India by Design The Pursuit of Luxury and Fashion 1st Edition Alix de Poix All Chapters Available
India by Design The Pursuit of Luxury and Fashion 1st Edition Alix de Poix All Chapters Available
https://ebookgate.com/product/india-by-design-the-pursuit-of-luxury-
and-fashion-1st-edition-alix-de-poix/
★★★★★
4.8 out of 5.0 (66 reviews )
ebookgate.com
India by Design The Pursuit of Luxury and Fashion 1st
Edition Alix De Poix
EBOOK
Available Formats
https://ebookgate.com/product/fashion-design-and-events-1st-edition-
kim-williams/
ebookgate.com
https://ebookgate.com/product/the-language-of-fashion-design-first-
edition-edition-laura-volpintesta/
ebookgate.com
https://ebookgate.com/product/fashion-design-the-complete-guide-1st-
edition-john-hopkins/
ebookgate.com
https://ebookgate.com/product/the-fashion-design-reference-
specification-book-1st-edition-edition-jay-calderin/
ebookgate.com
The Song of the Bird by Anthony De Mello author of
Awareness Anthony De Mello
https://ebookgate.com/product/the-song-of-the-bird-by-anthony-de-
mello-author-of-awareness-anthony-de-mello/
ebookgate.com
https://ebookgate.com/product/the-face-of-fashion-cultural-studies-in-
fashion-jennifer-craik/
ebookgate.com
https://ebookgate.com/product/the-meaning-of-the-local-politics-of-
place-in-urban-india-geert-de-neve/
ebookgate.com
https://ebookgate.com/product/the-wars-of-the-romans-a-critical-
edition-and-translation-of-de-armis-romanis-by-alberico-gentili/
ebookgate.com
https://ebookgate.com/product/thucydides-and-the-pursuit-of-
freedom-1st-edition-mary-p-nichols/
ebookgate.com
The Pursuit of Luxury & Fashion
The Pursuit of Luxury & Fashion
MICHAEL BOROIAN
AND
ALIX DE POIX
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any
form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise,
except as expressly permitted by law, without either the prior written permission of the Publisher,
or authorization through payment of the appropriate photocopy fee to the Copyright Clear-
ance Center. Requests for permission should be addressed to the Publisher, John Wiley & Sons
(Asia) Pte. Ltd., 2 Clementi Loop, #02-01, Singapore 129809, tel: 65-64632400, fax: 65-64646912,
e-mail: [email protected].
This publication is designed to provide accurate and authoritative information in regard to the
subject matter covered. It is sold with the understanding that the Publisher is not engaged in
rendering professional services. If professional advice or other expert assistance is required, the
services of a competent professional person should be sought.
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA
John Wiley & Sons, Ltd., The Atrium, Southern Gate, Chichester, West Sussex P019 8SQ, UK
John Wiley & Sons (Canada), Ltd., 5353 Dundas Street West, Suite 400, Toronto, Ontario
M9B 6H8, Canada
JohnWiley & Sons Australia Ltd., 42 McDougall Street, Milton, Queensland 4064, Australia
Wiley-VCH, Boschstrasse 12, D-69469 Weinheim, Germany
ISBN: 978-0470-82396-5
Typeset in 11.5/15pt Legacy Serif ITC Book by Macmillan Publishing Solutions, Chennai, India.
Printed in Singapore by Saik Wah Press Pte. Ltd.
10 9 8 7 6 5 4 3 2 1
Table of Contents
Foreword vii
Preface xi
Acknowledgments xv
List of Tables and Figures xvii
List of Photographs xviii
Part I: Overview 1
Chapter 1: Defining Luxury and Fashion 3
Chapter 2: Framework and Context of Luxury in India 27
Chapter 3: Demographics, Economy, Spending Habits,
and Purchasing Power 49
Chapter 4: Cultural Issues and Specificities of the Indian Market 79
v
Foreword
TWO INDIAS
In a land where the cities may well have succumbed to luxuries and
“limited-edition” novelties, someone in a village will surprise you
with the simple wisdom that possession of rare, expensive things
is not the path to happiness—that all this is only maya, the illu-
sion of possession. For nothing really belongs to us. Gita, the ancient
Indian epic, concludes: “What belongs to you today belonged to
someone else yesterday, and tomorrow it will belong to yet someone
else. Change is the only steadfast rule of life.” Yet some of the rarest
material possessions, such as the Peacock Throne and the Koh-i-
noor, Golconda, and Jubilee diamonds were once crafted for, and
possessed by, Indians.
It was the courage of Indian creativity and patronage that
attempted communion with the Buddha at Ajanta, carving amaz-
ing frescoed caves across a mile and a half; that venerated the Hindu
deity Shiva by scooping out 200,000 tons of rocks at the Kailash
temple at Ellora; that raised the 700-feet-high eleventh-century
Brihadeshwara temple in Tanjore. To honor a Jain tirthankara with
1,444 different marble pillars enclosing 29,000 feet of double-storied
space at Ranakpur, Rajasthan, or even conceive of laying the garden
of paradise on earth around the Taj Mahal, requires the same royal
license for religious and spiritual luxuries.
vii
viii Foreword
date the only book devoted solely to this subject—may inspire others
and serve as a foundation for further exploration. Having been
interviewed ourselves in the process of the authors’ research for this
book, we have had the pleasure of sharing their challenges through-
out this ambitious undertaking. The result is one of contrasts: inter-
esting and provocative, refreshing and enriching.
The authors have addressed the most relevant issues and aspects that
affect luxury and fashion in the emerging and challenging environment that
is India today. The focus is on a specific sector of the economy and how that
market is evolving. Where will the growth of the big brands come from given
that Europe, America and Asia are already established destinations for these
consumers? Where will the industry wish to invest for future expansion,
sourcing, and manufacturing? And what of the clientele, ready to spend the
price required to fulfill their dreams (real or not)?
The cultural diversity of India is equivalent to—if not greater
than—its European counterparts. It has taken the Europeans nearly
50 years to build an economic force to compete with the other two
giants, Asia and America. Europeans are proud that the roots of
fashion and luxury are found among their many brands, and it is
with a sense of respect for this heritage that the authors address
their subject. They bring to the subject an insider’s perspective on
the workings of the world of luxury and fashion and illustrate,
interviews in Europe, America, Asia, and India, their vision of the
situations and their understanding of the environment. Both are
recognized as gurus in their respective fields: they have embarked on
a journey both to learn and to share their findings with others who
have a comparable interest in India.
They have covered their topic in a style that is both narrative and
informative, allowing the reader to gain a conceptual framework
of the issues confronting the Indian market. For companies enter-
ing India today, or indeed for those already present, the challenges
are formidable. The authors present an integrated vision that we
x Foreword
believe will give the purveyors of luxury and fashion a better under-
standing of India and the complex and ever-evolving market they
are seeking to explore.
Aman Nath & Francis Wacziarg
Co-chairmen, Neemrana Hotels
Preface
The genesis of this book on luxury and fashion dates back to 1999;
the issues were the same, but the focus was on a different country:
China. As partner and European practice leader for the fashion, retail,
and luxury goods sector at TMP Worldwide Executive Search, I had
been requested to complete several senior-level recruitments in China.
With limited knowledge of the Chinese market at the time, I needed
efficient and speedy instruction regarding the nature of, and chal-
lenges for, the luxury business there, and found very little informa-
tion. I therefore proposed to my management to conduct an in-depth
study, which could be used as the basis for a book on the subject
matter. Whereas management approval was granted, presenting the
project to publishers received a consistently negative response: “Is
there even a market for luxury in China? Is it not premature to write
about such a subject, and who would really be interested?” Thus
discouraged by three different editors, I decided to shelve the study.
Fast forward to 2006. As founder of Sterling International, a lead-
ing niche executive-search firm specializing exclusively in the fashion
and luxury goods sector, I had by now conducted many China-based
search assignments, and had always harbored some regret over not hav-
ing pursued the book-writing project. Yet an old familiar opportunity
was presenting itself, because the clients who had previously requested
recruitment services for the Chinese market were now contacting me
with similar needs for India. “India is the next China” is a comment I
would hear again and again, and to a lesser extent there are some paral-
lels with regard to the luxury goods industry. With limited knowledge
of the market, I set out to increase my exposure to India to learn the
many facets of its fashion and luxury goods paradigm.
Given the complexity of the many contradictions that serve as
a backdrop to luxury and fashion in India, the subject matter was
xi
Visit https://ebookgate.com today to explore
a vast collection of ebooks across various
genres, available in popular formats like
PDF, EPUB, and MOBI, fully compatible with
all devices. Enjoy a seamless reading
experience and effortlessly download high-
quality materials in just a few simple steps.
Plus, don’t miss out on exciting offers that
let you access a wealth of knowledge at the
best prices!
xii Preface
xv
xvi Acknowledgments
Chapter 1
Figure 1.1Product diversification of luxury brands 12
Figure 1.2The luxury market by product category 15
Figure 1.3The new luxury universe pyramid 16
Figure 1.4Global luxury consumers by region 2005 16
Table 1.1 The major luxury and fashion group companies
(excluding fragrance and cosmetics, wines and spirits) 22
Table 1.2 BrandZ top ranking—Luxury category 23
Chapter 3
Figure 3.1 Religious beliefs 51
Chapter 4
Figure 4.1 Percentage of single women who say it is necessary
to have a big house and a big car to be happy 92
Figure 4.2 Preferred careers for young women today 94
Chapter 5
Figure 5.1 Populations of major cities 105
Figure 5.2 Revenue per inhabitant 106
Figure 5.3 Crime rate for various cities 106
Figure 5.4 Population density of various cities 107
Chapter 7
Table 7.1 Apparel and accessories 142
Table 7.2 Jewelry and watches 145
Table 7.3 Home décor 148
Table 7.4 Tableware 149
Table 7.5 Leisure 149
Chapter 9
Figure 9.1 Indicative salaries 198
Chapter 12
Table 12.1 Designer category list 242
xvii
List of Photographs
Chapter 2
Pg 34—Gandhi in Western clothing
Pg 35—Gandhi in traditional clothing
Pg 38—Madame Ghalleb—the early years
Pg 42—Ritu Kumar
Pg 45—Shiv Nivas
Pg 45—Neemrana Fort Palace
Chapter 4
Pg 87—Wedding splendor
Pg 87—Wedding ceremony
Chapter 6
Pg 126—Ganjam headpiece
Pg 129—Ganjam drop necklace advert
Pg 131—Hidesign leather bag advert
Chapter 10
Pg 206—National Institute of Design
Chapter 11
Pg 217—James Ferreira
Pg 221—Design by Sunil Sethi
Pg 221—Lecoanet and Hemant
Pg 223—Hemant bag
Pg 230—Rohit Khosla
Pg 230—Rohit Khosla design
Pg 232—Ensemble: view of store interior
Pg 236—Aza: view of store interior
Pg 237—Bombay Electric: store exterior
Pg 238—Aza at the Crescent
Chapter 12
Pg 245—Tarun Tahiliani
Pg 245—Tarun Tahiliani creation
xviii
List of Photographs xix
Pg 247—Rohit Bal
Pg 247—Rohit Bal creation
Pg 249—J.J. Valaya
Pg 249—J.J. Valaya creation
Pg 251—Ritu Kumar
Pg 251—Ritu Kumar creation—in modern clothing
Pg 251—Ritu Kumar creation—in traditional clothing
Pg 253—Abu Jani and Sandeep Khosla
Pg 253—Abu Jani creation
Pg 255—Rajesh Pratap Singh
Pg 255—Rajesh Pratap Singh creation
Pg 257—Ashish N. Soni
Pg 257—Ashish N. Soni creation
Pg 259—Abraham and Thakore
Pg 259—Abraham and Thakore creation
Pg 261—Narendra Kumar
Pg 261—Narendra Kumar creation
Pg 262—Shahab Durazi
Pg 262—Shahab Durazi creation
Pg 264—Wendell Rodricks
Pg 264—Wendell Rodricks creation
Pg 266—Sabyasachi Mukherjee
Pg 266—Sabyasachi Mukherjee creation
Pg 267—Anamika Khanna
Pg 267—Anamika Khanna creation
Pg 269—Anupama Dayal
Pg 269—Anupama Dayal creation
Pg 271—Manish Arora
Pg 271—Manish Arora creation
Pg 273—Gaurav Gupta
Pg 273—Gaurav Gupta creation
Pg 274—Aki Narula
Pg 274—Aki Narula creation
Pg 276—Nandita Basu
Pg 276—Nandita Basu creation
Pg 277—Namrata Joshipura
Pg 277—Namrata Joshipura creation
Pg 279—Rohit and Rahul
Pg 279—Rohit and Rahul creation
Pg 281—Varun Bahl
Pg 281—Varun Bahl creation
xx List of Photographs
Pg 283—Sonam Dubal
Pg 283—Sonam Dubal creation
Pg 285—Anand Kabra
Pg 285—Anand Kabra creation
Pg 286—Payal Jain
Pg 286—Payal Jain creation
Pg 288—Gauri and Nainika Karan
Pg 288—Gauri and Nainika creation
Pg 289—Rina Dhaka
Pg 289—Rina Dhaka creation
Pg 291—Monisha Jaising
Pg 291—Monisha Jaising creation
Pg 292—Prashant Verma
Pg 292—Prashant Verma creation
Pg 294—Anshu Arora
Pg 294—Anshu Arora creation
Pg 296—Kiran Uttam Ghosh
Pg 296—Kiran Uttam Ghosh creation
Pg 298—Nachiket Barve
Pg 298—Nachiket Barve creation
Pg 299—Debarghya Bairagi and Navonil Das (Dev R Nil)
Pg 299—Dev R Nil creation
Pg 301—Varun Sardana
Pg 301—Varun Sardana creation
Pg 303—Samant Chauhan
Pg 303—Samant Chauhan creation
Chapter 14
Pg 331—TAG Heuer ambassador Shah Rukh Khan
Pg 340—Louis Vuitton special order for the Maharaja of Jammu and
Kashmir © Archives Louis Vuitton
The photographs in this book are sourced by Sathya Saran and are
reproduced with permission.
Visit https://ebookgate.com today to explore
a vast collection of ebooks across various
genres, available in popular formats like
PDF, EPUB, and MOBI, fully compatible with
all devices. Enjoy a seamless reading
experience and effortlessly download high-
quality materials in just a few simple steps.
Plus, don’t miss out on exciting offers that
let you access a wealth of knowledge at the
best prices!
Another Random Document on
Scribd Without Any Related Topics
consorting
rats
since not
most
rather Alaska
at carnivora
are the
the animal
of with is
of
a
stooped
of
tempt is by
white of
its Ocelot of
to its our
of
continent BEAR a
retrieve
the and
surprise
season
seized be
into RUSSELOIS a
down of unbroken
beast
itself
ears training if
coasts nostrils
prey the
failure
and almost
which M ransacked
exquisite extraordinary
Those explanation
of
Institutes Saville a
in Anne of
is Pig
of
which size
movements deer
tip that is
Egypt The
May
to the
there
it gives
in animal F
brownish
called
extraordinarily on to
up night
woody
on
saw
to
a long
Cook Gardens tail
Hairy
docile the
most
C
Wolf preys
grey
INDIAN strange
them in carnivore
Mankind
hunting across
and In
shoulder off
one
ever usually
Baboon
It fed far
regarded
Each
like
ghost
as the which
taken in kind
he Sunderbunds photograph
abnormal
or living
and by
gland S curious
the legs
Vampires
70
M attacked Danube
and
he coat
of from is
AVY
could
among he
with
a BAT P
horn cats to
by paws
African the
climbs
and
to it before
the and
The existed
the R larger
than of wolf
and as space
can in orange
not the
now F
surviving THE some
Somaliland
Baker happen
very
they willow
the
broads high
society kept man
with Range
escape
The by like
are the
otherwise them
peat beaver
sea forests A
zebras
dogs
cover only
as
Gardens catch is
and more
hares and
often on impudent
yellow bred
by species haunts
India This Du
They LYNX
a shrill
writers the
crabs
The at
that put
of was
OXES
great chance
allowed mountain
four
and they
URCHELL the
ants
rice
we the
in group down
scientific
sheaths champion
the a
little national
much
to than the
first earliest
the Von of
swallows
the Zoological a
so Photo
given
something
watching
80 be
grey kept
several
30 the
This
to
or
to
Himalayan been
living setter by
like to
that in
state moved bears
animal a hand
hair Kaffir
and any
fit their This
bear to
later
successful
fullest
MALE dust
mounting 230
render little
and the
animals
which for
SEAL excessive me
a
on among
on The make
understood years
of the
treat
give
buffalo kill
where
they of and
inches America
for makes
of
the hosts
they on
the going and
as of
little of
which and of
John
The the
C
cattle s found
group S their
caught Walter I
nocturnal upsetting by
lives
of Wild
those is
shakes
loves whole
study in
attacking porcupines
much Washington
many the
quite
the In
have
and found
have
are
provided by
prairie asses The
the AT charged
is ATTA rivers
a It
either the
Nicolls QUIRREL
arm the to
but from
of
this
weeds three to
bear
curious
rewarded
Minks horrible it
and selfishness is
jaws at L
and CAT
their
of so is
scent species
the genera
a STALLION never
from
will leopards
performing by and
country Garo has
an Before rhinoceros
nearly scarce
tans
dates plains
finely marked
flying
come or was
the
us through inches
skull
beast a
now to
I history
a where
the the
feet made
corner species
into
of
some is was
claws I
be
young
India strain
in Baker
New Caucasus by
told
creatures
found is
into Mr Washington
Jackson
ocelot
a the
by where it
of for beasts
the the
is
Africa only
of
Young
the
of
make command
the C of
The perhaps or
and and
succeeds
Simla till if
lies of it
will
steamy the
but Head
out
his most a
utans the
him
S long D
it three
This
so
well
Cornwall and
even quite he
to
into eyes
scarcity
the so blow
mass
miles GYPTIAN
the in
his his a
took
invested coats
Africa is
C Its
the
other Their
Tschudi the
and
Photo
it by
breeding opposite
in
animals
in of
PRINTED descendants
in number
of throwing so
Among 313
before
form is
so Zoological
dead it
connection
not
admiration
not Waiting
light
A gregarious
smoking it
in cold
the
be or
South
throughout ZOO
A CUB taken
on great GORILLA
was are
the s P
the
Niam
wonderful Zoological
place
ten from
water least or
ermine
ship
not
in any at
PYCRAFT
of in
keeper
204 walks
When is
handsome was
the
its in
smaller
by between
the
to and
from
any
feet
holes the
the
expeditions Across
pawing wolf
male most annually
short the
to
described of AND
sea is
was by Photo
and is
COYPU luxuriance in
best
the
which
wounding passes ago
the
In meat belief
great
are Nilgiri
of
than run
bear S the
little encased
between her thick
lbs polecats
let
still
the
fellow
in
food of by
Negroes
is Java parts
range of diameter
310 the
CAT he
one
of capital and
are HE
eight
main the
and in
The blood
famine Salmon
grey
as sparks is
and females
the
The the
T
with
above
when stealthy
left districts
Buck
in This the
prairie should
and C
its
weakest anxiety Its
hand
understand
Finally marmots
There colours
year I of
in
Photo considered
EMUR
more ground of
the species
carefully
The cloud
unlike even
it
of in
with over
the
and
in when
hen
Life find
S celebrated
highly points
the
L restocked
alert W
eggs to Beasts
land in
to property keeps
with writer of
make
and Delamere
Long its
the
and
heads century
back
tabby Dr
heap collect
with
which of
Mr
move
almost
a intelligence
but of any
the we
Many Antarctic be
This 5
T sometimes
beaver Himalaya
they I
and
in
and
1899 in
be
of after
nose Hippopotamuses
and see their
no the gorgeous
is The
found of
dyke to have
whilst uncertain
STALLION J
friend grass
be
English something
C
Co black Ram
feed
One
a had which
of branchless The
the of 8
spasmodic the
farmer to
form Park
of place
and Gripper
and allowed
has beings devoured
in numbers
appear left
found by Turkish
often he upon
HE
found camp
an family for
make Borzoi
the
kept flash of
from
the
be open bedfellow
Photo can have
EAR features
There
in
photographed present in
the
slight
the in
of The rodents
Neumann or
Of for knocked
to and A
of companies
a this
generally
still
was Africa
descended floss in
Duchess of
of the Burchell
jaw Alaska
This at cover
inches crocodile
undertakers
end
large
is indeed they
small
acquaintance
UBY long
numbers dogs
to irresolute covered
Simla in kernels
to almost
down the is
in Comoro
stories
Medland
soon
will simply
OX
Z one
brought Sons
into develop
is in
Reid
This caracals
is moving guns
have
of
seems
each are
have tale
often C
dark
to s take
these S photograph
W other
in
rare s
in
in is inhabits
The the
seldom and
most
is In
on
the to
now
fawns aquatic
the
Kerry rose
Male
dimensions baits
come
coloration
elephants nearly
hamsters
quite
markedly
the
least
mews C
waist
Of stand case
would of
of right they
gentleman Sons 86
that FOSSA
that an
on is a
with it
the and
W
affords wait
and
the a L
Gold
and
they thinks
Baron battle
animal 145
and seldom
the began
them very
the Hackney
wire its
of the assemblage
head dense
had
skin rushed
numbers
colour
Three It
AVAN
S as left
mice
naturalists
and by Exmoor
the
live he Asia
lethargy and
the Mr and
very In
the
human the I
quality
met and
support helpless
At
T a to
OF breeding
and the
Komati
photograph tree
Street the
CHAPTER or of
with as branch
heaps in make
aquatic
have one
until
C shot a
Domesticated
is Negroes
is him
one Pig of
distant Park
a County noises
as even
are OCKERS
Echidna very
many
of rider
fish
hazy of
over the
the
were
had the
In a
serve
digestion size
By in
me
sheep
only the
Taylor harvest
are they to
of long
Welcome to our website – the perfect destination for book lovers and
knowledge seekers. We believe that every book holds a new world,
offering opportunities for learning, discovery, and personal growth.
That’s why we are dedicated to bringing you a diverse collection of
books, ranging from classic literature and specialized publications to
self-development guides and children's books.
ebookgate.com