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Brand Blueprint | Marketing Club ISB
Indian School of Business (ISB2 Register
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Updated On: Aug 28, 2025 26
Case Study Business Plan Conclave Marketing Strategy Team Size
2 D 3 Members
Impressions
149
Stages & Timeline Details Dates & Deadlines Prizes Reviews FAQs & Discussions
Registration Deadline
8 hours left
Stages and Timelines
Eligibility
29 Everyone can apply
Marketing Quiz Round
Aug 25
A timed MCQ Quiz containing questions related to Marketing. Team-based event with 2F3
* The data on this page gets updated in every 15
members in each team. Qualifying teams in this round will be up to top 20. minutes.
Start: 29 Aug 25, 03+00 PM IST
End: 29 Aug 25, 06+00 PM IST
29
Case submission
Aug 25
A case round where teams submit a presentation. Up to 10 teams qualify for the final round.
Start: 29 Aug 25, 08+00 PM IST
End: 31 Aug 25, 10+00 AM IST
31
In-campus final presentation
Aug 25
Finalists will present their solutions to a panel of esteemed judges - Meher Jaitly, Associate
Director at Savlon and Prof Madhu Viswanathan. Qualifying teams from Hyderabad can present
online.
Start: 31 Aug 25, 03+00 PM IST
End: 31 Aug 25, 05+00 PM IST
Everything you need to know about Brand Blueprint | Marketing Club ISB
This competition gives participants the opportunity to step into the role of brand strategists. The challenge is to
reposition a brand and design an impactful Go-To-Market (GTM2 strategy that resonates with consumers and
drives business growth. Teams will be expected to demonstrate strong consumer understanding, creativity in
strategy formulation, and clarity in communication, culminating in a live presentation before the jury.
Rules:
Z The event is open to ISB PGP Mohali and Hyderabad students
Z Allowable Team Size: 2F3 members per team
Z No student can be part of more than 1 team
Z All decisions regarding eligibility and final judgement shall rest with the organizers
Timelines & Details
Round 13 Online Quiz
Get ready for a fast-paced online quiz that will assess your knowledge related to Marketing.
Sharpen your pencils for 20 multiple-choice (or subjective) questions covering a variety of topics in marketing.
You have an hour's window to attempt the 20 minute quiz so ensure you start at 5b40 PM latest.
Round 23 Case Submission
Brace yourselves for a real-world challenge! We'll provide you with a compelling case study that delves into a
current business problem faced by a company in the exciting world of marketing.
Here's where your strategic thinking comes into play. You'll need to analyze the case, develop creative and
practical solutions, and present your findings in a clear and concise way.
Prepare a presentation deck (maximum 2 slides excluding title, thank you and appendix) outlining your
proposed solution.
Only the team leader needs to submit your team's masterpiece on Unstop.
Remember, the top teams will progress to the final round, so make sure your solution is a knockout!
Round 33 On-Campus Presentation
Up to top 10 teams from Round 2 will battle it out in the final round, held live on campus at ISB Mohali.
Prepare to present your solution from Round 2 to a panel of esteemed judges. Presentation time is at max 5
Mins with 5 mins for Q/A.
Be ready to answer their questions and showcase your passion and expertise. Convince them that your team
has the winning formula to dominate the Brand Blueprint!
Z Results Announcement of the Quiz: 29th Aug | 8 PM
Z Case Launch: 29th Aug | 8 PM
Z Case submission Deadline: 31st Aug | 10 AM
Z Finale Round: Sunday, 31st Aug | 3 PM l 5 PM
Live presentation to judges
Important dates & deadlines
Registration Deadline Round 1 F Quiz
29 Aug 25, 02359 AM IST 29 Aug 25, 03300 PM IST
Contact the organisers
Priyanka Jindal Tanushka Nagpal
PR TA
[email protected] [email protected] P919899367735 P919977261999
Rewards and Prizes
Exciting prizes to be revealed soon
Participation Certificate
Winners
Prizes worth INR 10,000 Certificate
In Pictures
*This opportunity has been listed by Indian School of Business (ISB2 . Unstop is not liable for any content
mentioned in this opportunity or the process followed by the organizers for this opportunity. However, please raise
a complaint if you want Unstop to look into the matter.
Raise a Complaint
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