Be U Social Media Marketing

The Dentist’s Social

Media Patient
Attraction
Blueprint (2025)
Your Step-by-Step Guide to Getting 5+ New Patients Per
Month from Facebook & Instagram

912.677.7106

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 Be U Social Media Marketing

A Message from Be U
Social Media Marketing
Team
💬 Dear Practice Owner,
Your clinical skills bring patients in… but it’s your marketing skills that
keep the schedule full.
We know your time is devoted to patient care, leaving little room to
master social media.
You know you should be using it—but the real question is: how?

✨ This guide is the answer.

We’ve distilled years of working with dental practices into a simple, actionable blueprint.
No vague theories—just proven strategies we use every day to fill appointment books.

➡️ Grow your dental practice with trusted dentist social media marketing experts.
Sincerely,
The Team at Be U Social Media Marketing www.beusocialmediamktg.com
 Be U Social Media Marketing

Why Social Media

for Dentists?
70% of patients check online before
choosing a dentist

⭐ 93% of people trust online reviews as much as personal

recommendations

📱 Facebook & Instagram are the top platforms where

patients spend their time

📞 A strong social presence = more calls, more bookings,

more loyal patients

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 Be U Social Media Marketing

The Foundation: Social Media Profile

Set Up for Optimization

Success You can’t build a house on a weak

foundation. Before you post anything,
your online presence must be
professional and trustworthy.
Your Primary Platforms: Facebook &
Instagram
For dentists, these are non-negotiable.
They are where your patients live,
socialize, and seek recommendations.

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 Be U Social Media Marketing

Facebook
Profile Picture → Upload your practice logo (high-
resolution).
Cover Photo → Add a high-quality photo of your smiling
team or modern office.
CTA Button → Set it to “Call Now” or “Book Now” and link it
directly to your phone number or booking page.
About Section → Complete it with:
Hours of operation
Services offered
Short, engaging bio
Website link

✨ “Need help setting this up? Visit Be U Social Media Marketing

or call us today to get started!”
 Be U Social Media Marketing

Instagram
Profile Picture → Use your logo for brand consistency.
Bio → Write a short, clear description (e.g., “Helping [City]
families smile with confidence | Book Now”).
Contact Button → Add phone, email, or booking link.
Highlights → Create highlights for:
Services
Patient reviews
Team intro
Before & After transformations
Link in Bio → Use a single link tool (like Linktree) to direct
people to appointments, services, or blogs
Posts: High-quality smile transformations, dental tips reels,
behind-the-scenes stories.
Hashtags: Use local + dental-specific hashtags
(#CityDentist, #SmileCare).

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 Be U Social Media Marketing

LinkedIn
Profile Picture: Clinic logo or professional dentist
headshot.
Banner: Showcase your team or clinic branding.
About Section: Focus on professional expertise and
trust-building.
Posts: Share oral health blogs, achievements, and case
studies.
Engagement: Connect with local healthcare
professionals & dental suppliers.

✨ “Need help setting this up? Visit Be U Social Media Marketing

or call us today to get started!”

www.beusocialmediamktg.com
 Be U Social Media Marketing

Google Business Profile Optimization

· Business Name: Use your exact practice name (avoid adding
keywords like “best dentist”).
· Category: Set the primary category to Dentist (or Dental Clinic if
more relevant). Add secondary categories like Cosmetic Dentist,
Pediatric Dentist, Orthodontist, depending on services.
· Address & Service Area: Add your full address. If you serve
multiple areas, set service radius (e.g., 10 miles).
· Phone Number & Website: Use a local phone number. Add your
official website link.
· Business Hours: Enter correct working hours. Add holiday hours
for accuracy.
· Business Description: Write a clear, patient-friendly description
(750 characters). Mention services like teeth whitening, braces,
implants, etc.
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 Be U Social Media Marketing

Photos & Videos: Upload your clinic exterior, interior, smiling

staff, and happy patients (with permission). Add a short 30–60
sec welcome video introducing your clinic.
Services & Treatments: List all dental services separately
Posts & Updates: Share weekly posts—offers, dental tips,
seasonal promotions.
Q&A Section: Add frequently asked questions like:
• “Do you accept insurance?”
• “How much is a teeth cleaning?”
Answer them yourself.
Reviews: Ask happy patients to leave Google reviews. Always
reply politely to both positive & negative reviews.
CTA (Call-to-Action): Enable buttons like Call Now, Book
Appointment, or Directions for easy patient access.

✨ “Need help setting this up? Visit Be U Social Media Marketing

or call us today to get started!”
 Be U Social Media Marketing

The Content
Pillars 80 : 20
What to Post
Stop guessing what to post. Your content
should balance three key pillars, following
an 80/20 rule

80% value
20% promotion

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 Be U Social Media Marketing

Pillar 1
Education & Expertise
Position yourself as the local expert. This builds
trust before a patient even walks in.

Examples: "Debunking 3 Common Invisalign

Myths," "How to Properly Floss with Braces,"
"The Link Between Gum Disease and Heart
Health."
Format: Short, informative videos
(Reels/TikTok), infographics, carousel posts.

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 Be U Social Media Marketing

Pillar 2
Behind-the-Scenes &
Personality
People choose a dentist they like. Show them
the human side of your practice.

Examples: "Meet Dr. Smith!", "A Day in the

Life of Our Hygienist," "Office Birthday
Celebrations," "Tour of Our Sterilization
Area."
Format: Candid photos, fun videos,
Instagram Stories.
 Be U Social Media Marketing

Pillar 3
Social Proof & Offers
This is what directly leads to new patient calls.
Showcase your results and give a reason to
book.

Testimonials: Video testimonials are gold!

"Hear from Sarah about her smile
transformation."
Before & After: The most powerful visual
proof for cosmetic work (always with
permission).
Limited-Time Offers: "Schedule your teeth
whitening this month and get a free take-
home kit!" or "Free Invisalign consultation for
the first 10 callers this week."
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 Be U Social Media Marketing

Your Free 1-Month Day Theme Content

Idea
Platform Pillar

Content Calendar Monday Motivation

Smile
transformation FB, Instagram 42%

Template
video Reel

Tuesday Educational How to care for Instagram 42%

your nightguard Carousel

Instagram
Wednesday Behind-the- Introduce a Story, 16%
Scenes team member Facebook

Share a 5-star Facebook,

Thursday Testimonial Google Instagram 8%
Thursday Review Post

Dental trivia Instagram

Friday Fun 3%
question Story

Monthly Facebook,
Saturday Promotional Instagram 2%
special offer
Post

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 Be U Social Media Marketing

Mastering Facebook
& Instagram Ads on a
Budget
Organic reach is limited. A small, targeted ad
budget is the accelerator for your new patient
growth.

Problem: Organic reach = low

Solution: Paid ads → predictable new patients

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 Be U Social Media Marketing

The $25/Day "New

Patient" Ad
Campaign
Objective
1.Select "Leads" or "Conversions." You want their contact
info.

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 Be U Social Media Marketing

Audience Targeting:
1.Location: Within 5-10 miles of your
practice.
2.Age: 25-65.
3.Detailed Targeting: Interests like
Invisalign, teeth whitening, cosmetic
dentistry, and parents.

Ads Placements
1.Use Automatic Placements (Facebook will
optimize for you).
👉 You can also manually select placements by choosing
Facebook, Instagram, and Messenger audiences based on where
you want your ads to appear.According to Image.
 Be U Social Media Marketing

Ad
Creative &
Copy:
Image/Video: A high-quality, smiling patient (stock photo is fine) or a friendly team photo.
Headline: "Schedule Your Dental Appointment in [City]"
Primary Text: "Tired of hiding your smile? Our expert team offers comfortable, modern
dentistry. Click to book your consultation and get a free electric toothbrush on your first
visit!" (Offer creates urgency).
CTA Button: "Sign Up" or "Learn More" www.beusocialmediamktg.com
 Be U Social Media Marketing

Review
Engine
Ask happy patients, automate email,
train front desk

93% of people trust reviews

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 Be U Social Media Marketing

Clicks Measuring What

Matters (ROI)
20

15

10

5 Forget vanity metrics like "likes." Track what actually impacts

0
2031 2032 2033 2034
your bottom line.

Key Metrics to Track Monthly:

Website Clicks: From your Facebook/Instagram profiles.
Lead Form Completions: From your ads.
Phone Calls: Generated directly from your social
profiles.
Cost Per Lead (CPL): (Total Ad Spend) / (Number of
Leads). Aim for a CPL less than the value of a single new
patient.
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 Be U Social Media Marketing

Conclusion
You now have a clear, actionable blueprint to
transform your social media from a time-
consuming mystery into a predictable new patient
channel.
The strategies in this guide work. We see them
work every single day for our clients.

The Next Step:

Implementing this consistently takes 5-10 hours per week. If you’re

a busy practice owner, that’s time you simply don’t have.
This is where we come in.

The Team at Be U Social Media Marketing

 Be U Social Media Marketing

Be U Social Media Marketing manages everything in

this guide for you. We become your dedicated
marketing team, handling content creation, ad
management, and reporting, so you can focus on
dentistry while we fill your appointment book.
Ready to Stop Scrolling and Start Growing?

Schedule Your Free, No-Obligation Marketing

Consultation Today.
In just 15 minutes, we’ll review your practice goals
and create a customized plan to get you more
patients.
912.677.7106
Click Here to Book Your Call
www.beusocialmediamktg.com
 Be U Social Media Marketing

About Be U Social Media

Marketing
Be U Marketing is a specialized marketing agency focused
exclusively on helping dental practices grow. We combine
expert strategy with creative execution to build your
online presence and deliver a steady stream of new, high-
value patients.

The Next Step:

www.beusocialmediamktg.com

912.677.7106

[email protected]
Larry E. Moore

www.beusocialmediamktg.com
 Be U Social Media Marketing

Thank
You
Thank you for connecting with us! Our team
will reach out shortly to assist you.

348 Southwilde Way, Pooler, GA 31322,

www.beusocialmediamktg.com 912.677.7106
United States