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Email Training 3/31/20
2 Trillion Dollar Bailout Can Save Your Business From The Coronavirus
Commented [1]: Needs more intrigue... How about,
"Five Ways You Can Save Your Business... NOW!
On March 26, 2020, Senate passes phase 3 relief bill 95-0! Commented [2]: I would start with a Big Promise of
some sort. .. What's in it for me?
The Government desperately wants your business to succeed. Commented [3]: whats the unique angel or sales
argument you're using to help these business owners
capitalize on this trillion dollar bailout?
So they are offering various loans to save your business.
Also, this bailout is probably common knowledge.
however, if you can show me a unique way to get this
If you're worried about burying yourself in a mountain of debt… money faster or even how to get more that the average
business owner isn't aware of... might compel me to be
The government has you covered. interested.
I think the "FOMO" angel would be useful
There's loans you don’t have to pay back if it's used for Payroll, Rent, Mortgage Interest. here...currently businesses are put under the pump.
with no sales and a pending fragile economy. they want
to re position themselves for growth.
It's not your fault if you fall behind on your bills…
Commented [4]: Vague. unappealing.
Commented [5]: I would move this sentence, and
The Corona virus blind sided all of us… make it the first sentence before, " On March 26....
Commented [6]: People trust the government? Feels
If I was in your shoes, I would apply immediately… like a big assumption here.
We don't know if the quarantine will get extended Could just say: don't worry, you don't have to pay these
back if you put them towards specific business items.
Or how customers will react afterwards.
Commented [7]: As a business owner who is likely in
trouble this will peak their interest.
I've been amending tax returns to help business owners like yourself.
I'd push this idea to to top of your email.
Here are the highlights of how this works: Commented [8]: Make this a Subhead and change to:
"Here are five things (or whatever the number is) you
can do right now." Then go ahead and list each option
*Loans You Don’t Have To Pay Back For Payroll, Rent, Mortgage Interest , and exaggerate each benefit in more detail.
Commented [9]: Agree with Allen, make it a subhead.
*Disaster Loans For Other Business Expenses You Can Cover I do like these bullets though
*Defer 100% Of Your Payroll Taxes For 2 Years
*Get A $2,400/$1,200 Cash-Back Rebate On Your Taxes (Sec 2201)
*Had Losses In ‘18, ‘19? Get Cash Back By Amending Your Tax Return
*Business Went Down? Get A Payroll Tax Credit Up To $10,000 Per Employee
www.imarketing.courses
www.imarketing.courses
You can get started by booking an appointment to see if you're a good fit for this type of Commented [10]: Get started with what and with
program by clicking the link below. whom
What do you have to lose? Commented [11]: Maybe be direct, it saves reader the
energy of thinking.
You can either eat through your savings until this is over I would write:
Or you can see if you qualify for a government backed loan by clicking this link below
You don't have anything to lose.
Or you can simply do nothing and close the doors to your business.
*Then explain possibly why*
Commented [12]: I wouldn't put your offer in the
Either way I hope you get through this unprecedent event better off. middle of these negative outcomes. Instead I'd
structure it as follows:
Much Love
You can do nothing...
X and watch your expenses eat through your savings...till
there is nothing left.
Or, you can see if you qualify for a government backed
loan. Click the link below for more information.
Commented [13]: given the severity problem we're
facing I might try a little different tone.
I am not sure such a hard close is what people are
looking for.
Maybe position it as " I am here to help and I care
about you and your business"
