L1 INTRODUCTION
COMM1150 Introduction to Media Industries and Practices
INTRODUCTION
• Media industry and practice
• Know the field, know what to do, (know what you want to do), be prepared
INTRODUCTION
• CUHK School of Journalism and Communication
• QS Ranking: 12th in the world. 1st in Hong Kong. 2nd in Asia.
• There are many more examples of successful cases, good practices, and
experiences in the industry
• But of course there are challenges
• What are the best things you like about becoming a professional in media
industries?
• What are the worst things you fear about becoming a professional in media
industries?
WE HAVE A PROBLEM
• The industry? The School? Or?
• Do you know what you want to do?
• Do you know what to do?
• Are you ready for a job?
• What are your major concern?
• Graduation ceremony
• Freedom to explore
• Free electives
• Inter-streams
• Open access to resources/ resourceful
WHAT STUDENTS DID
• Take level 3,4 classes in year 1, and level 1,2 classes in year 4
• Skip opportunities
• Skip courses that are truly beneficial to your career
• Lost vision of the meaning of media and communication
• Scattered and fragmented
• Close-minded
• Fail to explore
• Toxic university culture
• Toxic social values
GOAL
• Free, fruitful, meaningful, confident, empowered, ready
• Passion and interest mean resilience
• Dream bigger, you are more than you alone
TIPS
• Tips
• Attend classes
• Read
• Experiment
• Paths are (often) not straight-forward
• Attend talks
• Be mindful
• Have a purpose
• Trust and work together – united
INTRODUCTION
• This course
• Foundational introduction to 4 media fields
• Journalism, creative media, marketing & corporate communications,
media innovation
• Workshops
• Digital portfolio, video production, design, AI and info search
• Consider the problem, dream big!
• Understand the problem, present it, creatively design a solution
• Reflection
• It’s both the context, the media, and us
• Empowerment vs. powerlessness: I have a responsibility, I can
INTRODUCTION
• Who am I?
• Alex Tang
• Education
• Career
• Teaching
• Research
• Other projects
THE FIELDS
• News and journalism
• Newspapers
• TV news
• Radio news
• Online news
• News curator
• Independent journalists
THE FIELDS
• Pros
• Seeing the world
• Solid experiences
• Cons
• Fall of news organizations
• Low income, instability, lack of career ladder
• Threats: legal and in some cases, lives (not in Hong Kong)
THE FIELDS
• Creative media
• TV
• Radio
• Movies
• Digital content creators (KOL)
• Artist
• Celebrities
• Drama
THE FIELDS
• Pros
• Fun
• Free
• Cons
• Unstable work and opportunities
• Need for expertise and connections
• Not always fun and free, especially when you begin
• Pay varies
THE FIELDS
• Marketing communication and corporate communication
• Advertising
• In-house marketing
• Public relations
• Organization/ corporate communication
• In-house public relations/ corporate communication
• Marketing firms
• Charity, non-profits, and CSR/ ESG (corporate social responsibility/
environment, social, governance)
• Analytics
THE FIELDS
• Pros
• Relatively stable and clearer career path
• ‘Business oriented’
• Cons
• Busy
• ‘Business oriented’
• May not be as creative as we think
• Clients
THE FIELDS
• IT and innovation
• E-business
• Platform operation
• Entrepreneurship
• User experience design
• Social innovation and design
• New media businesses/ unicorns (e.g. crypto-economy)
• New media forms (AR, VR, MR) and AI
THE FIELDS
• Pros
• Great expectations
• Creative and fun
• Independent
• Cons
• Technical requirement (dependents)
• Capital and finance
• Be real, understanding real life scenarios
OTHERS
• Many twists and turns
• Media use in various sectors and industries
• Business sector (generally) marketing, communication, information provision
• Branding, publicity, public image
• Government: public opinion, communication, and more
• Politicians/ political groups (limited)
• Further studies
• Education
• Book stores, cultural management, and more… (creative media?)
TAKE YOUR TIME
• The world is changing
• Be an educated, sensible person.
