UNIVERSITY OF MADRAS
B.COM. (GENERAL) DEGREE PROGRAMME
SYLLABUS WITH EFFECT FROM 2023-2024
FIRST YEAR – SEMESTER – II
SEC – 3 RETAIL MANAGEMENT
(Common to BCom-AF, BM & MM)
Subject Inst. Marks
L T P S Credits
Code Hours CIA External Total
146S2B 2 2 2 25 75 100
Unit Contents No. of Hours
Overview of Retail
Introduction to Retail (Barter System to Trading) - Contribution to
I 6
GDP -Career Opportunities in Retail - Retail & Entrepreneurship -
Retail Formats - SMART Goals
Retail Marketing
Basic Retail Marketing Concepts - Fundamentals of Pricing -
II 6
Promotion - Omni Channel Retail Marketing & Distribution -
Inventory management
Retail Store Operations
Store Layout & Design - Visual Merchandising - Point of sale –
III 6
Customer Handling - Basics in Retail Logistics & Supply
Chain Management
Customer Value Management
Retail Communication - Personality Grooming - Sales Management
- Cross Selling & Up-selling - Customer experience and feedback
IV 6
management - WOW factor in Retail Business - Health and Safety
at Workplace - Retail KPI - Team Work & Leadership Skills -
Ethics in Retail
Latest Trend in Retail Business
V Latest technological developments in retail Sector - Social Media 6
Marketing - Basic Retail Analytics
Total 30
Reference Books
1 Retailing Management, Gibson C Vedamani , Jaico Publishing House
2 Retail Management,: Suja Nair, Publisher: Himalaya Publishing House
3 Retailing Management,: Michael Levy, Barton A Weitz and Ajay Pandit, Tata
McGraw Hill Publishing
4 The Art of Retailing, A J Lamba, Tata McGraw Hill Publishing
Web Links
https://www.managementstudyguide.com/retail-management.htm
https://www.open.edu/openlearn/money-business/business-strategy-studies/retail-
marketing/content-section---references
https://www.tutorialspoint.com/retail_management/retail_management_useful_resources.htm
https://ebooks.lpude.in/management/mba/term_3/DMGT550_RETAIL_MANAGEMENT.pdf
