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THE NEEDS
The information below shows the problem/need of the business plan based on the gathered data.
1. IN-DEMAND SWEET BANANA CAKES
Because of the high demand for delicious and healthy baked goods, our shop is open to bring you
the finest sweet banana cakes.
2. QUALITY AND APPEALING DESIGNS
Sweet banana cakes need to be both tasty and visually appealing, as their presentation plays an
important role in attracting customers.
3. PROUDLY FILIPINO-MADE ITEMS
All the cakes produced are proudly made by Filipinos, especially the students of Juan R Liwag
Memorial High School, showcasing their creativity and skills.
4. ONE-STOP SHOP
To be able to bring these sweet banana cakes to customers, a shop with all these items on sale is
needed for convenience and accessibility.
VISION, MISSION AND VALUES
The Information below shows the mission, vision and values based on the prepared product
concept
Vision: We want to be the most loved sweet banana cake brand. Our cakes will make people
happy and be part of their special moments. We dream of being known for our tasty, creative, and
heartwarming treats that everyone enjoys.
Mission: We bake fresh banana cakes with the best ingredients and offer many flavors for
everyone to enjoy. We give great service, work well as a team, and care about our community
and the planet. We want every customer to feel special and happy.
Values: We believe in quality, creativity, and honesty. We work together as a team and care about
our customers. We also care about our community and the environment, making sure our cakes
bring joy to people.
Marketing plan A
PRODUCT
Banana bread is our premier product offering. We used high-quality and fresh ingredients like
fresh ripe bananas, chocolate chips, nuts and cashews.
Sample product
Target Market
The products are to be sold too:
JRLMHS Students from junior high school to senior high school students, who like baked
goods like banana bread.
JRLMHS Teachers who work at the school faculty and love to eat banana bread.
Residents of Gapan City who are fans of banana bread.
Competitors
The bakeshop
The bakeshop is widely known in the Philippines for its signature banana bread that’s available
in classic, walnut, chocolate and cream cheese. The bakeshop is popular for its selection of
artisanal breads, decadent pastries, elegant cakes, and signature chocolates. It’s open from 7:00
am to 10:00 pm, from Monday to Sunday.
Mylene’s Bakeshop
Mylene’s Bakeshop was established in 2011, it is renowned for its delicious baked goods,
particularly its banana cake, available in various flavors. With multiple branches around manila,
they offer an assortment of baked goods, including loaves, cupcakes, cookies, and more.
First baker
The first baker is known for its freshly baked breads and popular silvans, a frozen cookie with a
layer of buttercream filling between two cashew meringue biscuits coated with cookie
crumbs. The first baker has multiple branches nationwide and open from 6:00 am – 6:00 pm.
Marketing Plan B
Comparison Chart of Competitors
COMPARE The Bakeshop Mylene’s Bakeshop First Baker
Market Share% Good Good Good
Quality Good Good Good
Location Good Good Good
Size of Facility Large Medium Large
Prices Average Average Average
Reputation Good Good Good
Pricing
Our store will charge for the good of the JRLMHS students. It means that our prices will be
affordable for students who seem to be our target market. Basically, the pricing is based on the
product's raw price plus a small percentage of interest.
Our competitors charge on average. It means that their prices depend on market demand for their
avid customers. They charge this way to maintain competitiveness to the business world.
Advertising
Our store will use the following tools for advertising:
We will use telephones.
This is for better customer communication.
We will use newspaper ads.
This is for the customers to know that our branch is already
open. It would last for a month.
We will use posters, signs and billboards.
This is for potential customers who walk near the shop to know more about our products.
Sample Poster
We will use free publicity.
This is for other customers outside the school to know the updates to a certain item.
We will use public relations.
This is to easily present the product to friends, families, etc.
We will use sales promotions.
This is to capture the pockets of our valued customers.
MARKETING PLAN C
Public Relations
To get the attention of potential buyers of our product banana cakes we’ll use the
following marketing strategies such as:
Connections: to elaborate further the term “Connections” we refer to it as friends or close peers
who we can put our trust to also recommend it to other people, so our products name spreads out
even more.
Promotions, we will utilize the use of social media to create a post about our product and share
it virtually across the web so numerous students can hear about our product.
OPERATIONAL PLAN/PRODUCTION AND TECHNICAL PLAN
The chart below shows our own production paradigm based on our product concept.
The Production Paradigm
The Production for the Banana Bakes will be made. All the products will be segregated
according to their kind: Banana Bread to Bread, Banana Cake to Cake, etc.
