STAGES OF A MULTIMEDIA PROJECT

STAGES

DEFINITION OF THE PROJECT

In this first phase, the objectives are specified, and the audience for whom the production is intended is studied.
Multimedia, similar works that already exist in the market are studied and compared, and the selected ones are chosen.
means that will be used, the legal problems arising from the acquisition of the different means are studied and
Finally, a first specification of the project is made with the help of a Navigation Map.

DESIGN AND PLANNING

From the navigation map and the continuous interaction with the customer, greater clarity has been achieved.
a common vision of what is desired in the project. It is time to start designing it and to carry out
the necessary planning that organizes the work of the development team.
Fundamental stages:

1 The architectural design

2 The multimedia script
3 The design of navigation
4 The interface design

PLANNING

Once the design phase of the project is completed, it is broken down into different tasks, estimating the duration and the cost.

of each of them and based on these

data estimates the duration and cost of the project.

PRODUCTION

As is to be expected, during the production stage, each planned task to create the product is developed.
finished. The different means are acquired,
The interactions are programmed and the final product is assembled. During the production process, it is very
possible that the client provides new ones
requirements or comments on what has already been specified, it is necessary to consider the impact of these requirements,
to avoid delaying delivery times
planned.

TEST

Review the content

Review the navigation

Tests of each module or component

Integration tests

, Use and Evaluation.

It is necessary to establish a continuous communication channel that allows for ongoing feedback on the usage.
of the product, in order to propose new versions, or to take into account necessary modifications based on
unforeseen changes or configurations in the initial definition.
DEFINITION OF PROJECT

PERFUMERY 'Fall in Love'.

We chose the perfume industry because we love fragrances, creams, and the feeling that comes from smelling.
Good. We started an internet search on artisanal perfumery and came across an article where we
we were inspired to choose the brand name 'Fall in Love'.

It is a scientific note that explains that falling in love is the result of 6 business plans:
Preparation and marketing of perfumes our sensory perceptions, but mainly of smell.
In the section on Perfume, aroma and science, we will leave a fragment of the note. The original idea started
being only the marketing, that is, buying and selling alternative perfumes and clothing, but none of
the existing brands met the expectations and requirements for this purpose as shortly after use the
the perfume was fading; or the cost of it was very high.

This is why the idea of making them ourselves came about, and after a time of analysis and
research we launched our plan. At the beginning we only started with 4 very popular fragrances
and the production was a success. The first sales were all reinvested in more fragrances, bottles, labels,
and work tools. One of the best types of marketing became noticeable, the famous 'word of mouth' and
Sales increased a bit and we had to start organizing ourselves more to meet that demand. Some time passed.
the months and our enthusiasm kept growing, we manufactured in our house in barrels and as we
we sold on demand, we bottled and labeled them

We decided to differentiate the products between personal perfumes and clothing perfumes, and the bottles were also from
two glass presentations in two sizes, and plastic containers for clothing in three sizes.
We participated in fairs, sold through the Facebook fan page, and even offered it in clothing stores.
you would gift. That's how we found ourselves overwhelmed as we realized that we didn't have the
necessary infrastructure to handle orders, neither labor nor physical space for storage, nor
time for its distribution, etc. For this reason, we decided to pause the sale in order to analyze what would be the best
way to continue with this venture successfully. Therefore, it was completely precise.
develop a business plan that includes all the necessary aspects to describe the idea, the
service, analyze the environment and its feasibility through the knowledge acquired during the
race.

OBJECTIVES
GENERAL OBJECTIVE Determine the feasibility of starting a business dedicated to production and
marketing of perfumes in the market of the province of Panama.

SPECIFIC OBJECTIVE

Conduct a diagnosis in the perfumery products sector of the Province of Mendoza that allows
establish the weaknesses, opportunities, strengths, and threats of the company that allows for establishment
short-term and long-term strategies.

Conduct market research to collect information and analyze customers.

competitors, suppliers, and the perfume market in Mendoza, essential information for designing a plan
strategic of the company.

Research on the marketing strategies of companies in the sector and how new ones can be incorporated.
technologies to improve this process.

Conduct a legal study to understand the factors to consider regarding constitution and operation.
from the company.

Develop a financial analysis to determine its viability.

DESIGN AND PLANNING

The description, observation, and explanation of the reality being researched must be placed in the perspective of
theoretical guidelines. This forces the researcher to identify a framework based on
scientific knowledge. When the entrepreneur imagines their business idea and decides that it can be a
opportunity should try to turn that idea into a plan that in its initial stage is not determined in all its
aspects, to a business idea as refined as possible. It is then that the entrepreneur must respond to a
a series of questions that will allow you to outline your business, questions such as:

What is my main product and/or service?

What needs does it satisfy?

Do I have the skills to produce and/or market it?

How is the context and how does it influence my project?

• What is the market for my business like? How large is it? Is it a growing market? At what rate?
Does it grow?
Who are my competitors? What are their strengths and weaknesses?
price?

What are my costs?

How much do I plan to earn?

• ¿Cuánto es el mínimo de ventas para sobrevivir? • ¿Qué infraestructura necesito para poner en marcha mi
entrepreneurship?

PLANNING

Although the preparation of a business plan is not regulated (like the preparation of a balance sheet)
there are certain points about its preparation and particularly about the tools to be used in some analyses.
Before going on to list the structure of the 57 Business Plan: Development and Marketing of
perfumes Alumna: Florencia Echegoyen Prof.: Lic. Gustavo Maddio business that will be developed throughout the
This paper is convenient to make some general observations.

THE COMPANYIn this section, describe what your company is like or will be, what the business is, how it is structured,

where it is based, etc. The items that should not be missing are: Mission Vision The Team Aspects
Legal a) Mission What is your business? It is a common temptation to answer this question by stating what
product or service we sell, but... Do you think McDonald's business is selling hamburgers or the
Does Amazon sell books? Defining what my business is means establishing what the mission is:

The mission "is a synthesis of the nature of the business. Broadly speaking: in which market it operates the
organization, which clients it targets, what customer needs it aims to satisfy, what kind of products
offers, what essential properties these products have, etc." (Lazzati, 1997) The mission statement is
a lasting definition of the object of a company that distinguishes it from other similar ones.

The mission statement outlines the scope of a company's operations in terms of products and
markets". This answers the basic question that all strategists ask: "What is our business?" A
A clear statement of the mission describes the values and priorities of an organization. When drafting the mission of the
business, the strategists are forced to 62 Business plan: Development and marketing of perfumes
analyze the nature and scope of the present operations, as well as to assess the potential attractiveness of the
markets and activities in the future. The mission statement generally sets the future course
from the organization (Fred R. David, concepts of strategic management) Then, the answer to the question
What is our business? It must include concrete information about: What needs are we going to satisfy with
our products or services, • To what market, • In which geographic area, and • With what differential skill.
Vision has already defined what its business is, now how do you envision your company in the long term? How do you want it to
your company to be recognized in the future? This is the concept of Vision, it is about presenting in 'real' terms,
a 'vivid image' of the company in the future. Regarding size, activities, market position,
etc.

PRODUCTION

Access to economically viable customers is key for businesses, although many entrepreneurs
They still adopt the 'Field of Dreams' approach to this notion: build it and the customers will come. This
strategy works in movies, but in the real world it is not very sensible. William A. Sahlman As you already
we can assume that our business idea is an opportunity if there are enough customers
potential customers with unmet needs and with sufficient resources to purchase my product or service. To
analyze if our business idea can become an opportunity the first step is to define the profile of
our client. Defining the client profile involves a series of questions that we should ask ourselves, among
otras: - ¿Me dirijo a un sexo en particular? - ¿Con qué frecuencia compra? ¿Dónde? - ¿Cómo es su vida familiar
(lives alone, with parents, in a couple, etc.)? - What is the level of income they have? - What is their level of
education? If you don't think about the customer, you don't think. Ted Levitt. Think about who the potential customers are.
that does not interest us can help define the customer profile. A definition of the type '

TEST
In order to enhance the consumer experience with the product, the company offers additional services.
that add value and distinguish it from the competition. Among them, the following stand out: a. Quality of
Attention: To finalize a sale, it is essential that customer service is appropriate in order to achieve a
connection with the client, to understand their tastes and those things that make them feel comfortable. Getting to know the

customers are a fundamental tool for determining efficient strategies that grow the business. It is
This is why the company offers personalized home care, which sets it apart from many others.
competitors. b. Pre-sales consulting: Part of the quality of service is largely related to the
pre-sale advice, as the product requires testing. To provide good advice it is
it is essential for the seller to know the product in depth, this will allow them to optimize time and
It will have a better chance of closing the sale. Generally, inquiries are made about the types of fragrances that are...
to your liking, for example, if they have preferences for floral, citrus, sweet, or woody aromas, this gives you
the guideline to the salesperson on what perfumes to offer. At the same time, they must know when to act and what techniques to use.

they use to prevent customers from beginning to lose their sense of smell after having tried many fragrances in
a short period of time. c. Attention time: This factor is variable, it largely depends on the decision-making level
of the people and that the seller manages to correctly guide those who are characterized by being more
undecided. Generally, the attention time does not exceed 2 hours. d. Delivery time: While the time
Delivery is subject to various factors, such as available stock, manufacturing time,
availability of materials, etc., in general should not exceed seven days.

FINAL USE

Advertising to reach those people who are geographically dispersed across the local territory
advertising on social media such as Facebook and Instagram will be used. Initially, they will aim to
The objective is to provide information about the brand, the product, and its features. Currently, being present in
Social media is "fundamental" for positioning both the brand and the product and competing in the market.
an online sales tool that allows us to be connected with our target audience 24 hours a day.
In general, the following benefits stand out: access to the potential audience, the possibility of
segmentation, low cost, ease of analysis and budget control.

The tools mentioned are briefly developed below. Facebook Ads is the system
Facebook advertiser, with which it is possible to promote a Facebook page for businesses, website,
event or application and pay only for the achieved objectives. The advantages of using
these tools are the following:

Provides a wide range of advertising options that allow the user to tailor the ad to their
needs and achieve their business objectives

It has an easy ad setup thanks to its ad manager.

The budget is adaptable. The costs of this tool can be defined in two ways: