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▼
DYNAMIC LEADER,
ADAPTIVE
ORGANIZATION
TEN ESSENTIAL TRAITS
FOR MANAGERS
▲
L ARRAINE SEGIL
DYNAMIC LEADER,
ADAPTIVE
ORGANIZATION
9026_segil_fm.b.qxd 2/14/02 3:40 PM Page ii
9026_segil_fm.b.qxd 2/14/02 3:40 PM Page iii
DYNAMIC LEADER,
ADAPTIVE
ORGANIZATION
TEN ESSENTIAL TRAITS
FOR MANAGERS
▲
L ARRAINE SEGIL
This title is also available in print as ISBN 0-471-02830-4. Some content that
appears in the print version of this book may not be available in this electronic
edition.
For more information about Wiley products, visit our web site at www.Wiley.com
9026_segil_fm.b.qxd 2/14/02 3:40 PM Page v
To my husband Clive,
who supports me in all I do
9026_segil_fm.b.qxd 2/14/02 3:40 PM Page vi
CONTENTS
Introduction ix
CHAPTER 1
vii
viii Contents
CHAPTER 9
Summary 243
The world changed on September 11, 2001. Leaders and aspiring lead-
ers reevaluated the meaning of their own lives and the purposes of
their organizations. Although outwardly not much may have changed
for many people, inwardly every person has been touched in some
way. For many, this has brought about a crisis of meaning—how, what,
when—why am I living this way? Out of the panic and fear, some new
leaders arose; and some anointed leaders failed to live up to expecta-
tions. But consistently, in every organization, group, or community,
heroes from all walks of life showed strength of character, versatility,
flexibility, determination, and focus of purpose.
It is a time for reflection and reevaluation. Multiple generations
have been touched by this challenge: baby boomers, Generations X
and Y, and those who have been through this before, the generation
of the first part of the twentieth century.
If you are one who wants to identify the issues that need to be
changed, not only in your own organization but in the lives of those
around you, and if you are willing to make change happen, the mes-
sage in this book provides the tools to bring about transformation.
ix
x Introduction
The real challenge will be your own willingness to change along with
your organization. If your answers to the following questions are yes,
this book is essential to your success:
• Are you focused only on results, or also on the way to get them?
That is, does your organization have a heart?
• Could your organizational environment do more to support
people—with out-of-the-box thinking, community outreach,
flexible work rules?
• Do your employees need to be more open to change? Does your
organization support and adapt to change?
• Would it benefit your organization to be the preferred place to
work in your industry? Are you creating employee loyalty?
• Can you better align managers with organizational goals? And
are those goals valued?
• Could your organization be more competitive?
Today’s manager needs to exhibit a special kind of leadership; he
or she cannot avoid or deny the issues that are the most difficult. This
special kind of leadership must exist not just in the person at the top
of the organization, but at all levels of management.
In this book I use a metaphor to describe the issues that are often
the most difficult and therefore sometimes either ignored or denied:
The elephants in the room are those things that no one wants to talk
about but that represent the issues needing to be addressed. The way
issues are identified and the change process used to move them out
and bring value instead comprises a delivery system that I call the
Larraine Segil Matrix of characteristics—The Ten Essential Traits. By
applying the matrix to yourself, to those around you, and to your orga-
nization, you will become a premier elephant spotter and change
agent. Your organization will have the potential to be the place to
which good people gravitate and where they want to stay.
The concept for this book has evolved over the past eight years.
When I began researching and writing my first nonfiction book (Intel-
ligent Business Alliances, Times Business, Random House, 1996), it
became clear that the personalities of managers and corporate cul-
tures are essential in creating and managing effective alliances. The
completion of my second nonfiction book (FastAlliances: Power Your
Introduction xi
E-Business, Wiley, 2001) convinced me that many organizations tend
to ignore the real issues that prevent them from profitable change
while grasping onto the next new thing (e.g., the Internet or some
other initiative).
Over the past ten years, my work in helping clients to develop
strong alliances has identified the trickle-down effect of these chal-
lenging relationships, from CEOs and senior management to middle
and evolving managers to supplier and purchasing groups to all func-
tions of the organization (including sales and marketing, engineering,
research) to a variety of service organizations and functions. Alliance
failure rates are high. One of the contributing factors is lack of execu-
tive sponsorship or buy-in. This has led me to the following conclusion:
you are still prancing around as if you were king, ignoring your
biggest issues.
Here is a conversation you might hear in a company as it transi-
tions from intelligent arrogance to arrogant stupidity:
Intelligent Arrogance
“We are the best, we are cool, we can do it. Let’s apply our brilliance to
always being number one.” (Elephant enters on the sidelines.)
“We may not have done that task brilliantly, so we lost a customer—but
they were impossible to deal with. It’s their loss. Don’t sweat it.
Focus on how great we are.” (Elephant moves center stage.)
“Are we the best, or what? Look, the industry/economy/security prob-
lems are making for tough times. Good thing we are still the best.
(Elephant gains weight.)
Arrogant Stupidity
“After all, we are a worldwide brand. Our way is the way—we created the
industry, for heavens sakes!” (The elephant now has a sign around its
neck that says ARROGANT STUPIDITY. It digs in—the elephant is planning
a long stay.)
(In walk the The Ten Essential Traits.) “Time to move on,” they tell the ele-
phant (which no one else can see). “Move!”
The organization moves toward intelligence again, and the cycle begins
anew—unless The Ten Essential Traits managers take up residence
where the elephant once was and make the organization an elephant-
free zone.
My research about this large migration of seemingly invisible ele-
phants into the center stage of organizations in multiple industries
began by interviewing executives in companies as varied as consumer
products to missile manufacture and in countries from Singapore to
Stuttgart. My task was to have them identify the organizational
issues that bothered them but were not often discussed or dealt with.
This led to discussions about what kinds of employees would be able
to break through to make change happen in their organizations.
Their responses provided many of the qualities that form the basis of
the matrix in this book. The executives were participants in the sem-
inars that I present on Alliances (Appendix C), which are held in con-
junction with the following:
Introduction xiii
Bell Helicopter
Dial
Glaxo Wellcome
Hughes
Lucent
MCI
Medtronics
Introduction xv
Motorola
Niagara Power
Perkin Elmer
Texas Instruments
ASM Lithography
Compaq
Lockheed Grumman
McDonald’s Corporation
Northern Telecom
Nynex
Oracle Corporation
The People’s Republic of China, Science and Technology Commission
Pioneer Hybrid International
Praxair (formerly Union Carbide)
The Ritz Carlton Hotel Company
Rockwell
Sematech
TSI Connections
Finally, starting in 2000 and through the end of 2001, 150 compa-
nies answered a 55-question survey (reproduced in Appendix A). The
results of that survey make it clear that this information can add
great value to the business community, which is the reason for this
book: to reach a broader audience than my present speaking and con-
sulting activities will allow.
to excel. As this book explains, ten characteristics that are both per-
sonal and organizational, accompanied by the proper implementa-
tion strategy illustrated herein, will enable you to do the following:
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