0 ratings0% found this document useful (0 votes) 60 views1 pageWeb and Social Media Analytics - Lab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content,
claim it here.
Available Formats
Download as PDF or read online on Scribd
R22 B.Toch. CSE (Data Science) Syllabus UNTU Hyderabad
DS704PC: WEB AND SOCIAL MEDIA ANALYTICS LAB
B.Tech. IV Year! Sem.
eo4
20
Course Objectives:
© Exposure to various web and social media analytic techniques.
Course Outcome:
‘© Knowledge on decision support systems
‘Apply natural language processing concepts on text analytics
Understand sentiment analysis,
‘+ Knowledge on search engine optimization and wob analytics
List of Experiments
1, Preprocessing text document using NLTK of Python
1, Stopword elimination
Stemming
Lommatization
POS tagging
Loxical analysis
2. Sentiment analysis on customer review on products
Web analytics
a. Web usage dala (wob server log date, clickstroam analysis)
b. Hyperlink data
‘Search engine optimization- implement spamdexing
Use Google analytics tools to implement the following
8, Conversion Statistics
b. Visitor Profiles
6. Use Google analytics tools to imploment the Traffic Sources.
Resources:
1, Stanford core NLP package
2. GOOGLE.COM/Analytics
TEXT BOOK:
4, Ramosh Sharda, Dursun Dolen, Efraim Turban, Business Intelligence and Analytics: Systems
for Decision Support, Poarson Education,
REFERENCE BOOKS:
1. Rajiv Sabherwal, Ima Becerra-Fornandoz, “Business Intelligence-Practice, Technologies
and Management’, John Wiley 2011
2. Lariss T. Moss, Shaku Atre, "Businoss Intelligence Roadmap", Addison-Wesley It Sorvico.
3, Yuli Vasiliev, “Oracle Business Intelligence: The Condensed Guide to Analysis and
Reporting”, SPD Shroff, 2012,
Page 136 of 147
