BUSINESS PROJECT

INTRODUCTION
When you have a Business Idea, developing a Business Project is
absolutely fundamental. But not only to be able to present the project to
the potential investors, but also because drafting this document forces
to the entrepreneur to conduct a very thorough study of their idea to identify
analyze a business opportunity. You must examine the feasibility of the
project and develop the necessary strategies to create the company
analyze the market and the competition, identify the strengths and weaknesses of
your product or service, studying financial feasibility, etc.

It is essential, therefore, to stop and reflect on every little detail of

the startup and management of our future business, because it will allow us
become aware of the steps we must take to achieve our
Objectives and the feasibility of our business idea.

Furthermore, a realistic and accurate business plan is the best letter of

presentation for the entrepreneur and the greatest guarantee of their future success.

What is a business project?

The term project comes from the Latin proiectus and has various
meanings. A project could be defined as the set
of activities that a person or an entity develops to achieve a
determined objective. These activities are interrelated and are
develop in a coordinated manner

Consequently, the Business Project, also referred to as the Plan of

Company, Business Plan, Business Project, Feasibility Study or
Business Plan is a written document that identifies, describes, and analyzes a
business opportunity, examine the technical, economic, and financial viability
of the same, and develops all the necessary procedures and strategies
to turn the mentioned business opportunity into a business plan
concrete.

OBJECTIVES OF THE BUSINESS PROJECT

The business project is an undoubtedly useful tool that

allows the entrepreneur to achieve multiple objectives:
At an internal level

a. Check the coherence of the project: the implementation of the plan

company allows for a broad, deep, and objective understanding
of the company that is intended to be launched and constitutes for the
entrepreneur a valuable tool for assessing the viability of your
project and considerably reduce the risk in the startup
of a business.
b. Establish objectives and plan their achievement: in the preparation
this document not only describes all the areas of the new
business, but one also learns to set goals and plan the way
to reach them. Therefore, it allows the entrepreneur to measure their
expectations and support the possible goals to achieve.
c.Evaluate the progress of the business project: when the new
business is in operation, the business plan will serve
as an internal tool to assess the progress of the new company
and its deviations from the expected scenario.

B external level
Facing outward, the business plan serves as our best 'business card.
of presentation" and is useful at various levels:

a. Obtain the necessary funding to launch the business.

b. Apply for possible grants from public administrations.
c. Find partners or convince them of the project's merits.

The business project must primarily include a business model.

that demonstrates that the entrepreneur or the team of entrepreneurs have
deeply contemplated the key drivers of success or failure for your
new company.

HOW TO DEVELOP A BUSINESS PROJECT?

For the realization of a business project it is necessary to know
perfectly what our main objectives are and what services or
goods can compete in the market. It must be explained in no more
from 20 pages the origin, the motivation and the objectives of the creation of the
company. If you want to start a business project, you must have a
economic basis necessary to prevent beginner mistakes and so on
to secure the future of the company.

The Business Plan must be effective, organized, understandable, brief, and easy.
from reading. To achieve this, some basic rules can be followed:

Avoid technical jargon that is difficult to understand as much as possible.

Offer figures and tables that are easy to understand.
 Structure the content clearly.
Not to exceed 20 pages.
Use a generous font size, but without exaggeration.

All of this without leaving out, of course, not a single one of the key data that the investor
must know. They are the following:

Nature of the project.

Product or service.
Market.
Development strategy.
Organization.
Economic aspects.

Let's see what needs to be explained in each of these points.

Project Creators' Information

All data must be provided (name, age, education, email address,
etc.) from the creators of the business project, so that future investors
they can learn about the role of the person to whom they are going to entrust their money.

Nature of the Project

To make a brief introduction of what will be done in the company and how.
products or services will be introduced to the market. Highlighting the main ones
points of the business project to take into account. All this without adding things
very specific, such as number of employees, initial investments, etc.

The absolute protagonists of this chapter are the product or service in the
what the company is based on and the human team that will integrate it. About the
product, it is necessary to explain what it is for, what need it aims to cover, what
innovations it brings, what its differential features are and how it will
protect the idea from a legal standpoint.

About the people, it is necessary to mention their training and experience, their
knowledge of the market and the network of contacts they have in it, in addition to
describe the functions that each will develop and establish the distribution of
papers among them. For many expert investors, the human team is the
most determining factor of a company's success or failure.

The chapter will end with a short story about how the idea originated and a
general assessment. It is also worth noting possible risks and how they
they plan to face, in order to show investors that it has been thought out
seriously about the difficulties that may arise.
Conduct an analysis of the alternatives to the product or service
what is being sold
Although the previous chapter has already made it clear what is going to be
to market, it is advisable to elaborate further on its technical characteristics and
detail the process that will allow it to be manufactured (if it is a product) or provided (in the
in the case of a service). It's time to elaborate, with moderation, singing.
the excellences of the idea.

It will be very important to conduct a thorough study of the alternatives that

they could compete with the service or product that is being sold. Compare
What advantages and disadvantages would you have compared to the other alternatives.

Conduct a thorough market study (Feasibility)

This would be one of the most important points of the business project, already
by doing a good market study, you will be able to know which clients will be
interested in your products and thus achieve a good market share. If
you can clearly define the most suitable market sector for your project,
You will have a great advantage over your competitors and you will be able to position yourself.
better for the future.

Based on objective data, it is necessary to precisely define the segment of

specific market to which our product will be directed, detailing the profile of
potential customer and studying the growth potential of that market.

A simple way to define the market segment is to start from a

very broad definition - for example, the entire population of a country - and go
gradually delimiting the characteristics that the potential customer would have
(age, purchasing power, habits, etc.). This operation can be done in both
consumer goods as in those directed at companies.

At this point, it is also necessary to study the competition - strengths and

weaknesses, area in which it operates, dimension, etc.- and establish whether the strategy in the face of
she will be the direct competition or the differentiation.

Conducting a study of the necessary resources

Know perfectly how many human and material resources there will be
necessary for the development of your business project. Describe to the
perfection the activity that will be carried out in the company, the location, study
of hygiene and safety, etc.

The Development Strategy:

What strategy will be followed? The Business Plan will answer that.
question exposing in a reasoned manner the product policy, the
depreciation, demarketing, and distribution.
In this section, therefore, it is necessary to explain how it positions itself.
product, how it will be made known in the market and how it will
reach the potential customer.

And based on all that information, we should be ready to

establish sales forecasts. These forecasts, combined with those of
fixed and variable costs allow determining the breakeven point between
revenues and expenses -known as "break-even"- and the benchmark that would set the
arrival of the first benefits.

The Organization:

The Business Plan must also document the way

legal that will be adopted by the new company and detail the organizational structure of positions,
departments and functions of the company. It will also be necessary to define the
personnel and compensation policy initially planned and for the future.

Economic Financial Evaluation

the investment costs, separating them into direct and indirect costs. To know
operating costs, make revenue forecasts, perform the calculation of
the profitability of the investment etc.

At this point, it is necessary to define, without overwhelming with an avalanche of figures, the
fundamental financial aspects of the project, which are:

Initial investment required.

Available sources of financing.
Forecast of the company's results over the next three years.
Treasury plan forecast for the first four quarters.
Make the income forecast, calculate the profitability of the
investment etc.

It is important not to be overly optimistic and, above all, to argue.

solidly each figure and each forecast.

The Executive Summary

The executive summary is the last thing to be drafted, but it should appear at
Business Project Principle. In a maximum of two pages, it must...
allow the reader to gain a very complete idea of the project. An idea that,
In addition, I encourage you to keep reading. These are the points you should include:

Brief introduction of the company.

Description of the identified market opportunity.
Product description and its differential factors.
 Advantages of the technology used (only if noteworthy).
Presentation of the human team.
Business model and projected revenue sources.
Market size and growth potential.
Competitive advantages of the company.
Billing forecasts for the next three years.

QUESTIONS ABOUT BUSINESS PROJECT

What is it that you want to do?

Developing an existing product or service and what we do is
give it a new breath, another way to capture the needs that are
they had created but have not been satisfied

Who is going to be part of the project?

The project promoter and/or partners

3: How is the idea going to be implemented?

With a business plan and marketing tools

4: Where is the company going to be established?

Close to the potential client and the necessary resources for development.
business activity.

5: When are we going to start working?

As soon as the promoters find the necessary conditions.

6: What do we have to start with?

Economic resources, human resources, and suppliers.

7: Who are we going to sell our product or service to?

To our clients based on objective variables (geographical criteria,
sociological, demographic, etc.) or subjective variables (quality of life,
behavior, lifestyle, etc.
8: How much are we going to invest in the business and what results are we going to obtain?
about him?

They do not depend exclusively on us, so we will have to take into account
it accounts for a margin of error.