Telkomsel
Partnership Proposal
General Guidelines
• This document is a proposal in response to the high-level requirements given by Telkomsel and should not be construed as
a legally valid and binding agreement between Backseat and Telkomsel. If accepted, arrangements shall be formalized in
writing incorporating mutually agreed terms and conditions.
• This document and its contents are expressly prepared for Telkomsel. The contents of this document are confidential and
should NOT be divulged to any third party without the prior written consent of Backseat.
• All material contained in this document will be discussed and modified as required based on the dynamic nature of the
program. A formal contract would contain the final terms and conditions as agreed to between the parties and this
document does not by its nature attempt to supersede it.
Executive Summary
Our service offerings and value proposition
Backseat specializes in creating and delivering
advertising campaigns to riders in e-hailing vehicles.
We provide a unique platform that allows for viewership
while the audience is in transit
We have formed strategic partnerships with clients to
develop customized campaigns that will help them
increase visibility and engagement from their target
audience
Our team manages the holistic process from client
engagement, ad creation, to delivery and reporting.
This effective advertising platform allows brands to
captivate their audience in an engaging way
Partnership Synergies
A mutually beneficial partnership
1 Installation and maintenance 1 Provide sim cards and
of the Backseat’s tablets to technology to support
provide Wi-Fi services the Wi-Fi service
Access to a fleet of Telkomsel Provide
2 2
riders in the e-hailing telecommunications
sector Backseat infrastructure/ access
to Wi-Fi
3 Distributing to Wi-Fi to 3 Manage all data
riders by using matters in accordance
Backseats tablets to local laws
Key Personnel
Our team has the experience and expertise for the success of this partnership
Telkomsel will have the ability to
leverage data from Backseat’s targeted
Jebril M. Ayman Najah sectors
COO CEO
Our broad experience in in-car
+44 7931297492 advertising in South-East Asia will be
+44 7985 798841
[email protected] applied to the development of our
[email protected] clientele, of which Telkomsel will be able
to obtain extensive data from the
Past Positions customers of all the major sectors
Past Positions
2023 - Current COO 2023 - Current CEO
Backseat Backseat 1 Entertainment 2 Technology
2022 - Current COO 2022- Current CEO
HIDN Securities HIDN Securities Consumer
3 Goods 4 Healthcare
2021 - 2022 Head of Product 2021 - 2022 Head of
Technology
IV Digital IV Digital
Exploring the Untapped Potential of Backseat with metrics
How Telkomsel can harness the rising trend to attract customers
Southeast Asia In-Car Advertising
Statistics Case Study
$587 mil
market size in 2020
78%
market share by 2025
74% 40.7% 14%
Enjoy the ads in a conversion rate redemption rate
ride-hailing vehicle
The campaign saw over 3,000
66% passengers opt in by entering their
phone number to claim the coupon.
Are willing to engage in
these ads
Understanding your customers better will only prove
beneficial Telkomsel
Leveraging data to build stronger relationships and increased revenue
Discover the power of customer
insights and utilize data to drive
Benefits of Telkomsel providing growth of Telkomsel
Free WiFi services
Internal External
Increased Competitive
Data Collection Brand Promotion
Data Usage Advantage
► Ability to collect ► Ability to ► Backseat will ► Exclusive niche
data about the optimize its assist service that
passengers network and Telkomsel to allows
infrastructure market their Telkomsel to
► Additional brand to the differentiate
revenue from passengers from its
the passenger ► Strategic competitors
upon exceeding Marketing
data limit
Partnerships
Stronger Relationships & Increased Revenue
Accelerate your customer acquisition with Backseat
Established clients with a diverse customer pool
Brazillian Aussie BBQ Finns Beach Club
Implementation Strategy
Action plan outlining resources required, and key milestones
Finalise Contract
Telkomsel and Backseat to engage in negotiations to
finalise services and duration for first period of
engagement Check Point #1 Check Point #2
Review progress during first month of Review progress after first 3
implementation – this includes such as months of ’trial period’ of
Installation number of riders using service, level of operations. To evaluate expansion
customer satisfaction, any issues or during upcoming 12 month
Installation of telecommunications concerns contract (up to 6,000 SIM cards)
infrastructure to support the free
Wi-Fi service (200 SIM cards)
June
July
August
September
April - May
Equipment Key Resources
Preparation Expansion of Scope
Backseat’s marketing and
operations team, as well as Based on the progress of the
Collection of all the necessary Telkomsel’s technical and customer partnership, both parties may want to
equipment required for support teams need to be involved increase investment into the free Wi-Fi
operations to begin in the initialisation service
Our Offer
Revolutionizing the rider experience
Telkomsel to provide: Outcome of our partnership
30GB / month SIM 500MB free Wi-Fi Access to rider Exclusivity / First Right
cards for riders data of Refusal between
partners
Backseat to provide:
Initial 3 month trial (with 200 SIM
5 seconds of ad time per 3 Tablets for the Access to cards), with the potential to extend to
min loop & additional brand transmission of thousands of an annual contract and expand to
visibility with Backseat Wi-Fi customers daily 6,000 screens in the next year
Thank you
