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A W KWA R D P OL ITICS
This page intentionally left blank
 Awkward Politics

Technologies of Popfeminist Activism

Ca r ri e Sm i th- P re i
and
Ma r i a S t ehl e

McGill-Queen’s University Press

Montreal & Kingston · London · Chicago
© McGill-Queen’s University Press 2016

isbn 978-0-7735-4746-9 (cloth)

isbn 978-0-7735-4747-6 (paper)
isbn 978-0-7735-9896-6 (ePDF)
isbn 978-0-7735-9897-3 (ePUB)

Legal deposit second quarter 2016 Bibliothèque nationale du Québec

Printed in Canada on acid-free paper that is 100% ancient forest free

(100% post-consumer recycled), processed chlorine free

This book has been published with the help of a grant from the
Canadian Federation for the Humanities and Social Sciences, through
the Awards to Scholarly Publications Program, using funds provided by
the Social Sciences and Humanities Research Council of Canada.

McGill-Queen’s University Press acknowledges the support of the

Canada Council for the Arts for our publishing program. We also
acknowledge the financial support of the Government of Canada
through the Canada Book Fund for our publishing activities.

Library and Archives Canada Cataloguing in Publication

Smith-Prei, Carrie, 1975-, author

Awkward politics : technologies of popfeminist activism /
Carrie Smith-Prei and Maria Stehle.

Includes bibliographical references and index.

Issued in print and electronic formats.
ISBN 978-0-7735-4746-9 (cloth). – ISBN 978-0-7735-4747-6 (paper). –
ISBN 978-0-7735-9896-6 (pdf). – ISBN 978-0-7735-9897-3 (epub)

1. Feminism – Political aspects. 2. Feminism – Social aspects. 3.

Technology – Political aspects. I. Stehle, Maria, author II.
Title.

HQ1233.S65 2016 305.42 C2015-908593-4

C2015-908594-2

Typeset by New Leaf Publication Design in 10.5/13 Sabon

 For our future popfeminists –
Adeline and Leopold, Emily and Rebecca
This page intentionally left blank
 Contents

Illustrations ix
Acknowledgments xi

Introduction: Awkward Activism in the Digital Age 3

1 Process as a Politics: Collaborative Research, Political Urgency,
and Feminist Histories 19
2 Feminist Activisms and Local Contexts: Forms and
Trajectories 45
3 Awkwardness as Popfeminist Craft: Staying with the
Trouble 79
4 Movements, Circulations, Technologies: Awkwardness
on the Move 109
5 The Affects of Adolescent Aesthetics: Popfeminism in Film
and Literature 138
6 On the Contemporary: Materiality and Virality of Feminism
from Mainstream to the Academy 175
Conclusion: Towards an Awkward Ethos: Conviviality, Joy,
and Feminist Ethics 203

Notes 209
References 225
Index 247
This page intentionally left blank
 Illustrations

0.1 “Free Pussy Riot” video shoot by Peaches in Berlin, 2012.

Courtesy of Fiona Garden. 4
1.1 “Girls Like Us” by The Julie Ruin. Video by Jenn Harris and
Jimmy Gribbin. 41
3.1 “Mösen Medi” fashion design by Lady Bitch Ray; photo credit:
Fanslau; art direction: Lady Bitch Ray. Courtesy of Reyhan
ĝahin. 94
3.2 “Cupcake” fashion design by Lady Bitch Ray; photo credit:
Alexander Fanslau; art direction: Lady Bitch Ray. Courtesy of
Reyhan ĝahin. 95
3.3 “Shoe Guitar” by Chicks on Speed, on exhibit in Berlin,
Kunsthaus Bethanien, 2011. Courtesy of Ralf Schweimeier. 95
4.1 Masha Alyokhina, Nadia Tolokonnikova, and activists at a
press conference at the Winter Olympics in Sochi, Russia, 2014.
Courtesy of epa. 127
5.1 Torpedo, dir. Helene Hegemann, 2008. Courtesy of Credo
Film. 153
6.1 Protest at the Barbie Dreamhouse Experience in Berlin, May
2013. Courtesy of epa. 186
6.2 Protest at the Barbie Dreamhouse Experience in Berlin, May
2013. Courtesy of epa. 187
6.3 Dr Bitch Ray; photo credit: Alexander Fanslau; art direction:
Lady Bitch Ray. Courtesy of Reyhan ĝahin. 195
This page intentionally left blank
 Acknowledgments

This book is a collaboration that goes beyond its two co-authors. In

so many ways, writing this book was not a pristine, solitary act but,
instead, an embedded process. As we wrote, we thought through ideas
by and with other academics, activists, artists, friends, family, and stu-
dents. We wrote and thought together on- and offline while we collabo-
rated with our families and friends on other life-tasks. We shared ideas
and had ideas while we showered, washed dishes, played with our chil-
dren, or held our babies. We listened to news stories and read commen-
taries. We travelled, we gave talks, we published, and we discussed. In
the following, we name but a few of the people who made this book
possible and of the institutions that supported us during the process of
writing it.
Awkward Politics is part of a larger project – “Technologies of Pop-
feminist Activism” – funded by an Insight Grant from the Social Sci-
ences and Humanities Research Council of Canada (SSHRC). We thank
the anonymous reviewers of the proposal as well as the committee
members who recommended that our project be supported. The grant
supported us throughout the research phase of this book, including
fieldwork in Germany, conference travel, and graduate and technical
assistance, all essential to making Awkward Politics what it is now. We
also thank the numerous research assistants and technical support staff
who have helped us along the way: Ruslan Bergenov, Mary Catherine
Lawler, Daria Polianska, Lars Richter, Kay Rollans, and Emma Tun-
ney as well as Clare Peters and Kamal Ranaweera. Very special and
heart-felt thanks goes out to Olena Hlazkova, our research assistant
who has been with the project since its very inception, reading drafts
of the project proposal, collecting research on Pussy Riot and Femen in
xii Acknowledgments

particular, translating texts from Russian and Ukrainian into English,

compiling our bibliography, and assisting in other related projects.
Without her dedicated collaboration with us, this book would not have
been possible.
In the process of conceiving of Awkward Politics, we have also com-
municated and worked with many colleagues in North America and
Europe. An important component of this project was a digital lecture
series, co-organized with Christina Scharff, Hester Baer, and Pinar
Tuzcu. A special thanks goes to Beverly Weber, who engaged with,
tweeted about, and commented on our lectures. We also want to thank
all the contributors, the journal editors, and our issue co-editor Chris-
tina Scharff for the special issue of Feminist Media Studies. A special
thanks goes to Hester Baer and Alexandra M. Hill, co-editors of Ger-
man Women’s Writing in the 21st Century (Camden House, 2015), for
their insightful comments on our contribution to this volume – com-
ments that helped us to refine our arguments at a crucial stage in the
writing process. We also thank the co-editors of the Women in German
Yearbook, volume 30, for inviting us to contribute to the special section
“Provocations for the Future,” in which our thoughts on the academy
offered here germinated.
Awkward Politics was inspired by our opportunities to give talks at
various venues in Canada, the United States, Germany, and Ireland.
A special thanks goes to the organization Women in German, which
enabled our first meeting and the initial discussions that led to this proj-
ect. In the following years, we presented parts of this work at Women
in German conferences, discussed drafts during the conference, and
shared some of our ideas in the Women in German Yearbook. We also
had the opportunity to talk through some of our ideas on popfeminist
awkwardness with colleagues and students at the University of Bremen
(Germany), the University of Münster (Germany), Maynooth Univer-
sity (Ireland), Reed College and Portland State University (Portland,
Oregon), the Monnet Center for European Studies (Gainesville, Flor-
ida), and at our home institutions in Edmonton (Alberta) and Knoxville
(Tennessee). In conjunction with these invited talks and other collabo-
rations, we thank the following people: Katja Garloff, Harrell Fletcher,
Valerie Heffernan, Britta Herrmann, Marion Schulz, and Michael
Thomas Taylor. We thank our colleagues and students at all these insti-
tutions and places for their interest, input, and support!
Further, we especially thank Reyhan ĝahin for her input and enthu-
siasm – and really, for getting this whole thing started, for it was her
 Acknowledgments xiii

work that brought us together – as well as her willingness to join us

on future endeavours. We also thank Fiona Garden, epa, and Credo
film for sharing image rights with us; Ralf Schweimeier for being our
on-site photographer in Berlin; and Elysia Mann for related art. An
important thank you goes out to the team at McGill-Queen’s Univer-
sity Press. Thank you to Jacqueline Mason, who initially showed inter-
est in the project and whose enthusiasm and advice has been invaluable.
We thank you for the courage to support our work. We further thank
the three anonymous reviewers of the manuscript for their thoughtful
comments, careful reading, and positive responses. Finally, we thank
the rest of the editorial team at the press, including Ryan Van Huijstee,
managing editor; Joanne Richardson, copy editor; and others for seeing
this project through the publication process.
We thank our families who have supported us throughout this work,
at home and in our travels, and especially our partners, Doreen Prei and
Matthew Brown. Final thanks is reserved for the reader who is willing
to pick up this book, to think through the importance of feminism with
us, and to embrace our thoughts and methodologies.
This page intentionally left blank
Aw k wa rd Po li ti cs
This page intentionally left blank
 INTRODUCTION

Awkward Activism in the Digital Age

this is a call to all pussy riot supporters Whether you

are in Berlin or anywhere in the world. Peaches and Simonne Jones
are writing a free pussy riot song tomorrow and shooting a
video for it on Wednesday. If you are in Berlin, show up dress as
your best bad self and march down the streets and in the park with
us singing free pussy riot: The more the better so big supporter
with you. we will meet at 5pm outside GLory Whole cafe at Oder-
berger Straße 13, 10435 Berlin not far from Eberswalder u bahn
If you are not in Berlin or can’t make it. please send a 30 second
video of yourself showing support by dancing, jumping on your
bed, breaking shit, laughing, holding a free pussy riot sign etc. send
a link to your video to my e mail address [email protected]
we will edit this on the weekend and get it out into the world by
Monday. We have to do this!!!!!! Thxxx to you all and free pussy
riot. (Riot Grrrl Berlin on FB; spelling and grammar in original)

In August 2012, Canadian Berlin-based feminist punk musician Peaches

put out a call on the Facebook page of the group Riot Grrrl Berlin,
inviting all Pussy Riot supporters to join in creative action. Such imme-
diate Western cries of support for the then imprisoned members of
Pussy Riot were only possible because the group’s own protest actions;
the documentation of their arrest, ensuing trial, and imprisonment;
their songs and manifestos; and their image – dominated by the now-
ubiquitous colourful balaclavas – were geared towards transnational
digital dissemination. The very evening following Pussy Riot’s perfor-
mance in Moscow’s Cathedral of Christ the Saviour, which led to the
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