we must appeal to the senses and use to the extent possible, those
tools that add value in this regard.
Speaking of tools, I usually analyze my audience with“Audience statisticsagranting
through the Facebook Ads Manager.
Knowing sex, average age, place of origin, and pages they usually consult, you will have a
first notion of where to "pull" to create, for example, a buincontent plan in
networks and in-person actions.
Understanding and control of benefits and prejudices
from social networks
More than half of the products we consume in general are done so through the internet.
Much of the blame for this compelling data lies with social media and YouTube.
It is 'foolish' to think that social media should not be part of the strategy of a music project.
There is the artist's audience and he spends many minutes of his day there, why not take advantage of it?
A music manager must understand, know, and control the codes by which they must operate.
proposal and the benefit that may be obtained.
More and more independent artists are being born and growing through social media and
the community created.
I do not mean to say that the manager should take on roles related to network management or similar, but rather
understand them to integrate them into future projects.
Nowadays, one can obtainincome through Facebookor of the others with a good
strategy of capturing, conversion, loyalty, and sales.
Ah, just in case you didn't know, any major media outlet, when they receive your product, will go to
social media and YouTube to see the engagement capacity and the size of your community.
Creation of Ads campaigns on social media and
Youtube
We continue talking about social networks in the musical environment.
A manager will continue to earn a large part of their income thanks to the 'gigs' (concerts).
Another aspect to manage focuses on the 'new advertising' and this is also controlled in the
social networks.
Facebook Ads, Instagram Ads, and Youtube Ads must be the DNA of every promotional campaign.
musical project.
What used to be investing in street posters, flyers, and radio…among others…must now be directed towards
social networks. Why?
Well, because you can measure the impact and results of the campaign knowing at all times.
how much return have you obtained for each €/$ spent.
It is the most profitable and effective advertising.
I recommend you read this post topromote small venue concerts with Facebook
Ads.
Capacity to develop the first phase of everything
artist before signing with a company, the visibility
A music manager usually arrives at the artist before there is an option to
sign with a record label.
Nowadays, companies are taking a more conservative stance with new acquisitions and
before signing an artist or musical group, they measure the level of visibility that the artist themselves possess
on the network.
For this reason, my recommendation is that before approaching the grandesmajors, you do a good
I work to achieve the "minimum viable visibility."
Qualified followers on social media, high level of interaction and engagement with fans,
views on YouTube videos and the ability to create memorable experiences
they will be essential parameters for making decisions.
A negotiation that starts with an artist with a high level of visibility grants the manager a position
advantageous and will surely achieve better margins for its project.
Before approaching a record label, you should look at this.
You are giving the company a product built with a created base community!
