8/15/25, 2:25 PM 313004-DATA STORY TELLING AND VISUALIZATION
15-08-2025 02:25:41 PM
DATA STORY TELLING AND VISUALIZATION Course Code : 313004
Programme Name/s : Artificial Intelligence/ Artificial Intelligence and Machine Learning/ Data Sciences
Programme Code : AI/ AN/ DS
Semester : Third
Course Title : DATA STORY TELLING AND VISUALIZATION
Course Code : 313004
I. RATIONALE
Effective data storytelling and Visualization can have a positive impact on people and organization. This course
enables students to construct data stories, extract meaningful data and represent data for effective visualization so
that the audience will be engaged with the content and make critical decisions quicker and more confidently. Data
StoryTelling and Visualization builds Business Analysis skills in diploma students to fill the gap between
sophisticated data analyses and decision-makers who might not have the skills to interpret the data.
II. INDUSTRY / EMPLOYER EXPECTED OUTCOME
Extract valuable insights from complex data set to engage stakeholders, enhance decision-making and achieve
business outcomes.
III. COURSE LEVEL LEARNING OUTCOMES (COS)
Students will be able to achieve & demonstrate the following COs on completion of course based learning
CO1 - Identify the characters in data storytelling.
CO2 - Eliminate clutter to grab audience attention.
CO3 - Construct Storytelling for the given incident.
CO4 - Transform Data to Visuals.
CO5 - Create data visualization using many distributions.
IV. TEACHING-LEARNING & ASSESSMENT SCHEME
Learning Scheme Assessment Scheme
Actual
Based on LL &
Contact Based on
Theory TL
Course Course Hrs./Week SL
Course Title Abbr Credits Paper Total
Code Category/s SLH NLH Practical
Duration Marks
FA- SA-
CL TL LL Total FA-PR SA-PR SLA
TH TH
Max Max Max Min Max Min Max Min Max Min
DATA STORY
313004 TELLING AND DST DSC 2 - 2 - 4 2 - - - - - 25 10 25@ 10 - - 50
VISUALIZATION
Total IKS Hrs for Sem. : 0 Hrs
Abbreviations: CL- ClassRoom Learning , TL- Tutorial Learning, LL-Laboratory Learning, SLH-Self Learning
Hours, NLH-Notional Learning Hours, FA - Formative Assessment, SA -Summative assessment, IKS - Indian
Knowledge System, SLA - Self Learning Assessment
Legends: @ Internal Assessment, # External Assessment, *# On Line Examination , @$ Internal Online
Examination
Note :
1. FA-TH represents average of two class tests of 30 marks each conducted during the semester.
2. If candidate is not securing minimum passing marks in FA-PR of any course then the candidate shall be
declared as "Detained" in that semester.
3. If candidate is not securing minimum passing marks in SLA of any course then the candidate shall be declared
as fail and will have to repeat and resubmit SLA work.
4. Notional Learning hours for the semester are (CL+LL+TL+SL)hrs.* 15 Weeks
5. 1 credit is equivalent to 30 Notional hrs.
6. * Self learning hours shall not be reflected in the Time Table.
7. * Self learning includes micro project / assignment / other activities.
MSBTE Approval Dt. 02/07/2024 Semester - 3, K Scheme
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DATA STORY TELLING AND VISUALIZATION Course Code : 313004
V. THEORY LEARNING OUTCOMES AND ALIGNED COURSE CONTENT
Theory Learning Outcomes Learning content mapped with Theory Learning Suggested Learning
Sr.No
(TLO's)aligned to CO's. Outcomes (TLO's) and CO's. Pedagogies.
TLO 1.1 State the importance
of context. Unit - I Introduction to Data StoryTelling
TLO 1.2 Differentiate 1.1 Concept / Importance of Context
between exploratory and 1.2 Exploratory vs. explanatory analysis Presentations
explanatory analysis. 1.3 Who - Your audience, You, What – Action, Lecture Using
TLO 1.3 Identify the Mechanism, Tone, How, Example Chalk-Board
1
audience. 1.4 What is Data Story, make a figure for the generals Case Study
TLO 1.4 Compose a 3 minute 1.5 The 3-minute story, Big Idea, Storyboarding. Video
story. 1.6 Visual effects of Data Story Telling -Choosing an Demonstrations
TLO 1.5 Choose an effective effective visual - Simple text, Tables, Graphs, Points,
visual effect of data Bars - Vertical bar chart, Horizontal bar chart
storytelling.
TLO 2.1 Interpret clutter and
Unit - II Cluttering and Decluttering
cognitive load.
2.1 Clutter is our enemy - Cognitive load, Clutter
TLO 2.2 Use Gestalt
2.2 Introduction to Gestalt principles of visual
principles of visual
perception Presentations
perception.
2 2.3 Decluttering: step-by-step Demonstration
TLO 2.3 Implement
2.4 Focus audience’s Attention – Pre-attentive Case Study
Decluttering steps.
attributes signal where to look
TLO 2.4 Represent Pre-
2.5 Pre-attentive attributes in text and graphs : Size,
attentive attributes in text,
Color, Position on page
graphs, page.
Unit - III The process of Storytelling
3.1 Think like a designer-Affordances, Accessibility,
Aesthetics, Acceptance
TLO 3.1 Interpret 3.2 Dissecting model visuals - line graph, 100%
Affordances, Accessibility, stacked bars
Demonstration
Aesthetics and Acceptance. 3.3 Lessons in storytelling - The magic of story,
Presentations
3 TLO 3.2 Illustrate dissecting Constructing the story, The narrative structure, The
Case Study
model visuals. power of repetition, Tactics to help ensure that your
Flipped Classroom
TLO 3.3 Compile data to story is clear
construct data storytelling. 3.4 Pulling it all together for data storytelling
3.5 Final Thoughts - Where to go from here, Building
storytelling with data competency in your team or
organization
TLO 4.1 Interpret Ugly, Bad,
Unit - IV Data Visualization
and Wrong Figures.
4.1 Introduction: Ugly, Bad, and Wrong Figures
TLO 4.2 Map data onto
4.2 Visualizing Data: Mapping Data onto Aesthetics Hands-on
aesthetics.
4.3 Coordinate Systems and Axes Demonstration
TLO 4.3 Visualize data using
4 4.4 Directory of Visualizations Case Study
Coordinate Systems and Axes.
4.5 Visualizing Amounts - Bar Plots Cooperative
TLO 4.4 Represent data set
4.6 Visualizing Distributions - Histograms and Learning
using Bar Plots.
Density Plots. Empirical Cumulative Distribution
TLO 4.5 Visualize amounts
Functions and Q-Q Plots
using various plots.
MSBTE Approval Dt. 02/07/2024 Semester - 3, K Scheme
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DATA STORY TELLING AND VISUALIZATION Course Code : 313004
Theory Learning Outcomes Learning content mapped with Theory Learning Suggested Learning
Sr.No
(TLO's)aligned to CO's. Outcomes (TLO's) and CO's. Pedagogies.
TLO 5.1 Visualize many
Unit - V Visualizing Distributions and Proportions
distributions along the axes.
5.1 Visualizing Many Distributions at Once
TLO 5.2 Represent
5.2 Visualizing Distributions Along the Vertical Axis
Proportions with the help of
and Horizontal Axis
case studies. Demonstration
5.3 Visualizing Proportions: A Case for Pie Charts
TLO 5.3 Describe Titles, Presentations
and Side-by-Side Bars
5 Captions, and Tables. Case Study
5.4 Titles, Captions, and Tables
TLO 5.4 Select appropriate Chalk-Board
5.5 Choosing the Right Visualization Software and
Visualization Software and Flipped Classroom
Image file formats
Image file formats.
5.6 Exploring free Data Visualization Tools for e.g.
TLO 5.5 Explore freely
Tableau, Microsoft Power BI, Google Data Studio
available Data Visualization
and Openheatmap
Tools.
VI. LABORATORY LEARNING OUTCOME AND ALIGNED PRACTICAL / TUTORIAL EXPERIENCES.
Practical / Tutorial /
Sr Number Relevant
Laboratory Learning Laboratory Experiment / Practical Titles / Tutorial Titles
No of hrs. COs
Outcome (LLO)
Identify a project you are working on where you need to
communicate in a data-driven way. Reflect upon and write the
LLO 1.1 Identify the answers to the following questions.
audience.
1 i) Who is your Audience? 2 CO1
LLO 1.2 Interpret the
need of the Audience.
ii) What does your audience care about?
iii) What action does your audience need to take?
*Identify a project you are working on where you need to
communicate in a data-driven way. Reflect upon and write the
answers of following questions.
a) What is a Stake?
i) What are the benefits if your audience acts in the way that
LLO 2.1 Identify the you want them to?
Stake.
2 2 CO1
LLO 2.2 Design the big ii) What are the risks if they do not?
idea.
b) Form a Big Idea
i) Articulate your point of view.
ii) Convey what’s at stake.
iii) Be a complete (and single) sentence.
MSBTE Approval Dt. 02/07/2024 Semester - 3, K Scheme
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8/15/25, 2:25 PM 313004-DATA STORY TELLING AND VISUALIZATION
15-08-2025 02:25:41 PM
DATA STORY TELLING AND VISUALIZATION Course Code : 313004
Practical / Tutorial /
Sr Number Relevant
Laboratory Learning Laboratory Experiment / Practical Titles / Tutorial Titles
No of hrs. COs
Outcome (LLO)
*Determine audience, communication mechanism,desired tone
and Select effective Visuals for any incident
(Below is an example for reference only).Teacher shall allocate
similar assignments.
LLO 3.1 Construct a i) Who is your Audience?
data story on given
incident. ii) List the primary groups or individuals to whom you’ll be
LLO 3.2 Determine the communicating.
audience,
3 iii) If you had to narrow that to a single person, who would 2 CO1
communication
mechanism, and desired that be?
tone.
LLO 3.3 Decide iv) What does your audience care about?
effective Visuals.
v) What action does your audience need to take?
Example: Buses Bunching - Make a data story on bus
bunching, (Bus Bunching means when a bus gets delayed and
later causes multiple buses to arrive at a single stop at the
same time.
LLO 4.1 Construct a
data story on given
incident. *Make a clutter free Data Story on any incident.
LLO 4.2 Perform
decluttering. i) Identify and eliminate clutter.
CO2
LLO 4.3 Choose 4 ii)Select suitable pre-attentive attributes. 2
CO3
suitable pre attentive
attributes. iii)Explore affordances, accessibility, and aesthetics as per
LLO 4.4 Determine designers view.
feasibility as per
designer's view.
Create a simple video (up to 3 minutes) telling a story on
LLO 5.1 Compose a CO1
incidence given in Practical no.3.
Video for Data 5 2 CO2
Storytelling. CO3
MSBTE Approval Dt. 02/07/2024 Semester - 3, K Scheme
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8/15/25, 2:25 PM 313004-DATA STORY TELLING AND VISUALIZATION
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DATA STORY TELLING AND VISUALIZATION Course Code : 313004
Practical / Tutorial /
Sr Number Relevant
Laboratory Learning Laboratory Experiment / Practical Titles / Tutorial Titles
No of hrs. COs
Outcome (LLO)
*Create a data story for Vehicle(Bicycle/Bike/Car/Bus etc.)
Rental System.
(Below is an example for reference only).Teacher shall allocate
similar assignments.
Example: Create a data story with respect to the following
observations:
LLO 6.1 Construct a
i)What are the most popular pick-up locations across the city
data story on given
for Citi Bike rental? CO1
incident.
6 2 CO2
LLO 6.2 Record the ii)How does the average trip duration vary across different age CO3
Observations of the groups, and over time?
given data story.
iii)Which age group rents the most bikes?
iv)How does bike rental vary across the two user groups (one-
time users vs. long-term subscribers) on different days of the
week?
v)Do factors like weather and user age impact the average bike
trip duration?
*Create a video (up to 5 minutes) telling a story on given
LLO 7.1 Narrate the Incidence. Record a video of yourself speaking, or narrate
Data story by while showing visual props or sketches, or screencast a CO1
composing a video 7 PowerPoint presentation, etc. Choose how you present the 2 CO2
consisting of various story. Produce a single video file (formatted as a .mov file) CO3
visual props.
Teacher shall suggest various incidents to the students.
LLO 8.1 Create a bar CO1
chart from the recorded 8 Create a bar chart for data visualizations on Practical No. 6. 2 CO2
data. CO3
*Construct a Case study on data storytelling for any
LLO 9.1 Explore Real Musical/Social App.
CO2
life example of
9 Example: Spotify takes the data from our listening habits and 2 CO3
storytelling of any
spins it into an exciting audio and visual experience.Teacher CO4
Musical/Social App.
shall allocate similar case study.
LLO 10.1 Write a CO2
*Implementation of a python program that performs data
python program for data 10 2 CO3
cleaning on any dataset.
cleaning. CO4
Create Bar chart for data visualization using Single
LLO 11.1 Plot a distribution.
CO4
Histogram using Single 11 2
Example: Histogram of the ages of the train/flight CO5
Distribution.
passengers.Teacher shall allocate similar assignments.
LLO 12.1 Create
Develop a worksheet, add filters and create chart using dataset CO4
worksheet using 12 2
by using any Visualization tool. CO5
Visualization tool.
* Create Bar chart for data visualization using Many
LLO 13.1 Create distribution. CO4
Histogram using Many 13 2
CO5
Distribution. Example: Histogram of the gender and ages of the train/flight
passengers.Teacher shall allocate similar assignments.
MSBTE Approval Dt. 02/07/2024 Semester - 3, K Scheme
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8/15/25, 2:25 PM 313004-DATA STORY TELLING AND VISUALIZATION
15-08-2025 02:25:41 PM
DATA STORY TELLING AND VISUALIZATION Course Code : 313004
Practical / Tutorial /
Sr Number Relevant
Laboratory Learning Laboratory Experiment / Practical Titles / Tutorial Titles
No of hrs. COs
Outcome (LLO)
LLO 14.1 Perform
dataset loading to plot
grouped bars. CO3
Implementation of a python program that loads a dataset and
LLO 14.2 Write a 14 2 CO4
plot grouped bars.
python program to CO5
create grouped bars
from the loaded data.
LLO 15.1 Perform
dataset loading to plot a
pie chart.
Implementation of a python program that loads any dataset and
LLO 15.2 Write a 15 2 CO5
plot a pie chart.
python program to
create pie chart from the
loaded data.
Note : Out of above suggestive LLOs -
'*' Marked Practicals (LLOs) Are mandatory.
Minimum 80% of above list of lab experiment are to be performed.
Judicial mix of LLOs are to be performed to achieve desired outcomes.
VII. SUGGESTED MICRO PROJECT / ASSIGNMENT/ ACTIVITIES FOR SPECIFIC LEARNING /
SKILLS DEVELOPMENT (SELF LEARNING) : NOT APPLICABLE
VIII. LABORATORY EQUIPMENT / INSTRUMENTS / TOOLS / SOFTWARE REQUIRED
Sr.No Equipment Name with Broad Specifications Relevant LLO Number
1 Hardware: Personal computer, (i3-i5 preferable), RAM minimum 4 GB onwards All
2 Operating system: Windows 7 onwards All
3 Software: Python IDE, Video Makers/Editors, Visualization tools All
IX. SUGGESTED WEIGHTAGE TO LEARNING EFFORTS & ASSESSMENT PURPOSE (Specification
Table)
Aligned Learning R- U- A- Total
Sr.No Unit Unit Title
COs Hours Level Level Level Marks
1 I Introduction to Data StoryTelling CO1 4 0 0 0 0
2 II Cluttering and Decluttering CO2 6 0 0 0 0
3 III The process of Storytelling CO3 6 0 0 0 0
4 IV Data Visualization CO4 7 0 0 0 0
Visualizing Distributions and
5 V CO5 7 0 0 0 0
Proportions
Grand Total 30 0 0 0 0
X. ASSESSMENT METHODOLOGIES/TOOLS
Formative assessment (Assessment for Learning)
Each Practical will be assessed considering 60% weightage to the process, 40% weightage to the product.
Summative Assessment (Assessment of Learning)
End Semester Exam based on Practical performance and Viva-voce.
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8/15/25, 2:25 PM 313004-DATA STORY TELLING AND VISUALIZATION
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DATA STORY TELLING AND VISUALIZATION Course Code : 313004
XI. SUGGESTED COS - POS MATRIX FORM
Programme
Specific
Programme Outcomes (POs)
Outcomes*
(PSOs)
Course PO-5
Outcomes PO-1 Basic Engineering
(COs) PO-3 PO-7
and PO-2 PO-4 Practices for
Design/ PO-6 Project Life PSO- PSO- PSO-
Discipline Problem Engineering Society,
Development Management Long 1 2 3
Specific Analysis Tools Sustainability
of Solutions Learning
Knowledge and
Environment
CO1 1 2 - - - - -
CO2 1 2 1 1 - - -
CO3 1 2 1 2 1 1 1
CO4 1 3 2 2 1 1 1
CO5 1 3 2 2 1 1 1
Legends :- High:03, Medium:02,Low:01, No Mapping: -
*PSOs are to be formulated at institute level
XII. SUGGESTED LEARNING MATERIALS / BOOKS
Sr.No Author Title Publisher with ISBN Number
Cole Nussbaumer Storytelling with data – a data visualization Cole Nussbaumer Knaflic Wiley
1
Knaflic guide for business professionals ISBN: 978-1-119-00225-3
2 Claus O. Wilke Fundamentals of Data Visualization O’Reilly ISBN:978-1-492-03108-6.
Kenneth A Lambert, CENGAGE Learning, ISBN:978-
3 Fundamentals of PYTHON
B.L. Juneja 81-315- 2903-4
XIII . LEARNING WEBSITES & PORTALS
Sr.No Link / Portal Description
30 hours course for Python which teaches how to
1 https://nptel.ac.in/courses/106106182 practice and culture the art of programming with Python
as a language.
https://careerfoundry.com/en/tutorials/data-
2 analytics-for-be A step-by-step tutorial for data storytelling.
ginners/storytelling-with-data/
https://blog.hubspot.com/marketing/great-data- A guide that offers applicable ways to ensure your data
3 visualization- visualization is effective, and provide examples for
examples inspiration along the way.
https://www.udemy.com/course/mastering-the-art- Online course with certification that Unlock the Power
4 of-data-visua of Data Visualization and Analytics to Drive Data-
lization-2020/ Driven Insights.
https://online.hbs.edu/blog/post/data- Top data visualization tools with navigation links for
5
visualization-tools business professionals by Harvard Business School.
Note :
Teachers are requested to check the creative common license status/financial implications of the suggested
online educational resources before use by the students
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