Business Plan Outline
I. Cover Page
Business Name
Business Logo (if applicable)
Tagline (if any)
Prepared by (Student Name/Team Name)
Date of Submission
II. Executive Summary
Brief overview of the business idea
Problem statement and solution offered
Target market and potential customers
Competitive advantage
Financial highlights (estimated costs, expected revenue)
Business objectives and goals
III. Business Description
Business name and type (sole proprietorship, partnership,
corporation)
Mission and vision statement
Short- and long-term goals
Industry background and trends
Business location and key operational details
IV. Business Location & Site Selection
Preferred Location (City, Town, or Specific Area)
Why This Location? (Accessibility, market demand, competition)
Demographics (Who lives/works there? Potential customer base)
Proximity to Suppliers, Customers, and Partners
Rental vs. Ownership Analysis (Leasing a space or building from
scratch)
V. Building Plan & Layout (For Physical Businesses)
Type of Business Space (Retail store, office, warehouse, etc.)
Space Requirements (Size, necessary facilities, parking)
Floor Plan or Sketch (If applicable, show a simple blueprint or
design)
Legal Considerations (Zoning laws, building permits, safety
regulations)
VI. Market Analysis
Target Market (Who are the customers? Age, gender, preferences)
Market Needs (What problem does the business solve?)
Competitive Analysis (Identify direct and indirect competitors)
Unique Selling Proposition (USP) (What makes your business
different?)
Market Trends and Opportunities
VII. Products and Services
Description of product(s) or service(s)
Features and benefits
Pricing strategy
Competitive advantage (quality, cost, innovation, etc.)
VIII. Business Model & Revenue Generation
How will the business make money? (Sales, subscriptions, ads, etc.)
Pricing and revenue projections
Customer acquisition strategies
IX. Marketing and Sales Strategy
Branding and Positioning (How the business will be perceived)
Promotion Strategies (Social media, advertising, influencer
marketing)
Sales Strategies (Direct selling, online sales, partnerships)
Distribution Channels (Online platforms, physical stores, delivery
methods)
X. Operations and Management Plan
Business Structure (Who are the key members and their roles?)
Daily Operations (How the business will run day-to-day)
Suppliers and Logistics (Where will materials or products come
from?)
Legal Considerations (Permits, business registration, etc.)
XI. Financial Plan
Startup Costs (Initial investment, equipment, supplies)
Operating Costs (Rent, salaries, utilities)
Revenue Projections (Expected sales for the first year)
Break-even Analysis (When will the business start making a
profit?)
Funding Requirements (If seeking investment, how much is
needed?)
XII. Risk Analysis and Contingency Plan
Potential Risks (Market competition, financial issues, operational
problems)
Mitigation Strategies (How to reduce or handle risks)
Backup Plan (What happens if things go wrong?)
XIII. Conclusion and Call to Action
Summary of key points
Why this business will succeed
Next steps (launch plans, securing funding, execution timeline)
XIV. Appendices (if needed)
Survey results
Financial spreadsheets
Product prototypes/images
Building design plans
Steps in Conducting Market Research
1. Define the Research Objective
What do you need to know? (e.g., customer needs, market demand,
competition)
Are you testing a new product idea or understanding customer
preferences?
2. Identify the Target Market
Who are your potential customers? (Age, gender, income level,
preferences)
What are their needs, pain points, and buying behaviors?
Where do they shop? Online or physical stores?
3. Choose Research Methods
Market research can be primary (new data collection)
or secondary (existing data).
A. Primary Research (First-hand data collection)
Surveys & Questionnaires – Ask potential customers about their
preferences.
Interviews – Conduct face-to-face or online discussions with
industry experts or customers.
Focus Groups – Gather a small group of potential customers to get
feedback.
Observation – Watch how people interact with similar products or
businesses.
Test Marketing / Prototypes – Release a sample product to
measure response.
B. Secondary Research (Existing data analysis)
Industry Reports & Publications – Government agencies, trade
associations, and business reports.
Competitor Analysis – Study competitors’ prices, promotions, and
customer reviews.
Online Research – Market trends, consumer behavior reports,
Google Trends.
Social Media Analysis – Monitor trends, customer opinions, and
emerging business models.
Here is the formal Secondary Research section written in paragraph form (3–5
sentences each) for inclusion in your Brew Balay business plan. Citations have been
included where applicable
4. Analyze the Data
Identify patterns, customer pain points, and potential demand.
Compare findings with competitor strategies.
Use tools like Excel, Google Forms, or market research software to
interpret data.
From the secondary market research acquired through industry
reports, competitor analysis, online information, and social media
monitoring, there are clear trends in customer demands and market
gaps. The most noticeable pain points felt by customers are the fact
that there are no quiet, affordable, and accessible places where
students and young professionals can study, work, or unwind. The
majority of the current coffee shops in the Tolosa district have unstable
internet connectivity, are expensive, or are not conducive to studying.
In addition, studies have shown that there is growing demand for
hybrid café spaces that combine leisure and productivity, especially
among Generation Z and student consumers.
Industry publication and online trend monitoring trends suggest that
customers, especially university students, are looking for
multifunctional spaces that offer refreshment and the possibility of
focusing. Customer feedback regarding competition mentions issues
with too much noise, lack of seating, and overpricing. Social media
trends demonstrate that there is a need for spaces that are not only
aesthetically pleasing, or "Instagrammable," but also functional, and
offer functional features like charging stations and free Wi-Fi. These
findings suggest a high demand for a spot like Brew Balay, which is
comfortable, price-friendly, and study-friendly, with consistent facilities
and top-quality products.
As compared to other strong competitors, Brew Balay is unique in its
two-in-one configuration—a coffee shop with a mini-library. Local coffee
shops can either have good food or good ambiance but not both in a
student-centric configuration for their requirements. Competitors like
Starbucks and Bo's Coffee market themselves as high-end brands with
a higher price point and more locations away from the target market.
Brew Balay capitalizes on its location near Visayas State University and
the fact that they provide both affordability and productivity and
differentiate by addressing gaps that competitors do not.
5. Draw Conclusions & Apply Insights
Refine your business idea based on findings.
Adjust pricing, marketing, and product features accordingly.
Use insights for business planning, marketing strategies, and sales
forecasts.
6. Monitor and Update Research Regularly
Markets change, so research should be ongoing.
Keep track of customer preferences, industry shifts, and competitor
updates.
