BUSINESS ENVIRONMENT SEMESTER 3
UNIT I: Introduction to Business Environment
○ a. Meaning, Concept, Nature, Scope, Importance
○ b. Types – Internal, External, Micro, Macro; Environmental Scanning and Monitoring
○ c. Assessing Risk in Business Environment
○ d. Social Responsibility of Business towards Employees, Community, Shareholders, and
Consumers
○ e. Comparative Analysis of Business Environment – India and Other Countries
UNIT II: Economic Environment
○ a. Economic Environment and Its Constituents
○ b. Types of Economies: Free, Capitalist, Socialistic, Mixed Economy
○ c. Structure of Indian Economy
○ d. The New Economic Policy; Recent Industrial Policy; MSME Policy
○ e. Monetary Policy & Fiscal Policy
○ f. Monetary Policy Instruments and Transmission Mechanism
○ g. Fiscal Policy Instruments and Their Effects on Business Environment; Inflation and
Its Control
○ h. Role of Foreign Investments – Private Foreign Investment, Types of FDI, FDI
Policy
UNIT III: Technological Environment
○ a. Technological Environment – Impact of Technology on Organization, Innovation,
Technological Leadership & Followership, Sources of Technological Dynamics, Impact of
Technology on Globalization
○ b. Science, Technology and Innovation Policy in India
○ c. Major Technological Changes Impacting Business – Telecom Revolution, Banking
Technology, etc.
○ d. Status of Research & Development in India
UNIT IV: Political Environment and Demographic Environment
○ a. Functions of State; Economic Roles of Government
○ b. Government and Legal Environment
○ c. Constitutional Environment – Rationale and Extent of State Intervention
○ d. Demographic Environment: Population Growth and Control
○ e. Socio-Economic Classes, Linguistic
○ f. Cultural and Religious Identities
○ g. Working Age Population, Labour Market Composition
○ h. Emergence of Regional Political Parties and Regional Identities
